Young Communications
Young Communications Group is a Los Angeles–based strategic communications agency, founded in 1991, that develops culturally authentic campaigns for government agencies, healthcare organizations, nonprofits, and corporations targeting Black, Latino, Asian Pacific Islander, women, and LGBTQ+ audiences.
- Company typePrivate
- Founded1991
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Young Communications does
Young Communications Group, Inc. (dba YCG / Young Communications Group) is a Los Angeles–based, privately held strategic communications agency founded in 1991 by Gwendolyn. The firm develops and executes communications campaigns for government agencies, healthcare organizations, nonprofits, and corporations, with a stated specialization in reaching "emerging majority" populations — defined to include Black/African American, Latino, Asian Pacific Islander, women, and LGBTQ+ audiences. The agency has held a service mark on the phrase "Emerging Majority" since 2000 and operates as a small boutique (1–10 employees) with a single headquarters in Los Angeles.
The company's core offering is a portfolio of professional services spanning integrated marketing communications, health communications and public education, corporate communications, community engagement, and DEIA/CSR advisory work. Notable campaign engagements include a 12-year tenure as the African American agency of record for the California Department of Health Services Tobacco Control Section, a rapid-response COVID-19 campaign for LA County DHS, the Stop Stigma mental health campaign for Sacramento County, a Get Out the Vote campaign for the LA County Registrar, community engagement for LA Metro's NextGen Bus Study, and a documentary impact screening practice launched in 2008. Underlying methodologies emphasize research-informed messaging, culturally authentic creative, grassroots networks (faith-based leaders, community organizations), and earned-media placement across print, radio, and digital channels.
The business model is professional services–driven, with revenue generated through project-based contracts and retainer engagements with public-sector and nonprofit clients, supplemented by licensing/royalty income from educational distribution of documentary films (notably Addiction Incorporated, co-owned with the Adrienne Jules Foundation, distributed via a 2012 partnership with the World Health Organization). Pricing is not publicly disclosed and is negotiated per contract. The firm has no external funding, no parent company, and operates as an independent private corporation domiciled in California.
Young Communications firmographics
Firmographics- Name
- Young Communications
- Legal name
- Young Communications Group, Inc.
- Website
- https://youngcomms.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Young Communications Group is a Los Angeles–based strategic communications agency, founded in 1991, that develops culturally authentic campaigns for government agencies, healthcare organizations, nonprofits, and corporations targeting Black, Latino, Asian Pacific Islander, women, and LGBTQ+ audiences.
- Ownership category
- akta.pro rank
Young Communications industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where Young Communications is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Young Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Communications Consulting: Professional services revenue from developing and implementing comprehensive communications campaigns for government agencies, healthcare organizations, nonprofits, and corporations. Revenue generated through project-based contracts and retainer engagements.
- Documentary Impact Screenings: Production and distribution of documentary film impact screenings for social change. YCG and the Adrienne Jules Foundation own rights to certain documentary films and generate revenue from educational distribution.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Young Communications product offering
Product offeringCore offering
Young Communications Group is a B2B strategic communications agency that develops and executes integrated marketing, public health, corporate communications, community engagement, and DEIA campaigns for government agencies, healthcare organizations, nonprofits, and corporations. The agency specializes in reaching 'emerging majority' populations (Black/African American, Latino, Asian Pacific Islander, women, LGBTQ+) with culturally authentic messaging, and also produces documentary film impact screenings for social change.
Product overview
Young Communications Group, Inc. is a strategic communications agency offering a comprehensive suite of services organized around integrated marketing communications, health communications and public education, corporate communications, community engagement, and DEIA/CSR advisory services. The agency's core offerings are structured as a service portfolio rather than a software platform, with the Integrated Marketing Communications service serving as the primary umbrella under which specialized campaign offerings operate—including COVID-19 Multimedia Campaigns, the Stop Stigma Project, Get Out the Vote Campaigns, Metro NextGen Bus Study Community Engagement, Stakeholder and Grassroots Impact Production (documentary film screenings), Addiction Incorporated Tobacco Education Program, and Anti-Smoking Public Education Campaigns. The company specializes in reaching 'emerging majority' populations (Black/African American, Latino, Asian Pacific Islander, women, and LGBTQ+) and focuses on eliminating health and economic inequities through culturally authentic communications strategies.
Differentiator
Problem solved
Functional benefit
Brands
- emerging majority™: Service mark owned by Young Communications Group for targeting Black/African American, Latino, Asian Pacific Islander populations, women and LGBTQ+ audiences
Products and services
- Integrated Marketing Communications
- Health Communications and Public Education
- Corporate Communications
- Community Engagement
- Diversity, Equity, Inclusion and Accessibility (DEIA/CSR) Advisory
- Stakeholder and Grassroots Impact Production
Quantifiable outcome
- Highest recorded African American voter turnout in recent history with 80%+ voting by mail for 2020 Los Angeles County Get Out the Vote campaign
- +4 more outcomes
Companies that use Young Communications
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles5 records
Young Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Young Communications partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- World Health Organization (WHO)corePublic-private partnership with WHO for international tobacco education campaign. The Addiction Incorporated documentary film is being used by WHO as part of its international tobacco campaign. Documentary and curriculum have been translated into Portuguese and Chinese for global distribution.
- Adrienne Jules FoundationcoreNonprofit arm of Young Communications Group that collaborated on the Addiction Incorporated Tobacco Education Program (2012-2016). YCG and the Foundation jointly own the rights to the Addiction Incorporated documentary film and all revenues from educational distribution.
Scale indicators8 records
Recent moves6 records
Expansion highlights2 records
Young Communications competitors and assessment
Company assessmentDirect peers
- Burrell Communications Group: Chicago-founded multicultural marketing and communications agency specializing in African American and diverse consumer audiences. Directly comparable to YCG in multicultural campaign work and B2B agency model, with a stronger consumer-brand tilt.
- UniWorld Group: New York-based multicultural advertising and marketing agency targeting Black, Hispanic and Asian American audiences. Highly comparable to YCG in multicultural messaging expertise and agency-of-record engagements.
- GlobalHue: Detroit-based multicultural marketing agency serving Fortune 500 brands across African American, Hispanic and Asian American segments. Comparable in multicultural strategy and paid-media execution.
- Lopez Negrete Communications: Houston-headquartered Hispanic-focused marketing agency and one of the largest U.S. Hispanic-shops. Comparable to YCG in single-ethnicity community expertise and B2B agency-of-record work.
- IW Group: Los Angeles-based Asian American marketing agency with deep experience across pan-Asian segments. Comparable to YCG in multicultural niche positioning and geographic base in Southern California.
- Sensis Agency: Multicultural and digital marketing agency in Los Angeles serving diverse consumer audiences. Comparable to YCG in DEI-oriented communications and California client base.
- The Axis Agency: Los Angeles-based multicultural agency focused on Latino and Latinx consumer markets. Comparable to YCG in culturally authentic messaging and West Coast operations.
- Muse Communications: Multicultural creative agency with expertise in African American, Hispanic, Asian American and LGBTQ+ communities. Comparable to YCG in niche multicultural positioning and creative campaign execution.
Broad incumbents
- Golin: Global PR and communications agency with a dedicated multicultural practice. Comparable to YCG on PR services and multicultural capability, but operates at much larger scale across many industries.
- Weber Shandwick: Global public relations firm with a long-standing diversity, equity and inclusion practice. Overlapping with YCG in multicultural and purpose-driven communications, but as part of a much broader portfolio spanning numerous industries and geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Young Communications social profiles
Digital presenceYoung Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Young Communications leadership team
Management profileNumber of profiles
Profiles1 record
Young Communications subsidiaries and ownership
Company hierarchySubsidiaries1 record
Young Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Young Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Young Communications
What does Young Communications do?
Young Communications Group is a B2B strategic communications agency that develops and executes integrated marketing, public health, corporate communications, community engagement, and DEIA campaigns for government agencies, healthcare organizations, nonprofits, and corporations. The agency specializes in reaching 'emerging majority' populations (Black/African American, Latino, Asian Pacific Islander, women, LGBTQ+) with culturally authentic messaging, and also produces documentary film impact screenings for social change.
Is Young Communications a public or private company?
Young Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Young Communications founded?
Young Communications was founded in 1991. It employs 1 to 10 people.
Where is Young Communications based?
Young Communications is headquartered in Los Angeles, United States, in the North America region.
How does Young Communications make money?
Two revenue lines are on record. Strategic Communications Consulting is the primary driver. The others are documentary Impact Screenings.
Who are Young Communications's main competitors?
Direct peers on record are Burrell Communications Group, UniWorld Group, GlobalHue, Lopez Negrete Communications, IW Group, Sensis Agency, The Axis Agency and Muse Communications. Broad incumbents are Golin and Weber Shandwick.
Does Young Communications have an API?
No public API is recorded for Young Communications.
What industry is Young Communications in?
Young Communications's product category is Public Relations and Communications Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 54182 and its SIC code is 7311.