Wobcom GmbH

Name

Wobcom GmbH

Legal name

WOBCOM GmbH

Website

https://wobcom.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Regional Telecommunications & Internet Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Cable & Other Pay Television Services (4841), Radiotelephone Communications (4812), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Municipal & Community Broadband Networks (HDAIACAE)

akta.pro secondary industry

Multi-Dwelling Unit (MDU) / In-Building Fiber Operators (HDAIACAH)

Keywords

• Fiber optic internet services
• Regional telecommunications provider
• Data center colocation services
• IoT smart city platform
• Business cloud telephony

Headquarters

HQ city

Gifhorn

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Internet Services: Fiber and DSL internet subscriptions with speeds up to 1,000 Mbit/s, including installation and hardware services
2. Mobile Services: Mobile tariffs with 5G support and data packages up to 120 GB
3. TV Services: IPTV and cable TV services including waipu.tv streaming with over 290 channels
4. Business Data Connections: SDSL Business, Company Connect, Internet Connect, and Partner Connect solutions for enterprise customers
5. Data Center Services: Colocation and hosting services in ISO-certified facility
6. Hardware Sales: Routers, phones, and accessories including refurbished equipment through SELOCA partnership

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

WOBCOM is a regional telecommunications provider that delivers fiber and DSL broadband internet, mobile (5G) services, IPTV/cable TV, fixed-line and cloud telephony, business data connections, and ISO/IEC 27001-certified data center colocation to residential and business customers in the Wolfsburg region. The company also operates the WOB.smart LoRaWAN-based IoT platform and freeWolfsburg public WiFi as part of its smart-city digital infrastructure portfolio.

Product overview

WOBCOM GmbH is a regional telecommunications provider headquartered in Wolfsburg, Germany, and a wholly-owned subsidiary of Stadtwerke Wolfsburg AG. The company operates a platform-plus-services model serving approximately 29,000 residential customers and business clients across the Wolfsburg region. The core product portfolio consists of four main service pillars: (1) Internet & Fixed-line (Glasfaser fiber internet at up to 1,000 Mbit/s symmetric, DSL, and landline telephony including cloud-based VoIP), (2) Mobile Services (Mobilfunk with 5G and up to 120 GB data), (3) TV (cable and IPTV via waipu.tv partnership with 290+ channels), and (4) Business Solutions (Business Internet via dedicated data lines, Cloud-Telefonie, and a Tier-3 ISO/IEC 27001-certified data center co-located in the Nordkopf Tower with DE-CIX connectivity). These core services are supplemented by add-on modules including freeWolfsburg public WiFi, the MeinWOBCOM customer portal/app, WOB.smart IoT platform (LoRaWan-based smart building and feedback tools), Green Router (sustainable hardware), installation and speedtest services, and partner products such as G DATA Internetsecurity and Plume WiFi optimization. WOBCOM is actively expanding its citywide fiber network (Glasfaserausbau) across Wolfsburg and surrounding municipalities in cooperation with partners including Deutsche Glasfaser, Lünecom, and entracon, targeting full digital infrastructure coverage as part of Wolfsburg's Smart City initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Garry Glasfaser: WOBCOM's mascot and brand character since 2018, used for promotional events and public appearances.
• freeWolfsburg
• WOB.smart
• MeinWOBCOM
• WOBtalk

Products and services

• WOBCOM Glasfaser (Fiber Internet) Symmetric fiber-to-the-home broadband internet for residential and small business customers in Wolfsburg and surrounding region, available in multiple tariff tiers (Glasfaser Starter, Glasfaser Premium) with promotional pricing from €19.95/month for the first three months.
• WOBCOM DSL DSL broadband internet access for residential customers in areas where fiber is not yet available, marketed by WOBCOM alongside its fiber portfolio during the transition toward full FTTH coverage by 2030.
• WOBCOM Mobilfunk (Mobile Services) Mobile telephony and data tariffs for residential and business customers, including 5G support and up to 120 GB data volume; All Net Flat tariffs start from €9.95/month.
• WOBCOM TV (Kabel- & IPTV) Cable and IP-based television services offered in partnership with waipu.tv, providing 290+ channels (280+ in HD), 70+ Pay-TV channels, and 300 hours of recording; available from €7.45/month.
• WOBCOM Festnetz (Landline Telephone) Fixed-line telephone service for residential customers, transitioning from legacy ISDN to IP-based VoIP telephony; bundled with internet tariffs.
• WOBCOM Data Center (Rechenzentrum) ISO/IEC 27001-certified co-location and server hosting facility in the Wolfsburg Nordkopf Tower, providing direct DE-CIX Frankfurt connectivity (up to 9 Tbit/s) for business customers with national and international connections.
• WOBCOM Business Internet / Datenleitungen Dedicated internet connectivity portfolio for enterprise customers offering SDSL Business, WOBCOM Company Connect, WOBCOM Internet Connect, and WOBCOM Partner Connect with symmetrical and asymmetrical bandwidth tailored to enterprise needs.
• WOBCOM Cloud-Telefonie Cloud-based IP telephone system for business customers enabling flexible voice communications without on-premises PBX hardware; part of the WOBCOM business telecommunications portfolio.
• WOB.smart IoT Platform IoT platform for Wolfsburg businesses using LoRaWAN technology and sensors to collect anonymous data (temperature, air quality, CO2, humidity) for automating and optimizing building management, facility operations, and customer feedback (smart.building and smart.feedback modules).
• freeWolfsburg Public WiFi Free public WiFi service provided by WOBCOM at numerous locations throughout Wolfsburg for residents and visitors, delivered through WOBCOM's municipal fiber infrastructure.
• WOBCOM Green Router Refurbished, sustainably produced router developed in cooperation with SELOCA that extends device lifecycle while maintaining full performance and functionality; part of WOBCOM's Green IT and environmental sustainability offering.
• WOBCOM Installationsservice Professional on-site installation service for residential customers covering router configuration, email setup, and home device connection.
• WOBCOM Glasfaser Hausanschluss (Fiber Home Connection) Fiber-to-the-home connection service covering house connection construction, building interior wiring, and construction management for residential customers subscribing to WOBCOM fiber internet.

Quantifiable outcome

• 90% fiber pre-marketing quote achieved in Klein Sisbeck
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• Lünecom Kommunikationslösungen GmbHcoreStrategic or Co-development Partner · 16 August 2023Partnership for joint fiber network construction and operation in Klein Sisbeck and surrounding areas. Lünecom handles construction coordination with entricon.
• eco - Verband der Internetwirtschaft e.V.minorOthers · 15 April 2020Membership in Germany's largest internet industry association with 1,000+ member companies. Provides networking and industry influence opportunities.
• Deutsche GlasfasercoreStrategic or Co-development PartnerCooperation to expand fiber offerings for households in and around Wolfsburg. First customer activated in June 2025 under this partnership.
• entricon GmbHcoreImplementation/ SI/ Consulting PartnerSister company of WOBCOM responsible for construction monitoring and quality assurance for fiber network expansion projects.
• SELOCA GmbHmajorImplementation/ SI/ Consulting PartnerHardware logistics partner handling refurbishment, testing, and sustainable recycling of routers and network equipment. Supports green IT initiatives.
• DE-CIXcoreTechnology or IntegrationDirect connection to DE-CIX Frankfurt internet exchange point, enabling up to 9 Tbit/s data traffic capacity and global connectivity.
• VfL WolfsburgmajorGTM or Marketing PartnerLong-standing regional sports sponsorship including free WLAN in Eis Arena, sponsorship extension, and joint promotional activities.
• WOBtalkminorChannel Partner/ Reseller/ DistributorPremium partner store located in City Galerie Wolfsburg for extended retail presence.
• NVIDIAminorStrategic or Co-development PartnerAI cooperation with Stadtwerke Wolfsburg for artificial intelligence applications in smart city solutions.
• Dell TechnologiesminorStrategic or Co-development PartnerPlatform partnership for smart city solutions offering universal platform solutions for digital cities.
• Life Sciences/Healthcare PartnersminorGTM or Marketing PartnerPartnerships with organizations like Scharoun-Theater Wolfsburg and ASTRID iHUB for community engagement and innovation initiatives.
• Local Electrical CompaniesminorChannel Partner/ Reseller/ DistributorNetwork of 13 local electrical companies (Thieme, Termath, Elektrotechnik L.A.N.G.E, and others) serving as installation and service partners.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Deutsche Glasfaser: Germany's largest alternative FTTH provider, building and operating open fiber networks in rural and suburban regions. Directly comparable to WOBCOM in deploying fiber to homes and businesses outside major Tier-1 cities, and an explicit partner/competitor in the Wolfsburg area.
• swb (Stadtwerke Bremen): Municipal utility in Bremen providing telecommunications services alongside energy. Closely matches WOBCOM's municipal-utility-owned telecom model, with fiber, business connectivity, and city-region service offerings for residential and SME customers.
• NetCologne: Regional telecommunications provider in the Cologne/Bonn area owned in part by municipal entities. Comparable through its city-focused fiber network, business data services, and integrated residential quad-play, with a similar municipal-affiliation structure.
• M-net Telekommunikations: Regional telecom operator in Bavaria owned by municipal utilities and telecom partners. Closely mirrors WOBCOM's model: regional fiber roll-out, B2B data center, cloud telephony, and bundled residential offers within a defined geographic footprint.
• envia TEL: Regional fiber and business telecom operator in eastern Germany, part of the envia Mitteldeutsche Energie group. Comparable as a utility-affiliated regional fiber provider serving both residential and B2B customers with dedicated data line and colocation offerings.
• EWE TEL: Telecommunications arm of EWE AG, a regional municipal utility serving northwestern Germany including Lower Saxony. Offers a comparable fiber, mobile, TV, and business connectivity portfolio to municipal and residential customers in adjacent geographies.

Broad incumbents

• Deutsche Telekom: Germany's national incumbent telecom operator offering fixed-line, mobile, TV, and business services nationwide. Overlaps with WOBCOM across all product lines but at vastly greater scale, serving as the dominant competitive benchmark in the Wolfsburg market.
• Tele Columbus (PYUR): Third-largest German cable network operator offering TV, internet, and telephony over HFC infrastructure. Comparable to WOBCOM's cable/TV and broadband offerings, particularly in multi-dwelling-unit residential segments.
• 1&1 Versatel: National B2B-focused fiber and telecommunications provider owned by United Internet. Overlaps with WOBCOM in business data connections, cloud telephony, and wholesale fiber, though at much larger national scale.
• Vodafone Germany: Major national operator offering mobile, fixed broadband, cable TV (including former Unitymedia cable footprint), and B2B services. Competes directly with WOBCOM in residential and business segments, especially via cable TV and 5G mobile bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wobcom?lang=de
• YouTubeyoutube.com/channel/UCzybFiWN2TK5W05RbjxDNNw
• Facebookfacebook.com/wobcom-1695618970671072
• Instagraminstagram.com/wobcom/?hl=de
• LinkedInlinkedin.com/company/wobcom-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wobcom GmbH