ProMedia
ProMedia is a privately held, family-owned full-service marketing agency in Utica, NY providing integrated branding, creative, web, video, and media buying services primarily to SMB clients across Upstate New York since 1981.
- Company typePrivate
- Founded1981
- HeadquartersUtica, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ProMedia does
ProMedia, formally Professional Media Services, Inc., is a full-service marketing agency founded in 1981 and headquartered at 215 Leland Avenue in Utica, New York. The company provides integrated marketing and advertising services including brand development, graphic/creative design, web design and development, video and audio production, marketing strategy, media planning (TV, radio, billboards, print), SEO, PPC advertising, social media management, email marketing, analytics and reporting, podcast production, ADA compliance services, and intranet development. Its core technology consists of standard industry marketing tools and platforms combined with an in-house multimedia production studio featuring a vast music library and voice vault. The company is privately held by the Roser family, with multi-generational leadership spanning founders Kenneth F. Roser, Jr. (President & CEO) and Roxanne T. Roser (VP & CFO), alongside second-generation Chief Marketing Officer Lisa Burline Roser and Creative Director Mike Verminski.
The company generates revenue through customized project-based and retainer professional services engagements, with quote-based pricing and no publicly disclosed rates. Its go-to-market motion is consultative, following a four-step process of consultation, research, implementation, and evaluation, supplemented by a free marketing assessment as a lead generation tool. ProMedia serves primarily small to medium-sized businesses across Upstate New York and select national clients, spanning industries including healthcare, retail, fireworks, furniture, financial services, pharmacy, food service, professional services, and non-profit organizations. The company positions itself as a full external marketing department for clients lacking in-house capabilities, and its longest-tenured client relationships span 19 to over 40 years. ProMedia holds a 10-acre Canal Park waterfront property with stated expansion plans and has maintained continuous operations through 40+ years of market evolution.
ProMedia firmographics
Firmographics- Name
- ProMedia
- Legal name
- Professional Media Services, Inc.
- Website
- https://promediaonline.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProMedia is a privately held, family-owned full-service marketing agency in Utica, NY providing integrated branding, creative, web, video, and media buying services primarily to SMB clients across Upstate New York since 1981.
- Ownership category
- akta.pro rank
ProMedia industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Motion Picture and Video Industries (5121)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Event Marketing & Audience Development Services (MPAGAJAD)
Keywords
Where ProMedia is headquartered
LocationHeadquarters
- HQ city
- Utica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ProMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Marketing and Advertising Services: ProMedia generates revenue through providing comprehensive marketing services including strategic planning, brand development, digital marketing, web design, video production, creative design, and media buying. Services are customized and tailored to each client's needs, suggesting project-based or retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Marketing Assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
ProMedia product offering
Product offeringCore offering
ProMedia is a full-service marketing and advertising agency providing integrated marketing solutions across branding, creative design, web design and development, video and audio production, marketing strategy, media planning and buying, SEO, PPC, social media management, and analytics. The agency functions as an outsourced marketing department for clients, combining traditional media (TV, radio, billboards, print) with digital channels (SEO, PPC, social, email) and operates an in-house multimedia production studio.
Product overview
ProMedia is a full-service marketing agency offering a comprehensive suite of marketing and advertising services. The company provides integrated marketing solutions including Branding Services, Creative/Graphic Design, Web Design & Development, Video Production, Audio Production, Marketing Strategy, Media Planning, SEO, PPC/Pay-Per-Click Advertising, Social Media Management, Analytics & Reporting, Digital Marketing, Podcast Production, ADA Compliance Services, and Intranet Development. The agency positions itself as a complete marketing department for clients, combining traditional media (TV, radio, billboards, print) with digital channels (SEO, PPC, social media, email) to deliver comprehensive marketing campaigns. Founded in 1981, the agency operates from Utica, NY and serves clients across various industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services
Quantifiable outcome
- Grew client from small family furniture store to large multi-million dollar company through marketing support over 30+ years
- +2 more outcomes
Companies that use ProMedia
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
ProMedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ProMedia partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
ProMedia competitors and assessment
Company assessmentEmerging players
- VaynerMedia: VaynerMedia is a New York-based digital-first social media and advertising agency. Comparable to ProMedia in offering integrated marketing and content production for clients, but differentiated by a digital-native, social-led approach that represents a key competitive vector for traditional agencies like ProMedia.
Broad incumbents
- GSD&M: GSD&M is an Austin, Texas-based full-service advertising agency founded in 1971, now part of Omnicom. Comparable to ProMedia in its independent-roots heritage and full-service offering (creative, media, digital, production), but operates at a much larger scale serving national brands.
- Carmichael Lynch: Carmichael Lynch is a Minneapolis-based independent full-service advertising agency with creative, media, public relations, and digital capabilities. Comparable to ProMedia in independent ownership and full-service positioning, though at meaningfully larger scale and serving national accounts.
- The Richards Group: The Richards Group was a Dallas-based independent full-service agency known for integrated brand, creative, and media work. Comparable to ProMedia's independent full-service positioning and SMB-to-mid-market client mix, though operating at meaningfully larger scale.
- R/GA: R/GA is a global digital agency offering creative, consulting, and technology services. Comparable to ProMedia in offering integrated marketing and production but operating at vastly greater scale with proprietary technology and IP — illustrating the competitive direction the traditional agency model faces.
- Barkley: Barkley is a Kansas City-based independent full-service advertising agency with creative, media, digital, and production capabilities. Comparable to ProMedia as an independent, full-service, integrated agency, though serving larger national brands and operating with broader geographic reach.
Direct peers
- Adcetera: Adcetera is a Houston-based integrated marketing agency offering branding, creative, digital, media planning, and production services. Comparable to ProMedia as a mid-size independent full-service agency serving regional and national clients with an integrated in-house production capability.
- Mower: Mower (formerly Eric Mower + Associates) is a Syracuse, NY-based full-service marketing, advertising, and public relations agency serving regional and national clients. Directly comparable to ProMedia as another New York-state full-service agency with multi-channel capabilities, though operating at a larger scale and broader geography.
- The Tombras Group: Tombras is a Knoxville, Tennessee-based independent full-service advertising agency founded in 1946. Comparable to ProMedia as an independently owned, full-service agency offering creative, media, digital, and production services — a useful peer for independent full-service agency economics and structure.
- The Buntin Group: Buntin is a Nashville-based independent full-service advertising agency offering creative, media planning/buying, digital, and brand strategy. Comparable to ProMedia in independent ownership model and integrated full-service positioning toward mid-market and regional clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ProMedia social profiles
Digital presenceProMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProMedia leadership team
Management profileNumber of profiles
Profiles10 records
ProMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProMedia
What does ProMedia do?
ProMedia is a full-service marketing and advertising agency providing integrated marketing solutions across branding, creative design, web design and development, video and audio production, marketing strategy, media planning and buying, SEO, PPC, social media management, and analytics. The agency functions as an outsourced marketing department for clients, combining traditional media (TV, radio, billboards, print) with digital channels (SEO, PPC, social, email) and operates an in-house multimedia production studio.
Is ProMedia a public or private company?
ProMedia is a private company. It is classified as family owned and is currently operating.
When was ProMedia founded?
ProMedia was founded in 1981. It employs 1 to 10 people.
Where is ProMedia based?
ProMedia is headquartered in Utica, United States, in the North America region.
How does ProMedia make money?
One revenue line is on record: marketing and Advertising Services.
Who are ProMedia's main competitors?
VaynerMedia is listed as an emerging player. Broad incumbents are GSD&M, Carmichael Lynch, The Richards Group, R/GA and Barkley. Direct peers are Adcetera, Mower, The Tombras Group and The Buntin Group.
Does ProMedia have an API?
No public API is recorded for ProMedia.
What industry is ProMedia in?
ProMedia's product category is Advertising and Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAGAJAD, Event Marketing & Audience Development Services. Its NAICS code is 54181 and its SIC code is 7311.