Made Agency

What Made Agency does

Made Agency is a privately held, founder-led creative design agency founded in 2006 and headquartered in Double Bay, Sydney, Australia. The firm operates as a boutique studio of 1-10 employees under Founder, CEO and ECD Richard Stenlake, delivering a comprehensive suite of bespoke branding, web design, and marketing communications services to clients ranging from independent startups to established multinational corporations. Its service catalogue spans twelve offerings — strategic branding, web design and WordPress development, SEO and social media, digital marketing, copywriting, packaging design, print collateral, art direction, brand guidelines, brand workshops, corporate identity, and graphic design — built on conventional agency technology (Adobe Creative Suite, Figma, WordPress/PHP/HTML5/CSS3/JavaScript) with no proprietary technology layer.

The agency's go-to-market is direct and sales-led, with the website functioning as the primary lead-generation channel through integrated quote request forms that capture client budget tiers (AUD $10k-$50k+) across service categories. Made Agency employs a project-based professional services revenue model with no disclosed subscription or recurring revenue streams; engagements are typically scoped custom work priced by deliverable, with a $320 brand workshop serving as a low-friction entry point that converts into larger projects. Marketing is driven primarily by an active 70+ article content blog, portfolio case studies, and a strong client testimonial library, targeting Australian SMB and enterprise buyers across 15+ industries including telecommunications (ATA), construction (Gunlake), precious metals (Pallion), finance (KPMG, Simplify Finance), real estate (CBRE, Soames), hospitality (Hilton, Michael's Double Bay), automotive (Ferrari), and sports (Australian Olympic Committee). The firm is self-described as "Sydney's principal design agency" with international recognition via DNA Paris Design Awards (2021, 2023) and Australian Good Design Awards (2021), and operates exclusively within the Australian market with no disclosed geographic expansion plans or external investment.

Name

Made Agency

Website

https://madeagency.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Made Agency is a privately held, founder-led boutique design studio in Sydney, Australia, founded in 2006, delivering bespoke branding, web design, and marketing communications services to clients ranging from independent startups to multinational corporations across 15+ industries.

Ownership category

akta.pro rank

Product category

Graphic Design Services

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAN

Packaging & Brand Identity Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Graphic design services
• Brand identity design
• Web design development
• Digital marketing services
• Packaging design

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding Services: Strategic branding services including brand strategy, logo design, naming, identity development, and brand guidelines creation. Projects are typically custom engagements with pricing based on scope.
2. Web Design and Development: Bespoke website design and WordPress development services including CMS sites, branding sites, e-commerce sites, and optimization services.
3. Digital Marketing Services: SEO services, social media marketing, and integrated marketing solutions delivered as ongoing services or project-based engagements.
4. Print and Packaging Design: Print collateral design, packaging design, and production services for various materials including brochures, stationery, and premium packaging.
5. Copywriting Services: Content writing services for websites, brochures, scripts, and brand stories delivered as part of integrated branding projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Made Agency is a bespoke web and branding agency providing strategic branding, graphic design, web design and development, digital marketing, copywriting, packaging, print, and art direction services. They serve an extensive range of clients from independent start-ups to established multi-national corporations, delivering award-winning design solutions through project-based engagements.

Product overview

Made Agency is a bespoke web and branding agency offering a comprehensive suite of creative services. The agency's core offerings span strategic branding (including logo design, brand identity, and brand guidelines), web design and development, SEO and social media marketing, digital marketing, copywriting, print design, packaging design, art direction, and corporate identity systems. Additional services include brand workshops for strategic planning and graphic design across all media. The agency positions itself as an award-winning design firm serving clients from independent start-ups to established multinational corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding

Quantifiable outcome

• Multiple long-term client relationships spanning years indicate successful delivery and client satisfaction

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Frost* Collective: Sydney-based independent brand and design agency offering branding, identity, and digital services to enterprise and government clients - direct competitor for Made Agency's premium Sydney positioning.
• Re (Re:Brand): Australian boutique creative agency focused on brand strategy, identity, and digital design - similar boutique positioning, project-based model, and Sydney/Melbourne operations competing for branding budgets.
• BWM Dentsu: Sydney-based creative agency known for branding, design, and integrated campaigns - direct competitor for Made Agency's mid-market and enterprise creative work in Australia.
• Saffron Brand Consultants: Independent global brand strategy consultancy specializing in brand positioning, naming, and identity - competes in the strategic brand consulting space where Made Agency pitches for high-value engagements.
• Hub Design: Australian boutique design agency specializing in branding, packaging, and brand strategy - closely comparable boutique model competing for similar SMB and mid-market clients in Sydney.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm with strong APAC presence offering brand strategy and identity services - competes for the same enterprise branding mandates Made Agency targets.
• Interbrand: World-leading brand consultancy providing brand strategy, naming, identity, and design across global offices - overlaps Made Agency's brand identity and corporate identity service lines for enterprise clients.
• M&C Saatchi: Large global creative network with strong Sydney office offering advertising, branding, and integrated communications - competes for similar enterprise clients and integrated campaign work in the Australian market.
• FutureBrand: Global brand consultancy network with expertise in brand strategy, design, and experience - broader scale but overlapping service portfolio in corporate identity and brand transformation work.

Regional players

• We Are Social: Global socially-led creative agency with Sydney presence offering integrated social media, content, and digital marketing services - comparable in the SEO, social, and marketing service lines where Made Agency competes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madeagency.com.au
• LinkedInlinkedin.com/company/madeagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made Agency