Smile Design Dental Center

What Smile Design Dental Center does

Smile Design Dental Center is a single-location private dental practice operating at 956 Bryan Rd, O Fallon, Missouri, providing comprehensive general, restorative, cosmetic, periodontal, implant, oral surgery, and emergency dental services to the local consumer population. The practice is staffed by two independent dentists, Dr. Brian E Waldman, DMD and Dr. Ethan M Biehl, DDS, and delivers clinical care using modern diagnostic and treatment technology including digital X-rays, 3D scanning for custom mouth guards, and Laser Assisted Periodontal Therapy (LAPT) for gum disease. Its service portfolio spans preventative care (cleanings, sealants, checkups), orthodontics (Invisalign), restorative procedures (root canals, bridges, dentures, implants), cosmetic treatments (veneers, bonding, whitening), and emergency dental services.

The business operates on a direct-to-consumer go-to-market model, with patients scheduling via phone or online booking, and generates revenue through professional service fees across clinical procedures. Payment is sourced from a broad mix of channels: most major dental insurance networks (Delta, Aetna, Cigna, MetLife, Guardian, Humana, United Healthcare), Medicare Advantage, the CareCredit healthcare credit card, and the VantageOne annual membership dental savings plan offering up to 50% off preventative care. The practice operates under the Orahh Care Dental Community brand, which is owned by Heartland Dental LLC, a dental support organization (DSO) that provides administrative and business support while the practice retains clinical independence. The Orahh Care community was selected by AARP for its commitment to accessible, comprehensive care, providing third-party brand validation that a standalone single-location operator could not independently generate.

Name

Smile Design Dental Center

Legal name

Missouri Dental Professionals, Richard Straus, D.M.D., P.C.

Website

https://smiledesigndental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Smile Design Dental Center is a single-location private dental practice in O Fallon, Missouri, offering preventative, restorative, cosmetic, periodontal, implant, and emergency dental services to local consumers, supported by Heartland Dental's DSO infrastructure and the AARP-selected Orahh Care brand.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental care
• Invisalign orthodontic treatment
• Periodontal gum therapy
• Emergency dental services

Headquarters

HQ city

O Fallon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services - Preventative Care: Revenue from routine dental services including cleanings, checkups, sealants, and oral health maintenance.
2. Dental Services - Restorative and Cosmetic: Revenue from restorative procedures (root canals, bridges, dentures, implants) and cosmetic treatments (veneers, teeth whitening, bonding, Invisalign).
3. Emergency Dental Services: Revenue from emergency dental care for oral trauma, cracked teeth, and urgent dental issues.
4. Dental Savings Plans (VantageOne): Annual membership discount dental savings plan offering up to 50% off preventative care and 20% off other services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Smile Design Dental Center is a single-location dental practice in O Fallon, Missouri that delivers comprehensive general, preventative, restorative, cosmetic, orthodontic, periodontal, oral surgery, and emergency dental services to local patients. Offerings span routine cleanings and checkups, Invisalign clear aligners, Laser Assisted Periodontal Therapy (LAPT), root canals, dental implants, dentures, bridges, veneers, teeth whitening, tooth extractions, and same-day emergency care. The practice also operates under the Orahh Care Dental Community brand and accepts most major dental insurance plans including Medicare Advantage, plus a VantageOne membership savings plan.

Product overview

Smile Design Dental Center is a dental practice offering a comprehensive range of dental services organized into preventative oral health, orthodontics, periodontics, restorative dentistry, dental implants, oral surgery, and cosmetic dentistry. The core service portfolio includes dental cleanings and checkups, emergency dental care, gum disease treatment with laser therapy, dentures, root canals, bridges, and tooth extractions. Cosmetic offerings include Invisalign clear aligners, veneers, tooth bonding, and professional teeth whitening. The practice provides individual and multi-tooth dental implant solutions, with various restoration options to meet different patient needs and budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Cleanings & Checkups Professional dental cleanings and comprehensive examinations including oral cancer screening, X-rays, and fluoride treatments to maintain optimal oral health for adult and child patients.
• Custom Mouth Guards Custom-made mouth guards created from 3D digital scans using thermoplastic material, designed for sports protection and to prevent damage from teeth grinding (bruxism).
• Dental Sealants Protective plastic material applied to the chewing surfaces of permanent back teeth to shield them from bacteria and acids that cause tooth decay.
• Invisalign Treatment Clear aligner orthodontic treatment using custom-made aligners to gently shift teeth into place without wires or brackets, with treatment typically completing in 9-18 months.
• Emergency Dental Care Urgent dental care for severe toothaches, knocked-out teeth, abscesses, broken restorations, and other dental emergencies, with after-hours options available.
• Laser Assisted Periodontal Therapy (LAPT) Minimally invasive laser treatment for gum disease that removes bacteria and infected tissue without cutting, resulting in less bleeding, pain, and faster healing compared to traditional periodontal treatment.
• Scaling and Root Planing Deep cleaning procedure for periodontitis that removes plaque, tartar, and bacteria from below the gumline to treat inflamed gums.
• Root Canal Treatment Endodontic treatment to save infected teeth by removing pulp, cleaning the canal, and sealing it, typically completed in 90 minutes with crown placement.
• Dentures Custom-made dental prosthetics including premium full dentures, immediate full dentures, partial dentures, and implant-supported dentures to replace missing teeth.
• Dental Bridges Fixed dental prosthetic using crowns on adjacent teeth to replace one or more missing teeth, typically lasting 5-15 years with proper care.
• Dental Implants Titanium posts surgically placed in the jawbone to replace missing tooth roots, topped with ceramic, porcelain, or metal alloy crowns for natural-looking, durable tooth replacement lasting 10-20 years.
• Tooth Extractions Tooth removal procedures for severely decayed, fractured, or impacted teeth, typically completed in 20-40 minutes with various restorative replacement options.
• Oral Pathology Early detection and diagnosis of oral diseases using clinical, radiographic, and microscopic examinations to identify conditions affecting oral health.
• Veneers Custom-made shell-like restorations bonded to individual teeth, available in porcelain, composite resin, or Lumineers, used to conceal imperfections such as gaps, chips, and discoloration.
• Tooth Bonding Cost-effective cosmetic procedure using tooth-colored composite resin to repair chips, cracks, gaps, and discoloration, lasting 3-10 years.
• Teeth Whitening Professional teeth whitening treatment to brighten and restore luster to teeth, available as in-office treatment (30-90 minutes) or at-home solutions.
• VantageOne Dental Savings Plan Annual membership dental savings plan offering up to 50% off preventative care and 20% off other services, with no waiting periods and no maximum limits, for uninsured or underinsured patients.

Quantifiable outcome

• Invisalign treatment can straighten teeth within six months

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Heartland Dental LLCcoreOthersHeartland Dental is a dental support organization (DSO) that provides administrative and business support services to the dental practice. The practice operates under the Heartland Dental supported model, receiving operational support while maintaining clinical independence.
• Orahh Care Dental CommunitycoreGTM or Marketing PartnerOrahh Care Dental Community is a brand owned by Heartland Dental LLC that connects independent dental practices. Selected by AARP for commitment to accessible, comprehensive care and exceptional patient experiences. Provides access to a community of thousands of dedicated dental experts.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Western Dental & Orthodontics: DSO-supported branded dental practice group offering general dentistry, orthodontics, implants, and cosmetic services; comparable single-brand practice model with insurance-driven patient flow.
• Affordable Dentures & Implants: DSO-affiliated network specializing in dentures, implants, and extractions with transparent pricing; comparable service mix around tooth replacement and restorative work.
• Aspen Dental: DSO-backed branded dental practice network offering general, restorative, cosmetic, and emergency services with broad insurance participation; directly comparable multi-service single-brand practice model.
• Smile Brands: DSO supporting branded dental practices (Smile Brands, Bright Now! Dental, Castle Dental) offering general, cosmetic, orthodontic, and emergency services with insurance and financing options.
• Great Expressions Dental Centers: DSO-supported multi-specialty dental practice group providing general, cosmetic, orthodontic, and specialty services with broad insurance acceptance.

Broad incumbents

• Heartland Dental: The largest US dental support organization and parent of Smile Design Dental Center via the Orahh Care brand. It supports thousands of practices with the same DSO model, making it the most directly comparable operating context for this practice.
• Pacific Dental Services: Large DSO supporting general and specialty dental practices with extensive insurance networks and modern clinical technology; comparable in scale, model, and service breadth.
• 42 North Dental: DSO supporting general and specialty dental practices primarily across the Northeast; comparable DSO-affiliated model with multi-specialty clinical offerings.
• Dental Care Alliance: Large DSO supporting a network of affiliated dental practices across multiple states; comparable in providing operational and administrative support to practices similar to Smile Design.

Regional players

• InterDent Service Corporation: DSO supporting branded and affiliated dental practices with focus on Western US markets; comparable DSO support structure with multi-state geographic concentration rather than the subject's single-site footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmileDesignDentalCenterOFallon
• LinkedInlinkedin.com/company/smile-designers-dental-ctr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Design Dental Center