Yasenka

What Yasenka does

Yasenka is a Croatia-based, privately held manufacturer established in 2014 and headquartered in Vukovar, producing medicines, beauty products, nutritional supplements, and cosmetic preparations. The company operates with a headcount of 11-50 employees, positioning it as a small-scale producer in the European consumer health and personal care segment. It maintains a corporate website at yasenka.hr/en, which is the primary public-facing surface identified in the source material.

The product mix spans regulated categories (medicines) alongside consumer categories (beauty, nutritional supplements, cosmetics), implying Yasenka operates across both pharmacy/OTC and retail/consumer channels. However, the available source material does not disclose specific product lines, formulation technology, manufacturing capacity, regulatory certifications (e.g., GMP, ISO 22716), distribution partnerships, pricing, customer segments, or revenue mechanics. There is no documented information on management team, funding history, ownership structure, geographic footprint beyond Croatia, or proprietary technology platforms.

As a result, deeper operational and strategic characterization is constrained by a significant data gap. The corporate website appears to gate content behind a verification/loader page, suggesting either a localized site, anti-bot protection, or incomplete public disclosure — any of which limit third-party visibility into Yasenka's commercial reality.

Name

Yasenka

Website

https://yasenka.hr

Company type

Private

Founded year

2014

Headcount range

11–50 employees

Short description

Yasenka is a Vukovar, Croatia-based private manufacturer of medicines, beauty products, nutritional supplements, and cosmetic preparations. Founded in 2014 and employing 11-50 staff, the company serves consumer health, wellness, and personal care segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Vukovar

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Yasenka is a Croatian manufacturer of medicines, beauty products, nutritional supplements, and cosmetic preparations. Founded in 2014 and based in Vukovar, the company produces and sells consumer health and personal care items across these product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicines Manufactured medicinal products sold to end consumers; category explicitly identified in Yasenka's manufacturer portfolio.
• Beauty Products Beauty product line manufactured by Yasenka for consumer use.
• Nutritional Supplements Nutritional / dietary supplements manufactured by Yasenka for consumer health and wellness use.
• Cosmetic Preparations Cosmetic preparations manufactured by Yasenka for consumer personal care and skincare use.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Atlantic Grupa: Croatian CPG conglomerate with a meaningful pharmaceutical and consumer health segment (including dietary supplements via Dietpharm and Multivita). Most directly comparable regional peer to Yasenka given overlapping categories, Croatian/EU footprint, and distribution into pharmacy and retail.
• Belupo: Croatian manufacturer of generic pharmaceuticals and OTC products headquartered nearby. Directly comparable in product mix (medicines + consumer health) and in geographic footprint, making it a tight regional benchmark.
• Jadran Galenski Laboratorij: Croatian-based manufacturer of pharmaceutical and cosmetic/dermocosmetic products. Directly comparable to Yasenka's medicines + beauty/cosmetics mix and Croatian/EU operational base, with parallel category-level exposure.

Regional players

• KRKA: Slovenian generic pharmaceutical manufacturer with a strong CEE footprint and growing consumer health line. Comparable in medicines manufacturing and regional European positioning, though significantly larger and primarily a generic-drug pure-play.

Broad incumbents

• Bayer Consumer Health: Global OTC medicines, dietary supplements, and consumer health giant. Overlaps with Yasenka across medicines (OTC) and nutritional supplements, but at vastly larger scale and as part of a diversified pharma/agri portfolio.
• Beiersdorf: Global skincare and cosmetics company (NIVEA, Eucerin). Overlaps with Yasenka's beauty/cosmetics category as a broad incumbent with substantially greater brand, R&D, and distribution resources.
• Sanofi Consumer Healthcare: Consumer healthcare arm of global biopharma Sanofi, spanning OTC medicines, vitamins/supplements, and personal care. Comparable across Yasenka's medicines and supplements categories, but at global scale as part of a diversified pharma portfolio.
• Perrigo: Global OTC medicines and consumer self-care products manufacturer. Directly comparable category overlap with Yasenka's medicines + supplements mix, though substantially larger and focused on store-brand/OTC private label.
• Nestlé Health Science: Nutrition-focused arm of Nestlé spanning dietary supplements, medical nutrition, and consumer health. Comparable to Yasenka's nutritional supplements category as a broad global incumbent operating at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yasenka