MedData Group
MedData Group is a US healthcare technology demand generation publisher providing HCP audience solutions through its Access HCP portal and MDG mobile app. It operates as a subsidiary of IQVIA, distributed via the IQVIA Digital client portal ecosystem.
- Company typePrivate
- Founded2011
- HeadquartersTopsfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MedData Group does
MedData Group is a US-based healthcare technology demand generation publisher, founded in 2011 and headquartered in Topsfield, Massachusetts. The company delivers HCP (Healthcare Professional) audience solutions to providers of healthcare technology, operating primarily through its Access HCP authenticated web portal and the MDG mobile application. These products enable healthcare professionals to access clinical and healthcare data services for engagement and marketing purposes.
MedData Group operates as a subsidiary of IQVIA and is integrated into IQVIA Digital's client portal ecosystem. Access HCP is listed as a native client portal within IQVIA Digital, which serves pharma, agency, and publisher customers with solutions spanning HCP Audiences, Consumer Audiences, NP and PA Marketing, Personalization Science, Media OS, Engagement, and Health Data Suite. This positioning means MedData Group's distribution and product surface are structurally tied to IQVIA Digital's go-to-market.
The company's business model is B2B demand generation and audience data licensing directed at healthcare technology providers, monetized through the IQVIA Digital channel rather than through a disclosed independent pricing model. No standalone revenue, pricing, customer count, or management information is publicly disclosed; headcount is in the 11-50 range per firmographic data.
MedData Group firmographics
Firmographics- Name
- MedData Group
- Legal name
- MedData Group
- Website
- https://meddatagroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MedData Group is a US healthcare technology demand generation publisher providing HCP audience solutions through its Access HCP portal and MDG mobile app. It operates as a subsidiary of IQVIA, distributed via the IQVIA Digital client portal ecosystem.
- Ownership category
- akta.pro rank
MedData Group industry classification
Industry- Product category
- Healthcare Marketing Technology
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
Keywords
Where MedData Group is headquartered
LocationHeadquarters
- HQ city
- Topsfield
- HQ country
- United States
- HQ region
- North America
Markets served
MedData Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
MedData Group product offering
Product offeringCore offering
MedData Group is a publisher that provides demand generation services for providers of healthcare technology. It delivers HCP (Healthcare Professional) audience solutions through its proprietary Access HCP web portal and the MDG mobile application, enabling healthcare technology vendors to reach and engage verified physician audiences.
Product overview
MedData Group provides healthcare data access solutions, primarily through its Access HCP portal and MDG App. These products enable healthcare providers and professionals to access clinical and healthcare data services through a web-based portal and mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- Access HCP Web portal providing healthcare technology vendors with access to verified HCP audiences for demand generation, audience targeting, and physician engagement programs.
- MDG App Mobile application extending access to HCP audiences and engagement tools for healthcare technology providers on mobile devices.
Companies that use MedData Group
Customer profileIdeal customer profiles1 record
MedData Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MedData Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IQVIA DigitalcoreMedData Group provides Access HCP, a client portal hosted at accesshcp.meddatagroup.com, which is integrated into the IQVIA Digital client portal ecosystem. This integration allows MedData Group's HCP (Healthcare Provider) audience solutions to be accessed within the IQVIA Digital platform, enabling IQVIA Digital clients to utilize MedData Group's data and engagement tools.
Recent moves4 records
Expansion highlights2 records
MedData Group competitors and assessment
Company assessmentBroad incumbents
- IQVIA Digital: Direct parent platform and the broader IQVIA Digital healthcare marketing suite. MedData Group's Access HCP portal is integrated into IQVIA Digital's client portal ecosystem, making the parent the most direct functional incumbent for HCP audience and demand-generation services.
- Real Chemistry: Healthcare-focused marketing, PR, and data-driven engagement firm (formerly W2O Group). Comparable as a healthcare-specialized marketing/demand-generation services provider serving pharma and health-tech buyers.
- Veeva Systems: Cloud platform for life sciences with HCP data, CRM, and marketing capabilities (Veeva Crossix, Veeva CRM). Overlaps with MedData Group in HCP audience targeting and life-sciences demand generation at much larger scale.
- Outcome Health: Healthcare decision platform providing HCP engagement and point-of-care media to pharma and health-tech advertisers. Overlaps with MedData Group on monetizing HCP attention through audience-targeted health marketing.
Direct peers
- Doximity: Professional network for U.S. physicians that sells HCP-targeted marketing, audience, and demand-generation products to pharma and health-tech advertisers. Direct overlap with MedData Group's HCP audience engagement model.
- Sermo: HCP community and audience engagement platform monetized through pharma and health-tech sponsored programs. Comparable HCP-only publisher/audience business model.
- Calcium (formerly DHC Group / MD On-Line): Healthcare marketing agency and data provider focused on HCP demand generation for pharma and health-tech brands. Closest direct functional peer in HCP demand-gen services for providers of healthcare technology.
- InStep Health: Point-of-care and HCP engagement network delivering targeted health marketing programs, including to physicians and healthcare professionals. Comparable in HCP audience monetization and healthcare publisher model.
- PatientPoint: Point-of-care health technology and engagement network that connects healthcare providers, patients, and advertisers across digital touchpoints. Compares on the healthcare publisher/audience demand-generation model.
- AbelsonTaylor: Independent healthcare advertising agency serving pharma and health-tech brands. Comparable as a healthcare-specialized marketing/demand-generation partner for the same buyer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
MedData Group social profiles
Digital presenceMedData Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedData Group leadership team
Management profileNumber of profiles
MedData Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedData Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedData Group
What does MedData Group do?
MedData Group is a publisher that provides demand generation services for providers of healthcare technology. It delivers HCP (Healthcare Professional) audience solutions through its proprietary Access HCP web portal and the MDG mobile application, enabling healthcare technology vendors to reach and engage verified physician audiences.
Is MedData Group a public or private company?
MedData Group is a private company. It is classified as corporate owned and is currently operating.
When was MedData Group founded?
MedData Group was founded in 2011. It employs 11 to 50 people.
Where is MedData Group based?
MedData Group is headquartered in Topsfield, United States, in the North America region.
Who are MedData Group's main competitors?
Broad incumbents on record are IQVIA Digital, Real Chemistry, Veeva Systems and Outcome Health. Direct peers are Doximity, Sermo, Calcium (formerly DHC Group / MD On-Line), InStep Health, PatientPoint and AbelsonTaylor.
Does MedData Group have an API?
No public API is recorded for MedData Group.
What industry is MedData Group in?
MedData Group's product category is Healthcare Marketing Technology. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies. Its NAICS code is 54183 and its SIC code is 7311.