What Strata does

Strata Homes Limited (UK Company no. 1709069) is a privately held regional UK housebuilder headquartered in Doncaster, operating across nine regions in Yorkshire, the East Midlands and the North East of England. The company builds and sells contemporary Scandinavian-inspired new-build homes — typically two to five bedroom houses — through individually branded developments (Anthem, Attraction, Breathe, Desire, Expression, Grace, Sublime, Kudos, among others), with publicly listed per-plot prices ranging from approximately £185,000 to over £625,000. Customers include first-time buyers, families and move-up buyers, young professionals, downsizers and premium-segment purchasers, served via on-site showhomes, direct website search/filter, and buying schemes including Help to Move and Part Exchange.

The core product is differentiated by a Scandinavian design methodology and a buyer personalisation suite (MyStudio Kitchen, Bathroom, Bedroom), supplemented by a ready-to-move inventory programme (RDY2GO) operating across Doncaster, Hull, Leeds and Sheffield with move-in timelines as short as six weeks. Marketing is conducted through owned content (Journal, local area guides), social channels under 'Homes By Strata' (Instagram, Facebook, TikTok, Pinterest, YouTube), SEO-optimised city/region landing pages, and event-driven launch campaigns with 'Coming Soon' early-access reservations.

The business model is a one-off unit-sale model: revenue is generated from per-plot home sales, optional MyStudio upgrades and personalisation packages, with Part Exchange acting as a transaction-enablement tool. In May 2026 the firm secured planning permission for a £57.5 million, 230-home joint venture with Persimmon Homes and Stancliffe Homes in Bolsover (phase 2 of an 812-property masterplan), signalling appetite for larger partnership-led masterplanned schemes alongside its direct development activity.

Name

Strata

Legal name

Strata Homes Limited

Website

https://strata.co.uk

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Short description

Strata Homes Limited is a privately held UK regional housebuilder (Doncaster-headquartered) selling contemporary Scandinavian-inspired two-to-five bedroom new-build homes across Yorkshire, the East Midlands and the North East, serving first-time buyers, families, downsizers and premium-segment purchasers.

Ownership category

akta.pro rank

Product category

Residential New-Build Housing

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK)

Keywords

• New build homes
• Residential housebuilding
• Home personalisation services
• Ready to move homes
• Property development UK

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New-build home sales: Primary revenue from one-time sales of newly built residential properties (2–5 bedroom houses) at fixed per-unit price points across multiple developments in Yorkshire, Derbyshire, Nottinghamshire, Leicestershire and the Midlands. Pricing per plot is publicly disclosed (e.g., from £185,000 at Anthem Beverley up to £625,000 at Grace Nottingham).
2. Home upgrades & specification packages: Secondary revenue from optional buyer upgrades and personalisation packages, including MyStudio kitchen, bathroom and bedroom upgrades and pre-designed RDY2GO interiors 'with thousands of pounds worth of upgrades included.'
3. Part Exchange home-buying service: Revenue enablement via Part Exchange and Help to Move programmes that allow Strata to take existing homes in part payment, smoothing transactions on new-build sales.
4. Joint-venture residential development: Strata participates in a £57.5 million joint venture with Persimmon Homes and Stancliffe Homes for a 230-home phase (second phase) of a wider 812-property development in Bolsover, including a new link road, town park, pond, amenity space, walking routes and serviced land for an extra-care facility or affordable housing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Strata Homes Limited is a UK private housebuilder that designs, builds and sells contemporary Scandinavian-inspired new-build residential homes (2-5 bedrooms) across named developments in Yorkshire, the East Midlands and the North East. Its core offering is bundled with the MyStudio personalisation suite, the RDY2GO ready-to-move home collection, and Help to Move and Part Exchange purchasing schemes that streamline the buyer journey.

Product overview

Strata Homes Limited (Company no. 1709069) is a UK housebuilder delivering contemporary new-build homes across Yorkshire, the East Midlands and the North East, rather than a software or SaaS company; its portfolio is structured as a unified home-buying brand offering individual named housing developments as sub-products, complemented by modular service lines. Live and pipeline developments include Anthem (Beverley), Attraction (Hull), Breathe (Kiveton), Desire (Leeds), Expression (Chesterfield), Grace (Nottingham), Sublime (Doncaster), Kudos (Leeds), Cherish, Dream, Embrace (Bilborough), Entice (Horsforth/Leeds), Identity, Promise (Bolsover), Radiance (Shepshed), Rhythm (Pontefract), Verve (Castleford), plus Coming Soon schemes Legacy (Barugh Green) and Passion (Spennymoor). The core offering — Scandinavian-inspired homes — is wrapped with personalisation tools (MyStudio), a ready-to-move-in collection (RDY2GO), and buying schemes (Help to Move, Part Exchange), which together form Strata's product/service ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• RDY2GO: A curated collection of move-in-ready (in as little as six weeks) homes with interior design packages included, available across Doncaster, Hull, Leeds and Sheffield.
• MyStudio

Products and services

• Anthem (Beverley) Collection of 2-4 bedroom new-build homes in Beverley, East Yorkshire, with on-site showhomes and pricing starting from approximately £185,000.
• Attraction (Hull) Collection of 3-5 bedroom new-build homes in Hull, East Yorkshire, with on-site showhomes.
• Breathe (Kiveton) Collection of 3-bedroom new-build homes in Kiveton, South Yorkshire, with on-site showhomes.
• Desire (Leeds) Collection of 4-bedroom new-build homes in Leeds, West Yorkshire, with on-site showhomes and premium housetypes such as Oporto from £399,999.
• Grace (Arnold, Nottingham) Premium flagship collection of 4-5 bedroom new-build homes in Arnold, Nottinghamshire, with on-site showhomes and housetypes including Naples (£589,995), Siena (£600,000) and Valencia (£625,000).
• Sublime (Doncaster) Collection of 3-5 bedroom new-build homes in Doncaster, South Yorkshire, with on-site showhomes.
• Expression (Wingerworth, Chesterfield) Collection of 3-5 bedroom new-build homes in Wingerworth, Derbyshire, with upcoming showhomes.
• Kudos (Leeds) Collection of new-build homes in East Leeds priced from £205,000, with a 'Join waiting list' reservation option for off-plan sales.
• Embrace (Bilborough, Nottingham) Urban collection of new-build homes in Bilborough, Nottingham, positioned for buyers wanting proximity to Nottingham city centre.
• Radiance (Shepshed) Collection of new-build homes in Shepshed, Leicestershire.
• Rhythm (Pontefract) Collection of new-build homes in Pontefract, West Yorkshire.
• Verve (Castleford) Collection of new-build homes in Castleford, West Yorkshire.
• Legacy (Barugh Green, Barnsley) Coming Soon collection of new-build homes in Barugh Green, Barnsley, with early-access reservations before the public launch.
• Passion (Spennymoor, County Durham) Coming Soon collection of new-build homes in Spennymoor, County Durham, in the North East of England.
• Promise (Bolsover) Collection of new-build homes in Bolsover, Derbyshire, forming part of the wider Bolsover expansion including a new link road, town park, pond, amenity space and walking routes.
• RDY2GO Ready-to-Move Collection Curated collection of move-in-ready Strata homes with six pre-designed interior personalities and bundled upgrade packages, designed for buyers wanting a fast, pre-specified move-in within as little as six weeks.
• MyStudio Personalisation Buyer-facing personalisation suite covering MyStudio Kitchen, MyStudio Bathroom and MyStudio Bedroom, allowing purchasers to configure interior finishes, layouts and upgrades with high-quality specification from leading suppliers.
• Help to Move Buying scheme that supports customers through the moving process, including selling their current home, to purchase a new Strata home.
• Part Exchange Part Exchange home-buying scheme offered by Strata to take a buyer's existing home in part payment, smoothing transactions on new-build sales.

Quantifiable outcome

• 230-home phase approved as part of a £57.5m Bolsover joint venture with Persimmon Homes and Stancliffe Homes, within a wider 812-property masterplan
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered major.

• Persimmon HomesmajorStrategic or Co-development Partner · 12 May 2026Persimmon Homes is a JV partner with Strata in a £57.5m, 230-home Bolsover scheme forming phase 2 of an 812-property masterplan that includes a new link road, town park with pond, amenity space, walking routes, and serviced land allocated for an extra-care facility or affordable housing. Planning permission was secured following an October 2024 public consultation engaging ~662 residents.
• Stancliffe HomesmajorStrategic or Co-development Partner · 12 May 2026Stancliffe Homes is a JV partner with Strata in a £57.5m, 230-home Bolsover scheme forming phase 2 of an 812-property masterplan alongside Persimmon Homes, contributing to the same new link road, town park and amenity provisions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Persimmon Homes: Persimmon is one of the UK's largest volume housebuilders and is also Strata's JV partner on the £57.5m, 230-home Bolsover scheme. It sells new-build family homes across overlapping Northern and Midlands geographies, making it both a co-developer and direct competitor in essentially the same sub-markets as Strata.
• Keepmoat Homes: Keepmoat is a regional UK housebuilder headquartered in Doncaster — the same city as Strata — focused on family new-build homes across Yorkshire, the East Midlands and the North East. It directly competes with Strata in multiple core cities and is the closest geographic and segment peer.
• Avant Homes: Avant is a UK regional housebuilder selling family and premium-specification new-build homes across the North of England, Midlands and Scotland. It overlaps directly with Strata's premium-segment push (e.g., Grace, Expression) and operates at a similar sub-national scale.
• Miller Homes: Miller Homes is a UK regional volume housebuilder selling family new-build homes across Scotland, the North of England and the Midlands. Its product, price band and customer profile closely match Strata's mix of 2–5 bedroom family homes in commuter-belt locations.
• Harron Homes: Harron Homes is a Northern England-focused volume housebuilder selling family new-build homes across Yorkshire, the East Midlands and the North West. It competes head-to-head with Strata in multiple shared cities and operates at a similar regional scale.
• Story Homes: Story Homes is a regional UK housebuilder focused on family new-build homes in the North of England and Scotland. It operates in several of the same sub-markets as Strata (e.g., Cumbria, Lancashire, North East) and targets a similar move-up buyer profile.

Broad incumbents

• Barratt Homes: Barratt Developments is the UK's largest volume housebuilder, operating nationally including a strong Northern England presence. While much larger than Strata, it competes directly across many of Strata's active cities and serves overlapping first-time buyer and family segments.
• Taylor Wimpey: Taylor Wimpey is one of the UK's largest national housebuilders with broad regional coverage including Yorkshire and the Midlands. It competes with Strata across most of its active cities but operates at materially greater scale and offers a wider housetype range.
• Vistry Group (Bovis Homes): Vistry Group is a major UK housebuilder operating Bovis Homes, Linden Homes and Countryside Partnerships, with significant Northern England and Midlands coverage. It competes with Strata on family new-build homes and increasingly on partnership-led affordable/extra-care delivery similar to the Bolsover scheme.
• Bellway Homes: Bellway is a UK national housebuilder selling family new-build homes across the North of England, Midlands and Southern regions. It overlaps directly with Strata in many shared cities and at similar price points, but at meaningfully greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/homesbystrata
• Facebooken-gb.facebook.com/homesbystrata
• LinkedInlinkedin.com/company/homesbystrata
• Instagraminstagram.com/homesbystrata
• TikToktiktok.com/@homesbystrata
• Pinterestpinterest.co.uk/HomesByStrata
• Xx.com/homesbystrata

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strata