Online Marketing Partner

What Online Marketing Partner does

Online Marketing Partner GmbH is a privately held, founder-operated digital marketing agency (GmbH) registered in Lucerne, Switzerland, founded in 2014 by Christian Macek. The company delivers an integrated suite of online marketing services — primarily SEO (on-page, off-page, technical, and local), SEA/Google Ads management with conversion tracking, paid social campaigns on Facebook/Instagram/LinkedIn, content marketing (blog, photography, video, graphic design via freelance specialists), WordPress-based web design, and film/video production for corporate, documentary, and social media use. Technology is built entirely on third-party, widely available tools: WordPress CMS with WP Rocket/Updraft Plus/Smush plugins, Shopify for e-commerce builds, Sistrix and Xovi for SEO analysis, Google Ads and Facebook Ads platforms for paid media, MailChimp for email, Google Analytics for measurement, and Canon cameras for in-house video.

The business model combines project-based professional services (SEO retainer work, campaign management, web builds, video production billed against time-based estimates) with a small recurring-revenue arm — a WordPress Support subscription priced at CHF 450–750/year depending on site traffic. External advertising spend is passed through with a 10% processing markup, and detailed project estimates are binding within a 10% tolerance. Go-to-market is sales-led and relationship-driven: the founder is the principal client contact, supported by network referrals through Werbeclub Zentralschweiz, WebUp Luzern, and LU Luzerner Unternehmer, plus organic inbound via the company's blog and Google reviews (48 verified, Trustindex-rated 'AUSGEZEICHNET'). Custom content production is delivered via freelance collaborators rather than in-house headcount, keeping the firm structurally lean at 1–10 employees.

Customer mix spans regional SMEs (Spaltenstein Storen, Kreaplex, Quattro Sport, Tobias Häfliger Hypnosetherapie), mid-market and enterprise accounts (FREI'S Schulen Luzern, Swiss Life, Andermatt Swiss Alps, Kurhotel Sonnmatt Luzern, RIWAG Türen, Michel ITC), and nonprofit projects (Stiftung Brändi, Birdlife Luzern). The agency has no subsidiaries, no institutional investment, no parent company, and no funding history; Christian Macek concurrently holds a wine consultancy role (from 2025) and a Swiss representation mandate for Vienna-based sampling agency Freudebringer (from 2026), reflecting a founder whose attention is divided across multiple professional commitments.

Name

Online Marketing Partner

Legal name

Online Marketing Partner GmbH

Website

https://online-marketing-partner.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Online Marketing Partner GmbH is a privately held, founder-led Swiss digital marketing agency in Lucerne offering SEO, Google Ads, social media advertising, WordPress web design, content marketing, and video production primarily to SMEs and select enterprise clients across Central Switzerland.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Search engine optimization
• Google Ads management
• Social media marketing
• Content marketing services
• WordPress web design

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. SEO & Online Marketing Consulting: Consulting services for online marketing strategy, SEO optimization, and digital marketing advisory. Delivered through direct client engagement and ongoing account management.
2. Google Ads & Social Media Advertising Management: Management of paid advertising campaigns on Google Ads and social media platforms (Facebook, Instagram, LinkedIn). External advertising costs are passed through with a 10% processing fee.
3. Content Production: Creation of blog content, photography, video production, graphic design, and social media posts. Coordinated with freelancers for specialized production.
4. Web Design Services: WordPress website creation using pre-built themes for cost-effective and quick deployment. Includes web hosting support and ongoing maintenance.
5. WordPress Support Subscription: Annual subscription service for WordPress maintenance, security monitoring, updates, and backup services. Pricing tiers based on website traffic volume.
6. Video Production: Corporate video, documentary, and social media video production services. Budget tiers range from $250-750 CHF (basic) to $5000+ CHF (professional with crew).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Online Marketing Partner is a Lucerne-based digital marketing agency delivering integrated online marketing services to SMEs in Central Switzerland. Offerings span SEO (on-page, off-page, technical, local), Google Ads/SEA management, paid social media campaigns (Facebook, Instagram, LinkedIn), content marketing, WordPress web design, and video production, complemented by an annual WordPress Support subscription for hosting, security, and maintenance.

Product overview

Online Marketing Partner GmbH is a Swiss digital marketing agency based in Lucerne offering an integrated suite of online marketing services. The core portfolio includes SEO/Search Engine Optimization (on-page, off-page, technical, local SEO), Google Ads/SEA management, Social Media Marketing with paid campaigns (Facebook, Instagram, LinkedIn), Content Marketing (text, photography, video, graphic design), Webdesign using WordPress CMS with themes, and Film/Video Production for web and social media. Additional services include Landing Page/Topic Cluster creation for semantic SEO, Inbound Marketing with automation capabilities, and a WordPress Support Abo (maintenance subscription). The agency operates as a single integrated offering rather than separate modular products, combining these services to deliver comprehensive online marketing solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO & Suchmaschinenoptimierung Search engine optimization services covering on-page SEO, off-page SEO, technical SEO, and local SEO to improve website visibility in search engines. Targeted at small and medium-sized businesses in Central Switzerland that lack internal SEO expertise.
• SEA Suchmaschinenwerbung (Google Ads) Google Ads campaign setup, conversion tracking, KPI analysis, and ongoing optimization for paid search advertising. External Google ad spend is passed through at cost plus a 10% processing fee.
• Paid Social Media Kampagnen Paid advertising campaigns on Facebook, Instagram, and LinkedIn, including Shopping Ads, Events Ads, and platform-specific audience targeting, with remarketing via Custom Audiences.
• Content Marketing Creation of blog content, backlink articles, social media posts, photography, video, and graphic design to support SEO and social media initiatives.
• Webdesign (WordPress) WordPress website creation using pre-built themes, fully responsive design, mobile optimization, SSL security, and fast loading speeds for SME clients.
• Landing Pages & Topic Clusters
• Film- & Videoproduktion
• Beratung / Consulting Online marketing consulting and advisory board services, leveraging the founder's long-standing experience in online marketing strategy and digital advertising.
• WordPress Support Abo

Quantifiable outcome

• Spaltenstein Storen generates majority of revenue online through SEO and Google Ads
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Freudebringer (Sampling Agency)minorGTM or Marketing Partner · 1 January 2026Since 2026, Christian Macek holds a mandate as local contact person for Swiss clients for Freudebringer, a sampling agency based in Vienna. He serves as the face of the agency in Switzerland and engages in new customer acquisition.
• Funders.ch (Crowdfunding Platform)minorStrategic or Co-development Partner · 1 January 2021Funders was a crowdfunding platform operated by Luzerner Kantonalbank. Christian Macek served as Platform Manager from autumn 2021 to January 2024 in part-time capacity. The platform was discontinued at the end of 2023. Online Marketing Partner GmbH served as an official film partner for the platform, producing promotional videos for crowdfunding campaigns.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WebFX: Large US-based digital marketing agency offering SEO, paid media, web design, and content marketing to SMB and mid-market clients. Significantly larger scale and broader service portfolio than OMP, with overlapping core SEO/SEM offerings.
• Dept: Amsterdam-headquartered global digital agency offering end-to-end digital marketing, technology, and creative services. Broader incumbent that overlaps with OMP's SEO, SEA, and paid social offerings but operates at significantly larger scale and broader geographic reach.
• Unic: Swiss digital experience agency (now part of Accenture Song) offering digital strategy, web, and marketing services to enterprise Swiss clients. Operates in the same Swiss market but at much larger scale and competes for the same enterprise relationships OMP targets.

Direct peers

• KlientBoost: US-focused PPC and SEO agency with comparable offerings in paid search and conversion optimization. Similar profile to OMP as a specialized performance marketing agency targeting growth-focused companies, with a narrower service mix.
• Wpromote: US-based digital marketing agency offering SEO, paid media, and content marketing services for mid-market and enterprise clients. Comparable due to similar full-stack digital marketing offering and SMB/mid-market customer orientation.
• Seer Interactive: US digital marketing agency specializing in SEO, paid media, and analytics with an analytical, data-led approach. Comparable due to similar mix of SEO, SEM, and content services targeting mid-market B2B clients.
• Webrepublic AG: Swiss performance marketing agency headquartered in Zurich offering SEO, SEA, and digital marketing services to SME and enterprise clients. Most directly comparable peer given shared Swiss market, SEO/SEM specialization, and similar mid-market client focus.

Others

• GroupM: Global media investment group under WPP handling media buying, planning, and analytics at scale. Adjacent to OMP's ad management offerings but operating at a media-buyer / agency-of-records tier rather than direct SMB performance marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/online-marketing-partner-gmbh
• Xx.com/onlinemarketerl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Marketing Partner