What Hawaii Life Real Estate Brokers does

Hawaii Life Real Estate Brokers is a privately held, locally owned residential real estate brokerage founded in 2008 and headquartered in Hanalei, Kauai. The company operates 23-24 offices across all major Hawaiian islands (Oahu, Maui, Big Island, Kauai, Molokai, Lanai) with a network of 335+ real estate brokers and agents and approximately 59 support staff, providing full-service buyer and seller representation, vacation rental management, and long-term rental services.

The core technology is the HawaiiLife.com platform, a statewide MLS search portal covering all Hawaiian islands with a combined inventory of approximately 8,419 active listings (Oahu 4,156, Big Island 2,621, Maui 1,042, Kauai 476, Molokai 115, Lanai 9). The platform supports listing search, agent directory, mortgage calculation, new development showcases, and specialized portals for vacation rentals and long-term rentals. Supplemental offerings include the Conservation & Legacy Lands practice (launched 2018), the Military Specialized Team serving VA-loan and PCS relocation needs, and a dedicated Hawaii Life Japan (アロハ、ようこそ！) service page for Japanese buyers. The firm leverages high-visibility marketing channels including a HGTV television show reaching 22 million viewers and is a founding member and equity holder of Forbes Global Properties.

Hawaii Life earns revenue primarily through traditional real estate brokerage commissions on residential sales transactions, with the company retaining a portion of agent commissions. The firm augments its core brokerage with luxury network affiliations (Forbes Global Properties, Luxury Portfolio International) for international buyer reach, vendor-provided prospect intelligence (LexisNexis, Wealth-X), and the Hawaii Life Charitable Fund community initiative. The customer base spans luxury residential buyers and sellers (primary), military families relocating to Hawaii, conservation property clients, and general residential buyers, with 2025 property sales volume exceeding $1.685 billion.

Name

Hawaii Life Real Estate Brokers

Legal name

Hawaii Life Real Estate Brokers

Website

https://hawaiilife.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Hawaii Life Real Estate Brokers is a privately held, locally owned Hawaii-based residential real estate brokerage operating 23-24 offices and 335+ agents across all major Hawaiian islands, serving luxury buyers, military families, conservation property clients, and general residential consumers via its statewide MLS platform and Forbes Global Properties affiliation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Luxury property sales
• Vacation rental management
• Military relocation services
• Conservation real estate

Headquarters

HQ city

Princeville

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property sales transactions. Agents represent buyers and sellers in Hawaii real estate transactions with the company taking a portion of agent commissions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hawaii Life Real Estate Brokers is a statewide residential real estate brokerage operating across all major Hawaiian islands (Oahu, Maui, Kauai, Big Island, Molokai, Lanai) through 24 offices and a network of 335+ brokers and agents. The company provides buyer and seller representation, vacation rental management, long-term rentals, property management, and specialized services for luxury, military relocation, and conservation-oriented transactions.

Product overview

Hawaii Life Real Estate Brokers operates as a statewide residential real estate brokerage offering an integrated platform of services. The core product is HawaiiLife.com, a comprehensive MLS search portal covering all major Hawaiian islands (Oahu, Maui, Kauai, Big Island, Molokai, Lanai) with 3,464+ listings. The company complements its core brokerage with specialized services including a Military Specialized Team serving military personnel and families, a Conservation & Legacy Lands initiative for environmentally significant properties, and a Vacation Rentals platform for short-term rentals. Additional offerings include long-term rental management, a charitable fund (HLCF), and luxury network affiliations through Forbes Global Properties and Luxury Portfolio International. Supporting tools include mortgage calculators and new development listings.

Differentiator

Problem solved

Functional benefit

Brands

• Military Specialized Team: A specialized team of agents serving military members and families with military-specific real estate knowledge on Oahu.
• Conservation and Legacy Lands
• Forbes Global Properties

Products and services

• Hawaii MLS Search Platform (HawaiiLife.com) The company's flagship online real estate marketplace enabling users to search and browse residential listings across all major Hawaiian islands including Oahu, Maui, Kauai, Big Island, Molokai, and Lanai. For buyers, sellers, and renters.
• Vacation Rentals Platform A dedicated vacation rental platform (vacations.hawaiilife.com) for short-term rental properties across Hawaii's islands. For property owners and vacation guests.
• Long-Term Rentals and Property Management Long-term residential rental listings and property management services for residential property owners and tenants across Hawaii.
• Conservation and Legacy Lands Initiative A specialized real estate practice focused on properties with environmental, agricultural, or cultural conservation values. For buyers and sellers of conservation-oriented properties.
• Military Specialized Team

Quantifiable outcome

• Over $1.685 billion in property sales in 2025
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Forbes Global PropertiescoreStrategic or Co-development Partner · 1 January 2020Hawaii Life is a founding member of Forbes Global Properties, holds an ownership stake in this exclusive global real estate network, and maintains a seat on the Forbes Global Properties Board of Directors. This partnership provides access to Forbes' 133 million monthly visitors and connects Hawaii Life with top-tier brokerages across the U.S., Asia, Europe, and Australia.
• Luxury Portfolio InternationalcoreGTM or Marketing PartnerHawaii Life is affiliated with Luxury Portfolio International (LPI), the luxury marketing division of Leading Real Estate Companies of the World. LPI markets approximately 50,000 of the world's most remarkable homes annually and attracts a global audience spanning Europe and Asia.
• Hawaii Community FoundationcoreStrategic or Co-development PartnerHawaii Life Charitable Fund is a donor-advised fund at the Hawaii Community Foundation. HCF is one of the nation's most trusted and effective nonprofit organizations, providing administrative infrastructure and grant-making capabilities for Hawaii Life's charitable initiatives.
• Hawaii Land TrustcoreStrategic or Co-development PartnerHawaii Life has an ongoing partnership with the Hawaii Land Trust supporting conservation efforts across Hawaii. The partnership began over a decade ago and continues to generate and expand a pool of committed buyers and donors for conservation purchases.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Compass: Large national luxury-leaning brokerage network with technology platform. Comparable as a competitor in luxury residential markets and as a potential acquirer of high-end regional firms; both compete for the same agent talent and luxury seller mandates.
• Coldwell Banker (Realogy franchise network): Major national brokerage franchise with strong Hawaii presence. Comparable as a competing residential brokerage in the same islands, competing for agents, listings, and buyer flow, though less differentiated in luxury than Hawaii Life.
• Berkshire Hathaway HomeServices: National brokerage franchise with Hawaii footholds. Comparable as a competing residential brokerage model competing for the same agent pool and high-end listings in Hawaii's major markets.

Direct peers

• Sotheby's International Realty: Global luxury real estate brand with affiliate network; competes directly with Hawaii Life in Hawaii luxury via Island Sotheby's. Both chase ultra-high-net-worth sellers and leverage international brand prestige to justify premium commissions.
• Corcoran Group: Luxury-focused residential brokerage with affiliate model; comparable as a competitor for premium Hawaii listings and for affiliation of high-producing agents seeking luxury brand affiliation.
• Engel & Völkers: European-rooted luxury real estate franchise with Hawaii operations. Comparable as a luxury-focused competitor that relies on global brand reach to attract international buyers — a market Hawaii Life also targets through Forbes Global Properties.
• Locations LLC: Large Hawaii-headquartered residential brokerage with multi-island presence. Comparable as a local incumbent competing head-to-head for Oahu and statewide agents, listings, and market share.

Emerging players

• Hawaii Life Vacation Rentals (operated by Hawaii Life) competitors — Vacasa: National vacation rental management platform with Hawaii presence. Comparable via Hawaii Life's vacation rentals platform; both compete for short-term rental inventory and management fees in the islands.
• eXp Realty: Cloud-based brokerage model gaining share with independent agents. Comparable as a competitor for agent affiliation decisions in Hawaii — its low-overhead model attracts producers who might otherwise join traditional brokerages.
• The Agency: Luxury-focused residential brokerage with boutique brand and global ambitions. Comparable as a competitor for luxury listings and high-producing agents in premium Hawaii submarkets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hawaiilife
• Facebookfacebook.com/hawaiilife.realestate
• LinkedInlinkedin.com/company/hawaii-life-real-estate-brokers
• Instagraminstagram.com/hawaiilife
• Pinterestpinterest.com/thehawaiilife

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaii Life Real Estate Brokers