24Rental Network
24Rental Network Oy is Finland's largest car-sharing operator, running a fleet of ~1,000 vehicles across 37+ cities through its 24Rent, 24Leasing, and 24Go brands. It serves private consumers, businesses, real estate developers, and municipalities via a smartphone-based self-service rental platform.
- Company typePrivate
- Founded2012
- HeadquartersPilkanmaa, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What 24Rental Network does
24Rental Network Oy is a Finnish mobility services company operating Finland's largest car-sharing platform under three sub-brands: 24Rent for short-term rentals (2 hours to 2 months), 24Leasing for mid-term subscriptions (2-12 months), and 24Go for minute-based urban use. Founded in 2011/2012 as a 100% Finnish-owned family business, the company is headquartered in Tampere and operates a fleet of approximately 1,000 passenger cars, vans, and minibusses across 37+ Finnish cities, with a stated customer base of 2,000-5,000 monthly active users and over 550,000 cumulative bookings at a 4.4/5 satisfaction rating.
The underlying technology is a proprietary digital platform that enables end-to-end self-service rental: customers book via the 24Rent website (www.24rent.fi) or mobile web/app (m.24rent.fi), access vehicles using only a smartphone (no physical key exchange), and return cars at designated pickup points. The platform integrates with Paytrail and Stripe for payments, Redgo for 24/7 roadside assistance, and Wood Forest Finland for verified carbon footprint calculation and offset. Approximately 68% of the passenger fleet is electric or hybrid, and the company has been operationally carbon neutral since 2022.
Revenue is generated through three streams: usage-based short-term rental fees (primary driver), recurring monthly mini-leasing subscriptions, and corporate B2B accounts with invoicing and shared cars placed at business premises. Distribution combines a direct-to-consumer digital channel (self-serve, 24/7) with partnership-driven B2B channels including real estate developers (YIT, Rakennus-Kaseva placing cars in apartment buildings), municipalities, Finnish Railways (VR) transit hubs, and small businesses. The company is led by CEO Matti Hänninen and operates with a lean remote-first team of 1-10 employees plus warehouse facilities.
24Rental Network firmographics
Firmographics- Name
- 24Rental Network
- Legal name
- 24Rental Network Oy
- Website
- https://24rent.fi
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 24Rental Network Oy is Finland's largest car-sharing operator, running a fleet of ~1,000 vehicles across 37+ cities through its 24Rent, 24Leasing, and 24Go brands. It serves private consumers, businesses, real estate developers, and municipalities via a smartphone-based self-service rental platform.
- Ownership category
- akta.pro rank
24Rental Network industry classification
Industry- Product category
- Car Sharing and Vehicle Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
- akta.pro secondary industries
- Long-Term / Monthly Car Rental (THADAAAE), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
Keywords
Where 24Rental Network is headquartered
LocationHeadquarters
- HQ city
- Pilkanmaa
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
24Rental Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Short-term Car Rental (24Rent): Usage-based rental fees charged by the hour or day. Customers pay for the duration of use. Insurance and roadside assistance included. Additional charges for extra drivers, fuel refills, and optional coverage upgrades. Primary revenue driver.
- Mini-Leasing (24Leasing): Monthly flat-rate leasing for 2–12 month periods. All-inclusive pricing covers maintenance and insurance; customer pays only monthly fee plus fuel. Targets businesses and individuals needing cars for extended periods.
- Corporate / B2B Accounts: Dedicated invoicing accounts for business customers with volume pricing, consolidated billing, and extended rental terms. Includes corporate minileasing and shared cars placed at business premises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Short-term rental: 2 hours minimum to ~2 months for passenger cars, vans, and minibusses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
24Rental Network product offering
Product offeringCore offering
24Rental Network operates a multi-brand car-sharing and short-term vehicle rental platform in Finland through three sub-brands: 24Rent (short-term car sharing from 2 hours to 2 months), 24Leasing (mini-leasing from 2 to 12 months), and 24Go (minute-by-minute urban car sharing). The service is delivered via a proprietary smartphone-based digital platform enabling 24/7 self-service booking, vehicle access, and key management with no physical rental counter, across an approximately 1,000-vehicle fleet in 37+ Finnish cities.
Product overview
24Rental Network Oy operates a multi-brand mobility platform offering shared-vehicle rental services across Finland. The core product is 24Rent, a car-sharing service with approximately 1,000 vehicles across 37+ cities, allowing customers to rent passenger cars, vans, and minibusses for 2 hours to 2 months via a digital, self-service platform. This is supplemented by 24Leasing, a mini-leasing offering for 2–12 month terms with monthly billing, and 24Go, a minute-based car sharing product targeting urban short-trip users. All three brands share a common digital infrastructure — the 24Rent app and m.24rent.fi web portal — enabling customers to book, unlock, and manage vehicles by smartphone. The company also offers fleet management services for businesses and residential property managers.
Differentiator
Problem solved
Functional benefit
Brands
- 24Rent: Main car sharing service offering hourly to monthly vehicle rentals with over 1000 shared vehicles across 37 cities in Finland.
- 24Leasing
- 24Go
Products and services
- 24Rent Finland's largest car-sharing service offering short-term vehicle rental from 2 hours to 2 months. Customers book and access passenger cars, vans, and minibusses 24/7 via smartphone, with self-service pickup at city-center locations. Insurance, maintenance, and 24/7 roadside assistance are included; fuel is paid separately. Available to both individual consumers and corporate accounts.
- 24Leasing Mini-leasing service for vehicle rentals of 2 to 12 months with monthly billing and flexible terms. All-inclusive pricing covers maintenance and insurance; customer pays a flat monthly fee plus fuel. Serves individuals and businesses needing a vehicle for longer periods than short-term rental but without long-term lease commitment, covering passenger cars, vans, and electric/hybrid options.
- 24Go
Quantifiable outcome
- Over 550,000 car sharing reservations completed; customer satisfaction 4.4/5
- +3 more outcomes
Companies that use 24Rental Network
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
24Rental Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
24Rental Network partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- WPSM ConsultingcoreCollaboration with WPSM consulting firm to research and develop the 24Leasing flexible leasing concept. WPSM conducted market research and interview rounds with Finnish companies, identifying demand for flexible, fully digital leasing. The partnership resulted in the 'Joustoleasing' (flexible leasing) product launched in May 2022.
- Kassamagneetti OyminorDuring the COVID-19 pandemic, 24Rental Network Oy and Kassamagneetti Oy (point-of-sale system provider) launched a combined solution to help Finnish restaurants offer takeaway and delivery services. 24Rent provided vehicle access to support restaurant delivery operations.
- Wood Forest FinlandcorePartnership with Finnish Wood Forest Finland for annual carbon footprint calculation and offset. Wood Forest Finland objectively and transparently calculates 24Rent's operational emissions and offsets them through domestic carbon sinks. Customers can also voluntarily offset their rental emissions through the same program. 24Rent overcompensates beyond its actual footprint as part of its ethical commitment.
- 4H Association (Taimiteko program)minorAnnual donor to the 4H Association's Seedling Act (Taimiteko) program, which aims to increase tree planting in Finland and employ young people. 24Rent acts as a recurring donor to support reforestation and youth employment.
- Finnish Natural Heritage Foundation (Kuukkeli Forest)minor24Rent serves as godparent and monthly donor to the Finnish Natural Heritage Foundation's Kuukkeli Forest, supporting biodiversity conservation in Finland.
- Redgominor24/7 roadside assistance provider. Redgo road service is available to all 24Rent customers throughout their rental period, covering breakdowns, accidents, and other roadside emergencies.
- Paytrail (Checkout Finland)corePrimary payment service provider for online payments. Paytrail (part of Checkout Finland) processes all bank and credit card payments on the 24Rent platform, ensuring secure transaction handling.
- StripecoreSecondary payment service provider integrated into the 24Rent booking platform for credit card processing, complementing Paytrail.
- VR (Finnish Railways)minorVR (VR-Yhtymä Oy) operates long-distance train services across Finland. 24Rent cars are positioned near VR train stations in key cities (Oulu, Rovaniemi), enabling customers to arrive by train and continue their journey by shared car — a combined mobility solution.
- YITcoreYIT, Finland's largest and most experienced urban developer, partnered with 24Rent to place shared cars in new apartment complexes (e.g., Kuopion Kruuna). YIT provides parking infrastructure; 24Rent supplies and operates the vehicle. The shared car increases property desirability and supports YIT's sustainability goals.
- Rakennus-Kaseva OyminorJyväskylä-based construction company that partnered with 24Rent to place a shared car at their new apartment building (As Oy Jyväskylän Matinkulma). Rakennus-Kaseva reports the shared car accelerated apartment sales and benefited residents.
- Ilves Naiset & Ilves Junioritminor24Rent sponsors the Ilves women's football team and junior football programs in Tampere. This sponsorship supports local community sports and builds brand awareness in the Tampere region.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
24Rental Network competitors and assessment
Company assessmentDirect peers
- Zipcar: Zipcar (owned by Avis Budget Group) pioneered the round-trip, station-based car-sharing model in the US. Direct functional equivalent to 24Rent's 24Rent brand with similar self-service access and per-hour/per-day pricing model.
- Share Now: Share Now (formerly car2go/DriveNow, owned by Stellantis) is the largest free-floating car-sharing operator in Europe. Closest comparable to 24Rent on digital-first, station-based car sharing — though Share Now operates at far greater scale across multiple countries.
- Enterprise CarShare: Enterprise CarShare operates station-based car-sharing on US and Canadian university and corporate campuses. Comparable business model and customer profile (corporate, institutional) to 24Rent's B2B and apartment-building channels.
Emerging players
- Getaround: Getaround operates a peer-to-peer car-sharing marketplace with connected-car technology for keyless access. Comparable on digital/keyless vehicle access technology but uses a marketplace model rather than owning the fleet.
- Turo: Turo is the largest peer-to-peer car-sharing platform in North America. Comparable as a digital mobility alternative to traditional ownership and rental, though Turo is asset-light/marketplace whereas 24Rent owns and operates its fleet.
Broad incumbents
- LeasePlan: LeasePlan (now owned by Ayvens/Société Générale merger) is one of the world's largest fleet leasing and vehicle management companies. Comparable to 24Leasing and corporate accounts, but at global incumb
- ALD Automotive: ALD Automotive (Société Générale) is a global fleet leasing and mobility provider. Comparable to 24Rental Network's 24Leasing brand and corporate minileasing offering, with overlapping B2B customer base but operating across multiple geographies and at much larger scale.
- Sixt SE: Sixt is a major European rental and leasing incumbent expanding into subscription and digital mobility. Comparable across all of 24Rental Network's three brand categories (short-term rental, minileasing, share), but at vastly larger scale and with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
24Rental Network social profiles
Digital presence24Rental Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
24Rental Network leadership team
Management profileNumber of profiles
Profiles1 record
24Rental Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
24Rental Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 24Rental Network
What does 24Rental Network do?
24Rental Network operates a multi-brand car-sharing and short-term vehicle rental platform in Finland through three sub-brands: 24Rent (short-term car sharing from 2 hours to 2 months), 24Leasing (mini-leasing from 2 to 12 months), and 24Go (minute-by-minute urban car sharing). The service is delivered via a proprietary smartphone-based digital platform enabling 24/7 self-service booking, vehicle access, and key management with no physical rental counter, across an approximately 1,000-vehicle fleet in 37+ Finnish cities.
Is 24Rental Network a public or private company?
24Rental Network is a private company. It is classified as family owned and is currently operating.
When was 24Rental Network founded?
24Rental Network was founded in 2012. It employs 1 to 10 people.
Where is 24Rental Network based?
24Rental Network is headquartered in Pilkanmaa, Finland, in the Europe region.
How does 24Rental Network make money?
Three revenue lines are on record. Short-term Car Rental (24Rent) is the primary driver. The others are mini-Leasing (24Leasing) and corporate / B2B Accounts.
Who are 24Rental Network's main competitors?
Direct peers on record are Zipcar, Share Now and Enterprise CarShare. Emerging players are Getaround and Turo. Broad incumbents are LeasePlan, ALD Automotive and Sixt SE.
Does 24Rental Network have an API?
No public API is recorded for 24Rental Network.
What industry is 24Rental Network in?
24Rental Network's product category is Car Sharing and Vehicle Rental Services. Its primary akta.pro industry code is BPAMAIAF, Car Rental & Car-Sharing Booking Platforms, with a secondary code of THADAAAE, Long-Term / Monthly Car Rental. Its NAICS code is 532111 and its SIC code is 7510.