Xsaga
XSAGA is a privately held Amsterdam-based creative concept and production agency founded in 2001, specializing in award-winning live events, congresses, festivals, and video productions for enterprise, government, cultural, and nonprofit clients across the Netherlands and the wider European 27Names network.
- Company typePrivate
- Founded2001
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Xsaga does
XSAGA is a privately held Dutch creative concept and production agency specializing in live communication and video, headquartered at Danzigerkade 9B in Amsterdam. Founded in 2001 by Patrick Roubroeks, the firm has operated for nearly 25 years under a consistent brand identity positioned around what it calls its "XSAGA DNA," an emphasis on emotionally driven creative concepts. Its service portfolio spans four core lines: Events, Congresses, Festivals, and Video Production, delivered as integrated concept-to-execution projects rather than modular software products. The firm serves a horizontal mix of enterprise, government, cultural, aviation, media, insurance, energy, and nonprofit clients, with named logos including KLM, SkyTeam, Van Gogh Museum, Gemeente Amsterdam, AVROTROS, Westfield, Vattenfall, ARAG, Top Employers, Debreuw, KNRM, Partou, and ROC.
The business operates as a project-based professional services bureau with custom, non-publicly-disclosed pricing per engagement. XSAGA's core delivery relies on its in-house creative and production team of approximately 11-50 employees, supplemented by membership in the 27Names European creative network, which provides access to over 1,000 colleagues across 27 countries and enables XSAGA to scale capacity for large or cross-border productions beyond its own headcount. The company is also a member of IDEA, the Dutch live-communication industry association, whose general terms it uses for client contracts. There is no proprietary technology platform, software product, API, or SDK; the underlying "technology" is creative and production know-how rather than software.
In 2026 the firm completed the takeover of Publique on February 20, coinciding with its 25th anniversary, and on June 9 Bob Veerman joined the management team. The company is GDPR/AVG compliant, has no external investors or parent company identified, and has not raised disclosed funding. Distribution is direct enterprise sales driven by reputation, logo visibility on the website, and personal referrals, with no paid acquisition channels identified.
Xsaga firmographics
Firmographics- Name
- Xsaga
- Legal name
- XSAGA
- Website
- https://xsaga.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XSAGA is a privately held Amsterdam-based creative concept and production agency founded in 2001, specializing in award-winning live events, congresses, festivals, and video productions for enterprise, government, cultural, and nonprofit clients across the Netherlands and the wider European 27Names network.
- Ownership category
- akta.pro rank
Xsaga industry classification
Industry- Product category
- Event and Live Communication Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industry
- Cause, ESG & Sustainability Communications (MPAAADAL)
Keywords
Where Xsaga is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Xsaga business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Event Production Services: XSAGA generates revenue through conceptualizing and producing live events, congresses, festivals, and video productions for clients. As a creative agency, they likely work on project-based contracts with clients across various sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Xsaga product offering
Product offeringCore offering
Xsaga is a creative concept and production bureau for live communication and video. The company conceives and produces award-winning events, congresses, festivals, and video productions for a broad range of clients across corporate, government, cultural, and non-profit sectors. Work is delivered through in-house creativity combined with production execution and, where required, collaboration through the 27Names European network of more than 1,000 colleagues across 27 countries.
Product overview
XSAGA operates as a single unified creative concept and production agency specializing in live communication and video production. Their core offerings span four interconnected service areas: Events, Congresses, Festivals, and Video productions. The company has been operating for nearly 25 years and produces award-winning content across these service lines. XSAGA is part of the 27Names European creative network, which provides access to over 1000 colleagues across Europe for larger-scale projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Events End-to-end conceptualization, planning, and production of live corporate and public events for enterprise, cultural, and government clients.
- Congresses Professional congress production services spanning concept development, venue management, and attendee coordination for enterprise and institutional buyers.
- Festivals Festival conceptualization and production services for cultural and public festivals delivered to cultural institutions, government, and brands.
- Video Production Professional video production services covering concept, filming, editing, and post-production for branded and corporate video content.
Companies that use Xsaga
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Xsaga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Xsaga partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major, core and minor.
- PubliquemajorXSAGA celebrated their 25th anniversary by taking over Publique, a strategic partnership or acquisition to mark their milestone.
- 27NamescoreEuropean creative network spanning 27 countries with access to over 1000 colleagues. XSAGA leverages this network to deliver large-scale events and productions across Europe.
- IDEAminorProfessional association membership - IDEA is the industry association for live communication. XSAGA uses IDEA's general terms and conditions for their contracts.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Xsaga competitors and assessment
Company assessmentDirect peers
- Gotcha: Amsterdam-based creative events and live communications agency producing corporate events, brand activations, and content for Dutch enterprise clients—directly comparable in size, geography, and service mix to Xsaga.
- First Impression Events: Dutch full-service event agency producing corporate events, congresses, and experiences for enterprise clients in the Netherlands—overlapping service portfolio and customer base.
- BrandNew: Dutch live communications and event agency based in the Netherlands producing events, congresses, and brand experiences—closely overlapping with Xsaga's service lines and target buyers.
- Accent Live Communication: Dutch live communication agency producing events and brand activations for Dutch enterprise and government clients—closely comparable in geography, size, and service mix.
- 2CV: Netherlands-based creative communication and event agency serving enterprise and government clients with events, content, and activations—a similarly positioned Dutch creative bureau.
- Procre8: European event and content production agency delivering live events, congresses, and video—directly comparable in offering and target market to Xsaga.
Broad incumbents
- Sparks: Global experience and event marketing agency within Omnicom producing brand experiences and live events for major brands—relevant scaled comparator for experience-led event production.
- Jack Morton: Global brand experience agency producing events, experiential marketing, and content for major brands—relevant as a scaled comparator for Xsaga's event and video offering.
- MCI Group: Global meetings, events, and association management firm with significant European presence—competes with Xsaga on larger congress and association event mandates.
- DEPT: Large Amsterdam-headquartered digital and creative agency with brand experience and event capabilities; broader portfolio than Xsaga but competes for similar Dutch enterprise and brand experience mandates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Xsaga social profiles
Digital presenceXsaga compliance and trust
Trust signalCompliance1 record
Xsaga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xsaga leadership team
Management profileNumber of profiles
Profiles3 records
Xsaga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xsaga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xsaga
What does Xsaga do?
Xsaga is a creative concept and production bureau for live communication and video. The company conceives and produces award-winning events, congresses, festivals, and video productions for a broad range of clients across corporate, government, cultural, and non-profit sectors. Work is delivered through in-house creativity combined with production execution and, where required, collaboration through the 27Names European network of more than 1,000 colleagues across 27 countries.
Is Xsaga a public or private company?
Xsaga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xsaga founded?
Xsaga was founded in 2001. It employs 11 to 50 people.
Where is Xsaga based?
Xsaga is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Xsaga make money?
One revenue line is on record: event Production Services.
Who are Xsaga's main competitors?
Direct peers on record are Gotcha, First Impression Events, BrandNew, Accent Live Communication, 2CV and Procre8. Broad incumbents are Sparks, Jack Morton, MCI Group and DEPT.
Does Xsaga have an API?
No public API is recorded for Xsaga.
What industry is Xsaga in?
Xsaga's product category is Event and Live Communication Production Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of MPAAADAL, Cause, ESG & Sustainability Communications. Its NAICS code is 51211 and its SIC code is 7812.