goba Sports Group
goba Sports Group is a Canadian privately held sporting goods company that designs, manufactures, and sells safety-focused outdoor play products including Springfree trampolines, gobaplay swing sets and playsets, and B2B manufacturing services via DGSH Sourcing, serving families globally and B2B clients through wholly-owned China-based operations.
- Company typePrivate
- Founded2003
- HeadquartersMarkham, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What goba Sports Group does
goba Sports Group is a Canadian-headquartered, privately held sporting goods company operating three wholly-owned lines: Springfree Trampoline, gobaplay, and DGSH Sourcing. Springfree is the company's flagship brand, built around a patented safety architecture in which composite rods sit beneath the jumping surface in place of traditional springs, with the design developed over 20 years of dedicated R&D and backed by an industry-leading 10-year full warranty. The company positions Springfree as the world's safest and most awarded trampoline, distributed globally in oval, round, and square configurations across multiple sizes with color and configuration customization.
gobaplay extends the same safety-led design philosophy into adjacent family backyard categories including swing sets, yard and tree swings, playsets, climbing structures, and backyard games. Both consumer brands sell through direct-to-consumer brand websites (Springfree.com, Gobaplay.com) and through retail partnerships, notably Costco for exclusive US holiday product launches, as well as regional distributors such as The Net Return Canada for Canadian channel expansion.
Underpinning the consumer brands is DGSH Sourcing, the company's design, lean manufacturing, and supply chain division, which operates a wholly-owned 300,000-square-foot manufacturing facility in Dongguan, China, supplemented by a 20-engineer team in China and an engineering office in New Zealand. DGSH provides B2B product design, engineering, manufacturing, global sourcing, supply chain management, and testing services to other companies, and serves as the vertical integration backbone that allows goba to control the full product lifecycle from design through end-customer experience. The company maintains offices in Canada, USA, China, Australia, and New Zealand and serves primarily families with children seeking safe, durable outdoor play equipment, with a secondary B2B customer base leveraging its manufacturing infrastructure.
goba Sports Group firmographics
Firmographics- Name
- goba Sports Group
- Legal name
- goba Sports Group
- Website
- https://gobasports.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- goba Sports Group is a Canadian privately held sporting goods company that designs, manufactures, and sells safety-focused outdoor play products including Springfree trampolines, gobaplay swing sets and playsets, and B2B manufacturing services via DGSH Sourcing, serving families globally and B2B clients through wholly-owned China-based operations.
- Ownership category
- akta.pro rank
goba Sports Group industry classification
Industry- Product category
- Outdoor recreational equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Outdoor Play & Sports Toys Distribution (CRAOAMAG)
- akta.pro secondary industries
- Outdoor & Ride-On Toys Retail (CRALAFAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where goba Sports Group is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
goba Sports Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Trampoline Sales: One-time purchase model for Springfree trampolines sold in various shapes (oval, round, square) and sizes. Includes 10-year warranty covering the entire trampoline. Products available through direct sales and retail partnerships.
- Playset and Outdoor Equipment Sales: Gobaplay brand offers swing sets, yard and tree swings, backyard games, climbing structures, and accessories. One-time purchase model targeting families for backyard installations.
- B2B Sourcing and Manufacturing Services: DGSH Sourcing provides comprehensive product design, engineering, manufacturing, and supply chain management services to other companies seeking to source or manufacture products, particularly in China.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trampoline products with color and configuration customization options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
goba Sports Group product offering
Product offeringCore offering
goba Sports Group designs, manufactures, and sells trampolines and outdoor play equipment for families and recreational users under its Springfree Trampoline and gobaplay brands. Through its DGSH Sourcing division, the company also provides B2B product sourcing, manufacturing, and supply-chain services for retailers and brands sourcing consumer goods primarily from Asia.
Product overview
goba Sports Group is a dynamic group of companies dedicated to active outdoor play. The core brand is Springfree Trampoline (world's safest trampoline established over 20 years ago), complemented by gobaplay for playsets, swings, and backyard games. DGSH Sourcing provides vertical integration through product development and delivery infrastructure. The company vertically integrated engineering, manufacturing, logistics, warehousing, and end-user customer experience to control the entire product lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Springfree Trampoline: World's safest trampoline brand featuring patented composite rods beneath jumping surface with industry-leading 10-year warranty. Most awarded trampoline brand globally for quality, safety, and customer satisfaction.
- gobaplay
- DGSH Sourcing
Products and services
- Springfree Trampoline A consumer brand of springless trampolines using patented Composite Rod Technology, designed for family backyard use with an emphasis on safety and durability.
- gobaplay A line of outdoor play products including playsets, swing sets, and related backyard recreation equipment targeted at families with children.
- DGSH Sourcing A B2B service providing product sourcing, manufacturing management, quality assurance, and supply-chain coordination for retailers and brands, primarily leveraging Asian manufacturing partners.
- Springfree All-Black 10 ft Medium Round Trampoline Bundle A specific 10 ft medium round all-black Springfree trampoline bundle, a new color/aesthetic SKU of the core Springfree trampoline line sold to residential consumers.
Quantifiable outcome
- 10-year warranty covering the entire trampoline - industry-leading coverage
Companies that use goba Sports Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
goba Sports Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
goba Sports Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Net Return CanadacoreDistribution partnership granting goba Sports Group exclusive Canadian distribution rights for The Net Return premium golf and multisport practice nets. The products are trusted by professional athletes and designed for various environments. This partnership expands the brand's reach within the Canadian market through an established distribution partner with professional athlete endorsements.
- CostcocoreCostco serves as a retail distribution partner for Springfree Trampoline's exclusive product launches. The second Costco-exclusive model, the All-Black 10 ft Medium Round Trampoline Bundle, was launched in the US just before the holidays. This partnership targets the family and outdoor activity market through warehouse club retail channels.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
goba Sports Group competitors and assessment
Company assessmentBroad incumbents
- Li & Fung: Hong Kong-headquartered global sourcing and supply chain services company. Comparable to goba's DGSH Sourcing division on B2B design, manufacturing, and supply chain services to third-party brands — though at vastly greater scale and across more consumer categories.
- Step2: Large US manufacturer of children's indoor and outdoor play products including playhouses, climbers, and backyard toys. Adjacent to gobaplay in target customer (families with young children) and outdoor play category, but broader in scope.
- Lifetime Products: Utah-based manufacturer of outdoor products including sheds, basketball systems, and outdoor play equipment. Overlaps with goba in backyard/outdoor play but operates as a broad incumbent across many categories rather than specializing in trampolines.
Direct peers
- KidKraft: Manufactures wooden outdoor playsets, swing sets, and children's indoor furniture and toys. Directly comparable to gobaplay on outdoor playsets and shared customer base of families with young children.
- Vuly Trampolines: Australia-based trampoline and outdoor play manufacturer that competes head-to-head with Springfree in the premium, safety-focused segment of the trampoline market. Most directly comparable in product category, target customer (families), and brand positioning.
- Skywalker Trampolines: One of the largest trampoline brands in North America, selling spring-based trampolines and accessories through mass retail channels including Walmart and Amazon. Direct peer in product category and target customer, but positioned at the value end versus Springfree's premium.
- ACON Trampolines: US-based trampoline manufacturer offering premium rectangular and round trampolines aimed at family and light-athletic use. Directly comparable to Springfree on product category, customer profile, and emphasis on safety/quality.
- Jumpflex Trampolines: Trampoline brand competing in the same premium family segment as Springfree, with comparable safety messaging and direct-to-consumer sales. Directly comparable on product, target customer, and go-to-market approach.
- Backyard Discovery: Major US manufacturer of wooden outdoor playsets, swing sets, and backyard structures sold through home improvement and mass retail channels. Direct competitor to the gobaplay line on product category (residential playsets and swings) and target customer (families with backyards).
Regional players
- Plum Play: UK-based outdoor play brand offering swings, trampolines, climbing frames, and playhouses. Comparable product portfolio to goba's combined Springfree and gobaplay ranges, with a primarily UK/European geographic footprint versus goba's North American base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
goba Sports Group social profiles
Digital presencegoba Sports Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
goba Sports Group leadership team
Management profileNumber of profiles
goba Sports Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
goba Sports Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
goba Sports Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about goba Sports Group
What does goba Sports Group do?
goba Sports Group designs, manufactures, and sells trampolines and outdoor play equipment for families and recreational users under its Springfree Trampoline and gobaplay brands. Through its DGSH Sourcing division, the company also provides B2B product sourcing, manufacturing, and supply-chain services for retailers and brands sourcing consumer goods primarily from Asia.
Is goba Sports Group a public or private company?
goba Sports Group is a private company. It is classified as unknown and is currently operating.
When was goba Sports Group founded?
goba Sports Group was founded in 2003. It employs 101 to 250 people.
Where is goba Sports Group based?
goba Sports Group is headquartered in Markham, Canada, in the North America region.
How does goba Sports Group make money?
Three revenue lines are on record. Trampoline Sales are the primary driver. The others are playset and Outdoor Equipment Sales and B2B Sourcing and Manufacturing Services.
Who are goba Sports Group's main competitors?
Broad incumbents on record are Li & Fung, Step2 and Lifetime Products. Direct peers are KidKraft, Vuly Trampolines, Skywalker Trampolines, ACON Trampolines, Jumpflex Trampolines and Backyard Discovery. Plum Play is listed as a regional player.
Does goba Sports Group have an API?
No public API is recorded for goba Sports Group.
What industry is goba Sports Group in?
goba Sports Group's product category is Outdoor recreational equipment. Its primary akta.pro industry code is CRAOAMAG, Outdoor Play & Sports Toys Distribution, with a secondary code of CRALAFAC, Outdoor & Ride-On Toys Retail. Its NAICS code is 33992 and its SIC code is 3944.