Underwood Anderson Insurance

What Underwood Anderson Insurance does

Underwood Anderson Insurance is a privately-held independent insurance agency founded in 1982 in Pensacola, Florida, by Wayne Underwood and Ron Anderson. The firm operates as a multi-line broker serving both individual consumers and businesses across the Southeastern United States, with primary density in Northwest Florida. It generates revenue through commissions earned by placing client coverage with 60+ insurance carriers, including major national underwriters (AIG, Liberty Mutual, Hartford, Travelers, Zurich American, Berkshire Hathaway) and Florida-focused regional carriers.

The agency's product portfolio spans commercial lines (business insurance, commercial auto and property, workers compensation, cyber liability, E&O, contractors, restaurant, auto dealers, landlord liability, liquor liability, bonds), personal lines (homeowners, condo, rental, renters, auto, recreational vehicles, umbrella, flood), life insurance (term, whole, universal), and specialty offerings (group health, farm & ranch, personal articles). It serves focused industry verticals including construction, restaurants/bars, medical malpractice, maritime, municipalities, and non-profits. Underlying technology is a standard agency platform (FMG Suite/Agency Revolution) supporting the website, quote workflows, and digital marketing; the firm has no proprietary technology, AI capabilities, or mobile application.

The business model is sales-led and relationship-driven, centered on 1-on-1 advisory consultations at the Pensacola office, supplemented by phone/email support and online quote requests. The agency emphasizes risk management education, policy bundling, and carrier-agnostic coverage matching. Current leadership comprises CEO & Partner Doug King, President & Partner Billy West, and Partner & Agent Alex Niedermayer, with ownership transitioned internally from the founders to Jim Grace and Wayne Hood in 2009. The firm employs between 11 and 50 staff (six are publicly named) and does not publicly disclose financial results.

Name

Underwood Anderson Insurance

Legal name

Underwood Anderson Insurance

Website

https://underwoodanderson.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Underwood Anderson Insurance is a privately-held independent insurance agency founded in 1982 in Pensacola, Florida, that brokers personal, commercial, life, and specialty insurance products through 60+ carrier relationships for individuals and businesses across the Southeastern United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Underwood Anderson earns commissions from multiple insurance carriers for policies placed on behalf of clients. They represent over 60 insurance carriers listed on their claims page, including major insurers such as American International Group, Liberty Mutual, Hartford, Travelers, and Zurich American. Revenue is generated through commissions on new policy sales and renewal commissions on existing policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Underwood Anderson Insurance is an independent insurance agency that places commercial and personal insurance coverage on behalf of clients through relationships with 60+ insurance carriers. The agency sells a broad portfolio of insurance products — including business, auto, home, life, umbrella, recreational vehicle, and specialty industry coverage — and earns commissions from carrier partners for policies placed and renewed. Services are delivered via a Pensacola, FL office, phone/email channels, and online quote requests, supported by 1-on-1 strategy meetings and client education.

Product overview

Underwood Anderson Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products and financial services. The company provides Commercial Insurance products including Business Insurance, Focused Industries Coverage, Bonds, Auto Dealers Insurance, Business Liability Insurance, Commercial Auto Insurance, Commercial Property Insurance, Contractors Insurance, Cyber Liability Insurance, E&O Insurance, Landlord Liability Insurance, Liquor Liability Insurance, Restaurant Insurance, Workers Compensation Insurance, Farm and Ranch Insurance, and Group Health Insurance. For Personal Insurance, they offer Homeowners Insurance (including Condo, Rental Property, and Renter's coverage), Personal Auto Insurance, Recreational Vehicle Insurance (covering Boats, RVs, Motorcycles, and Off-Road Vehicles), Umbrella Insurance, and Life Insurance (Term, Whole, and Universal policies). Additional offerings include Flood Insurance and Personal Articles/Jewelry coverage. The agency operates as a one-stop insurance destination with multiple carrier relationships spanning the Southeastern United States, serving both individual and business clients with personalized insurance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance for SMBs covering general liability, commercial auto, property/business interruption, umbrella liability, professional/E&O liability, workers compensation, cyber liability, and other commercial lines. For business owners across multiple industries.
• Focused Industries Coverage Specialized insurance programs for Construction, Condo/Homeowner Associations, Trucking, Medical Malpractice, Architects/Engineers, Restaurants/Bars, Non-Profits, Hospitality, Maritime, Municipalities, Churches/Schools, and other focused industries. For businesses with industry-specific risk exposures.
• Bonds Various bond products including Payment & Performance bonds, Bid bonds, License & Permit bonds, Dealer/Agricultural bonds, Fidelity bonds, and Miscellaneous bonds. For businesses needing surety bonding.
• Auto Dealers Insurance Comprehensive coverage for auto dealerships including property damage, bodily injury, garage keepers, garage-owned autos, hired autos, non-owned autos, and temporary substitute autos. For auto dealership businesses.
• Business Liability Insurance Protection against personal liability, business liability, professional liability, and public liability claims including bodily injury, property damage, and personal injury. For businesses seeking liability coverage.
• Commercial Auto Insurance Coverage for commercial vehicles including comprehensive and collision, emergency roadside assistance, liability, medical payments, loss of earnings, and uninsured motor vehicle protection. For businesses operating vehicle fleets.
• Commercial Property Insurance Protection for commercial buildings, contents, outdoor signs, furniture, equipment, inventory, and fencing/landscaping against fire, water damage, and storm events. For businesses with owned or leased commercial premises.
• Contractors Insurance Specialized coverage for contractors including Carpenter, Plumber, Handyman, Electrician, Masonry, Security Company, Home Builder, Developer, Renovation, Welding, and Artisan trades. For independent contractors and trade businesses.
• Cyber Liability Insurance Data breach and cyber attack protection including data compromise protection, legal cost protection, forensic services, personal services for affected persons, and identity recovery protection. For businesses with cyber and data exposure.
• Errors and Omission Insurance (E&O) Professional liability coverage for service businesses protecting against claims of negligent acts, errors, or omissions occurring during business activities. For professional service firms.
• Landlord Liability Insurance Coverage for landlords protecting against tenant injuries, property security issues, unlawful behavior, general liability, fair rental value, and lock replacement. For residential and commercial landlords.
• Liquor Liability Insurance Protection for businesses that manufacture, sell, serve, or facilitate alcohol purchase, covering Dram Shop Laws and Liquor Legal Liability. For bars, restaurants, and alcohol-serving establishments.
• Restaurant Insurance Comprehensive coverage for restaurants and food service businesses including Bar, Café, Cafeteria, Catering, Diner, Deli, Fast Food, Pizza, and Lounge establishments. For restaurant and food-service operators.
• Workers Compensation Insurance Mandatory coverage for employees providing medical cost coverage and lost wage compensation for work-related injuries or illness. For businesses with employees in jurisdictions requiring workers compensation.
• Farm and Ranch Insurance Coverage for farms and ranches protecting agricultural property, equipment, and operations. For farm and ranch owners and operators.
• Group Health Insurance Health insurance coverage for employee groups providing medical benefits to employees and their dependents. For businesses offering employee health benefits.
• Home and Property Insurance (Homeowners, Condo, Rental Property, Renter's) Protection for homeowners covering dwelling, personal property, loss of use, personal liability, and other structures; specialized coverage for condo unit owners (interior unit, additional living expenses, loss assessment); rental property coverage (property damage, liability, lost rental income); and renter's coverage for personal belongings and liability. For individuals, families, condo owners, landlords, and renters.
• Flood Insurance Specialized coverage protecting homes, condos, rental properties, and personal property from rising waters, as flood peril is excluded from most standard homeowner policies. For property owners in flood-prone areas.
• Personal Auto Insurance Vehicle coverage including liability, personal-injury protection (PIP), uninsured/underinsured motorist, collision, comprehensive, rental, and emergency roadside assistance. For individual vehicle owners and drivers.
• Recreational Vehicle Insurance (Boats, RVs, Motorcycles, Off-Road Vehicles) Coverage for boats and marine vehicles (yachts, performance boats, sail boats, bass boats, jet skis, wave runners); recreational vehicles (collision, comprehensive, bodily injury liability, property damage liability, emergency roadside assistance); motorcycles (collision, theft, vandalism, uninsured/underinsured motorist, custom parts); and off-road vehicles (4-wheelers, dune buggies, golf carts). For individual recreational asset owners.
• Umbrella Insurance Additional liability coverage providing protection for assets, defense costs, and legal fees with coverage typically ranging from $1M to $5M, starting as low as $150/year depending on number of cars, homes, and watercraft owned. For individuals seeking excess liability protection.
• Life Insurance (Term, Whole, Universal) Term Life Insurance — affordable coverage for a specific period (10, 20, or 30 years) for short-term needs such as mortgage payoff; Whole Life Insurance — lifetime coverage with access to cash value as a living benefit, featuring guaranteed level premiums; Universal Life Insurance — flexible, permanent protection with flexible premiums designed to meet insureds' needs throughout their lifetime. For individuals and families seeking life protection and estate planning.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 60+ Insurance Carriers (Agency Partners)coreChannel Partner/ Reseller/ DistributorUnderwood Anderson operates as an independent insurance agency representing over 60 insurance carriers. Key carriers include American International Group, Liberty Mutual, Hartford, Travelers, Zurich American, Berkshire Hathaway, Progressive, and many Florida-focused regional carriers. The agency earns commissions by placing client coverage with these carrier partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brown & Brown, Inc. Florida-headquartered independent insurance brokerage and agency that grew from a regional Daytona Beach shop into a national platform; directly comparable as an independent multi-carrier agency operating across personal and commercial lines, with a similar carrier-agnostic distribution model.
• AssuredPartners: PE-backed roll-up of independent insurance agencies offering commercial and personal lines through multi-carrier appointments; comparable business model (independent agency placing business with many carriers) and similar acquisition-driven growth playbook relevant to consolidation scenarios.
• Acrisure: PE-backed insurance brokerage aggregator consolidating independent agencies across the U.S.; comparable as a multi-carrier distribution platform with commercial and personal lines focus, and relevant as a potential acquirer or strategic exit path for independent shops of Underwood Anderson's size.
• Heffernan Insurance Brokers: Privately-held independent insurance brokerage serving commercial and personal lines across the U.S.; directly comparable as a similarly-sized multi-carrier agency with comparable product breadth (commercial property/casualty, personal lines, employee benefits).
• Hilb Group: Mid-Atlantic and Southeast-focused independent insurance brokerage with active acquisition strategy; comparable in targeting commercial and personal lines through multi-carrier distribution and represents a relevant consolidator profile for small Southeast agencies.

Broad incumbents

• Arthur J. Gallagher & Co. One of the largest global insurance brokerages offering commercial and personal lines across essentially every coverage category Underwood Anderson sells; comparable product breadth but at vastly larger scale and broader geographic footprint.
• Hub International: Large North American insurance brokerage with multi-carrier distribution and deep middle-market commercial and personal lines presence; comparable as a scaled independent-style brokerage competing for the same SMB and individual clients.
• USI Insurance Services: Middle-market-focused insurance brokerage and consulting firm with multi-carrier distribution and strong commercial lines franchise; comparable in targeting the same commercial customer segments (contractors, restaurants, auto dealers) with similar advisory-led positioning.
• Marsh McLennan Agency: Middle-market brokerage arm of Marsh McLennan serving commercial clients with property/casualty, employee benefits, and personal lines; comparable customer profile and multi-carrier placement model at much larger scale.
• Truist Insurance Holdings: Insurance brokerage subsidiary of Truist Financial (formerly BB&T Insurance) with strong Southeast regional presence; comparable geographic focus in the Carolinas, Georgia, and Florida, with multi-carrier commercial and personal lines distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/underwoodanderson.ins
• LinkedInlinkedin.com/company/underwood-anderson-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Underwood Anderson Insurance