Plansul

What Plansul does

Plansul Planejamento e Consultoria EIRELI is a Florianópolis-headquartered Brazilian business process and facilities outsourcing firm founded in 1984. The company operates two principal service lines — Facilities (cleaning and conservation, porterage and reception, administrative and operational support) and Contact Center (televendas, SAC, satisfaction research, customer retention, after-sales, and customer care) — delivered through managed-services contracts. Historically concentrated on public-sector clients (federal banks, federal institutes, the judiciary, federal autarchies, state-owned enterprises, and the National Congress), Plansul has in 2025 formally extended its offering to medium and large private enterprises, signaling a deliberate segment-diversification strategy.

The technology stack supporting these services includes an integrated omnichannel contact center platform spanning telephone, email, WhatsApp, webchat, Facebook, Instagram, and SMS; URA with natural/humanized voice; AI-powered virtual assistants including a named persona ("Rose da Plansul"); custom-developed RPA bots integrated via APIs or screen-level operation; centralized BI analytics; and automatic auditors for quality assurance. Plansul360, a mobile-app-based service-contracting platform, is positioned as a future self-serve distribution channel. Pricing is quote-based, undisclosed publicly, with a minimum engagement threshold of 5 collaborators and multi-year contract terms.

Plansul employs 25,000+ active collaborators and reports an operational footprint across 24 Brazilian states and 1,320 municipalities, with cumulative workforce of 185,000+ professionals and 1,000+ contracts administered over its 40-year history. Revenue is not publicly disclosed; growth has historically been strong, with 304% revenue growth in the 2000s and 871% in the 2010s. The firm holds ISO 9001 certification, is LGPD-aware in its data handling, and was ranked 256th in the TIME/Statista 500 Best Companies to Work in Brazil 2025 — the only labor-outsourcing firm from Southern Brazil on the list. The company is privately held under founder-family ownership with no disclosed external investment.

Name

Plansul

Legal name

PLANSUL PLANEJAMENTO E CONSULTORIA EIRELI

Website

https://plansul.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Plansul is a Brazilian BPO and facilities outsourcing firm founded in 1984 and headquartered in Florianópolis. It employs 25,000+ collaborators across 24 states, providing contact center and facilities services primarily to federal public-sector institutions and, since 2025, to private enterprises.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing and Facility Management Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Facilities Support Services (561210), Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744), Services-Management Services (8741), Services-Help Supply Services (7363)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH)

Keywords

• Business process outsourcing
• Facilities management services
• Contact center services
• Workforce outsourcing
• Public sector outsourcing

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Facilities Outsourcing: Plansul provides outsourced facilities services including cleaning and conservation, porterage and reception, administrative support, technical and operational support, and customized facilities solutions for both public and private sector clients nationwide.
2. Contact Center / BPO Services: Comprehensive call center and business process outsourcing services including telesales, SAC (customer service), satisfaction research, customer retention, after-sales support, and customer care, billed based on service scope and contracted team size.
3. Public Sector Outsourcing Contracts: Long-term outsourcing contracts with government institutions providing specialized workforce and operational management across multiple service categories, with structured contract terms and performance indicators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Plansul provides outsourced facilities management and contact center/BPO services to Brazilian public sector institutions and private enterprises. Its Facilities line covers cleaning and conservation, porterage and reception, administrative support, technical and operational support, and customized facilities solutions. Its Contact Center/BPO line delivers telesales, customer service (SAC), satisfaction research, customer retention, after-sales support, and customer care via omnichannel technology. Services are delivered by more than 25,000 trained collaborators across 24 states and 1,320 municipalities under multi-year managed service contracts.

Product overview

Plansul is a business process outsourcing (BPO) company with 40 years of experience providing specialized services to public and private sectors in Brazil. The company operates two main service lines: Facilities (cleaning, porters, reception, administrative and operational support) and Contact Center (televendas, SAC, research, retention, after-sales, and customer care). The service offering is supported by Plansul360 (an emerging digital services platform) and technology capabilities including an omnichannel platform, Data Analytics, and the AI-powered 'Rose da Plansul' digital assistant. Plansul also offers RPA for process automation and specialized services in audiovisual communication, audio/video equipment maintenance, BPO, and ICT for the public sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Facilities Comprehensive facilities management services including cleaning and conservation, technical and operational support, porterage and reception, administrative support, and customized facilities solutions. Targeted at medium and large private enterprises seeking to outsource non-core operational functions.
• Contact Center (Private Sector) Outsourced call center services adapted to client profiles and objectives, delivering results in sales, customer relationship, and loyalty through personalized multichannel solutions for private sector enterprises.
• Televendas (Telesales)

Quantifiable outcome

• Revenue grew 304% in the 2000s decade with 147% headcount growth, demonstrating efficient scaling.
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Omnichannel Platform SupplierscoreTechnology or IntegrationPlansul partners with specialized suppliers of omnichannel contact center solutions enabling unified management of telephone, email, WhatsApp, webchat, Facebook, Instagram, and SMS channels, providing complete and high-level customer relationship experiences.
• AI and Automation Technology ProviderscoreTechnology or IntegrationPlansul utilizes advanced AI motors and automation technology providers for virtual assistants, RPA robots, and self-service capabilities, implementing the latest innovations in artificial intelligence to automate processes and enhance customer experience.
• GranaSimminorOthersGranaSim is a financial benefit partner offering special-rate credit services to Plansul collaborators, accessible via WhatsApp, phone, and Instagram.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Foundever (formerly Sitel): Global CX and BPO provider with a substantial Brazil footprint. Competes with Plansul in contact center outsourcing and increasingly in AI-augmented customer operations.
• Concentrix: Global customer experience and BPO player with Brazilian operations, offering omnichannel contact center and AI-enabled CX solutions. Comparable to Plansul on scale, technology stack, and enterprise customer profile.
• Tivit: One of Brazil's largest digital and BPO service providers spanning cloud, contact center, and managed services. Competes with Plansul in BPO and contact center outsourcing but operates a broader portfolio including IT services.
• Teleperformance: Global contact center and BPO leader with significant Brazilian operations. Competes with Plansul in outsourced customer experience at scale and sets the benchmark for omnichannel and AI-enabled service delivery.
• Sodexo Brasil: Global facilities and food services multinational with significant Brazilian operations. Directly comparable to Plansul's Facilities line (cleaning, porterage, reception, administrative support) for large enterprise and public-sector clients.
• ISS A/S (Brasil): Global facility services provider with Brazilian operations covering cleaning, support, and workplace services. Overlaps directly with Plansul's Facilities outsourcing portfolio for enterprise clients.

Direct peers

• AeC (AeC Contact Center): Large Brazilian contact center and BPO operator serving enterprise and public-sector clients with omnichannel customer service — directly competitive with Plansul's Contact Center and government outsourcing business.
• Atento: Brazil-headquartered global contact center and BPO provider. Directly comparable to Plansul's Contact Center / SAC / telesales lines with overlapping omnichannel and outsourced customer operations capabilities across Latin America.
• CSU Contact (Grupo CSU): Brazilian contact center and BPO firm focused on customer service, retention, and back-office processes. Direct competitor to Plansul's Contact Center, SAC, retention, and after-sales service lines.

Regional players

• Alcateia: Brazilian BPO/contact center firm providing customer service, telesales, and back-office support — comparable to Plansul on service mix and Brazilian enterprise/government customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plansul