What WM Group does

WM Group GmbH is a third-generation, family-owned contract logistics and fulfillment provider headquartered in Bocholt, Germany, operating approximately 150,000 m² of specialized logistics space across 11 sites in Germany (primarily North Rhine-Westphalia with a Bavarian presence in Ingolstadt) and the UK. Founded in 1951 as a haulage business, the company now offers five core service lines — contract logistics, action/promotional logistics, in-house logistics, e-commerce fulfillment, and multimodal transport & freight forwarding — supplemented by value-added services including proprietary WMS, Track & Trace, code reading and processing, WGK 2 & 3 dangerous goods and battery logistics, and custom packaging concepts. The company serves enterprise and mid-market customers across six verticals: trade and e-commerce, consumer goods and lifestyle, luxury and food (anchored by Germany's largest 12,000 m² climate-controlled humidor for tobacco), beauty/life science/healthcare, industry and technical goods, and telecommunications and electronics.

The business is built around a proprietary technology stack developed by affiliated Logata Digital Solutions (within the LB GmbH family holding), providing a custom WMS/WPS, real-time Track & Trace, and automated code processing hosted in Germany for DSGVO compliance and integrated with ERP and carrier systems. Multi-user warehouse sites share infrastructure costs across customers, while dedicated sites and embedded in-house logistics teams serve anchor clients such as Gigaset, TROLLKIDS, and Backstube Wünsche (EDEKA Südbayern). The go-to-market is exclusively direct B2B enterprise field sales with custom quotations, multi-year contract logistics arrangements, SLAs, and KPI-driven reporting — no self-serve, marketplace, or reseller channels are used.

WM Group generates revenue primarily through managed-services contract logistics (per-unit, per-area, or service-level fees) and transaction-based fees for e-commerce fulfillment and freight forwarding. Reported annual revenue is approximately €45 million in 2025, with an organic-growth target of €60 million via €5–7 million annual increases. Recent capacity additions at Greven (2024) and Bocholt 1 (August 2025, 23,000 m², DGNB Gold certified), combined with a 2025 restructuring into five divisions aligned to sector-specific growth, indicate the company is scaling capacity ahead of demand. The company is privately held under LB GmbH (Familie Löhr), with no external institutional investment disclosed, and operates alongside sibling entities Logata (IT) and Lanfer Automation & Robotics, enabling bundled physical-logistics-plus-software-plus-automation offerings.

Name

WM Group

Legal name

WM Group GmbH

Website

https://wm-group.de

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WM Group GmbH is a third-generation, family-owned German contract logistics and fulfillment provider operating ~150,000 m² across 11 sites, serving enterprise and mid-market customers in e-commerce, telecom, food retail, and industrial sectors via contract logistics, fulfillment, transport, and proprietary WMS technology.

Ownership category

akta.pro rank

Product category

Contract Logistics (Third-Party Logistics)

NAICS

General Warehousing and Storage (49311), Freight Transportation Arrangement (48851), General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping) (TLAEABAA)

akta.pro secondary industries

WMS for 3PL/Contract Logistics (Multi-Client/Billing) (TLAEABAC), WMS for eCommerce & Omnichannel Fulfillment (TLAEABAB), WMS for Hazmat/Regulated Goods Warehousing (DG, Pharma, Food Safety) (TLAEABAF), Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)

Keywords

• Contract logistics
• E-commerce fulfillment
• Warehouse management
• Transport services
• Value-added logistics

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Contract Logistics: Long-term, multi-year contractual arrangements covering entire process chains including warehousing, transport, IT integration, and value-added services, billed on a per-unit, area, or service-level basis as agreed in contracts with SLAs and KPIs.
2. Action/Promotional Logistics: Flexible, project-based logistics services for promotions, seasonal peaks, catalogue mailings, and events, typically scoped per campaign with scalable capacity pricing.
3. In-house Logistics: On-site logistics operations embedded at customer facilities (e.g., factory premises), where WM Group teams manage goods receipt, picking, packaging, and shipping under the customer's roof, billed as a managed service.
4. E-Commerce Fulfillment: Scalable fulfillment services including shop/marketplace integration, warehousing, pick & pack, shipping, and returns management for online retailers. Priced per order, per unit, or as an all-in service fee.
5. Transport & Spedition: Multimodal transport services (sea, air, road, rail) with carrier selection, customs clearance (AEO), and door-to-door delivery. Revenue derived from freight charges, customs service fees, and negotiated carrier network rates.
6. Value Added Services: Packaging concepts, labeling, display building, repacking, battery logistics, Track & Trace, and code processing sold as add-on services to the core logistics offerings.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WM Group is an integrated third-party logistics provider offering contract logistics, action/promotional logistics, in-house logistics at customer sites, e-commerce fulfillment, and multimodal transport. Operations are supported by an in-house proprietary Warehouse Management System (WMS/WPS) and Track & Trace platform that provides real-time supply chain visibility, code reading/processing, and seamless ERP and carrier integration across approximately 150,000 m² of logistics space at 11 sites in Germany.

Product overview

WM Group operates as an integrated contract logistics and fulfillment provider with a portfolio of five core service lines (Contract Logistics, Action Logistics, In-house Logistics, E-Commerce Fulfillment, and Transport), supported by proprietary technology (WMS, Track & Trace, Reading & Processing Codes) and four Value Added Services (Battery/WGK Logistics, Packaging Concepts). The company manages approximately 150,000 m² of specialized logistics space across 11 locations in NRW and Bavaria. The WMS serves as the digital backbone, enabling seamless ERP and carrier integration, while Track & Trace provides end-to-end supply chain transparency. Value Added Services including dangerous goods handling (WGK 2 & 3), code reading/processing, and custom packaging concepts complement the core logistics operations across six industry verticals: Trade & E-Commerce, Consumer Goods & Lifestyle, Luxury & Food (including Germany's largest humidor), Beauty & Healthcare, Industry & Technical Goods, and Telecommunications & Electronics.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Logistics (Kontraktlogistik) Long-term, individually tailored supply chain solutions covering warehousing, transport, value-added services, IT integration via the proprietary WPS, late cut-off times, and AEO customs clearance for enterprise and mid-market clients.
• Action Logistics (Aktionslogistik) Flexible, project-based logistics for promotions, seasonal peaks, events, catalogue mailings, bulk receiving, buffer storage, customs clearance, and display construction for retail and brand campaigns.
• In-house Logistics (Inhouse Logistik) Takeover and optimization of complete internal logistics processes on customer premises, including goods receiving, picking, packaging, load securing, and inventory management embedded at the customer's factory or distribution facility.
• E-Commerce Fulfillment Scalable fulfillment services for online retailers including shop and marketplace integration, goods receiving, pick and pack, storage, shipping, returns management, and quality control, priced per order, per unit, or as an all-in service fee.
• Transport & Freight Forwarding (Transport & Spedition) Worldwide multimodal transport across road, rail, sea, and air with FTL/LTL/parcel carrier mix, exclusive negotiated rates, door-to-door delivery, and AEO customs clearance.
• WMS (Warehouse Management System) Proprietary, modular, and scalable warehouse management system developed in-house, providing real-time inventory management, automated processes, and seamless ERP and carrier integration, hosted in Germany for DSGVO compliance.
• Track & Trace Real-time supply chain transparency system providing end-to-end visibility across locations, routes, batches, and shipments, integrated into the WMS with automated checks, deviation alerts, and KPI-driven reporting.
• Reading & Processing Codes Proprietary high-end system for reading and processing all common code formats including 1D/2D barcodes, DataMatrix, and UPID formats, with automatic quality checks, duplicate detection, and full documentation for traceability.
• WGK 2 & 3 / Battery Logistics Legally compliant storage and handling of water-polluting substances (WGK 2 and WGK 3) and lithium-ion batteries with integrated floor sealing systems, WHG and AwSV compliance, and retention systems at Greven and Bocholt 1 locations.
• Packaging Concepts (Verpackungskonzepte) Customized packaging solutions including product analysis, construction and prototyping, foam and cushioning solutions, shipping formats and racks, just-in-time supply, and series production with quality assurance.

Quantifiable outcome

• Throughput times of 1–2 weeks from order entry to delivery at Gigaset facility (Bocholt 1)
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Aconlog Projektentwicklungs GmbHcoreStrategic or Co-development Partner · 27 August 2025Aconlog is the project developer that designed and built the new Bocholt 1 logistics center (23,000 m² hall, opened August 2025) using Brownfield development and circular economy principles (24,000 tons recycled material, 98% recycling rate). WM Group operates the facility as tenant. This is a strategic real estate partnership enabling WM Group's expansion.
• TROLLKIDS – Top Sales GmbHmajorChannel Partner/ Reseller/ Distributor · 1 January 2023Since 2023, WM Group has managed the complete worldwide distribution of children's outdoor brand TROLLKIDS from a dedicated site in Mülheim an der Ruhr (~10,000 m², 18,000 SKUs). The partnership includes fulfillment for DTC shop, Amazon, limango, and Otto Group channels. Managing Director Tobias Tennstedt cited WM Group's scalable processes and operational stability as key reasons.
• Logata Digital Solutions GmbHcoreTechnology or IntegrationLogata Digital Solutions GmbH is an affiliated company within LB GmbH (Family Löhr) that provides the IT infrastructure including the proprietary WMS and software development for WM Group. This vertical integration allows WM Group to offer tightly integrated, customizable logistics technology not available from third-party vendors.
• Lanfer Automation & RoboticscoreStrategic or Co-development PartnerPart of the LB GmbH (Family Löhr) group alongside WM Group and Logata. Lanfer provides automation and robotics expertise to enhance WM Group's physical logistics operations, enabling bundled solutions combining physical logistics, software, and automation from a single ecosystem.
• LB GmbH (Family Löhr)coreStrategic or Co-development PartnerWM Group, Logata Digital Solutions, and Lanfer Automation & Robotics all operate under the umbrella of LB GmbH (Family Löhr). This parent structure enables cross-company synergies across physical logistics, IT, and automation, giving WM Group a unique integrated value proposition vs. pure-play logistics competitors.
• Backstube Wünsche / EDEKA SüdbayernminorChannel Partner/ Reseller/ DistributorWM Group operates store logistics for Backstube Wünsche, a 100% subsidiary of EDEKA Südbayern, managing daily distribution of fresh bakery products from Ingolstadt via a dedicated fleet of 70 trucks and 150 drivers. This is a long-term, operationally intensive partnership for food retail distribution.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wmgroupgmbh
• Facebookfacebook.com/profile.php?id=123413177829448
• LinkedInlinkedin.com/company/lb-gmbh
• Instagraminstagram.com/wmgroupgmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WM Group