Omnichannel

What Omnichannel does

Pollyester (formerly Omnichannel Commerce) is an AI-native growth consultancy serving direct-to-consumer (DTC) commerce brands. The firm was rebuilt as an independent entity in 2023 following a prior acquisition by Hero Digital, and operates with a small senior practitioner team working concurrently with approximately twelve enterprise brands. Pollyester is led by CEO Pouya Nafisi, headquartered in West Hollywood, California, with additional offices in Orange County, Chicago, and New York. Engagements are structured as projects, monthly retainers, embedded team placements, and advisory mandates, sold through enterprise field sales and partner-sourced introductions, with scope and pricing negotiated per engagement rather than published as rate cards.

The company's technical foundation centers on Shopify Plus as the commerce platform, integrated with Klaviyo for lifecycle marketing and Meta Conversions API for attribution, with server-side Google Tag Manager deployment as a core architectural pattern. Layered on this stack are proprietary AI applications covering churn prediction, demand forecasting, carrier rate shopping optimization, generative catalog content, brand citation tracking across LLM search surfaces, and the production of agent-ready product catalogs designed for AI-mediated shopping assistants. Pollyester executes its engagements through a codified methodology called the 7-wave method (Truth, Ground, Found, Chosen, Grow, Deliver, Own) and embeds Forward Deployed Engineers inside client teams rather than operating as a remote agency.

Named enterprise clients span luxury (Cartier), entertainment (Sony, MGM, Cirque du Soleil), apparel (Allbirds, Quiksilver), and consumer goods (JustFoodForDogs), indicating cross-vertical reach. The firm has not disclosed external funding and operates with intentional scale discipline, positioning senior practitioners on client work rather than building leveraged junior delivery teams.

Name

Omnichannel

Legal name

Pollyester

Website

https://omnichannel.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Pollyester is an AI-native growth consultancy serving direct-to-consumer commerce brands, integrating Shopify Plus, Klaviyo, and proprietary AI applications for retention, forecasting, and agent-ready catalogs across roughly twelve concurrent enterprise clients.

Ownership category

akta.pro rank

Product category

Commerce Consulting

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Commerce consulting
• AI-native growth
• DTC retention
• Commerce analytics
• Fulfillment optimization

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project Engagements: Defined piece of work with clear edges and something real at the end. Deposit before work commences with milestone-based billing thereafter. Clients receive ownership of deliverables upon full payment.
2. Monthly Retainer & Embed: Ongoing capacity to grow and build, with a partner inside the brand's team. Most common engagement shape. Billed in advance on the first of each month or quarter. Continues because it's working, not because a contract says it has to.
3. Advisory: Partner-level guidance for big decisions without the full-time hire. Found founders and teams who want an operator's read on significant decisions. Billed upon kickoff.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Pollyester is an AI-native commerce consultancy that executes a seven-wave growth method (Truth, Ground, Found, Chosen, Grow, Deliver, Own) for growth-stage direct-to-consumer brands. The firm unifies customer data across Shopify Plus, Klaviyo, ad platforms, POS, and 3PL systems; builds orchestration logic so one customer profile drives site, email, SMS, and post-purchase flows; and delivers services across growth, brand, experience, and commerce operations. Offerings are delivered as projects, monthly retainers, or short-form advisory, with all deliverables owned by the client on full payment.

Product overview

Pollyester is an AI-native growth agency for commerce brands that operates as a consulting and execution firm, not a software product company. Their offering centers on a seven-wave method for growing DTC brands: Truth (baseline metrics), Ground (data infrastructure), Found (demand generation/AI visibility), Chosen (conversion optimization), Grow (retention/lifecycle), Deliver (fulfillment/margin), and Own (handoff/ownership). They integrate with Shopify Plus, Klaviyo, Meta CAPI, and server-side GTM as their core data spine to unify customer profiles across commerce platforms, ad channels, POS, and 3PL systems. Services span four fronts: Growth (demand, conversion, retention, advocacy), Brand & Story (identity, creative, content, video), Experience (storefront, activations, events, design/build), and Commerce & Ops (fulfillment, order orchestration, cost optimization, agent-ready core). They offer three engagement shapes: Project, Retainer & Embed, and Advisory. The company was founded in 2023 as the independent rebuild of Omnichannel Commerce (acquired by Hero Digital).

Differentiator

Problem solved

Functional benefit

Products and services

• Omnichannel Marketing System Omnichannel marketing methodology that treats every touchpoint as one continuous experience for one customer, unifying owned, paid, and earned channels into a single customer profile with orchestration logic and honest measurement across blended MER, contribution margin, and CAC payback.
• Get Found Service ensuring brand visibility in AI answer engines, citation share measurement against named competitors, and discovery positioning through content shaped as quotable answers and paid spend held to real CAC.
• Get Chosen Conversion optimization service for winning paid traffic with product pages answering real questions, A/B testing discipline, creative volume at scale, consistent pricing across surfaces, and page speed optimization.
• Grow the Customer Retention and lifecycle service with churn prediction, lifecycle timing, cancel flow redesign, second-purchase paths, and advocacy loops measured against holdout groups.
• Earn Advocacy Customer advocacy service including reviews capture, referral programs, and loyalty loop management run as one continuous program.
• Brand & Identity Brand identity system development for growing branded demand with a coherent identity system that grows branded demand.
• Creative & Art Direction AI-powered creative production with human art direction for product and lifestyle imagery at scale while maintaining brand standards.
• Content & Campaigns One editorial engine feeding every surface with AI-generated and human-curated content for brand storytelling and campaigns.
• Video & Media Video production pipeline making video an everyday asset for product pages, social, and campaigns.
• Storefront & Product Storefront, shelf, and packaging design optimized for conversion.
• Experiential & Activations Brand activations measured by cost per customer acquired, with capture flows and content yield.
• Events & Retail Events and retail calendar run as one measured portfolio with per-event P&L and customer acquisition cost tracking.
• Design & Build Concept and fabrication of modular booth and event structures that redeploy across calendars, with design and build under one roof.
• Pick, Pack & Ship Fulfillment analysis and optimization including cost-to-serve teardown, 3PL selection, inventory positioning, carrier rate shopping, and returns redesign.
• Order Orchestration Order routing logic that is transparent and editable, enabling per-order decisions on warehouse selection and carrier routing.
• Cost Optimization Live contribution margin tracking by SKU, channel, and cohort with optimization recommendations.
• Build the Agent-Ready Core Commerce catalog preparation for AI agents and answer engines with MCP protocol support, machine-readable product data, and real-time inventory and price sync.
• Project Engagements Defined piece of work with clear edges and something real at the end. Deposit before work commences with milestone-based billing thereafter. Clients receive ownership of deliverables upon full payment.
• Monthly Retainer & Embed Ongoing capacity to grow and build, with a partner inside the brand's team. Billed in advance on the first of each month or quarter. Continues because it's working, not because a contract says it has to.
• Advisory Partner-level guidance for big decisions without the full-time hire. Found founders and teams who want an operator's read on significant decisions. Billed upon kickoff.

Named customers34 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability12 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and major.

• ShopifycoreTechnology or IntegrationPrimary commerce platform partner. Shopify Plus recommended for enterprise clients. MCP (Model Context Protocol) enabled for every Shopify store, allowing AI agents to read catalog, inventory, and pricing in real time.
• KlaviyocoreTechnology or IntegrationPrimary email and SMS marketing platform. Core to the lifecycle and retention work in the Grow wave of the method.
• MetacoreTechnology or IntegrationPrimary paid social platform for Facebook and Instagram advertising. Meta CAPI used for server-side event tracking.
• AlgoliamajorTechnology or IntegrationSearch and merchandising platform for fast, native-feeling search experiences.
• StripemajorTechnology or IntegrationPayments infrastructure partner for internet commerce transactions.
• OpenAImajorTechnology or IntegrationAI/ML partner for frontier models. ACP (Agentic Commerce Protocol) collaboration with Stripe for in-chat checkout capabilities.
• AnthropicmajorTechnology or IntegrationAI/ML partner for Claude models, used for reasoning-heavy work. Built MCP (Model Context Protocol) which Anthropic created and Linux Foundation now governs.
• GooglemajorTechnology or IntegrationUCP (Universal Commerce Protocol) collaboration with Shopify for agent commerce. Google Ads for search and shopping demand.
• SalesforcemajorTechnology or IntegrationCommerce and CRM at enterprise scale for larger clients.
• Segment (Twilio)majorTechnology or IntegrationCustomer data platform providing one pipe for customer data across systems.
• SnowflakemajorTechnology or IntegrationData warehouse where customer and operational data lands for analysis.
• NetSuitemajorTechnology or IntegrationERP partner for back office operations at enterprise scale.
• RechargemajorTechnology or IntegrationSubscription management platform, default for Shopify subscriptions.
• ShipBobmajorTechnology or IntegrationFulfillment as a network for 3PL services.
• YotpomajorTechnology or IntegrationReviews, UGC, and loyalty platform for advocacy programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hero Digital: Former parent of the Omnichannel Commerce practice that became Pollyester. Hero Digital is a larger digital agency with broader services and enterprise client base, providing the most direct comparison as the predecessor acquirer.
• DEPT: Global digital agency with significant commerce and growth practice, serving enterprise brands across marketing, technology, and experience. Comparable in serving enterprise DTC and commerce clients with integrated services.
• Razorfish: Large digital agency with deep commerce, customer experience, and marketing measurement capabilities. Comparable in delivering end-to-end growth and commerce transformation for enterprise brands.

Direct peers

• Bounteous: Digital commerce agency specializing in Shopify, Adobe, and end-to-end commerce transformation for enterprise brands. Directly comparable as a consultancy delivering strategy, technical implementation, and growth work for DTC and enterprise commerce clients.
• Wpromote: Mid-to-large digital marketing agency delivering paid media, SEO, lifecycle, and commerce growth services. Comparable in serving growth-stage and enterprise DTC brands with measurable, performance-focused engagement models.
• Tinuiti: Performance marketing agency focused on retail, DTC, and commerce brands, with strong paid media, lifecycle, and measurement capabilities. Comparable in operating as a growth consultancy for commerce clients with emphasis on incrementality.
• Amp Agency: Commerce and brand experience agency serving enterprise retail and DTC clients across creative, activation, and digital commerce. Comparable in delivery model and enterprise commerce client base.
• SmartBug Media: Performance-focused inbound and growth agency with HubSpot, Klaviyo, and Shopify expertise. Comparable as a partner-led consultancy for growth-stage commerce brands using the same core martech stack.
• The Stable: Commerce agency focused exclusively on DTC and consumer brands, with end-to-end brand, creative, and digital commerce services. Comparable in focus on commerce-first DTC clients and Shopify ecosystem.
• CIENCE: B2B and DTC growth agency offering outsourced sales, marketing, and lifecycle services. Comparable as a consultancy delivering measurable growth outcomes for commerce-adjacent clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omnichannelgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnichannel