Multiparque

What Multiparque does

Multiparque (legal name Multiparque Creativo S.A.S.) is a Bogotá, Colombia-based family entertainment and amusement park founded in 1987 by Constanza Arango, who continues to serve as General Manager. The park operates on more than 100,000 square meters of outdoor space and offers 70+ attractions including mechanical rides, an arcade, a trampoline park, an animal farm (Mina Mágica), and seasonal experiences such as Halloween programming. It also operates a 1,200+ space parking facility and the 700-capacity Carpa Magna events venue. The business serves three core segments: walk-up families and individual visitors, school and educational groups, and corporate clients booking group events or renting event space.

The commercial offering is built around tiered admission products. Direct ticket sales use three passport tiers — Top (COP $99,000), Maxi (COP $89,000), and Adulto (COP $75,000) — supplemented by a reloadable Multipass card and online channel incentives (including a 20% online discount). Beyond gate admissions, the company generates revenue from commercial leasing (including Ashley Colombia on the park walkway), multi-tenant food and beverage operations, parking (COP $8,000 cars, COP $6,000 motorcycles), and corporate venue rentals through Carpa Magna. The attraction portfolio is periodically refreshed, with the Samba ride launched in December 2023 and Bumper Ball slated for June 2026.

The operating model is asset-heavy and consumer-volume-driven: a 100,000+ m² footprint, 70+ attractions, 1,200+ parking spaces, and 51–100 employees. Multiparque is a member of IAAPA, the global amusement-industry association, and has adopted NAS Protocol accessibility standards, signaling professionalization of operating practices. Distribution and marketing span the corporate website, Instagram, TikTok, and YouTube, with bundled offerings (e.g., Pasaporte plus Smash Cheese Burger) used to lift average ticket value. No external funding rounds, M&A activity, or geographic expansion have been disclosed.

Name

Multiparque

Legal name

Multiparque Creativo S.A.S.

Website

https://multiparque.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Multiparque is a Bogotá-based amusement park operating on over 100,000 square meters with 70+ attractions, serving families, schools, and corporate clients through ticket sales, venue rentals, and commercial leasing since 1987.

Ownership category

akta.pro rank

Product category

Amusement Park / Family Entertainment

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industries

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Amusement park services
• Family entertainment center
• Corporate event venues
• Educational field trips
• Children's birthday parties

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales (Pasaportes): Multiparque generates primary revenue through day passes (Pasaportes) that provide unlimited access to attractions. Three tiers are offered: Top ($99,000), Maxi ($89,000), and Adulto ($75,000), each with different inclusion levels. Additional revenue comes from individual attraction payments via the Multipass card system.
2. Food and Beverage: On-site restaurants and food courts including Maca (burgers, tenders, pizza), El Arepazo, Andrés Carne de Res, Lechón.com, El Tambor, Postres Quedelicia, Pal Refugio, Delichurros, Wheelys, Romeoy Paleta, and Helados Halegría generate food and beverage sales.
3. Corporate Events and Venue Rental: Multiparque rents out event spaces including Carpa Magna (capacity 700 people) and Plaza Magna for corporate events, team building activities, and brand activations. Revenue generated through venue rental fees and bundled attraction packages for corporate clients.
4. Commercial Leasing (Paseo Comercial): The commercial walkway within Multiparque houses various retail and food tenants. The park generates leasing revenue from commercial partners including Ashley Colombia (furniture) and multiple restaurants.
5. Parking Services: Parking fees of $8,000 for automobiles and $6,000 for motorcycles, with 1,200+ parking spaces available. Operating hours 8:00 am to 10:00 pm.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Multiparque operates a large outdoor amusement park in Bogotá offering 70+ mechanical and non-mechanical attractions, including a roller coaster, go-karts, trampoline park, arcade, laser tag, animal farm (La Granja), and seasonal themed experiences. The park sells tiered day passes (Pasaporte Top, Maxi, Adulto) and a rechargeable Multipass card, and also hosts children's birthday parties, corporate events, and educational school outings on its 100,000+ m² site.

Differentiator

Problem solved

Functional benefit

Products and services

• Pasaporte Top Premium all-inclusive day pass including 20 arcade tokens, 1 kart entry, 1 trampoline park entry with socks, and unlimited access to Pasaporte Maxi attractions. Designed for visitors seeking the most comprehensive Multiparque experience.
• Pasaporte Maxi Day pass providing unlimited access to most mechanical and non-mechanical attractions, excluding karts, arcade, indoor track, and trampolines. Targeted at families seeking full-day park access.
• Pasaporte Adulto Adult day pass with unlimited access to selected attractions, excluding karts, arcade, indoor track, and trampolines. Designed for adults accompanying children without needing premium attractions.
• Multipass Card Reloadable prepaid card system for pay-per-ride access to individual attractions, with bonus balance tiers on recharges (e.g., reload of $155,000+ receives $50,000 free bonus). Balance valid for one year.
• Fiestas Infantiles (Children's Birthday Parties) Themed birthday party packages held in dedicated spaces within Multiparque, including access to attractions and party coordination. Designed for families celebrating children's birthdays.
• Eventos Empresariales (Corporate Events) Corporate event services including team building, meetings, conferences, and celebrations using the park's natural setting and dedicated venues (Carpa Magna, Plaza Magna). Designed for businesses seeking differentiated outdoor event experiences.
• Salidas Pedagógicas (Educational Trips) School outing programs combining learning with recreation and nature interaction, including educational visits to La Granja. Designed for schools and educational institutions.
• Vacaciones Recreativas (Vacation Programs) Day programs during school breaks featuring activities, games, and experiences for children. Designed for parents seeking supervised recreation during school vacations.
• Carpa Magna Event Venue Large event tent within Multiparque accommodating up to 700 guests for corporate events, conferences, product presentations, and gala dinners. Available for rental through the corporate sales team.
• Paseo Comercial (Commercial Walk) On-site shopping and dining area within Multiparque featuring various commercial establishments including restaurants (Maca, Andrés Carne de Res, Lechón.com, El Arepazo, El Tambor, Helados Halegría, Pal Refugio, Delichurros, Wheelys, Romeoy Paleta, Postres Quedelicia) and retail (Ashley Colombia). Open to park visitors and the general public.
• Parking Services On-site parking for 1,200+ vehicles including automobiles ($8,000 COP) and motorcycles ($6,000 COP), operating 8:00 am to 10:00 pm. Available to park visitors and commercial walk customers.
• Bono de Lluvia (Rain Insurance) Weather protection service purchased at the ticket office that allows visitors who experience rain to return to the park another day.
• Locker Service Secure locker rental for storing personal belongings during park visits, available at $7,900 COP per day.
• NAS Protocol Accessibility Service Accessibility service under the NAS Protocol (Normativity, Accessibility and Security), providing complimentary bracelet for free access to Playground and Farm attractions for visitors with special medical conditions, with wheelchair loan service available.
• Pet Friendly Service Pet-friendly outdoor zones allowing visitors to bring dogs with vaccination documentation and leash requirements within designated areas of the park.
• Family Day / Día de la Familia Corporate family day packages combining workplace appreciation with park entertainment for employees and their families, leveraging Multiparque's attractions and event venues.
• Bumper Ball Bubble soccer attraction where players compete inside transparent inflatable spheres, combining sport, adrenaline, and fun. Targeted at families, friends, and corporate groups.

Quantifiable outcome

• Over 100,000 square meters of entertainment space in northern Bogotá
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Ashley ColombiaminorChannel Partner/ Reseller/ DistributorAshley Colombia operates a furniture showroom within Multiparque's commercial area (Paseo Comercial). The partnership provides convenience for visitors to browse and purchase furniture during their park visit. Location within Autonorte 224-60 Multiparque.
• Maca RestaurantcoreOthersOn-site restaurant operated by Maca, offering tenders, burgers, pizza, desserts, and waffles. Located in Multiparque's commercial walkway. Part of the park's food and beverage infrastructure.
• El ArepazominorOthersRestaurant tenant in Multiparque's commercial area offering arepas and Colombian fast food.
• Andrés Carne de Res (Andrés Express)minorOthersExpress location of the famous Andrés chain restaurant, operating within Multiparque's commercial area.
• Lechón.comminorOthersLechón (pork roast) restaurant with Instagram presence operating within the commercial area.
• El TamborminorOthersRestaurant tenant in the commercial walkway, known for rotisserie chicken.
• Helados HalegríaminorOthersIce cream and frozen treats outlet in the commercial area, offering desserts for park visitors.
• IAAPA (International Association of Amusement Parks)minorOthersMultiparque displays IAAPA affiliation logo, indicating membership in the international amusement park industry association.
• ACOLAP (Asociación Colombiana de Parques y Atracciones)minorOthersAffiliation with Colombian amusement parks and attractions association.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salitre Mágico: Salitre Mágico is a Bogotá-based amusement park operating mechanical rides, attractions and event spaces, directly comparable to Multiparque in geography (same city), product category (regional amusement park), and target customer (Bogotá families and corporate groups).
• Mundo Aventura: Mundo Aventura is another major amusement park operator in Bogotá, offering rides, animal experiences and family entertainment. It directly competes with Multiparque for the same family, school and corporate visitor base within the same metro area.
• Parque del Café: Parque del Café is a large-scale Colombian theme park in Quindío built around a coffee-culture concept with rides, attractions and family programming. It is comparable as a Colombian destination theme park with multi-attraction portfolio and family/corporate event focus.
• Parque Nacional del Chicamocha: Parque Nacional del Chicamocha is a major Colombian regional park in Santander featuring rides, viewpoints and cultural attractions. Comparable to Multiparque as a large-format, multi-attraction Colombian park serving families, schools and corporate visitors.
• Panaca: Panaca is a leading Colombian agritourism/theme park in Quindío combining animal interaction, agricultural experiences and mechanical attractions. It is comparable as a Colombian family destination park with diversified experiences (similar to Multiparque's La Granja and ride mix) and educational trip business.

Broad incumbents

• Universal Parks & Resorts: Universal operates destination theme parks with ride portfolios, paid admission, on-site F&B and retail leasing. Comparable to Multiparque at the category level (multi-attraction amusement park operator) but operating at significantly larger scale and IP intensity.
• Walt Disney Parks and Resorts: Disney operates global destination theme parks with multi-attraction portfolios, ticketed admissions, F&B, retail leasing and themed experiences. Comparable to Multiparque as a broad incumbent in the same amusement park category but at vastly larger scale and with IP-driven differentiation.
• SeaWorld Parks & Entertainment: SeaWorld operates regional destination parks combining animal experiences, rides, F&B and seasonal events. Comparable to Multiparque for its mix of animal encounters (akin to La Granja) plus mechanical attractions and ticketed admission model.

Regional players

• Fantasilandia: Fantasilandia is a Santiago, Chile-based regional amusement park with mechanical rides, family attractions and event programming. Comparable to Multiparque as a Latin American regional amusement park operator with similar family/corporate audience.
• Six Flags México: Six Flags México operates a large-scale regional theme park in Mexico City. Comparable to Multiparque in core offering (mechanical rides, family attractions, seasonal events) but in a different geography and operating at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MultiParquecol
• Facebookfacebook.com/multiparque/?locale=es_LA
• LinkedInlinkedin.com/company/multiparque/?originalSubdomain=co
• Instagraminstagram.com/multiparquecol/?hl=es
• TikToktiktok.com/@multiparque?is_from_webapp=1&sender_device=pc
• Xx.com/multiparque

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiparque