Smart Power
Smart Power Argentina is a Buenos Aires-based value-added reseller and APC official service provider selling UPS power-protection systems, enterprise servers, notebooks, and Microsoft software to SMBs, enterprises, and consumers across Argentina.
- Company typePrivate
- Founded2006
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Smart Power does
Smart Power Argentina is a privately held, Buenos Aires-based value-added reseller founded in 2006, specializing in APC (Schneider Electric) power-protection solutions and multi-brand enterprise IT equipment. The company holds Dell Platinum Partner status and is an Official APC Technical Service Provider, with additional authorized-reseller relationships covering Lenovo, HP, Microsoft, and Samsung. Its product portfolio spans the full APC UPS range — from 500VA home/office units (BV/BX lines) through 1-20KVA online double-conversion systems, up to industrial and datacenter-grade MGE Galaxy and Symmetra modular systems rated to 1,600KVA — alongside APC physical infrastructure (NetShelter racks, PDUs, NetBotz environmental monitoring, Local Edge Micro DataCenters, and prefabricated datacenters). Complementary lines include Dell PowerEdge servers and Latitude/OptiPlex/Pro client devices, Lenovo ThinkPad/ThinkBook/ThinkCentre, HP ProBook/EliteBook, Samsung monitors, and Microsoft software (Windows 11, Office 2021, Microsoft 365 subscriptions).
The company's revenue model is overwhelmingly transactional hardware resale, supplemented by official APC maintenance and repair services, and a small recurring-revenue layer from Microsoft 365 subscription reselling. Pricing is quote-based for enterprise SKUs and undisclosed for consumer SKUs, with promotional bundles (e.g., UPS units paired with complimentary power strips) used as a volume lever. Go-to-market is direct: an e-commerce storefront, phone sales, email inquiries, and WhatsApp-based inside sales — all serving a domestic Argentine customer base. Customer segmentation is horizontal, spanning SMBs, enterprise/corporate IT buyers, home users, and industrial-sector accounts, with no disclosed anchor clients or enterprise contract wins.
Strategically, Smart Power's positioning rests on brand-credentialed distribution rather than proprietary technology. The company carries no AI/ML capabilities, no proprietary software, and no research or data assets; its competitive position is grounded in the cumulative effect of long-standing authorized-partner status with global IT vendors and a certified APC service capability in a market (Argentina) where import restrictions, FX volatility, and limited local competition make authorized-channel relationships commercially valuable. The business is operationally stable but shows no visible evidence of hiring, funding, geographic expansion, or category extension beyond incremental catalog refresh.
Smart Power firmographics
Firmographics- Name
- Smart Power
- Legal name
- Smart Power Argentina
- Website
- https://spargentina.com.ar
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Power Argentina is a Buenos Aires-based value-added reseller and APC official service provider selling UPS power-protection systems, enterprise servers, notebooks, and Microsoft software to SMBs, enterprises, and consumers across Argentina.
- Ownership category
- akta.pro rank
Smart Power industry classification
Industry- Product category
- IT Hardware Reseller and Power Protection Systems
- NAICS
- Relay and Industrial Control Manufacturing (335314), Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)
- akta.pro secondary industry
- AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA)
Keywords
Where Smart Power is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Smart Power business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales - UPS and Power Solutions: Sale of APC UPS systems ranging from home/office units (500VA-1600VA) to enterprise datacenter solutions (up to 1600KVA), including industrial-grade UPS, rack infrastructure, and power distribution units (PDUs).
- Computing Equipment Sales: Sale of Dell PowerEdge servers, Dell notebooks and desktops, Lenovo ThinkPad/ThinkBook/ThinkCentre, HP notebooks and desktops, monitors, and accessories.
- Software Licenses: Resale of Microsoft software including Windows 11, Office 2021, and Microsoft 365 subscriptions in various editions.
- Technical Services and Maintenance: Official APC technical support service providing maintenance, repairs, and support for APC UPS products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Consumer/Home UPS (BV Line) |
| Unit Pricing | One time/ perpetual license | Business UPS (BX/BR Line) |
| Unit Pricing | One time/ perpetual license | Enterprise/Server UPS (EASY/SMART RT Line) |
| Unit Pricing | One time/ perpetual license | Industrial/Datacenter UPS |
| Unit Pricing | One time/ perpetual license | Notebooks and Desktops |
| Unit Pricing | One time/ perpetual license | Servers |
| One time/ perpetual license | One time/ perpetual license | Software Licenses |
| Subscription | Annual | Microsoft 365 Subscriptions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Smart Power product offering
Product offeringCore offering
Smart Power Argentina is a value-added reseller and channel partner that supplies APC power protection systems (UPS) ranging from 500VA home units to 1600KVA industrial systems, along with computing equipment from Dell, Lenovo, HP, and Microsoft. The company designs, distributes, implements, and maintains these IT infrastructure solutions for Argentine businesses and consumers, with more than 10 years of market experience.
Product overview
Smart Power Argentina is a national company specializing in the design, development, implementation, and maintenance of APC power protection solutions and DELL EMC technology equipment. The company operates as a value-added reseller offering a comprehensive portfolio centered on UPS (Uninterruptible Power Supply) systems across multiple capacity tiers—from entry-level 500VA units for home/office use up to industrial-grade 1600KVA systems for large datacenters and industrial facilities. The product portfolio includes APC physical infrastructure components such as server racks (NetShelter), power distribution units (PDU), environmental monitoring (NETBOTZ), and prefabricated datacenter solutions. Complementary product lines encompass client computing devices from DELL (notebooks, desktops, servers, monitors), LENOVO (ThinkPad, ThinkBook, ThinkCentre), and HP (ProBook, EliteBook), as well as software products including Microsoft 365 subscriptions and Windows 11 operating systems. The company also provides official APC technical support services.
Differentiator
Problem solved
Functional benefit
Products and services
- APC UPS Systems Uninterruptible power supply systems providing backup power and voltage regulation for home, office, enterprise, datacenter, and industrial environments. Capacities range from 500VA (BV series) to 1600KVA (Symmetra MW).
- Dell Servers and Computing Equipment Dell-branded enterprise servers (PowerEdge T160, R360, R660xs, R760xs), business notebooks (Latitude, Pro lines), desktops (OptiPlex), monitors, and accessories for businesses and professional users.
- Lenovo Notebooks and Desktops Lenovo business and consumer notebooks (ThinkPad T14/T16, E14/E16, ThinkBook G7/G8, V15 series) and ThinkCentre desktops for business users.
- HP Business Notebooks HP entry-level (250/255), mid-range (ProBook 440/465 G11), and premium (EliteBook 640/840 G11) business laptops for professional users.
- APC Physical Infrastructure Physical datacenter infrastructure including NetShelter 42U server racks, rack-mount PDUs (AP7922B, AP8981, AP9572), NetBotz environmental monitoring and security systems, SmartBunker FX micro datacenters, and prefabricated datacenter solutions (250KW/500KW).
- Microsoft Software Products Microsoft software including Windows 11 Home/Pro (OEM and ESD), Office 2021 Home & Student/Home & Business perpetual licenses, and Microsoft 365 subscriptions (Personal, Family, Business Standard, Business Apps).
- Official APC Technical Support Service Official APC technical support and maintenance service providing repairs, battery replacement, and on-site servicing for APC UPS systems, leveraging certified expertise as an APC Technical Service Provider in Argentina.
Companies that use Smart Power
Customer profileSegments4 records
Ideal customer profiles4 records
Smart Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smart Power partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- APC by Schneider ElectriccoreSmart Power Argentina is an authorized APC distributor and Official Technical Service Provider for APC products in Argentina. They offer the full range of APC UPS solutions from home/office units to industrial datacenter systems, along with APC infrastructure products including racks, PDUs, and NetBotz environmental monitoring.
- Dell EMCcoreSmart Power Argentina holds Dell Platinum Partner status, indicating the highest level of Dell channel partnership. They offer Dell PowerEdge servers, OptiPlex desktops, Dell notebooks (Inspiron, Vostro, XPS, Latitude lines), Dell monitors, and Dell accessories.
- LenovocoreAuthorized Lenovo reseller offering ThinkPad notebooks (T series, E series), ThinkBook business laptops, ThinkCentre desktops, and Lenovo V-line consumer notebooks.
- HPcoreHP authorized reseller offering HP notebooks (250/255, ProBook, EliteBook series), HP monitors, and HP printing/imaging products.
- MicrosoftminorMicrosoft authorized reseller offering Microsoft 365 subscriptions (Personal, Family, Business Standard, Business Apps), Windows 11 OEM and ESD licenses, and Office 2021 perpetual licenses.
- SamsungminorSamsung monitor reseller offering Samsung T35F series monitors in 22", 24", and 27" sizes.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Smart Power competitors and assessment
Company assessmentDirect peers
- Ingram Micro (Argentina): Global IT distributor with Argentine operations distributing enterprise hardware, UPS, and software to resellers and end customers—directly overlapping Smart Power's channel model and customer base.
- Grupo Air (Argentina): Long-standing Argentine IT distributor offering enterprise hardware, servers, and power protection—competing head-to-head for the same Buenos Aires enterprise and SMB customers.
- Novadata Argentina: Argentine IT distribution company carrying Dell, HP, Lenovo, and power infrastructure brands—same multi-vendor reseller model, same domestic geography, same enterprise customer base.
- Stylus Argentina: Argentine IT distributor with a similar profile of enterprise servers, workstations, and accessories from overlapping brands; competes for the same resellers and direct enterprise accounts.
- ScanSource: IT distributor focused on enterprise hardware, communications, and datacenter solutions; comparable vendor mix and target customer profile, though without Argentina-specific depth.
Broad incumbents
- TD SYNNEX: Largest global IT distributor (post-Tech Data merger) with extensive Argentine/LATAM reach; carries overlapping vendors including APC, Dell, HP, and Lenovo serving similar SMB-to-enterprise IT customers.
- Arrow Electronics: Global enterprise technology distributor with extensive datacenter and power-protection lineup including enterprise UPS—broader portfolio than Smart Power but competes for the same large-enterprise IT infrastructure orders.
- Wesco International: Global electrical, communications, and utility distribution company; overlaps with Smart Power's industrial-grade power protection and physical datacenter infrastructure categories at the high end.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Power leadership team
Management profileNumber of profiles
Profiles3 records
Smart Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Power
What does Smart Power do?
Smart Power Argentina is a value-added reseller and channel partner that supplies APC power protection systems (UPS) ranging from 500VA home units to 1600KVA industrial systems, along with computing equipment from Dell, Lenovo, HP, and Microsoft. The company designs, distributes, implements, and maintains these IT infrastructure solutions for Argentine businesses and consumers, with more than 10 years of market experience.
Is Smart Power a public or private company?
Smart Power is a private company. It is classified as unknown and is currently operating.
When was Smart Power founded?
Smart Power was founded in 2006. It employs 11 to 50 people.
Where is Smart Power based?
Smart Power is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Smart Power make money?
Four revenue lines are on record. Hardware Sales - UPS and Power Solutions are the primary driver. The others are computing Equipment Sales, software Licenses and technical Services and Maintenance.
Who are Smart Power's main competitors?
Direct peers on record are Ingram Micro (Argentina), Grupo Air (Argentina), Novadata Argentina, Stylus Argentina and ScanSource. Broad incumbents are TD SYNNEX, Arrow Electronics and Wesco International.
Does Smart Power have an API?
No public API is recorded for Smart Power.
What industry is Smart Power in?
Smart Power's product category is IT Hardware Reseller and Power Protection Systems. Its primary akta.pro industry code is HDABAKAA, Power Distribution & Switchgear (UPS, PDUs, Busway), with a secondary code of IMAGADAA, AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame). Its NAICS code is 335314 and its SIC code is 3600.