Sabbath Media

What Sabbath Media does

Sabbath Media GmbH is a privately held, full-service B2B advertising and creative agency headquartered in Kandel, Südpfalz, Germany, with a secondary office in Nattheim. Founded in 1995 (with company-history sources citing 1993), the firm operates across strategy, branding, web design and WordPress-based development, print production, photography (including food and product styling), social media management, 3D visualization, and color-managed production. A distinctive technical asset is a multispectral color scanner used for cross-media color fidelity, supporting recurring work for clients such as Krämer Pferdesport, Hornbach, Transgourmet, and Schneider Electric.

The business operates on a hybrid revenue model combining project-based creative services with tiered recurring "Kreativ-Pakete" subscriptions (Basic 10h, Premium 20h, Professional 30h per month, with unused hours rolling over). Distribution is consultative and direct: lead generation flows through the agency website, on-site strategy consultations, and content marketing via its "Wissenswertes" knowledge blog. The target market is exclusively B2B, focused on German Mittelstand and mid-market enterprises across retail, equestrian, manufacturing, foodservice, and professional services verticals.

On the technology layer, Sabbath Media has productized two AI-driven offerings — a KI-Telefonassistent that handles 24/7 first-level voice support, and a free KI Website Check tool for prospect-facing website analysis — alongside a centralized email-signature management tool. The agency is owner-operated by Bettina Sabath with a multidisciplinary team of approximately 17 professionals (excluding office dogs). There is no disclosed external funding, M&A activity, or institutional investor involvement.

Name

Sabbath Media

Legal name

Sabath Media GmbH

Website

https://sabath-media.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sabbath Media GmbH is a German full-service B2B advertising agency in Kandel, offering branding, web design, print, photography, color management, and social media services to Mittelstand and mid-market enterprises via project work and tiered monthly creative packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Kandel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Creative Services: One-time project engagements for specific deliverables such as corporate design, websites, print materials, branding, photography, and marketing campaigns. Projects are scoped with realistic costing and transparent pricing.
2. Kreativ-Pakete (Monthly Creative Packages): Recurring monthly retainer model offering dedicated creative capacity. Three tiers: Basic (10 hours/month), Premium (20 hours/month), Professional (30 hours/month). Unused hours roll over to the next month. Provides predictable revenue and long-term client relationships.
3. Consulting and Strategy Services: Strategic consulting engagements including strategy days, concept development, brand positioning, and ongoing marketing counsel. Billed as project work or part of retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sabbath Media is a German full-service advertising agency delivering web design and development, print design (catalogs, brochures, magazines), brand development and corporate design, social media management, professional photography (food, product, portrait), color management with proprietary multispectral scanning, and strategic consulting. The agency serves B2B clients in German-speaking markets with both project-based engagements and monthly creative retainer packages (Kreativ-Pakete). Complementary AI-powered tools include an AI telephone assistant and website analysis tool.

Product overview

Sabbath Media is a traditional advertising and design agency offering a comprehensive portfolio of marketing and creative services. The core offerings include Webdesign & Webentwicklung (custom website design and development), Print Design Services (catalogs, magazines, brochures, flyers, and trade show displays), Markenentwicklung (brand strategy and corporate design), Social Media Services, Colormanagement (with multispectral scanning technology), and Fotografie (professional photography including food, products, and portraits). The agency also provides strategic consulting through Konzeption & Beratung and Strategietage (strategy workshops). AI-powered products include the KI-Telefonassistent (AI telephone assistant for 24/7 first-level customer support) and KI Website Check (free website analysis tool). Subscription offerings include Kreativ-Pakete (monthly creative support packages in Basic, Professional, and Premium tiers) providing ongoing design and marketing support. Additional software tools include a Signatur-Tool for centralized email signature management.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign & Webentwicklung Custom website design and development services using WordPress CMS, featuring individual design, responsive design, SEO optimization, and modular functionality tailored to client needs. For B2B clients seeking professional web presence.
• Print Design Services Comprehensive print design including flyers, brochures, catalogs, magazines, posters, and trade show displays with concept development, finishing options, and print management. For B2B clients needing professional print materials.
• Konzept (Concept Development) Strategic project planning including market analysis, idea development, and implementation planning to create clear, practical foundations for client communication. For B2B clients seeking strategic creative direction.
• Markenentwicklung (Brand Development) Brand strategy, logo design, corporate design systems, and brand guidelines that build recognition, trust, and consistent positioning across all channels. For B2B clients seeking brand identity development.
• Social Media Services Social media strategy development, content creation including videos, photos, and text, plus community management and targeted advertising campaigns. For B2B clients seeking social media presence and engagement.
• Colormanagement Professional color management using multispectral scanner technology for precise color capture, digital color profile transfer, proof creation, and quality control ensuring accurate color reproduction in print. For B2B clients requiring precise color matching across media.
• Fotografie Professional photography services including employee portraits, company shoots, events, products, and food photography with creative direction and location scouting. For B2B clients needing professional photography.
• KI-Telefonassistent (AI Telephone Assistant) AI-powered 24/7 telephone support agent that handles first-level customer inquiries including opening hours, appointments, delivery status, and service information, routing complex calls to human staff. For businesses seeking automated first-level telephone support.
• Kreativ-Pakete (Creative Packages) Monthly creative support packages offering fixed monthly hours (Basic 10 hrs, Premium 20 hrs, Professional 30 hrs) for ongoing marketing and design work including concepts, graphics, and text content. Unused hours roll over to next month. For B2B clients seeking ongoing creative capacity.
• KI Website Check Free AI-powered website analysis tool that evaluates website fitness across multiple dimensions including loading speed, mobile responsiveness, content discoverability, and visual presentation. For businesses seeking website performance assessment.
• Signatur-Tool (Email Signature Tool) Centralized email signature management tool enabling easy creation, distribution, and updates of corporate email signatures across teams with branding consistency and marketing banner capabilities. For businesses seeking consistent email branding.
• Strategietage (Strategy Days) Strategic consulting workshops that bring stakeholders together to define goals, clarify roles, set priorities, and establish measurable objectives before project execution. For B2B clients needing foundational strategic alignment.
• Konzeption & Beratung Strategic planning and consulting services including listening and analysis, brainstorming and strategy development, budget planning, and ongoing review and optimization. For B2B clients seeking strategic marketing guidance.

Quantifiable outcome

• Cross-media consistency: catalogs, websites, and advertising materials with exact color matching across all products
• +2 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jung von Matt: Hamburg-headquartered creative agency network with ~1,800 employees across multiple locations. Comparable as a German full-service creative/advertising agency, but operates at significantly greater scale and serves larger enterprise clients than Sabath Media.
• Serviceplan Group: Largest independent German agency group, headquartered in Munich. Comparable as a full-service marketing/communications group with digital, creative, and tech capabilities, but with multi-thousand headcount and global footprint well beyond Sabath Media's regional scope.
• Scholz & Friends: Hamburg-based creative agency network with German roots, now part of the global WPP network. Comparable in offering integrated brand, digital, and campaign work for German enterprise clients, though at materially larger scale.
• DDB Germany: DDB's German operations, part of the global Omnicom network. Comparable as a German full-service advertising and creative agency, though with multinational infrastructure, larger budgets, and broader channel capabilities than Sabath Media.
• BBDO Germany: Germany operations of the global BBDO network, headquartered in Düsseldorf. Comparable as a full-service creative/advertising agency serving enterprise clients, but with the scale, integrated data, and media capabilities of a global network.
• Ogilvy Germany: Germany operations of Ogilvy (WPP). Comparable as a full-service advertising and creative agency serving enterprise German clients, but with network-level resources in strategy, media, and digital that exceed Sabath Media's independent capacity.

Direct peers

• kempertrautmann: Hamburg-based independent creative agency focused on integrated brand work, digital, and content. Comparable as a German full-service creative agency with similar mid-market positioning and integrated capabilities, though typically serving larger brands.
• thjnk: Hamburg-based independent creative agency with offices in multiple German cities. Comparable as a German independent creative shop offering strategy, brand, and digital work to mid-market and enterprise clients, similar in independent positioning to Sabath Media.
• Grabarz & Partner: Hamburg-headquartered independent creative agency (now part of the Serviceplan Group). Comparable as a German independent creative shop with integrated brand and digital offerings before its acquisition, similar independent-agency DNA to Sabath Media.
• Antoni: Berlin-based creative agency known for Mercedes-Benz work. Comparable as a German independent full-service creative agency with integrated digital, content, and brand capabilities serving enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/smdesignagentur
• Facebookfacebook.com/sabathmedia
• Instagraminstagram.com/sabathmedia/?hl=de
• LinkedInlinkedin.com/company/sabath-media-designagentur-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabbath Media