Custom Wood Products

What Custom Wood Products does

Custom Wood Products, Inc. (CWP) is a privately held, Kansas-based manufacturer of custom handcrafted cabinets founded in 1981 and operating from Saint Marys, Kansas with 101–250 employees. The company produces made-to-order cabinetry across multiple wood species (Cherry, Walnut, Quarter Sawn White Oak, Hickory, Alder, Knotty Alder), stains, paints, glazes, and a broad portfolio of door styles (Craftsman, Shaker/Tudor, Metro, Hampton, Classic, Colonial, etc.) plus overlays, insets, and specialty design elements such as floating shelves, glass mullion doors, bookcase cabinets, crown moulding, wood hoods, wine storage, and ADA-compliant options. CWP's products span kitchens, bathrooms, offices and libraries, bars, entertainment centers, dining rooms, closets, and other custom storage applications.

The business model is a quote-based, project-driven sale executed primarily through an authorized dealer and showroom network spanning the continental United States, with lead generation supported by a guided online quote request funnel on cwponline.com, a project gallery, and presence on Houzz, Pinterest, Facebook, Instagram, and LinkedIn plus a monthly design-inspiration email. Customers are predominantly residential homeowners, with a parallel channel of independent interior designers and kitchen/bath design firms who specify CWP in client projects — named partners include Callier & Thompson, Sebring Design Build, Creative Interiors Living, and Kowalske Kitchen & Baths. Pricing is non-public and determined per project based on specifications, wood type, finish, size, and customization.

The company holds no disclosed patents, regulatory actions, funding rounds, or M&A events, and operates as a standalone private corporation with no parent company or institutional investors identified. Its competitive positioning rests on artisanal craftsmanship, broad customization, multi-decade product durability (documented in customer testimonials referencing installations from 1991), and a national dealer footprint — with primary exposure to U.S. residential construction and remodeling cycles.

Name

Custom Wood Products

Legal name

Custom Wood Products, Inc.

Website

https://cwponline.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Custom Wood Products is a privately held Kansas-based manufacturer of custom handcrafted cabinets, selling made-to-order cabinetry through a U.S. dealer and showroom network to residential homeowners and interior designers.

Ownership category

akta.pro rank

Product category

Custom Cabinetry Manufacturing

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Custom Architectural Woodwork and Millwork Manufacturing (337212), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom cabinet manufacturing
• Handcrafted wood cabinets
• Kitchen cabinetry
• Bathroom vanities
• Custom wood furniture

Headquarters

HQ city

Saint Marys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Cabinet Sales: One-time sales of custom handcrafted cabinets to residential customers through dealer network. Pricing is quote-based, determined by cabinet specifications, wood type, finish, size, and customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Custom Wood Products manufactures handcrafted custom cabinetry made in Kansas, offering cabinets in multiple wood species, stains, paints, and door styles for kitchens, bathrooms, offices, bars, entertainment centers, dining rooms, and closets. Products are sold made-to-order through a nationwide dealer and showroom network on a quote-based basis.

Product overview

Custom Wood Products is a manufacturer of handcrafted cabinets operating from Kansas, offering a single unified product line of custom cabinetry with extensive customization options. The core offering consists of custom handcrafted cabinets available across multiple room categories (kitchen, bathroom, office, bar, entertainment, dining, closet), with various wood species (Cherry, Walnut, Quarter Sawn White Oak, Hickory, Alder), door/drawer styles, overlays, edge treatments, and design elements. The product portfolio includes add-on design elements such as floating shelves, glass doors, wood hoods, bookcase cabinets, and crown moulding that complement the core cabinet offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Handcrafted Cabinets Custom handcrafted cabinets made in Kansas, available in multiple wood types (Cherry, Walnut, Oak, Hickory, Alder) with various stains, paints, door styles, and design options for kitchens, bathrooms, offices, bars, and other rooms. For residential homeowners.
• Kitchen Cabinets Kitchen-specific cabinet solutions including base cabinets, wall cabinets, tall cabinets, and island/peninsula configurations for residential kitchens.
• Bathroom Cabinets Bathroom vanity and storage cabinets in various styles and finishes for residential bathrooms.
• Office and Library Cabinets Custom office and library cabinetry including bookcase cabinets, desk solutions, and storage options.
• Bar Cabinets Custom bar cabinets and wet bar solutions for entertainment spaces.
• Entertainment Center Entertainment center and media cabinet solutions for living spaces.
• Dining Room Cabinets Dining room cabinetry including buffets, hutches, and custom dining storage solutions.
• Closet Organization Closet organization systems and storage solutions for closets and pantries.

Quantifiable outcome

• Cabinet durability spanning 30+ years documented through customer testimonials

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Independent Interior Designers and Kitchen/Bath DesignerscoreChannel Partner/ Reseller/ DistributorInterior designers and kitchen/bath designers throughout the U.S. specify Custom Wood Products for their clients' cabinetry needs. The company's gallery showcases hundreds of projects completed with professional designers, including firms like Callier & Thompson, Sebring Design Build, Creative Interiors Living, Kowalske Kitchen & Baths, and others. These designer partnerships are integral to the company's sales process and market reach.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kemper Cabinetry: Kemper provides custom and semi-custom cabinetry sold through dealers, with a design options depth that overlaps CWP's multiple woods, finishes, and accessory offerings.
• Showplace Cabinetry: Showplace is a semi-custom cabinet manufacturer selling through independent dealers across the U.S., serving the same kitchen and bath dealer channel as Custom Wood Products.
• KraftMaid Cabinetry: KraftMaid is a leading U.S. semi-custom cabinetry manufacturer offering a wide range of woods, finishes, and door styles through a national dealer network, directly comparable to CWP's dealer-led custom cabinet model.
• Omega Cabinetry: Omega manufactures full-custom and semi-custom cabinets with extensive style and finish options, sold primarily through independent dealers—closely mirroring CWP's customization depth and distribution model.
• Decora Cabinetry: Decora offers semi-custom cabinets for kitchens, baths, and other living spaces through U.S. dealers, competing for the same custom-leaning homeowner as CWP.
• Dura Supreme Cabinetry: Dura Supreme produces custom and semi-custom cabinetry with a broad wood/finish catalog and dealer network; comparable to CWP in product range and dealer-based go-to-market approach.
• Wood-Mode Fine Cabinetry: Wood-Mode manufactures custom-built cabinetry with broad personalization options, serving residential kitchen and bath markets via a dealer network—a close analog to CWP's positioning.

Emerging players

• CliqStudios: CliqStudios is an online-first semi-custom cabinet retailer that ships nationwide, targeting value-oriented homeowners shopping digitally—an emerging channel that competes for the same custom-curious buyer CWP serves.

Broad incumbents

• MasterBrand Cabinets: MasterBrand is the largest U.S. cabinet platform housing multiple brands (including Kitchen Kompact and others), offering portfolio-wide kitchen and bath solutions that overlap with CWP's custom cabinet category.
• American Woodmark Corporation: American Woodmark is a large publicly traded cabinet manufacturer serving new construction and remodel through dealer and builder channels; competes with CWP across the same end customers, but at much greater scale and with multiple brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CustomWoodProductsKS
• LinkedInlinkedin.com/company/custom-wood-products-inc
• Instagraminstagram.com/customwoodproductsks/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Wood Products