Inside Lacrosse

What Inside Lacrosse does

Inside Lacrosse, founded in 1996 and headquartered in Baltimore, is a privately held digital media company providing comprehensive coverage of the sport of lacrosse across professional, collegiate, and high school levels. Its core product is the insidelacrosse.com media platform, which combines editorial content (news, analysis, opinion, video), a recruiting database with player evaluations and rankings spanning multiple high school classes, and event coverage of owned and partner properties including the Premier Lacrosse League (PLL), Women's Lacrosse League (WLL), and USA Lacrosse. Underlying technology consists of a web content management platform, a structured recruiting database with player commitment tracking, club team affiliation data, and evaluation scoring, plus event management infrastructure for showcase tournaments such as the Summer ID Experience, Summer Cup, and Debut Experience.

The company operates a multi-revenue-stream business model spanning subscription (paid membership/premium content access via Recurly checkout), digital advertising (display and sponsored content across owned and partner properties), and event operations (player showcase registrations and sponsor activation). Distribution is multi-channel, including a weekly FastBreak Newsletter, organic social (Instagram accounts for IL Preps and ILWomen), SEO-optimized recruiting pages, and a strategic content partnership with Yahoo Sports through a dedicated lacrosse hub that exposes editorial content to 100M+ monthly users. The company's customer base is primarily consumer-facing (lacrosse fans, players, families, coaches) with B2B relationships across league partners (PLL, WLL, TLN), the governing body (USA Lacrosse Magazine), and the Yahoo Sports distribution partner.

Inside Lacrosse differentiates through 30 years of editorial credibility in the lacrosse space, six FOLIO editorial and design awards, and an interlocking content-events-recruiting flywheel that ties editorial coverage, owned showcase events, and recruiting data into a unified platform. Leadership includes CEO Terry Foy (since 2019, with the company since 2004) and Editor-in-Chief Matt Kinnear. Headcount is reported at 11-50 employees and the company is privately held with no disclosed funding rounds, revenue figures, or institutional investors.

Name

Inside Lacrosse

Legal name

Inside Lacrosse

Website

https://insidelacrosse.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Inside Lacrosse is a Baltimore-based digital media company (founded 1996) providing editorial coverage, a recruiting database, and owned showcase events for the lacrosse community across professional, collegiate, and high school levels, with distribution partnerships including Yahoo Sports reaching 100M+ monthly users.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Spectator Sports (71121)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

Keywords

• Lacrosse news coverage
• Lacrosse recruiting database
• Sports media publishing
• Lacrosse showcase events
• College sports journalism

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription/Membership: The company operates a subscription model with a 'SUBSCRIBE' button linking to Recurly checkout, suggesting paid membership/premium content access.
2. Advertising: Digital advertising revenue from website traffic and content partnerships, including display ads and sponsored content.
3. Event Operations: Revenue from IL Events including the Summer ID Experience, Summer Cup, and other lacrosse showcase tournaments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Inside Lacrosse is a digital media company that publishes editorial coverage of professional, collegiate, and high school lacrosse through its website, weekly newsletter, and print/digital magazine. It operates a proprietary recruiting database with player evaluations and rankings for college-bound high school lacrosse players, and runs owned showcase events (IL Events) including ID Experiences, Summer Cup, Debut Experience, and Derby tournaments. Revenue is generated through subscription memberships, digital advertising, and event operations.

Product overview

Inside Lacrosse operates as a unified digital media platform serving the lacrosse community through its core website providing professional, collegiate, and high school coverage. The product portfolio includes the main media platform supplemented by specialized coverage sub-brands (IL Events, ILWomen), a recruiting database module with player evaluations and rankings, the FastBreak Newsletter™ subscription product, DI Transfer Portal Tracker, and print/digital magazine editions. The company recently expanded distribution through a Yahoo Sports content partnership hub.

Differentiator

Problem solved

Functional benefit

Brands

• ILWomen: Women's lacrosse coverage division of Inside Lacrosse covering women's collegiate and youth lacrosse events, recruiting, and national team content
• FastBreak Newsletter

Products and services

• Inside Lacrosse Website & Media Platform

Quantifiable outcome

• Over 75 million annual page views on insidelacrosse.com
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Yahoo SportscoreGTM or Marketing Partner · 7 July 2026Yahoo Sports and Inside Lacrosse partnered to launch a lacrosse content hub on Yahoo Sports, featuring comprehensive coverage from Inside Lacrosse, Premier Lacrosse League (PLL), Women's Lacrosse League (WLL), The Lacrosse Network (TLN), and USA Lacrosse Magazine. The hub reaches Yahoo Sports' 100+ million monthly users, providing unprecedented distribution for lacrosse content ahead of the sport's return to the Olympic Games in 2028.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• USA Lacrosse Magazine: The magazine and content arm of USA Lacrosse (the sport's national governing body) publishes dedicated lacrosse news, features, and national team coverage. Like Inside Lacrosse, it targets the lacrosse community with editorial depth, but operates from a governing-body parent and is referenced as an explicit IL partner.
• The Lacrosse Network (TLN): TLN produces live streaming, highlights, and original video content for lacrosse fans and is explicitly aggregated within Inside Lacrosse's Yahoo Sports lacrosse hub. It overlaps IL on coverage of PLL, NCAA, and youth lacrosse, but differentiates by being video-native rather than editorial-led.
• Lacrosse All Stars: An independent lacrosse media site publishing news, recruiting coverage, and gear commentary for players, coaches, and fans. Directly comparable as a niche lacrosse content destination competing for SEO traffic, recruiting attention, and brand sponsorship.

Broad incumbents

• FloSports: Subscription-based sports OTT platform covering niche and emerging sports (including lacrosse streaming rights) with a freemium content + membership model. Comparable to Inside Lacrosse as a subscription-led sports content business targeting underserved fan communities, though FloSports is broader and substantially larger.
• The Athletic: Subscription-first digital sports media company with deep local-team coverage and a recruiting-adjacent model. Comparable on the subscription revenue model and content-led audience motion, even though The Athletic does not cover lacrosse meaningfully.
• ESPN: The dominant US sports media property covers lacrosse within its broader portfolio (PLL/NCAA rights, lacrosse highlights, recruiting rankings). Inside Lacrosse competes with ESPN for lacrosse-specific audience attention while ESPN competes broadly for advertiser dollars IL pursues.

Emerging players

• On3: Recruiting and NIL data platform for college sports with a network-effects database business model. Comparable to Inside Lacrosse's Recruiting Database on data-product mechanics and two-sided value, though On3 is materially larger and football/basketball-skewed.
• Hudl: Video and data platform serving high school and college athletes, including lacrosse, with play-by-play footage, analytics, and recruiting workflows. Adjacent to Inside Lacrosse on the recruiting value chain, with stronger tech/data underpinnings but less editorial authority.
• Stadium Sports Network: Digital sports media network combining streaming, editorial, and live event coverage across multiple sports. Comparable to Inside Lacrosse as a multi-channel content + events business, but emerging in the broader college-sports space rather than lacrosse specifically.

Others

• Yahoo Sports: Inside Lacrosse's distribution partner and host of the new lacrosse content hub. Listed as a peer given that Yahoo is also a sports media destination with overlapping advertising inventory and editorial coverage, while simultaneously functioning as Inside Lacrosse's largest external distribution channel — making them both partner and partial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/inside_lacrosse
• Facebookfacebook.com/insidelacrosse
• LinkedInlinkedin.com/company/inside-lacrosse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Lacrosse