Mt. Olive Pickle

What Mt. Olive Pickle does

Mount Olive Pickle Company, Inc. is a privately held U.S. food production company founded in 1926 in Mount Olive, North Carolina, where it operates a single manufacturing plant, a distribution center, and a retail gift shop (Mt. Olive Pickle Parlor). The company manufactures and packages pickles, pickled peppers, and relishes under the Mt. Olive brand — organized across flavor variants (dill, kosher dill, bread and butter, sweet, sour, spicy, specialty/health-positioned), formats (chips, spears, sliders, gherkins, sandwich stuffers, portable), and adjacent products such as pickled peppers, relishes, salad cubes, and ready-to-drink Pickle Juicers. The Majestic sub-brand targets the premium artisanal segment via a separate website, and a trademarked mascot, Ollie Q. Cumber, anchors owned brand and community content.

The business model is traditional consumer packaged goods: bulk production of shelf-stable pickled foods sold one-time at retail prices determined by individual retailers, with revenue derived from unit volume through grocery, mass, and online channels. Distribution is anchored by long-standing shelf placement at Walmart, Target, Kroger, Publix, Food Lion, Harris Teeter, and Amazon, supplemented by direct-to-consumer e-commerce for gift packs, merchandise, and select products. Marketing is primarily top-of-funnel and content-led — website recipes, social media (Facebook, Instagram, Twitter), an email newsletter, customer reviews — supported by community-giving partnerships with the Make-A-Wish Foundation and the National Wheelchair Basketball Association.

The company is privately held with no parent, subsidiaries, or disclosed funding rounds, and is organized as a North Carolina corporation under the legal name Mount Olive Pickle Company, Inc. Headcount is reported at 501–1,000 employees, all domestic U.S., with current products not shipped to AK, HI, or PR. In June 2026 the company publicly withdrew its sponsorship of a North Carolina booth at the Great American State Fair following controversy over Confederate flag imagery, issuing a statement affirming its values.

Name

Mt. Olive Pickle

Legal name

Mount Olive Pickle Company, Inc.

Website

https://mtolivepickles.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mount Olive Pickle Company is a privately held North Carolina food manufacturer founded in 1926 that produces and sells pickles, pickled peppers, and relishes through major U.S. grocery chains, mass merchants, and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Pickled Foods

NAICS

Specialty Canning (311422)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Pickled & Fermented Foods Manufacturing (AFAKACAI)

akta.pro secondary industry

Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)

Keywords

• Pickle products manufacturing
• Relishes and peppers
• Consumer packaged goods
• Pickled condiments
• Canned food production

Headquarters

HQ city

Mount Olive

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Sale of pickles, peppers, and relishes through retail grocery stores, mass merchants, and e-commerce channels. Products are sold as one-time purchases with retail and direct-to-consumer distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mount Olive Pickle Company manufactures and sells a wide range of pickles, pickled peppers, and relishes under the Mt. Olive brand, plus the premium Majestic sub-brand, including dill, bread and butter, kosher, sweet, sour, spicy, gherkin, and specialty (sea salt, organic, reduced sodium, no sugar added) varieties. Adjacent offerings include drinkable pickle juice (Pickle Juicers), portable pickles, relishes and salad cubes, and gift packs; products are sold nationwide through major grocery and mass-merchant retailers and direct-to-consumer e-commerce.

Product overview

Mt. Olive Pickle Company is a single-brand food products company offering a comprehensive portfolio of pickled foods centered on its core pickle, pepper, and relish offerings. The product line is organized as a unified brand with variations across pickle styles (dill, bread and butter, sweet, sour, spicy, kosher, specialty/health-conscious) and formats (chips, spears, sliders, gherkins, sandwich stuffers). The company operates a sub-brand called Majestic featuring premium artisanal-style pickles with its own separate website. Adjacent offerings include pickled peppers (jalapeno, pepperoncini, banana peppers), relishes and salad cubes, pickle juice beverages, and portable snack pickles. The company also operates a physical Mt. Olive Pickle Parlor gift shop in Mount Olive, NC and an online gift shop for merchandise and gift packs. The company claims to be America's #1 best-selling brand of pickles, peppers, and relishes in the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Majestic: A sub-brand of pickled products under the Mt. Olive company, with its own website at majesticpicklery.com
• Ollie Q. Cumber

Products and services

• Bread and Butter Pickles Sweet and tangy cucumber pickles made with a blend of sugar and spices, sold in chips, spears, and sandwich-stuffer formats for household condiment and snack use.
• Dill Pickles Traditional dill-flavored pickles seasoned with garlic and dill, available in chips, spears, and sliders formats for everyday household use.
• Kosher Dill Pickles Pickles prepared under kosher supervision with traditional dill and garlic flavoring, targeted at consumers seeking kosher-certified products.
• Clearly Pickles Pickles with a clear, clean brine and crisp texture, marketed for a fresh pickle appearance and taste.
• Gherkin Pickles Small sweet pickles typically made from miniature cucumber varieties, sold for use as garnishes or in sandwiches.
• Sour Pickles Pickles fermented in brine for a tangy, sour flavor profile, targeted at consumers who prefer a sharper taste.
• Spicy Pickles Pickles with added heat from spicy peppers or seasonings, including Hot N Spicy Kosher Dills varieties, for consumers wanting heat.
• Sweet Pickles Pickles with sweeter flavor profiles, including sweet gherkins and sweet snack-cruncher varieties.
• Specialty Pickles Specialty pickle varieties including sea salt, organic, reduced sodium, and no sugar-added options, targeted at health-conscious and dietary-restricted consumers.
• Peppers and Specialty Products Pickled pepper products including jalapeño slices, pepperoncini, banana peppers, and other specialty pepper varieties for condiment and recipe use.
• Relishes and Salad Cubes Chopped pickle relishes (dill, sweet, hot dog style) and salad cubes used as condiments in dishes like potato salad and macaroni salad.
• Pickle Juicers Ready-to-drink pickle juice beverages available in 12-pack and individual formats, marketed for drinking straight or as an ingredient in recipes such as Pickle Lemonade.
• Portable Pickles Convenience-sized, single-serve pickle products designed for on-the-go consumption and snacking.
• Majestic Pickles Premium artisanal-style pickle sub-brand featuring distinctive flavors and packaging, operated as a separate business unit under the Mt. Olive company with its own dedicated website.
• Gift Packs Curated gift pack collections featuring Mt. Olive pickle products and pickle-themed merchandise sold online through the company's gift shop storefront.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Make-A-Wish FoundationminorOthersCorporate giving partnership as part of Mt. Olive's community outreach and charitable giving programs under 'Our Giving' initiative.
• NWBA (National Wheelchair Basketball Association)minorOthersSports sponsorship partnership supporting the National Wheelchair Basketball Association as part of Mt. Olive's community giving programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vlasic Pickles: Direct U.S. competitor in jarred pickles. Vlasic is the legacy national pickle brand most often mentioned alongside Mt. Olive in retail pickle assortments and was historically owned by Pinnacle Foods; it competes head-to-head in dill, kosher, and bread & butter segments.
• Claussen Pickles: Kraft Heinz-owned refrigerated pickle brand. Competes with Mt. Olive on the same shelf but in the refrigerated rather than shelf-stable segment, and is a major branded alternative in U.S. grocery.

Emerging players

• Bubbies: Premium refrigerated pickle and fermented-vegetable brand. Comparable to Mt. Olive's premium Majestic sub-brand in positioning and to its specialty fermented offerings, but smaller scale and skewed toward natural/gourmet channels.
• Grillo's Pickles: Fast-growing premium refrigerated pickle brand distributed nationally through grocery and club channels. Competes with Mt. Olive's higher-end and clearly-branded SKUs and is a benchmark for premium pickle category expansion.
• McClure's Pickles: Premium artisanal pickle and relish maker sold in specialty and mainstream grocery. Comparable to the Majestic sub-brand and to Mt. Olive's specialty/SweetHeat SKUs in flavor profile and packaging.

Broad incumbents

• Kraft Heinz: Global CPG conglomerate that owns Claussen pickles plus broader condiments, sauces, and shelf-stable foods. Comparable as a major pickle competitor and as a broader CPG benchmark for retailer relationships and supply chain scale.
• Conagra Brands: Major North American packaged-foods company owning Vlasic (via Pinnacle Foods acquisition) and a broad portfolio of shelf-stable grocery products. Comparable as the corporate parent of Mt. Olive's largest direct competitor and as a CPG scale benchmark.
• Del Monte Foods: Canned fruits, vegetables, and pickled/preserved foods producer with national U.S. distribution. Comparable in shelf-stable preserved-foods manufacturing and in serving the same grocery and foodservice channels as Mt. Olive.
• Hormel Foods: Diversified branded foods manufacturer with national grocery distribution. Comparable as a CPG peer of similar scale operating shelf-stable consumer food categories with comparable retailer relationships and manufacturing footprint expectations.

Regional players

• Mrs. Wages Pickling Products: Pickling spice, brine mix, and home-canning supplies brand owned by Kraft Heinz. Comparable to Mt. Olive as a pickle-adjacent CPG brand but addresses home pickling rather than finished pickles, making it a complementary rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mtolivepickles
• Facebookfacebook.com/Mt.Olive.Pickles
• Instagraminstagram.com/mtolivepickles
• LinkedInlinkedin.com/company/mt-olive-pickle-company-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Olive Pickle