Instellars

What Instellars does

Instellars is a privately-held enterprise technology company founded in 2017 and headquartered in Bengaluru, India. It delivers AI-led transformation services and proprietary AI products to enterprises in the Banking, Financial Services and Insurance (BFSI), Government, and Telecom verticals across five global offices in India, Singapore, Australia, the United States, and Germany.

The company's portfolio centers on three flagship AI products: iREA, a real-time Next-Best-Action engagement engine processing decisions at sub-100ms latency across 14M+ retail customers with 80+ adaptive models; DeepCollections, an AI-native SaaS collections platform with 15 pre-built workflows and embedded AI scoring for probability-to-pay and recovery potential; and iStella, a multi-agent conversational AI system on Pega with vector-database grounding for hallucination-free responses. These products are delivered alongside specialized consulting practices on four enterprise platforms — Pega, ServiceNow, Salesforce, and Google Cloud — with deep integrations into core banking, policy administration, AML, CTI, and regulatory systems.

Instellars generates revenue through fixed-scope, fixed-time, fixed-price enterprise implementation engagements (typically 12–20 weeks), recurring SaaS subscriptions on DeepCollections (multi-year contracts with SOC 2 Type II compliance and 99.9% uptime SLA), and ongoing managed services. Go-to-market is enterprise field sales with event-driven demand generation, targeting Tier-1 banks, regulators, and large telcos primarily in APAC, with selected deployments in the Middle East. The customer base comprises ten-plus named enterprise clients and 60+ documented implementations.

Name

Instellars

Legal name

Instellars

Website

https://instellars.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Instellars is a privately-held AI-led enterprise transformation firm delivering proprietary AI products (iREA, DeepCollections, iStella) and consulting on Pega, ServiceNow, Salesforce, and Google Cloud to BFSI, Government, and Telecom enterprises globally.

Ownership category

akta.pro rank

Product category

Enterprise AI Customer Decisioning Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Computer Related Services (541519), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• AI decisioning platforms
• Conversational AI solutions
• Enterprise transformation services
• BFSI AI software
• Customer engagement software

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Enterprise Implementation Services: Full implementation engagements including discovery workshops (2 weeks), proof of concept (4-6 weeks), and full deployment (12-20 weeks). Fixed scope, fixed timeline, fixed price engagements targeting enterprise transformation projects.
2. SaaS Platform (DeepCollections): Cloud-hosted AI-native SaaS platform with embedded AI agents, configurable workflows, and multi-region deployment. Includes SOC 2 compliance and 99.9% uptime SLA. Revenue derived from platform deployment and ongoing usage.
3. Managed Services: Ongoing optimization, platform upgrades, and AI tuning services post-implementation. Continuous hypercare and knowledge transfer included in initial deployment, with extended support offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Instellars builds and deploys AI-powered enterprise software platforms—iREA (real-time engagement engine), DeepCollections (AI-native collections), and iStella (conversational AI)—delivered via specialized practices on Pega, ServiceNow, Salesforce, and Google Cloud. The company combines subscription SaaS licensing with fixed-scope enterprise implementation services and managed services for BFSI, Government, and Telecom clients, offering pre-built workflows, compliance frameworks, and full deployment engagements typically completed in 10–20 weeks.

Product overview

Instellars is an AI-led enterprise transformation company offering a portfolio of three flagship AI-powered products built on enterprise platforms. The core offerings include iREA (real-time Next-Best-Action engagement engine), DeepCollections (AI-native debt collections platform), and iStella (multi-agent conversational AI on Pega). These products are delivered through specialized practices on Pega, ServiceNow, Salesforce, and Google Cloud platforms, serving BFSI, Government, and Telecom industries with measurable outcomes including 3.4x conversion lift, 43% higher recovery rates, and 70%+ query auto-resolution.

Differentiator

Problem solved

Functional benefit

Brands

• iREA (Intelligent Real-Time Engagement Architecture): Real-time Next-Best-Action decisioning engine for banks enabling sub-100ms decisioning across 14M+ retail customers with empathy-first arbitration.
• DeepCollections
• iStella

Products and services

• iREA for Banks Real-time Next-Best-Action (NBA) engagement engine for banks delivering sub-100ms decisioning across 14M+ retail customers, with 80+ adaptive models, empathy-first arbitration, and 11 pre-built customer journeys for engagement, nurturing, retention, and acquisition.
• DeepCollections AI-native debt collections platform with 15 pre-built workflows, embedded AI scoring for probability-to-pay and recovery potential, smart agent routing, and compliance templates for EU, UK, India, and APAC, achieving 42% faster collections cycles.
• iStella Multi-agent conversational AI platform on Pega for banking and insurance, featuring six specialized agents (Claims, Onboarding, Loan Lifecycle, Policy Servicing, Compliance/KYC, New Business) grounded in a vector database for hallucination-free, compliant customer interactions, auto-resolving 70%+ of queries.
• Pega Practice Strategic Pega Specialized Partner practice delivering TCO optimization, program recovery, and measurable ROI across 120+ enterprise clients, with iterative delivery and strategic teams producing 3.4x ROI restoration and 40% TCO reduction.
• ServiceNow Practice BFSI-specialized ServiceNow consulting with 20 certified consultants delivering Customer Service Management, App Engine Studio, Now Assist GenAI, Integration Hub, and Agentic AI implementations for banking, insurance, and public sector.
• Salesforce Practice Salesforce consulting practice specializing in Automotive Captive Finance with 40+ certifications and 6+ enterprise go-lives, delivering Automotive Cloud, Financial Services Cloud, Service Cloud, and Sales Cloud implementations including dealer and customer 360, loan origination, and omni-channel servicing.
• Google Cloud AI Solutions Google Cloud AI engineering practice leveraging Vertex AI, Gemini Models, Document AI, BigQuery, Cloud Run, and Vector DB & RAG to build AI agents, intelligent document processing, real-time decisioning, and enterprise AI governance for BFSI operations.

Quantifiable outcome

• 3.4× conversion lift from real-time NBA decisioning
• +14 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability21 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PegacoreTechnology or IntegrationPega Specialized Partner with 120+ enterprise clients and strategic focus on transforming Pega investments into competitive advantages. Services include business strategy, TCO optimization, program recovery, and scalable team delivery. Delivers 3.4x ROI restoration and 40% TCO reduction.
• ServiceNowcoreTechnology or IntegrationServiceNow Practice for BFSI with 20 certified consultants delivering Customer Service Management, App Engine Studio, Now Assist GenAI, Integration Hub, and Agentic AI. Specializes in banking, insurance, and public sector transformations.
• SalesforcecoreTechnology or IntegrationSalesforce Partner specializing in Automotive Captive Finance with 40+ certifications, 6+ enterprise go-lives, and focus on Service Cloud, Sales Cloud, Financial Services Cloud, and Automotive Cloud implementations.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Partner with deep expertise in Vertex AI, Gemini Models, Document AI, BigQuery, Cloud Run, Vector DB & RAG, and MLOps for BFSI AI solutions. 100% enterprise governed AI deployments.
• APRA (Australian Prudential Regulation Authority)minorOthersCompliance framework alignment for Australian banking sector deployments. CPS 234 compliant implementations for Big 4 banks and general insurers in Australia.
• MAS (Monetary Authority of Singapore)minorOthersCompliance framework alignment for Singapore digital banks and life insurers. MAS-governed conversational onboarding and servicing implementations.
• RBI (Reserve Bank of India)minorOthersCompliance framework alignment for Indian banking and financial services. RBI-regulated implementations for private banks and financial institutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mphasis: India-headquartered IT services firm with a dedicated BFSI practice serving global banks and insurers. Comparable vertical focus (BFSI pure-play) and delivery footprint (India + global), though at substantially larger scale and broader service portfolio.
• Persistent Systems: Mid-size IT services and product firm with BFSI and healthcare verticals, Salesforce and cloud practices. Comparable in BFSI enterprise services and platform-based delivery model, but more diversified across verticals and product lines.
• Virtusa: Global IT services firm with deep BFSI and financial services specialization, including Pega and digital banking practices. Comparable in BFSI vertical focus and platform partner ecosystem (Pega specialization), at meaningfully larger scale.
• Coforge: Mid-size global IT services firm with strong BFSI and financial services vertical focus, including Pega and ServiceNow practices. Comparable to Instellars in BFSI vertical specialization and enterprise transformation services, but at significantly larger scale and broader platform coverage.

Direct peers

• Senseforth.ai: Conversational AI platform purpose-built for BFSI with pre-built agents for banking, insurance, and customer service. Comparable to Instellars' iStella in target customers (banks and insurers), product positioning (domain-specialized conversational AI), and outcome claims (auto-resolution rates).
• E42: AI platform for enterprise automation with multi-agent orchestration capabilities and BFSI focus. Comparable to Instellars in the AI-platform-for-enterprise category, multi-agent architecture, and enterprise BFSI customer base.
• Decimal Technologies: India-based digital transformation firm focused on BFSI with proprietary platforms for lending, origination, and customer onboarding. Direct comparable in vertical (BFSI pure-play), delivery model (enterprise services + product), and customer base (Indian/APAC banks).

Emerging players

• Haptik: Enterprise conversational AI platform (Reliance Jio-owned) with strong BFSI and telecom customer base in India and APAC. Comparable to Instellars' iStella in conversational AI for BFSI/telecom, though with a more product-led (less services-led) motion.
• Yellow.ai: Enterprise conversational AI platform with multi-agent capabilities and significant BFSI customer base. Comparable to Instellars' iStella in product category (conversational AI) and customer overlap (BFSI), but more focused on a single product line rather than multi-platform AI services.

Regional players

• Damco Solutions: India-based IT services firm with BFSI, insurance, and healthcare focus, offering Salesforce and Pega implementation services. Comparable in delivery model (services + platform specialization) and India-headquartered APAC focus, though smaller BFSI emphasis than Instellars.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/instellars
• Xx.com/InstellarsGC

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instellars