Alcone Company

What Alcone Company does

Alcone Company is a New York-based specialty retailer of professional-grade beauty and special-effects (SFX) products, founded in 1952 and operating as a privately held for-profit business. The company distributes an extensive catalog spanning skincare, color cosmetics, brushes and tools, airbrush systems, hair products, wigs, and theatrical/SFX supplies, combining 100+ third-party professional brands (Kryolan, Ben Nye, Mehron, Make Up For Ever, Danessa Myricks Beauty, COOLA) with a growing private-label line (CHETKA applicators, Stop The Sweat, Luxe Gel Eyeliner, Pros-Aide, Liquid Latex, and various disposable tools).

The core technology stack is a Shopify-based e-commerce storefront at alconemakeup.com, supplemented by a physical retail store in Manhattan (322 W 49th Street) and a warehouse/office in Long Island City, NY. The company operates three primary revenue streams — DTC e-commerce, B2B/Alcone Pro wholesale, and walk-in retail — all built on transactional one-time-purchase pricing with no disclosed subscription or recurring component. Free domestic shipping is offered on orders over $100.

Alcone serves two principal customer groups: working professional makeup artists and SFX technicians serving film, television, theater, and live-performance production, and prosumer beauty enthusiasts seeking salon-grade products. The Alcone Pro program provides dedicated wholesale pricing and account services for this professional segment, while the consumer-facing storefront and Manhattan retail location serve the prosumer and walk-in trade. The company's value proposition is the breadth of its catalog under a single brand, specifically the combination of everyday professional beauty with hard-to-find SFX and prosthetic materials, a positioning summarized in its 'from beauty to bloody' tagline.

Name

Alcone Company

Legal name

Alcone Company

Website

https://alconemakeup.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Alcone Company is a privately held, NYC-based specialty retailer (founded 1952) of professional-grade beauty and special-effects makeup products, serving working makeup artists, SFX technicians, and prosumer beauty enthusiasts via a Shopify DTC storefront, a Manhattan retail store, and a B2B Alcone Pro wholesale program.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail: Direct-to-consumer online sales through their Shopify storefront at alconemakeup.com, selling professional makeup, skincare, brushes, tools, and special FX products at retail prices.
2. Professional/Wholesale Sales: Alcone Pro program offering wholesale pricing and terms for professional makeup artists, stylists, and entertainment industry professionals.
3. Retail Store Sales: Physical retail location in New York City selling directly to consumers and professionals, operating Monday-Sunday 11am-7pm.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alcone Company is a multi-channel retailer of professional-grade beauty and special effects products. It sells 100+ third-party professional brands (Kryolan, Ben Nye, Mehron, Make Up For Ever, Danessa Myricks Beauty, COOLA, etc.) alongside its own Alcone private-label line, spanning skincare, makeup, brushes and tools, airbrush systems, hair products, and theatrical SFX supplies. Customers can purchase through the company's Shopify e-commerce store, its Manhattan retail location, and the Alcone Pro wholesale program for entertainment-industry professionals.

Product overview

Alcone Company is a professional makeup and beauty supply retailer operating as an e-commerce platform with a physical retail presence in New York City. The company offers an extensive portfolio of professional-grade beauty products spanning multiple categories including skincare, makeup, brushes and tools, special effects (SFX) makeup, hair products, and airbrush systems. The product offering includes both third-party professional brands (such as COOLA, Kryolan, Ben Nye, Make Up For Ever, Danessa Myricks Beauty) and private-label Alcone-branded products (including CHETKA tools, Stop The Sweat matte-finish products, Luxe Gel Eyeliner, Pros-Aide adhesive, Liquid Latex, and various disposable applicators). The company serves both consumer and professional makeup artist markets through its retail store and e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Skincare Products Full range of skincare including cleansers, toners, moisturizers, treatments, and suncare for prepping and maintaining skin health, sold to consumers and professional makeup artists.
• Makeup Products Extensive makeup collection including foundations, concealers, color cosmetics for eyes, face, lips, body, primer, remover, kits, palettes, and UV makeup for consumers and professional makeup artists.
• Brushes & Tools Professional makeup brushes and tools for application, organizing, cleaning, and sanitizing makeup essentials, including disposable applicators and brush sets.
• Special FX Professional special effects products including clown makeup, fake blood, prosthetics, 3-dimensional prosthetic appliances, character makeup, scars/sweat/pus/tears FX, and related SFX supplies.
• Hair Products Hair effects products including fake mustaches, beards, temporary color, styling products, and wig-making tools for stage, screen, and consumer use.
• Airbrush Makeup Systems Airbrush makeup systems and equipment (airbrush makeup plus airbrush equipment) for professional application.
• Prosthetic Makeup Supplies Professional prosthetic supplies including bald caps, barrier products, latex, mold making materials, and silicone products for film, TV, and theater SFX work.
• SFX Makeup Special effects makeup including cream colors, PAX paint, rubber mask grease, and alcohol-based makeup for theatrical and film SFX application.
• Sanitizers Hand sanitizers, makeup sanitizers, and surface sanitizers for professional hygiene in makeup application environments.
• Alcone Pro (Wholesale Program) Wholesale/professional program providing Alcone's catalog at pro pricing and terms for verified makeup artists, stylists, salons, and entertainment-industry professionals.
• CHETKA (Private Label Brand) Alcone's private-label line of single-use makeup tools reimagined with next-generation applicators, designed for makeup professionals and prosumers seeking hygienic, single-use application.
• Alcone Stop The Sweat Alcone private-label anti-shine matte-finish product designed to control sweat and oil during makeup application.
• Alcone Luxe Gel Eyeliner Alcone private-label professional-grade gel eyeliner available in multiple shades for precise eye makeup application.
• Alcone Pros-Aide Original Alcone private-label professional cosmetic adhesive used for prosthetic and special effects makeup application.
• Alcone Liquid Latex Alcone private-label liquid latex used for creating wounds, scars, and prosthetic applications in SFX work.
• Alcone eGift Card Digital gift card available in various denominations for purchases on alconemakeup.com.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BH Cosmetics: Direct-to-consumer beauty brand and retailer operating primarily through its own e-commerce storefront. Comparable in DTC e-commerce GTM and price point accessibility for prosumers, though more mass-market in assortment.
• Frends Beauty: Wholesale distributor of professional beauty products serving salons, spas, and makeup professionals. Comparable to Alcone's Alcone Pro B2B motion and overlapping brand portfolio on the professional side.
• Kryolan: Professional makeup manufacturer and direct-to-professional retailer carried by Alcone. Comparable as a pro/SFX brand with its own retail and B2B channels, representing both a key supplier and a channel competitor to Alcone.
• Morphe: DTC and pro-channel beauty brand with strong social media marketing engine. Comparable in e-commerce-first GTM, prosumer/professional crossover audience, and reliance on content-driven customer acquisition.
• Camera Ready Cosmetics: Online and brick-and-mortar retailer specializing in professional makeup artist supplies, including pro-only and SFX brands. Closely comparable to Alcone in target customer (working MUAs), assortment (pro/SFX), and dual B2C + B2B model.
• Make Up For Ever: Professional-grade makeup brand carried by Alcone that also sells direct and through pro channels globally. Comparable as a pro makeup brand that competes with Alcone's own private-label line for end-consumer spend.

Emerging players

• ColourPop Cosmetics: DTC-native beauty brand operating through its own e-commerce storefront with a broad color cosmetics range. Comparable as a digitally native beauty retailer that competes for prosumer beauty spend through e-commerce.
• Danessa Myricks Beauty: Professional-artist-founded beauty brand selling direct and through specialty retailers including Alcone. Comparable as a pro-led brand building prosumer demand and competing for Alcone's professional customer wallet.

Broad incumbents

• Sephora: Global multi-brand beauty retailer with a growing pro/SFX assortment (Sephora Pro). Comparable as a broad incumbent gradually expanding into Alcone's specialty pro category, with massively larger marketing and distribution scale.
• Ulta Beauty: Largest US specialty beauty retailer with a broad assortment that increasingly includes professional-grade brands. Comparable as a broad incumbent pressuring the specialty/pro retail segment Alcone serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AlconeCompany
• Facebookfacebook.com/Alconeco
• Instagraminstagram.com/Alconeco
• Pinterestpinterest.com/alconecompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcone Company