Nordvik Gruppen
Nordvik Gruppen is a family-owned Norwegian automotive dealership group operating 15+ branches across Northern Norway as an authorized dealer for seven brands (Toyota, Lexus, Mercedes-Benz, Kia, Opel, Peugeot, Citroën), offering new and used car sales, certified workshops, body repair, parts, car care, and rental to private and commercial customers.
- Company typePrivate
- Founded1960
- HeadquartersBodø, Norway
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Nordvik Gruppen does
Nordvik Gruppen AS is a privately held, family-controlled Norwegian automotive dealership and service group founded in 1960 and headquartered in Bodø. The company operates more than fifteen physical branches across Trøndelag, Nordland, and Troms in Northern Norway, functioning as an authorized dealer for seven OEMs — Toyota, Lexus, Mercedes-Benz, Kia, Opel, Peugeot, and Citroën — and operating a multi-subsidiary structure including Nordvik AS, M Nordvik AS, Nord Salten Auto AS, and Nordvik Mobility AS. Beyond vehicle sales, Nordvik runs certified multi-brand workshops, body and paint (Bilskade) centers, tire hotels, parts and accessories retail (including an e-commerce shop at shop.nordvik.no), car care and ceramic coating services, vehicle rental, and roadside assistance coordination with OEM partners. The group also operates Nordvik Eiendom (a real estate division managing commercial properties), Nordvik Fagskole (an in-house vocational school for auto technicians and painters), and Nordvik Race Academy (a motorsport training and engagement platform).
The business model combines one-time new and used vehicle sales with recurring service revenue from workshop, parts, body repair, car care, and rental streams, supplemented by used-car financing campaigns, trade-in guarantees, and insurance-claim collaboration. Go-to-market is predominantly direct-to-consumer through physical showrooms and certified workshops, with a complementary online presence for browsing, booking, and parts e-commerce. Customers are a mix of private individuals and SMB/commercial fleet buyers, distributed across Northern Norway with no disclosed large enterprise anchors.
Technology is conventional for the sector: a dealership management and inventory website, an EU-control lookup integrating Norwegian road-authority data, a parts e-commerce storefront, and standard CRM/booking tooling. No proprietary AI/ML, APIs, or platform technology is disclosed, and the underlying revenue engine is the physical retail and workshop footprint rather than software or data assets. Ownership remains concentrated in the Nordvik family, with family members occupying the chairman, group CEO, subsidiary CEO, and group director seats; no external private equity, venture, or strategic institutional investor is identified in the source material.
Nordvik Gruppen firmographics
Firmographics- Name
- Nordvik Gruppen
- Legal name
- Nordvik Gruppen AS
- Website
- https://nordvik.no
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nordvik Gruppen is a family-owned Norwegian automotive dealership group operating 15+ branches across Northern Norway as an authorized dealer for seven brands (Toyota, Lexus, Mercedes-Benz, Kia, Opel, Peugeot, Citroën), offering new and used car sales, certified workshops, body repair, parts, car care, and rental to private and commercial customers.
- Ownership category
- akta.pro rank
Where Nordvik Gruppen is headquartered
LocationHeadquarters
- HQ city
- Bodø
- HQ country
- Norway
- HQ region
- Europe
Offices18 records
Markets served
Nordvik Gruppen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- New Car Sales: Sales of new vehicles through authorized dealer agreements with multiple brands including Toyota, Lexus, Mercedes-Benz, Kia, Opel, Peugeot, and Citroën.
- Used Car Sales: Sale of pre-owned vehicles with guaranteed kilometerstand and condition reports. Professional used car dealer since 1960 with comprehensive used car warranty up to 3 years/45,000 km.
- Workshop and Repair Services: Vehicle service, EU control (periodic inspection), repairs, tire changes, and maintenance for all car brands at certified workshops.
- Parts and Accessories: Sale of original parts and accessories including wear parts, repair components, roof boxes, towbars, bike racks, and child seats.
- Car Care (Bilpleie): Car washing, polishing, ceramic coating, seat cleaning, and detailing services at Nordvik Mobility locations.
- Car Rental/Leasing: Vehicle rental services and commercial leasing options for businesses and individuals.
- Roadside Assistance: 24/7 roadside assistance coordination with manufacturer programs and local partners.
- Vehicle Damage Repair: Bodywork, painting, dent repair, and smart repair services through certified damage centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle sales - prices vary by brand and model |
| Transaction based/ take rate | Pay-as-you-go | Used vehicle sales with financing options |
| Unit Pricing | Pay-as-you-go | Basic car wash and premium detailing services |
| Other | Pay-as-you-go | Glass repair and replacement services |
| Unit Pricing | Pay-as-you-go | Dinitrol underbody rust protection treatment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Nordvik Gruppen product offering
Product offeringCore offering
Nordvik Gruppen operates a multi-brand automotive dealership and aftermarket services platform across Northern Norway, selling new vehicles from seven authorized brands (Toyota, Lexus, Mercedes-Benz, Kia, Opel, Peugeot, Citroën) and pre-owned vehicles through 15+ physical branches spanning Trøndelag, Nordland, and Troms. The group's core offering extends beyond vehicle retail to include certified workshop and EU inspection (PKK) services, body and paint damage repair with insurance coordination, car care and ceramic coating through its Nordvik Mobility subsidiary, parts and accessories sales (including trailers), car rental, tire hotel storage, and 24/7 roadside assistance coordination with manufacturer programs. The group also operates a commercial real estate division (Nordvik Eiendom) and an in-house automotive vocational school (Nordvik Fagskole) and motorsport academy (Nordvik Race Academy).
Product overview
Nordvik Gruppen operates as a multi-brand automotive dealership and service conglomerate offering a comprehensive portfolio of vehicle sales and mobility services across central and northern Norway. The core business combines new and used car sales (spanning seven brands: Citroën, Kia, Lexus, Mercedes-Benz, Opel, Peugeot, and Toyota) with an integrated workshop ecosystem covering mechanical service, body repair, paintwork, tire management, and glass replacement. The company differentiates through ancillary services including car rental, roadside assistance coordination, car care/beauty, tire hotel storage, trailer sales, and rust protection treatments. A distinct operational layer includes a vocational school (Nordvik Fagskole) and Race Academy for workforce development and motorsport engagement. The product architecture follows a dealership-plus-services model where vehicle sales serve as the primary revenue driver, supported by recurring workshop and ancillary services that create customer lifetime value across 15+ physical locations.
Differentiator
Problem solved
Functional benefit
Brands
- Nordvik Mobility: Car care and mobility services including car washing, ceramic coating, interior cleaning, and related treatments, operating in Bodø and Mo i Rana.
- Nordvik Eiendom
Quantifiable outcome
- Used car warranty up to 3 years/45,000 km
- +1 more outcomes
Companies that use Nordvik Gruppen
Customer profileSegments3 records
Ideal customer profiles3 records
Nordvik Gruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nordvik Gruppen partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ToyotacoreAuthorized Toyota dealer with certified workshops for new and used vehicle sales, service, and repairs. Multiple locations across northern Norway.
- LexuscoreAuthorized Lexus dealer providing sales, service, EU control, and repairs. Lexus Bodø serves as regional hub with collaboration with other Nordvik locations.
- Mercedes-BenzcoreAuthorized Mercedes-Benz dealer through M Nordvik AS for sales and service of passenger and commercial vehicles.
- KiacoreAuthorized Kia dealer providing new and used vehicle sales and workshop services.
- OpelcoreAuthorized Opel dealer for sales and service of Opel vehicles.
- PeugeotcoreAuthorized Peugeot dealer providing new and used vehicle sales and workshop services.
- CitroëncoreAuthorized Citroën dealer for new and used vehicle sales and service.
- Kia AssistanseminorRoadside assistance program for Kia vehicles. 24/7 assistance hotline at 22 54 66 77.
- Lexus Euro Assistance 24minor24/7 roadside assistance for Lexus vehicles at 800 50 701.
- Mercedes-Benz Service 24hminor24-hour roadside assistance for Mercedes-Benz vehicles at 679 08 300.
- Opel AssistanseminorRoadside assistance program for Opel vehicles at 679 07 700.
- Peugeot AssistanseminorRoadside assistance for Peugeot vehicles at 800 30 022.
- Toyota EurocareminorRoadside assistance program for Toyota vehicles at 800 33 105.
- Ifor WilliamsminorAuthorized dealer for Ifor Williams quality trailers in Fauske.
- 4P TrailersminorAuthorized dealer for 4P Trailers from North Grade, designed for northern Norwegian conditions. Available at Fauske and Mo i Rana.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Nordvik Gruppen competitors and assessment
Company assessmentDirect peers
- Hedin Mobility Group: Swedish multi-brand automotive dealer and mobility group with operations across Europe, representing multiple premium and volume brands. Comparable multi-brand structure, workshop integration, and adjacent mobility services (rental, fleet management).
- Holmen Bil AS: Norwegian Mercedes-Benz and smart dealer group with new/used vehicle sales, certified workshops, and corporate fleet services. Direct Norwegian Mercedes franchise peer to Nordvik's M Nordvik AS subsidiary.
- Bilia AB: Stockholm-listed Scandinavian multi-brand automotive dealer group operating BMW, Volvo, Mercedes-Benz, Toyota, and other franchises across Sweden and Norway. Closest listed Nordic peer for revenue mix, workshop integration, and used-car business model.
- Bertel O. Steen AS: Major Norwegian automotive group operating Mercedes-Benz, Honda, Kia, and Peugeot dealerships alongside used-car and workshop operations. Directly comparable to Nordvik's M Nordvik AS subsidiary through shared Mercedes, Kia, Opel, and Peugeot franchises.
- Møller Bil AS: Norway's largest multi-brand automotive group, anchored by Toyota, Audi, Volkswagen, and Skoda franchises with full sales, service, and parts operations across Norway. Closest Norwegian analog to Nordvik's Toyota-led multi-brand dealer model, with comparable workshop, used-car, and corporate-fleet offerings.
- Frydenbø Bil AS: Norwegian multi-brand dealer group on Norway's west coast representing Toyota, Lexus, Mercedes-Benz, and other brands with full sales, service, and parts operations. Comparable regional Norwegian dealer model with similar multi-brand portfolio and service intensity.
Broad incumbents
- AutoNation, Inc. Largest US automotive retailer operating 200+ dealerships across multiple brands with new/used sales, financing, service, and parts. Public-market reference for dealer-group economics, fixed-cost absorption, and service-mix evolution, though at much larger scale.
- Inchcape plc: London-listed global automotive distributor and retailer operating across multiple markets including Europe. Comparable premium-brand mix and distribution-retail hybrid model, though at global scale.
- Group 1 Automotive, Inc. US and UK multi-brand automotive retailer with new/used vehicle sales, finance, service, and parts operations. Comparable multi-brand, multi-geography dealer model with significant service-revenue contribution.
- Lithia Motors, Inc. Largest US automotive retailer by revenue and one of the fastest-growing multi-brand dealer groups globally, including recent UK acquisitions (Pendragon). Relevant for benchmarking multi-brand dealer economics, M&A roll-up strategy, and service-revenue ratio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nordvik Gruppen social profiles
Digital presenceNordvik Gruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordvik Gruppen leadership team
Management profileNumber of profiles
Profiles29 records
Nordvik Gruppen subsidiaries and ownership
Company hierarchySubsidiaries4 records
Nordvik Gruppen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordvik Gruppen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordvik Gruppen
What does Nordvik Gruppen do?
Nordvik Gruppen operates a multi-brand automotive dealership and aftermarket services platform across Northern Norway, selling new vehicles from seven authorized brands (Toyota, Lexus, Mercedes-Benz, Kia, Opel, Peugeot, Citroën) and pre-owned vehicles through 15+ physical branches spanning Trøndelag, Nordland, and Troms. The group's core offering extends beyond vehicle retail to include certified workshop and EU inspection (PKK) services, body and paint damage repair with insurance coordination, car care and ceramic coating through its Nordvik Mobility subsidiary, parts and accessories sales (including trailers), car rental, tire hotel storage, and 24/7 roadside assistance coordination with manufacturer programs. The group also operates a commercial real estate division (Nordvik Eiendom) and an in-house automotive vocational school (Nordvik Fagskole) and motorsport academy (Nordvik Race Academy).
Is Nordvik Gruppen a public or private company?
Nordvik Gruppen is a private company. It is classified as family owned and is currently operating.
When was Nordvik Gruppen founded?
Nordvik Gruppen was founded in 1960. It employs 251 to 500 people.
Where is Nordvik Gruppen based?
Nordvik Gruppen is headquartered in Bodø, Norway, in the Europe region.
How does Nordvik Gruppen make money?
Eight revenue lines are on record. New Car Sales are the primary driver. The others are used Car Sales, workshop and Repair Services, parts and Accessories, car Care (Bilpleie), car Rental/Leasing, roadside Assistance and vehicle Damage Repair.
Who are Nordvik Gruppen's main competitors?
Direct peers on record are Hedin Mobility Group, Holmen Bil AS, Bilia AB, Bertel O. Steen AS, Møller Bil AS and Frydenbø Bil AS. Broad incumbents are AutoNation, Inc., Inchcape plc, Group 1 Automotive, Inc. and Lithia Motors, Inc..
Does Nordvik Gruppen have an API?
No public API is recorded for Nordvik Gruppen.