Barratt Homes
- Company typePublic
- Founded1958
- HeadquartersCoalville, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Barratt Homes firmographics
Firmographics- Name
- Barratt Homes
- Legal name
- Barratt Redrow PLC
- Website
- https://barrattcareers.co.uk
- Company type
- Public
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Barratt Homes industry classification
Industry- Product category
- Residential Housebuilding
- NAICS
- New Housing For-Sale Builders (236117), Prefabricated Wood Building Manufacturing (321992)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
- akta.pro secondary industries
- Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Barratt Homes is headquartered
LocationHeadquarters
- HQ city
- Coalville
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Barratt Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Residential Property Sales: As the UK's largest housebuilder, Barratt Redrow generates revenue primarily through the sale of new residential properties. The company operates multiple brands including Barratt Homes (mainstream), David Wilson Homes (premium), Redrow (premium), Barratt London (capital market), and Wilson Bowden (commercial developments). Revenue is one-time per transaction with no recurring component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Barratt Homes - mainstream new build properties for first-time buyers and families |
| Other | Pay-as-you-go | David Wilson Homes - premium quality new homes with high-end fixtures and fittings |
| Other | Pay-as-you-go | Barratt London - luxury apartments and mixed-use developments in the capital |
| Other | Pay-as-you-go | Redrow - premium homes with timeless exteriors and modern open plan living |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Barratt Homes product offering
Product offeringCore offering
Barratt Homes is the primary brand of Barratt Redrow PLC, the UK's largest housebuilder, selling new-build residential properties directly to consumers across England, Scotland, and Wales. The company operates multiple housebuilding brands (Barratt Homes, David Wilson Homes, Redrow, Barratt London) alongside land promotion (Gladman), commercial development (Wilson Bowden), timber frame manufacturing (Oregon), and bespoke wardrobe solutions (BD Living). In FY24, the company delivered over 14,000 homes through 400+ active development sites managed by 32 divisional offices.
Product overview
Barratt Redrow (formerly Barratt Developments) operates as a multi-brand housebuilding platform consisting of eight distinct brands. The core offering includes Barratt Homes for first-time buyers and families, David Wilson Homes for premium properties, and Redrow (acquired in 2024) for luxury homes. The portfolio also includes Barratt London for capital developments, Gladman for land promotion, Wilson Bowden for commercial projects, Oregon for timber frame manufacturing, BD Living for bespoke wardrobes, and MADE Partnership as a master developer joint venture. Together these brands span the full housing development lifecycle from land acquisition through construction to commercial development.
Differentiator
Problem solved
Functional benefit
Products and services
- Barratt Homes
- David Wilson Homes
- Redrow
- Barratt London
- Gladman
- Wilson Bowden Developments
- Oregon Timber Frame Manufacturing
- BD Living
Quantifiable outcome
- 90% of customers would recommend Barratt
- +4 more outcomes
Companies that use Barratt Homes
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
Barratt Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Barratt Homes partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and minor.
- PersimmonmajorMajor joint venture between Persimmon and Barratt Homes Bristol for a 2,500-home development on a 177-hectare site in Trowbridge, Wiltshire. Pending outline planning permission expected early in the new year. Includes multi-million-pound investment in local services, 68 hectares of public open space, biodiversity enhancements, and Yarnbrook and West Ashton Relief Road infrastructure.
- MADE PartnershipcoreMADE Partnership is a master developer joint venture established in 2024 between Barratt Redrow, Homes England, and Lloyds Banking Group as co-investors. It manages large-scale residential-led developments, coordinating stakeholders, assembling land, managing planning, installing infrastructure, and disposing serviced land parcels to homebuilders. Barratt Major Projects manages the business on behalf of investors.
- Tameside CouncilminorLocal government authority partnering with MADE Partnership for the Godley Green Garden Village development in Greater Manchester, Tameside region.
- Legal & GeneralmajorLegal & General purchased 311 affordable homes at Colindale Gardens from Barratt London, including 158 homes additional to planning requirements, to address urgent affordable housing needs in London. Homes will be used for social rent as part of wider regeneration project.
- Sheffield Hallam UniversitymajorUniversity partnership for Higher and Degree Apprenticeships in Construction, Technical, Quantity Surveying, and Real Estate. Provides Cert HE and BSc (Hons) degrees through block weeks at university with online learning. Course Leader and Work-Based Learning Coach support provided throughout programmes.
- York CollegemajorFurther education college partnership for Trade Apprenticeship programme delivering carpentry and bricklaying training. Hosts residential blocks of training for apprentices alongside on-site work experience.
- Stephenson CollegemajorFurther education college partnership for Trade Apprenticeship programme located in Coalville, Leicestershire. Delivers 10 two-week residential blocks of training for bricklaying and site carpentry apprentices.
- The School Outreach CompanymajorRecruitment marketing partnership delivering School Outreach Programme engaging with 1,750 schools and reaching 400,000+ Year 12&13 students to promote housebuilding careers and address industry talent gap.
- RSPBmajor10-year award-winning partnership creating nature-friendly developments. Includes flagship Kingsbrook development near Aylesbury, installation of thousands of swift bricks, bat boxes, and hedgehog highways nationwide to give nature a home on developments.
- University of SalfordminorResearch collaboration with Energy House 2.0 testing heating systems and energy efficiency. Barratt commissioned consumer survey of 2,000 participants and collaborated to publish tips for households to reduce energy bills.
- Colindale Gardens CommunityminorWider regeneration project at Colindale Gardens including infrastructure upgrades and community facilities alongside affordable housing delivery.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Barratt Homes competitors and assessment
Company assessmentRegional players
- Avant Homes: Private-equity-backed UK regional housebuilder operating across the Midlands, North and Scotland, with similar family-segment housing products and competing for the same regional land opportunities.
- Keepmoat Homes: UK housebuilder focused on the North and Midlands with a strong affordable housing and regeneration focus; competes with Barratt's northern divisional offices in volume and tenure mix.
- Bloor Homes: Family-owned UK housebuilder with a similar product mix of family housing across the Midlands and South, competing with Barratt for land in overlapping regional markets.
- Cala Homes: Premium UK regional housebuilder, now owned by Legal & General, with comparable premium product positioning and a focus on family homes in Scotland, the Midlands and the South.
Direct peers
- Bellway plc: Top-five UK housebuilder focused on family housing in the mainstream segment, with a similar regional divisional structure and customer base to Barratt Homes; competes for the same first-time buyer and family trade-up demand.
- Persimmon plc: One of the UK's largest volume housebuilders delivering around 10,000–15,000 homes per year across mainstream and premium segments. Direct competitor for land, subcontractors and buyers; recently partnered with Barratt on the 2,500-home Trowbridge JV.
- Berkeley Group: London- and South East-focused premium housebuilder that competes most directly with Barratt London and the higher-end David Wilson Homes portfolio, with comparable mixed-use and regeneration project expertise.
- Crest Nicholson Holdings: Mid-sized UK housebuilder operating across the South of England with a mixed mainstream and premium product range, overlapping with several Barratt and David Wilson Homes regional divisions.
- Vistry Group: UK housebuilder formed from Bovis Homes and Linden Homes, with a strategic focus on partnerships with housing associations — directly comparable to Barratt's affordable housing partnerships with Legal & General and Homes England.
- Taylor Wimpey plc: Major UK national housebuilder competing head-to-head with Barratt across England, Scotland and Wales across mainstream and premium price points with comparable geographic footprint and customer mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Barratt Homes social profiles
Digital presenceBarratt Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barratt Homes leadership team
Management profileNumber of profiles
Profiles1 record
Barratt Homes subsidiaries and ownership
Company hierarchySubsidiaries9 records
Barratt Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barratt Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barratt Homes
What does Barratt Homes do?
Barratt Homes is the primary brand of Barratt Redrow PLC, the UK's largest housebuilder, selling new-build residential properties directly to consumers across England, Scotland, and Wales. The company operates multiple housebuilding brands (Barratt Homes, David Wilson Homes, Redrow, Barratt London) alongside land promotion (Gladman), commercial development (Wilson Bowden), timber frame manufacturing (Oregon), and bespoke wardrobe solutions (BD Living). In FY24, the company delivered over 14,000 homes through 400+ active development sites managed by 32 divisional offices.
Is Barratt Homes a public or private company?
Barratt Homes is a public company. It is classified as public and is currently operating.
When was Barratt Homes founded?
Barratt Homes was founded in 1958. It employs 5,001 to 10,000 people.
Where is Barratt Homes based?
Barratt Homes is headquartered in Coalville, United Kingdom, in the Europe region.
How does Barratt Homes make money?
One revenue line is on record: residential Property Sales.
Who are Barratt Homes's main competitors?
Regional players on record are Avant Homes, Keepmoat Homes, Bloor Homes and Cala Homes. Direct peers are Bellway plc, Persimmon plc, Berkeley Group, Crest Nicholson Holdings, Vistry Group and Taylor Wimpey plc.
Does Barratt Homes have an API?
No public API is recorded for Barratt Homes.
What industry is Barratt Homes in?
Barratt Homes's product category is Residential Housebuilding. Its primary akta.pro industry code is IMAFABAA, Single-Family Home Construction (Detached Homes), with a secondary code of IMADADAC, Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT). Its NAICS code is 236117 and its SIC code is 1520.