What Six Flags Mexico does

Six Flags Mexico is a two-park entertainment destination operated by Six Flags Entertainment Corporation (NYSE: SIX), a publicly traded U.S. theme park operator incorporated in Delaware and headquartered in Charlotte, North Carolina. The company runs the Six Flags Mexico theme park in Mexico City and Hurricane Harbor Oaxtepec, a wholly-owned water park in Morelos, Mexico. The destination is officially recognized as the most visited theme park in Mexico and Latin America, drawing 3.5+ million visitors annually with an average 8-hour dwell time, supported by 35+ roller coasters (including the only hybrid steel-and-wood coaster in Mexico and what's described as the highest pendulum ride in the world) and 35+ water attractions including the largest wave pool in Mexico.

The business operates a direct-to-consumer model across owned digital storefronts, a mobile app, on-site box offices, and a captive nine-pickup-point bus transportation service from Mexico City and State of Mexico to Hurricane Harbor Oaxtepec. Revenue is generated through a layered monetization stack: single-day admission tickets, three tiers of annual season passes (Silver, Gold, Prestige) with multi-park access across Mexico, the U.S., and globally, premium VIP experiences (general VIP, VIP Kids, and guided VIP Tours), in-park food and beverage, merchandise, parking, and ancillary offerings such as the Hurricane Harbor camping zone. The customer base is primarily mass-market families and thrill-seekers across Mexico, with annual pass members, group customers (20+ persons), and water park visitors as secondary segments.

The company is strategically extending the destination beyond traditional single-day outings through capital reinvestment in attractions (notably the 2025 launch of Speedway Stunt Coaster), the 2026 season pass repricing, and the broadening of Hurricane Harbor Oaxtepec's product surface with camping, transportation bundles, and VIP experiences.

Name

Six Flags Mexico

Legal name

Six Flags Entertainment Corporation

Website

https://sixflags.com.mx

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Six Flags Mexico operates a two-park entertainment destination — a Mexico City theme park and Hurricane Harbor Oaxtepec water park — serving 3.5+ million annual visitors through ticketing, multi-tier season passes, VIP experiences, and ancillary on-site services under NYSE-listed Six Flags Entertainment Corporation.

Ownership category

akta.pro rank

Product category

Theme Park Entertainment

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Theme park operations
• Amusement park rides
• Water park attractions
• Roller coaster entertainment
• Family entertainment center

Headquarters

HQ city

Oaxtepec

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Theme Park Admission Tickets: Single-day admission tickets to Six Flags Mexico theme park, with prices differing between box office and digital store.
2. Season Passes: Annual passes (Silver, Gold, Prestige) offering unlimited visits through December 31, 2026, with tiered benefits including park access, parking, discounts on food and merchandise, and festival access.
3. VIP Experiences: Premium VIP day passes, VIP Kids passes, and VIP Tours offering priority line access, VIP lounge access, complimentary meals, and private guide services.
4. Water Park Tickets: Single-day admission to Hurricane Harbor Oaxtepec water park, with tickets starting from $480.
5. Food and Beverage: On-site dining services including restaurants, snack stations, beverage stations, and food plans offering two meals per visit.
6. Merchandise: Souvenir shops selling branded merchandise with discounts offered to pass holders.
7. Parking: General parking services at $110, with complimentary parking for Gold and Prestige pass holders.
8. Camping: Overnight camping at Hurricane Harbor Oaxtepec offering two days and one night for $450, with free camping for annual pass holders during promotional periods.
9. Transportation Packages: Round-trip bus transportation from Mexico City and State of Mexico to Hurricane Harbor Oaxtepec, including park admission. Special rates for annual pass members.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Six Flags Mexico operates a theme park in Mexico City featuring over 35 roller coasters, thrill rides, live shows, and themed experiences, complemented by Hurricane Harbor Oaxtepec, a water park in Morelos with over 35 water slides and attractions. The company sells single-day admission tickets, tiered annual passes (Silver, Gold, Prestige) granting access to parks across Mexico, the U.S., and globally, plus premium VIP experiences, dining plans, parking, camping, and round-trip transportation. Revenue is generated through direct-to-consumer ticket sales via owned website, mobile app, and on-site box offices.

Product overview

Six Flags México operates as a two-park destination consisting of the main Six Flags México theme park and Hurricane Harbor Oaxtepec water park. The theme park offers over 35 roller coasters and thrill rides including flagship attractions like SUPERMAN™ El Último Escape and MEDUSA Steel Coaster, organized in themed zones such as Villa Hollywood (featuring BATMAN™ The Ride, JUSTICE LEAGUE™: Battle for Metropolis, and Crazanity pendulum) and DC Super Friends for children. Hurricane Harbor Oaxtepec provides water-based attractions including over 35 slides, the largest wave pool in Mexico, and family areas. The company offers a tiered annual pass system (Silver, Gold, and Prestige) with varying levels of park access across Mexico, California, and Arizona parks, plus premium VIP experiences including general VIP, VIP Kids, and guided VIP Tours. Additional services include dining plans, round-trip transportation, and camping facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Six Flags México Theme Park The main Six Flags theme park in Mexico City featuring over 35 roller coasters, thrill rides, live shows, and themed experiences for families and thrill-seekers. It is recognized as the most visited theme park in Mexico and Latin America.
• Hurricane Harbor Oaxtepec Water Park A tropical water park in Oaxtepec, Morelos, with over 35 water slides and attractions including the largest wave pool in Mexico, family areas, and extreme water experiences operating year-round.
• Silver Pass 2026 Annual subscription pass priced at $1,300 MXN granting unlimited visits to Six Flags México and Hurricane Harbor Oaxtepec through December 31, 2026, with 10% discount on food, beverages, and merchandise.
• Gold Pass 2026 Premium annual subscription pass priced at $1,500 MXN providing access to Six Flags parks in Mexico, California, and Arizona, free general parking, friend discounts, and 10% off food and merchandise.
• Prestige Pass 2026 Top-tier annual subscription pass priced at $1,999 MXN granting access to all Six Flags parks worldwide, preferred parking, Flash Pass, 15% off food and merchandise, and exclusive festival access.
• Experiencia VIP (VIP Experience) VIP park admission starting from $2,600 MXN offering unlimited priority line access to rides, single priority access to Kilahuea and Speedway Stunt Coaster, and VIP Lounge access.
• VIP Tours (Private Guided Tour) Full-day private guided tour from $4,000 MXN per person with 8-hour private guide, preferred parking, fast lane access, VIP meal, unlimited non-alcoholic beverages, souvenir t-shirt, and one premium attraction choice.
• Round-Trip Transportation Package Round-trip tourist bus service from 9 pickup points in CDMX and Estado de Mexico to Hurricane Harbor Oaxtepec, including park admission, from $490 MXN with $50 MXN special rate for pass holders.
• Camping Zone at Hurricane Harbor Oaxtepec Overnight bring-your-own-tent camping at Hurricane Harbor Oaxtepec priced at $450 MXN per person for 2 days and 1 night, with free access for annual pass holders during April-May promotion.
• Speedway Stunt Coaster Family roller coaster inspired by a racing movie set, featuring a 23-meter drop, over 200 meters of track, and a reverse run. Minimum height 95 cm with adult accompaniment or 120 cm independent. Access included with admission and annual passes.

Quantifiable outcome

• Most visited theme park in Mexico with 3.5+ million annual visitors

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Red BAMXminorOthersSix Flags participates in food rescue and hunger relief initiatives through partnership with Red BAMX (Banco de Alimentos de Mexico), supporting food security programs in local communities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cedar Fair Entertainment: Former publicly traded operator of regional US theme parks (Cedar Point, Kings Island, Knott's California) that merged with Six Flags Entertainment Corporation in 2024. Now part of the same parent, but historically a direct regional theme park peer with similar coaster-led positioning, seasonal pass program, and food/merch monetization.
• Walt Disney Parks and Resorts: Global leader in destination theme parks (Disneyland, Walt Disney World, etc.) with IP-driven attractions, premium pricing, and tiered annual pass programs. Comparable to Six Flags Mexico as the broad incumbent competing for premium family/thrill-seeker leisure spend in Latin America, though Disney's portfolio is much larger and more diversified.
• SeaWorld Entertainment: Operates destination theme parks and water parks (SeaWorld, Busch Gardens, Aquatica) in the US with tiered annual passes and IP-based attractions. Comparable to Six Flags Mexico as a multi-park operator with combined theme park and water park properties and similar pass/food/merch monetization model.
• Universal Parks & Resorts: Operates Universal Studios parks globally with movie/TV IP-driven rides and themed zones similar to Six Flags' DC/Warner Bros. zones. A broad incumbent competing for IP-licensed family entertainment dollars, with potential expansion into Latin America that could overlap Six Flags Mexico's target market.
• Merlin Entertainments (Legoland / Madame Tussauds): Global attractions operator running Legoland parks, Madame Tussauds, and SEA LIFE aquariums. Comparable as a multi-park, IP-licensed attraction operator with tiered passes and family focus; a broad incumbent that competes for international family tourism and could enter Mexico with branded parks.

Direct peers

• Herschend Family Entertainment: Largest US family-owned themed attractions company operating Dollywood, Silver Dollar City, and aquariums. A direct peer in destination theme park operations, IP-licensed attractions, and family-focused positioning, though smaller scale and without Six Flags Mexico's coaster intensity.
• Knott's Berry Farm: Southern California destination theme park owned by Six Flags Entertainment Corporation, featuring roller coasters, thrill rides, and a water park (Soak City). Direct sister-peer to Six Flags Mexico in terms of offering mix, IP zones, and pass cross-access via Gold/Pass Prestige tiers.
• Parque Warner Madrid: Spanish theme park operated by Parques Reunidos featuring Warner Bros.-licensed zones (DC Super Heroes, Looney Tunes), thrill rides, and a water park area. Most direct international peer to Six Flags Mexico in terms of Warner/DC IP zones, family-plus-thrill positioning, and tiered pass model.
• Six Flags Magic Mountain: Flagship Six Flags destination theme park in California known for having the world's most roller coasters. Direct peer under the same Six Flags parent, sharing brand, IP zones (DC Super Friends, Batman), pass structure, and capital allocation playbook.

Regional players

• Parque Xcaret: Mexican destination nature/eco-park operator in the Riviera Maya with bundled admission, water activities, and hotel packages. A Mexican regional player competing for premium tourist and family leisure spend; distinct theme (nature/Mayan culture vs. thrill rides/IP) but overlapping customer base for destination leisure visits to Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/six-flags-mexico

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Six Flags Mexico