Madsen

What Madsen does

Madsen, Inc. is a family-owned residential and commercial mechanical contracting company headquartered at 2901 Springfield Rd, Broomall, Pennsylvania. Founded in 1946 by Dave Madsen Sr. and now in its third generation of family ownership, the company employs more than 70 people and operates a fleet of over 50 service trucks across approximately seven Pennsylvania counties (Delaware, Montgomery, Chester, Berks, Bucks, Lancaster, Northampton) plus the Philadelphia surrounding area and five southern New Jersey counties. Its core service lines are heating, cooling, plumbing, and kitchen and bath design/remodeling, sold to two primary segments: residential homeowners (the principal segment) and commercial properties (churches, office buildings, schools, law firms) pursued via competitive bidding.

The company's technical offering centers on installation, service, and repair of HVAC systems (furnaces, air handlers, heat pumps including geothermal, radiant heating, smart thermostats), plumbing (backflow testing, drain cleaning, water heaters), and full kitchen and bath design-build. It carries approved-dealer relationships with multiple HVAC OEMs (Luxaire, American Standard, York, Mitsubishi, Fujitsu, Daikin, LG), water heater (Bradford White), and fixture brands (Kohler, Delta, Moen, St. Martin, Waypoint cabinetry). Specialty add-on products include ecobee smart thermostats, Air Scrubber Plus air purification, whole-home humidifiers, and the Aerus Laundry Pro waterless laundry system. The company holds Pennsylvania State plumbing licensing, EPA 608 Universal HVAC certification, OSHA commercial certifications, and BBB accreditation.

Revenue is generated through four streams: hourly/diagnostic service and repair fees (24/7), project-based installation and contracting (one-time), annual preventative maintenance contracts (recurring subscription), and equipment/product sales. The go-to-market motion is direct-to-consumer and direct-to-business via a field-service fleet, a walk-in showroom in Broomall, and commercial bidding via a dedicated estimating email. Demand generation relies on a content-marketing blog (active through 2026), Facebook and Instagram presence, on-site testimonials, BBB accreditation, and a PECO utility rebate partnership. The company is privately held with no disclosed outside investors, funding rounds, or M&A activity.

Name

Madsen

Legal name

Madsen, Inc.

Website

https://madseninc.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Madsen, Inc. is a third-generation, family-owned mechanical contractor based in Broomall, PA, providing residential and commercial HVAC, plumbing, and kitchen and bath design-build services across multiple Pennsylvania and New Jersey counties via a 50-plus-truck fleet and ~70 employees.

Ownership category

akta.pro rank

Product category

Residential and Commercial HVAC, Plumbing, and Kitchen & Bath Contracting

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

HVAC Installation, Service & Repair (IMAIABAA)

akta.pro secondary industries

HVAC Diagnostics, Troubleshooting & Repair (HSAOAHAB), HVAC System Replacement & Change-Outs (HSAOAGAB)

Keywords

• Residential HVAC services
• Commercial plumbing contracting
• Kitchen and bath remodeling
• Heating and cooling installation
• Preventative maintenance contracts

Headquarters

HQ city

Broomall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Service & Repair: Hourly or per-job service and repair fees for HVAC, heating, cooling, and plumbing systems, available 24/7 including weekends and holidays.
2. Installation & Contracting: Project-based fees for new installations of HVAC systems, plumbing fixtures, water heaters, and kitchen/bath remodeling. Offered to both residential and commercial customers via estimates and competitive bidding.
3. Maintenance Contracts: Annual preventative maintenance contracts offering scheduled service visits and a 10% preferred customer discount on all parts and labor.
4. Product Sales: Marginal revenue from sale of equipment and products including furnaces, air conditioners, heat pumps, water heaters (Bradford White), thermostats, humidifiers, air purifiers, and specialty products like the Laundry Pro and Air Scrubber Plus.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Madsen, Inc. is a family-owned contracting company that sells and delivers residential and commercial heating, cooling, plumbing, and kitchen and bath design and remodeling services. The company installs and services HVAC systems, plumbing fixtures and water heaters, smart thermostats, humidifiers, air purification systems, and radiant heating, backed by 24/7 emergency repair and annual preventative maintenance contracts. Equipment from brands such as Bradford White, Luxaire, American Standard, York, Mitsubishi, Fujitsu, Daikin, ecobee, Aprilaire, Kohler, Delta, and Moen is resold as part of installation and remodeling projects.

Product overview

Madsen is a full-service residential and commercial home services company offering integrated mechanical systems and design services. The core offering consists of HVAC services (heating and cooling installation, repair, and maintenance), plumbing services (repairs, water heaters, backflow prevention, drain cleaning), and kitchen & bath design/remodeling. Key products include smart thermostats (ecobee), air purification systems (Air Scrubber Plus®), whole-home humidifiers, radiant heating systems, and Laundry Pro™. The company operates on a service-plus-products model, selling and installing equipment from brands including Bradford White, York, Luxaire, American Standard, Mitsubishi, and Delta/Kohler/Moen fixtures, along with providing preventative maintenance contracts. Commercial services include design-build installations and 24/7 emergency response for plumbing, heating, and cooling systems.

Differentiator

Problem solved

Functional benefit

Brands

• Madsen Mechanical: Heating, cooling, and plumbing services division of Madsen Inc.

Products and services

• Furnace & Air Handler Installation Installation of furnaces and air handlers from brands including Luxaire, American Standard, and York, ranging from high-end to budget-friendly systems, performed by qualified heating technicians for residential customers.
• Heating Repairs and Service 24/7 furnace and heating-system repair service with certified HVAC technicians dispatched to diagnose and repair all makes and models, including weekends and holidays.
• Professional Grade Humidifier Installation Whole-home humidifier installation integrated with central heating and cooling systems, including humidistat monitoring for automatic humidity adjustment.
• Radiant Heating Systems Design and installation of radiant heating systems that use hot water tubes or electrical wires to emit radiant heat from floors, walls, or overhead panels, claimed to deliver up to 25% energy savings over forced-air systems.
• Thermostats (Smart/Programmable) Installation and service of digital and smart thermostats including ecobee Smart WiFi Thermostats with room sensors, voice control compatibility (Alexa, Apple HomeKit, SmartThings), and remote control via iOS/Android apps.
• Air Conditioning & Heat Pumps Installation and service of air conditioners and heat pumps, including geothermal units, that provide both heating and cooling using electricity to move heat and generate up to 4x the energy they consume.
• Cooling Repairs Cooling system repair and service for air conditioners and heat pumps, addressing refrigerant issues, sensor problems, thermostat issues, drainage problems, and dirty filters.
• Backflow Testing & Installations Testing, repair, and installation of backflow assemblies to ensure compliance with water authority requirements, performed by Pennsylvania State-licensed and certified technicians.
• Drain Cleaning Professional drain cleaning by certified plumbers to eliminate clogs and prevent future obstructions, avoiding damage from chemical cleaners.
• Hot Water Heaters Sales, installation, troubleshooting, and warranty verification of Bradford White water heaters (sold with a 6-year warranty), with service for units typically under 10 years old.
• Plumbing Repairs Full-service plumbing repair with 24/7 emergency availability, including preventative inspections, video inspection of pipes, lead testing, and filter system inspection.
• Laundry Pro™ Sale and installation of the Laundry Pro system by Aerus, a waterless laundry device that connects to existing washing machines and uses activated oxygen and peroxides to clean clothing without detergent or hot water, saving the average family about $375 per year.
• Preventative Maintenance Contracts Annual preventative maintenance contracts covering scheduled visits for filter and belt changes and system inspections, with a 10% preferred-customer discount on all parts and labor for the duration of the contract.
• Air Scrubber Plus® NASA-approved whole-home air purification system installed on HVAC ductwork, using negative and positive ions to combine dust and contaminants into larger particles captured by HVAC filters, reducing airborne dust by up to 90%.
• Commercial Installations Design-build and installation services for commercial plumbing, heating, and cooling systems, with OSHA-certified technicians and 24-hour emergency response, pursued via competitive invitation-to-bid.
• Commercial Service & Repairs 24/7 commercial plumbing, heating, and cooling service with live dispatchers, prompt response, and skilled technicians available on weekends and holidays.
• Commercial Air Filtration Indoor air quality solutions for commercial properties, including high-performance air cleaners and air filters from brands such as Aprilaire and Spaceguard.
• Kitchen Design & Remodeling Full-service residential kitchen design, planning, and installation including permit handling for electric, plumbing, and construction, working with brand partners for cabinetry, countertops, and fixtures.
• Bathroom Design & Remodeling Complete residential bathroom design and professional installation, ranging from small guest bathrooms to oversized master suites, with permits handled from concept through completion.

Quantifiable outcome

• Heat pumps can generate up to 4 times the energy they consume
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• PECO (Philadelphia-based utility)minorGTM or Marketing PartnerPECO Smart Home Rebates partnership offering customers rebates up to $400 on qualifying heating/cooling equipment installed by Madsen. This drives customer conversions by reducing the upfront cost of energy-efficient HVAC upgrades.
• Philadelphia Suburban Association of Plumbing, Heating, Cooling Contractors (PSAPHCC)minorOthersIndustry trade association membership providing credibility and industry network access. Madsen's commercial page displays the PSAPHCC logo.
• Associated Builders and Contractors (ABC)minorOthersIndustry trade association membership. Madsen's commercial page displays the ABC logo.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Roto-Rooter: National plumbing and drain cleaning franchise with strong Philadelphia-area presence; overlaps directly with Madsen's drain cleaning, plumbing repair, and 24/7 emergency service lines at a much larger national scale.
• Carrier Global: Global HVAC manufacturer (parent of brands such as Bryant, Payne) and one of the largest equipment suppliers to regional contractors like Madsen; sets the competitive product and pricing backdrop for Madsen's installation business.
• Lennox International: National HVAC equipment manufacturer and dealer-network operator; Madsen sells/deals competing product lines (York, American Standard, Luxaire), so Lennox is a relevant brand-side comparable for installed-equipment economics.

Direct peers

• Mike Diamond Services: Multi-trade residential HVAC, plumbing, drain, and electrical contractor in greater Philadelphia and New Jersey; closely comparable to Madsen in service breadth, marketing, and target homeowner customer base.
• Benjamin Franklin Plumbing: National franchise plumbing brand with a strong PA/NJ footprint; competes head-to-head with Madsen on residential plumbing repairs, water heaters, and on-time service guarantees.
• Horizon Services: Large regional residential HVAC, plumbing, and electrical services company serving the Mid-Atlantic (DE Valley / Philadelphia footprint), directly comparable to Madsen in multi-trade contracting, 24/7 emergency service, and union/non-union dispatch model.
• Mr. Rooter Plumbing: Neighborly-branded national plumbing franchise operating in the Philadelphia region; directly comparable on residential and light-commercial plumbing service, drain cleaning, and water heater replacement.

Regional players

• J. Blanton Plumbing: Chicago-based residential plumbing, sewer, and HVAC contractor; structurally comparable in multi-trade residential service and family-style local branding, though operating in a different Midwestern geography.
• Peterman Heating, Cooling & Plumbing: Indianapolis-based family-owned HVAC, plumbing, and electrical services company; comparable to Madsen in size, multi-trade residential/light-commercial model, 24/7 service, and family-run culture, though serving a different region.

Others

• ServiceTitan: Vertical SaaS platform for residential and commercial HVAC, plumbing, and electrical contractors; not a competitor for service delivery but directly comparable as the operating system many similar regional contractors use, making it a relevant technology peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Madsen-Incorporated/169372999742892
• Instagraminstagram.com/MADSEN_INCORPORATED

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madsen