PaleBlue
- Company typePrivate
- Founded2013
- HeadquartersStavanger, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
PaleBlue firmographics
Firmographics- Name
- PaleBlue
- Legal name
- PaleBlue AS
- Website
- https://pale.blue
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PaleBlue industry classification
Industry- Product category
- VR Training Simulators
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
- akta.pro secondary industries
- Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF), Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Simulation, Scenario & Serious Games Design (EDAGAKAH)
Keywords
Where PaleBlue is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
PaleBlue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- ROV Simulator Software Licenses: PaleBlue ROV Trainer is sold in editions (Personal, School, Industry, Enterprise) with per-month or per-year subscription pricing, plus one-time license purchases. Commercial subsea and ROV companies purchase industry editions while schools purchase educational licenses.
- Custom Simulator Development: Enterprise clients receive tailored simulator solutions built on PaleBlue's platform for specific use cases (space, subsea, defense, energy). These are project-based custom developments with professional services.
- Gamified Training Courses: Ready-made and custom course catalog for HSE and operational training. Courses can be purchased individually or as a catalog, with screen-based and VR delivery options. SCORM integration enables LMS deployment.
- Subsea Access Check Services: Access verification services where PaleBlue works with CAD engineers using client 3D models and operational procedures to produce actionable access reports, complementing the simulator product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Edition - Individual use for ROV pilots |
| Subscription | Monthly | School Edition - For ROV schools and education |
| Subscription | Annual | Industry Edition - Commercial subsea and ROV companies |
| Subscription | Multi-year contract | Enterprise Edition - Defense, SAR, large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
PaleBlue product offering
Product offeringCore offering
PaleBlue develops and sells VR/AR/XR-based simulation and training software for safety-critical industries including energy, maritime, defense, and space. Core offerings include the ROV Trainer pilot training simulator, Subsea Access Simulator for design verification, Space Simulators for astronaut training, a Robotics & Autonomy simulation platform, and a catalog of gamified HSE training courses, all built on a Unity 3D-based simulation platform.
Product overview
PaleBlue is a simulation and training technology company offering a unified platform architecture centered on its Simulation Platform, which serves multiple verticals including subsea/ROV, space, energy, HSE, and robotics. The core product portfolio consists of: ROV Trainer (a software-only ROV pilot training simulator available in Personal, School, Industry, and Enterprise editions), Subsea Access Simulator (a CAD-integrated design verification and access check tool), Space Simulators (encompassing the Vogue VR Astronaut Training Simulator, Zero G Simulation Engine, and NASA NEEMO Simulator for astronaut and spacecraft engineering training), Robotics & Autonomy Platform (robot simulation with ROS/CAN Bus connectivity for sensor modeling and AI training), and a catalog of Gamified Interactive Training Courses (screen and VR-based safety courses for energy, construction, maritime, and offshore industries). All products are built on Unity 3D engine and share common technology foundations including full physics simulation, 3D visualization, and VR/AR capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- ROV Trainer A fully digital ROV pilot training simulator that provides realistic, accessible, and cost-effective training. Supports Work Class and Small/Inspection Class ROVs with full physics simulation of ROV behavior, forces, friction, tether, TMS, and subsea current. Available in Personal, School, Industry, and Enterprise editions with flexible control options including gamepads, joysticks, HOTAS, and master arms.
- Subsea Access Simulator An access check and design verification tool for subsea engineering that allows users to verify designs using virtual humans, perform quick accessibility checks, highlight clashes, and import CAD directly into the simulation. Built on Unity 3D engine with pre-configured ROV templates, full physics simulation, measurement tools, and team collaboration features.
- Space Simulators Comprehensive immersive space simulation platform for spacecraft engineering, crew training, and robotics used by leading space agencies including NASA and ESA. Includes the Vogue VR Astronaut Training Simulator (digital twin of ISS and Lunar Gateway), Zero G Simulation Engine, Planetary Simulator for habitats and IVA, and NASA NEEMO Simulator.
- Robotics & Autonomy Platform Simulation tools for modeling robotic and human actors within virtual environments, enabling development and validation of robots before field testing. Supports sensor simulation (LIDAR, Depth Cameras, RGB), virtual motors, robot AI training, multi-robot coordination with network synchronization, and robot-human collaboration via VR headsets. Built on Unity 3D engine with ROS and CAN Bus connectivity.
- Gamified Interactive Training Courses Screen-based and VR training courses using gamification principles to deliver interactive safety and operational training. Built around IOGP Life-Saving Rules covering HSE topics including Confined Spaces, Hot Work, Working at Height, LOTO, and more. Available in multiple languages (English, Norwegian, Arabic, Spanish), accessible on Web/iOS/Android/VR, and integratable via SCORM into any LMS.
Quantifiable outcome
- Up to 40% project budget savings through immersive training
- +3 more outcomes
Companies that use PaleBlue
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
PaleBlue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature6 records
PaleBlue partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Saudi AramcoflagshipMemorandum of Understanding signed for jointly enhancing Aramco's workforce capabilities in digital training solution development, digitalization, and training delivery. Covers capability building, evaluation, quality assurance, and localization. Signed at Middle East Corrosion Conference in Dhahran, Saudi Arabia.
- Norwegian Space Agency (NOSA)coreNOSA has been following and supporting PaleBlue's development from the start, providing partial funding for ESA projects including zero-G VR training project. Supports human spaceflight technology development.
- Canopies Consortium (EU Horizon 2020)minorEU-funded Horizon 2020 project (2021-2024) for precision farming robots. PaleBlue develops 3D and VR tools for modeling vineyards and validating robotic systems. Consortium led by Università degli Studi Roma Tre with 10 organizations.
- Embry-Riddle Aeronautical UniversityminorPartnership for research on intravehicular activity (IVA) training using VR zero-G ISS simulator for suborbital astronaut preparation program.
- European Space Agency (ESA)flagshipLong-standing partnership since 2019 for VR astronaut training and zero-G simulation technology. Includes development of Lunar Gateway simulator, ISS training system, and zero-G simulation engine delivery. Astronauts trained at European Astronaut Centre.
- DSV (France)coreFrench SME acting as PaleBlue's representative in France, facilitating the French Navy ROV simulator contract. Provides system integration and operational maintenance support for French forces.
- Dolf TechnologiescoreSaudi technology services company partnering with PaleBlue for digital transformation and training solutions delivery to Saudi organizations including Saudi Aramco. Provides localization and system integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
PaleBlue competitors and assessment
Company assessmentBroad incumbents
- Sperry Marine (Northrop Grumman): Northrop Grumman business providing navigation, bridge systems, and training solutions for naval and commercial maritime customers. Comparable in supplying ROV/subsea and naval training systems to defense customers like the French Navy and Portuguese Navy — PaleBlue's installed base.
- CAE Inc. Global training and simulation powerhouse serving civil aviation, defense, and healthcare. While much larger and broader than PaleBlue, CAE competes for naval, aerospace, and crew-training simulator budgets that overlap PaleBlue's ESA, French Navy, and NASA-adjacent accounts.
- Varjo: Premium VR/XR hardware and software vendor serving enterprise simulation, training, and defense customers. Not a software peer but a horizontal infrastructure provider — Varjo headsets are deployed alongside PaleBlue-grade simulation content in defense and aerospace training programs.
Direct peers
- Kongsberg Digital: Kongsberg Digital (subsidiary of Kongsberg Gruppen) is the most direct competitor — a Norway-headquartered simulation vendor serving maritime, offshore energy, and subsea customers with K-Sim and Kognifai platforms. Like PaleBlue, it sells high-fidelity training simulators to energy, maritime, and defense customers.
- EIVA a/s: Danish subsea software specialist with NaviSuite and a dedicated ROV piloting and survey simulator product. Closely overlaps PaleBlue on ROV pilot training, subsea navigation, and CAD-integrated access simulation for offshore energy customers.
Emerging players
- Interplay Learning: VR and 3D training platform for skilled trades (HVAC, plumbing, electrical, safety). Comparable in deploying immersive, gamified courses to enterprise and education customers — overlapping PaleBlue's energy and construction HSE use cases.
- PIXO VR: XR training and analytics platform for industrial, manufacturing, and energy clients. Directly comparable in delivering immersive operator training, safety, and equipment-familiarization content to industrial enterprise customers.
- STRIVR: Enterprise VR training platform initially known for sports training and now serving retail, financial services, and frontline workforce. Comparable in selling immersive enterprise training to large corporate buyers, similar GTM and content-driven model.
- Talespin: XR workforce training platform with content authoring tools and immersive learning for soft skills and enterprise upskilling. Comparable in providing enterprise-grade XR training infrastructure and content, though focused on soft-skills rather than PaleBlue's safety-critical industrial niche.
- Transfr VR: VR-based workforce training platform focused on skilled trades and career pathways for enterprise and workforce-development buyers. Comparable business model to PaleBlue's gamified HSE catalog — selling VR training modules into enterprise and education channels.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PaleBlue social profiles
Digital presencePaleBlue compliance and trust
Trust signalCompliance2 records
PaleBlue financial estimates
Financial estimateRevenue estimate
Valuation estimate
PaleBlue leadership team
Management profileNumber of profiles
Profiles10 records
PaleBlue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PaleBlue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PaleBlue
What does PaleBlue do?
PaleBlue develops and sells VR/AR/XR-based simulation and training software for safety-critical industries including energy, maritime, defense, and space. Core offerings include the ROV Trainer pilot training simulator, Subsea Access Simulator for design verification, Space Simulators for astronaut training, a Robotics & Autonomy simulation platform, and a catalog of gamified HSE training courses, all built on a Unity 3D-based simulation platform.
Is PaleBlue a public or private company?
PaleBlue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PaleBlue founded?
PaleBlue was founded in 2013. It employs 11 to 50 people.
Where is PaleBlue based?
PaleBlue is headquartered in Stavanger, Norway, in the Europe region.
How does PaleBlue make money?
Four revenue lines are on record. ROV Simulator Software Licenses are the primary driver. The others are custom Simulator Development, gamified Training Courses and subsea Access Check Services.
Who are PaleBlue's main competitors?
Broad incumbents on record are Sperry Marine (Northrop Grumman), CAE Inc. and Varjo. Direct peers are Kongsberg Digital and EIVA a/s. Emerging players are Interplay Learning, PIXO VR, STRIVR, Talespin and Transfr VR.
Does PaleBlue have an API?
No public API is recorded for PaleBlue.
What industry is PaleBlue in?
PaleBlue's product category is VR Training Simulators. Its primary akta.pro industry code is MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise), with a secondary code of EDAFACAF, Digital Labs, Simulations & Virtual Practicals (Non-XR). Its NAICS code is 611430 and its SIC code is 7372.