Rackfish

What Rackfish does

Rackfish AB is a privately held Swedish hosting and online video company headquartered in Uppsala Castle, with operations dating to 1995 and an independent corporate identity since 2004. The company runs its own infrastructure across data centers in Uppsala (Uppsala Business Park) and Stockholm (Equinix SK2), connecting via three internet transit providers and peering through STHIX, and offers a full-stack portfolio spanning web hosting, managed WordPress, virtual and cloud servers (IaaS), S3-compatible object storage, domain registration (.se accredited registrar via IIS), Anycast DNS (25 global nodes via CIRA), Matomo analytics hosting, and CDN distribution (Fastly for global, GlobalConnect for Nordic GDPR compliance).

Its core differentiator is the video platform business, anchored by Streamio (acquired December 2013) — an online video platform for live, on-demand, and channel publishing with CMS, APIs, and WCAG 2.1 AA accessibility — and Rackfish Live, a custom live streaming solution offering ultra-low latency, custom transcoding, recording, and a proprietary ticket validation system. Rackfish demonstrated capacity to scale to one million concurrent viewers for the Reakt Live concert partnership. All services are operated from Swedish servers with no external cloud dependencies, and the company is ISO/IEC 27001:2022 certified.

The revenue model is predominantly subscription-based across hosting, video, DNS, and Matomo services, supplemented by project-based campaign hosting for events and agencies. Distribution combines a self-service portal (my.rackfish.com) for SMBs, direct enterprise sales led personally by CEO Johan Olde, and an agency partner network spanning Sweden, Germany, England, Holland, Canada, and the US. Customer segments are anchored in Swedish/Nordic public sector, European life sciences (Pfizer, Thermo Fisher, Cytiva, Takeda, Galderma, Celgene, Otsuka), sports and gaming (ATG, EA Sports, Menhammar, Reakt Live), and listed corporates (Deloitte, Björn Borg, Converse). Rackfish is 100% owned by Phosworks Holding 2 AB and operates as a sister company to Phosworks AB.

Name

Rackfish

Legal name

Rackfish AB

Website

https://rackfish.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Rackfish is a Swedish hosting and online video provider operating its own infrastructure in Uppsala and Stockholm, offering Streamio, Rackfish Live, web hosting, DNS, and CDN services to over 500 Nordic public sector, life sciences, and enterprise clients under a GDPR-compliant Swedish data residency model.

Ownership category

akta.pro rank

Product category

Cloud Hosting and Online Video Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Cloud hosting services
• Video streaming platform
• Managed WordPress hosting
• GDPR-compliant hosting
• Live streaming infrastructure

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Web Hosting and Server Hosting: Recurring subscription revenue from web hosting, virtual servers, cloud servers (IaaS), managed WordPress, and object storage. Pricing tiers range from entry-level shared hosting to dedicated server solutions, billed monthly or annually.
2. Video and Streaming Services: Revenue from Streamio online video platform and Rackfish Live streaming services. Includes live transcoding, ultra-low latency streaming, and CDN distribution. Streamio is offered as a branded video platform (Streamio.com) alongside Rackfish's own offerings.
3. Domain Name Registration and Management: Revenue from .se domain registration (as an accredited IIS registrar), domain transfers, renewals, and DNS services. Registration fees range from 169 SEK (self-service) to 529 SEK per domain.
4. Matomo Web Analytics Hosting: GDPR-secure Matomo analytics hosting in Sweden with premium plugins. Tiered pricing based on pageview volume (50k to 10M pageviews), billed annually.
5. SSL Certificates: Revenue from SSL certificate sales through the control panel.
6. DNS Services: Anycast DNS services in two tiers: Managed DNS (24 EUR/year) and Self-service DNS (8 EUR/year).
7. Campaign Hosting: Project-based hosting for temporary campaigns, installations, and events with special technical requirements. Typically one-time or short-term contracts with scaling for traffic surges.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rackfish provides Swedish-hosted cloud infrastructure, web hosting, server hosting, and online video streaming services from its own data centers in Uppsala and Stockholm. Its core offerings include the proprietary Streamio online video platform and Rackfish Live custom live streaming solution, alongside supporting services such as CDN distribution, DNS, domain registration, Matomo analytics hosting, and managed WordPress. All services are designed for full GDPR compliance and Swedish data residency, targeting enterprises, public sector, life sciences, and agencies.

Product overview

Rackfish is a Swedish hosting provider offering a comprehensive portfolio of digital delivery services organized around video streaming and infrastructure hosting. The core products include Streamio (online video platform for live and on-demand content) and Rackfish Live (custom live streaming solution), complemented by cloud/server infrastructure (cloud servers, virtual servers, web hosting, managed WordPress) and supporting services (CDN, DNS, domain registration, Matomo analytics, object storage). The product architecture combines video-specific capabilities (transcoding, ultra-low latency, RTMP distribution) with general hosting infrastructure, unified by a focus on Swedish data residency and GDPR compliance. Campaign hosting extends the offering for temporary high-traffic events.

Differentiator

Problem solved

Functional benefit

Brands

• Streamio: Online video platform providing video hosting, live streaming, and video-on-demand services for businesses and content creators.

Products and services

• Streamio Complete online video platform offering live streaming, on-demand video, and web TV channels, with CMS for video management, GDPR compliance, WCAG 2.1 AA accessibility, and APIs for developers. Targeted at media companies, enterprises, and public sector organizations needing compliant video hosting.
• Rackfish Live Custom live streaming solution with ultra-low latency capability, high quality, custom transcoding, recording solutions, and customized CDN distribution. Includes complete API for integration with other systems. Targeted at enterprises, agencies, and event producers needing tailored live streaming.
• Cloud Servers (IaaS) Infrastructure-as-a-Service cloud servers available as hourly pay-per-use or monthly fixed-price packages. Allows customers to build custom infrastructure with full control. Targeted at developers, agencies, and enterprises needing flexible cloud infrastructure.
• Virtual Servers Virtual private server hosting with managed or self-service options for various business needs. Targeted at businesses needing dedicated virtual server resources.
• Web Hosting Shared web hosting services delivering performance and high reliability with packages adapted for different business needs. Includes migration assistance. Targeted at SMBs, startups, and agencies needing reliable website hosting.
• Managed WordPress Hosting WordPress hosting with security, backups, and plugin/WordPress updates managed by Rackfish. Available as shared hosting or dedicated server solutions. Targeted at businesses, agencies, and content publishers running WordPress sites.
• Object Storage (S3) S3-compatible object storage for scalable data storage needs. Targeted at developers and enterprises needing scalable, S3-compatible cloud storage hosted in Sweden.
• Matomo Hosting GDPR-compliant web analytics platform hosted in Sweden on Rackfish servers in Stockholm. Includes premium features such as A/B testing, heatmaps, funnels, cohorts, and video analytics. Targeted at organizations needing GDPR-secure web analytics without US cloud dependencies.
• DNS Services Anycast DNS service with 25 geographically dispersed nodes and 100% SLA. Available as managed service (24 EUR/year) or self-service (8 EUR/year) with DDoS protection through CIRA infrastructure. Targeted at organizations needing reliable, globally distributed DNS.
• Domain Registration Domain name registration and management through control panel or staff assistance. Includes .SE domain registration as accredited registrar with IIS. Multi-year registration available up to 10 years. Targeted at Swedish businesses and organizations needing domain management.
• Campaign Hosting Specialized hosting for campaigns with temporary or special needs including digital delivery, CDN adaptation, live streaming, scaling, and load balancing. Project-based pricing. Targeted at agencies, brands, and event producers running temporary campaigns or high-visibility events.
• Sitebuilder (Rackfish Builder) Website builder enabling quick creation of web pages without prior knowledge. Included in all web hosting packages. Targeted at SMBs and individuals needing a simple website builder.
• CDN Services Content delivery network integration with Fastly for global distribution and GlobalConnect for GDPR-compliant Nordic distribution. Optimizes video and web delivery performance. Targeted at organizations needing fast, reliable global or Nordic content delivery.

Quantifiable outcome

• One million concurrent viewers supported for streaming events
• +3 more outcomes

Named customers32 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• ScytalecoreImplementation/ SI/ Consulting Partner · 1 March 2026Scytale provided valuable consulting support and expertise during Rackfish's ISO 27001:2022 certification process. Scytale is a cybersecurity and compliance consulting firm that guided Rackfish through the structured risk management, internal process development, and certification assessment.
• FastlycoreTechnology or IntegrationFastly is Rackfish's CDN partner for global video distribution, providing worldwide node coverage with high capacity suitable for audiences outside Europe. Fastly is used for customers requiring the best possible global distribution. Rackfish's streaming solution can handle 1 million concurrent viewers through this infrastructure.
• GlobalConnectcoreTechnology or IntegrationGlobalConnect is Rackfish's Nordic CDN partner for GDPR-compliant video distribution throughout the Nordic region. Together, they offer a Swedish alternative to American CDNs, eliminating Cloud Act exposure. GlobalConnect manages infrastructure for some of the largest online TV services in the Nordic region.
• CIRA (Canadian Internet Registration Authority)coreTechnology or IntegrationRackfish mirrors its DNS servers against CIRA, which operates 25 DNS nodes in 16 geographic locations, load balanced and redundant with anycast technology. CIRA provides DDoS protection and 24x7 monitoring and management for Rackfish's Anycast DNS service.
• STHIX (Stockholm Internet Exchange)coreTechnology or IntegrationRackfish uses peering via STHIX (Stockholm Internet Exchange) as part of its internet delivery infrastructure. Combined with three internet transit providers, this allows Rackfish to optimize routing and choose the best path for minimal latency and packet loss.
• EquinixcoreTechnology or IntegrationEquinix operates Rackfish's Stockholm data center (SK2 facility, Kvastvägen 25-29, Sköndal). Equinix provides 100% renewable energy for its facilities and is a key infrastructure partner for Rackfish's colocation needs.
• Global Connect ABcoreTechnology or IntegrationListed alongside Equinix and Bahnhof as an important supplier partner for Rackfish's infrastructure, with sustainability reporting requirements.
• IIS (Stiftelsen för Internetinfrastruktur)coreTechnology or IntegrationRackfish is an accredited registrar for the Swedish top-level domain .se, operating in partnership with IIS (The Foundation for Internet Infrastructure). Together they work for positive internet development in Sweden. IIS sets registration terms and policies that Rackfish follows as a registrar.
• TechSverige (former IT&Telekomföretagen)coreStrategic or Co-development PartnerRackfish uses TechSverige's standard contracts for GDPR-compliant service agreements. These industry-standard agreements replace Rackfish's previous general terms and conditions. For customized services and Streamio, TechSverige standard contracts comply with GDPR and represent industry best practice.
• Reakt LiveflagshipStrategic or Co-development PartnerRackfish provides purpose-built streaming infrastructure, hosting, and operational support for all Reakt Live concerts featuring major Swedish artists. Rackfish built a custom ticket validation system, channel pages, and streaming solution for Reakt Live. Concerts have featured artists including Peter Jöback, Darin, Bo Kaspers Orkester, Tommy Körberg, and Benjamin Ingrosso, reaching up to 1 million concurrent viewers.
• Baggpipe StudioscoreStrategic or Co-development PartnerBaggpipe Studios is the production studio for Reakt Live concerts that Rackfish streams. Studios provide filming with up to 12 cameras in 4K, professional lighting, and studio-quality sound mastering.
• Phosworks ABcoreStrategic or Co-development PartnerPhosworks AB is Rackfish's sister company (both owned by Phosworks Holding 2 AB). Both companies share Uppsala Castle headquarters but operate independently on separate floors. Rackfish and Phosworks work with many industry colleagues but maintain clear separation of interests. The CTO of Rackfish (Martin) originally connected with Reakt Live through a prior project with Phosworks.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bahnhof: Swedish-owned hosting and ISP with its own data centers, sustainability focus, and a similar commitment to keeping customer data inside Sweden — a direct competitor for GDPR-driven Swedish hosting workloads.
• Loopia: One of Sweden's largest hosting and domain-registration providers, accredited .SE registrar, offering web hosting, WordPress, VPS, and email — overlapping directly with Rackfish's SMB hosting and domain-registration product lines.
• GleSYS: Swedish cloud and hosting provider offering VPS, dedicated servers, colocation, and managed hosting out of data centers in Sweden — direct overlap on cloud-server / virtual-server hosting for Nordic SMB and enterprise customers.
• FS Data: Swedish hosting provider with its own data center infrastructure in Sweden, focused on Linux/Windows web hosting, virtual servers, and managed services for businesses and agencies — comparable mid-market Swedish hosting profile.
• Oderland: Swedish hosting company offering shared web hosting, WordPress, VPS, and domain registration — a similar SMB-focused Stockholm-based hosting competitor in the Swedish market.

Broad incumbents

• Fastly: Global edge cloud and CDN platform that is both a technology partner (used for Rackfish's global distribution) and a broad incumbent competitor in the streaming and CDN space with substantially larger product surface and engineering resources.
• Cloudflare: Global CDN, security, and cloud platform serving SMB to enterprise with bundled hosting, DNS, streaming, and security — a much larger incumbent competing for the same digital-delivery workload as Rackfish.
• DigitalOcean: Public cloud provider focused on SMB and developer workloads with VPS, managed databases, object storage, and Kubernetes — a broad incumbent competing with Rackfish for cloud-server and managed-hosting buyers in Europe.

Emerging players

• Bunny.net: European-origin CDN and hosting provider offering low-cost CDN, video streaming, and storage with a developer-led GTM — emerging competitor in the European streaming/CDN niche Rackfish serves.
• Mux: Developer-focused video infrastructure platform (OVP, live streaming, real-time analytics) — a modern, well-funded emerging player in video infrastructure that competes with Streamio / Rackfish Live for developer and enterprise OVP workloads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rackfishing
• LinkedInlinkedin.com/company/rackfish

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rackfish