Smartbi

What Smartbi does

Norrin is a Nordic enterprise AI and data consulting company that helps large Nordic enterprises move AI initiatives from pilot to production. The firm delivers end-to-end services spanning Applied AI Solutions (AI Solutions, AI Agents, AI Center of Excellence), Enterprise AI Foundation (Data Platforms, Software Development, Business Analytics, System Integrations, Cloud Infrastructure, Continuous Services), and AI Transformation Advisory. Its core technology stack is the Microsoft AI and Data Platform — Azure AI Foundry, Azure Databricks, Microsoft Fabric, Power BI, Azure Integration Services, and Azure API Management — supplemented by Anthropic models for agentic AI solutions. A proprietary Deployment Framework and an AI-Assisted Integration Audit service are the principal internally engineered differentiators.

Norrin generates revenue through professional services: project-based consulting, implementation, and advisory engagements that are quoted and customized per client. Its go-to-market is consultative enterprise field sales targeting large Nordic enterprises described as "forerunners" willing to challenge the status quo. Named customers span credit management (Lowell), forest industry (Metsä Group), real estate (Sponda), energy (Helen), construction (Skanska, YIT), retail (Alko), chemicals (Kemira), rail infrastructure (NRC Group), and humanitarian (Plan International Finland). Norrin was recognized as Finland's fastest-growing IT consulting company in 2025 and operates across Finland, Sweden, Norway, and Denmark.

Name

Smartbi

Legal name

Norrin

Website

https://smartbi.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Norrin is a Nordic enterprise AI and data consulting firm that helps large Nordic enterprises move AI initiatives from pilot to production, leveraging Microsoft Azure and Anthropic platforms for AI agents, data platforms, and integration services.

Ownership category

akta.pro rank

Product category

Enterprise AI Consulting

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Enterprise AI consulting
• Data platform engineering
• System integration services
• Cloud infrastructure services
• AI transformation advisory

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: IT consulting and implementation services covering AI strategy, advisory, deployment, and transformation. Revenue generated through project-based engagements, consulting hours, and implementation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Smartbi combines data science with business understanding to build production-grade AI/ML solutions for industry-leading companies. It delivers end-to-end enterprise AI enablement through applied AI solutions (AI agents, AI Center of Excellence), an Enterprise AI Foundation (data platforms, cloud infrastructure, continuous services), and AI transformation advisory, building agentic solutions on Anthropic and Microsoft platforms.

Product overview

Norrin is a Nordic enterprise AI consulting company offering a comprehensive portfolio of AI and data services. The company provides end-to-end enterprise AI enablement through Applied AI Solutions (AI Agents, AI Center of Excellence), Enterprise AI Foundation (Data Platforms, Cloud Infrastructure, Continuous Services), and AI Transformation Advisory. As an integrator, Norrin connects models to data, tools, and workflows; as a deployer, they build and ship agents and applications; and as an infrastructure partner, they run the underlying platforms. The service portfolio spans AI Solutions, Data Platforms, Software Development, Business Analytics, System Integrations, AI-Assisted Integration Audit, Cloud Infrastructure, Continuous Services, and Advisory. Solutions are focused on Anthropic and Microsoft technologies including Azure AI Foundry, Azure Databricks, and Microsoft Fabric.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Solutions Co-creative engineering combining business knowledge with technical experience to design AI-first services and build agentic solutions focused on Anthropic and Microsoft platforms.
• AI Agents Agentic AI solutions that take multi-step actions and make decisions with limited human intervention in enterprise environments.
• AI Center of Excellence Internal capability and methodology framework for enterprise AI implementation and best practices.
• Data Platforms Engineering of data and integration platforms that get the right information where it is needed for AI and analytics workloads.
• Software Development Custom software development services supporting enterprise AI and data platform implementations.
• Business Analytics Analytics services enabling data-driven decision making and business intelligence capabilities.
• System Integrations Integration services connecting models to data, tools, and business workflows including API management.
• AI-Assisted Integration Audit AI-assisted audit services for evaluating and assessing system integrations and integration architecture.
• Cloud Infrastructure Cloud infrastructure services providing the platforms underneath AI models and agents, including Azure and Microsoft Fabric.
• Continuous Services Ongoing operational services including AIOps keeping AI systems running 24/7.
• AI Transformation Advisory Strategy and advisory work including AI roadmap shaping, governance, enterprise architecture, and change management leadership.

Quantifiable outcome

• Finland's fastest-growing IT consulting company in 2025

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft (Azure Ecosystem)coreTechnology or IntegrationNorrin operates as a Nordic technology partner focused on Microsoft AI and data platforms. Core technologies include Azure AI Foundry, Azure Databricks, Microsoft Fabric, Power BI, Azure Integration Services, and Azure API Management. Solutions are built with a focus on Anthropic and Microsoft platforms.
• AnthropiccoreTechnology or IntegrationNorrin builds agentic solutions focused on Anthropic and Microsoft platforms. Anthropic's AI models form part of the foundation for enterprise AI solutions delivered by Norrin.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CGI Group: Large IT and business consulting firm with deep Nordic presence serving enterprise and public sector clients on data, cloud, and integration projects. Overlaps with Norrin's data platform and integration services.
• Accenture: Global systems integrator with substantial Nordic enterprise AI and data practice and Microsoft partnership. Competes for the same large Nordic enterprise transformation wallets that Norrin targets.
• KPMG Finland: Big Four advisory firm with Nordic technology consulting and data/AI transformation practices. Competes with Norrin for AI strategy, governance, and enterprise transformation mandates from large Nordic clients.
• Capgemini: Global IT consulting and systems integration firm with Nordic delivery centers and a dedicated AI/Data practice. Competes with Norrin on enterprise AI strategy, data platform, and integration engagements at Nordic accounts.
• Tietoevry: Largest Nordic-headquartered IT services and digital transformation provider with broad cloud, data, and AI capabilities. Overlaps with Norrin on Microsoft-stack enterprise AI projects but operates at much larger scale across multiple service lines.

Direct peers

• Solita: Finnish-headquartered digital and AI transformation consultancy serving large Nordic enterprises with data, cloud, and AI engineering services. Closest direct peer in size, geography, and service portfolio to Norrin.
• Gofore: Finnish digital transformation and AI consultancy listed on Nasdaq Helsinki, serving enterprise and public sector clients across the Nordics. Comparable as a mid-sized Nordic firm competing for similar Microsoft-stack enterprise AI engagements.
• Reaktor: Nordic technology consultancy known for software, data, and emerging AI engineering work with enterprise clients across Finland and broader Nordics. Comparable on Microsoft-stack and custom AI solution delivery.
• Vincit: Finnish-origin software development and digital services consultancy with Nordic enterprise clients. Comparable as a mid-sized Nordic firm offering custom software, data, and emerging AI capabilities.

Emerging players

• Instella: Finland-based AI and data consultancy focused on AI solutions for enterprise clients. Similar scale and Finnish/Nordic focus, positioning as an emerging competitor in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/norrin
• Instagraminstagram.com/wearenorrin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartbi