Benner Holding
Benner Holding is a fifth-generation German family-owned holding operating across real estate, eCommerce platforms, retail, agriculture/energy and gastronomy. Its Platform Group runs 28 vertical marketplaces connecting 15,450+ merchants, complemented by Schuh Benner retail, Thonet, and residential property.
- Company typePrivate
- Founded1882
- HeadquartersWiesbaden, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Benner Holding does
Benner Holding GmbH is a fifth-generation, family-owned diversified holding company headquartered in Wiesbaden, Germany, founded in 1882 as a shoe shop in Hofheim am Taunus. The group operates across five business segments — Grundbesitz (real estate), Handel (retail and eCommerce), Beteiligungen/eCommerce (The Platform Group), Agrar & Energie, and Gastronomie — under CEO Dr. Dominik P. Benner, with 2,470 employees, 54 subsidiaries and €1.3 billion in disclosed revenue. The real estate segment acquires multi-family residential portfolios across 17 German cities at 14–30x net cold rent (€1,500–€3,000/sqm) up to €100M per deal, with notarization completed within 14 days via pre-secured family capital.
The Platform Group, the group's primary growth engine, is a Wiesbaden-based umbrella of self-developed multichannel eCommerce software and proprietary retailer ERP, currently spanning 28 industry verticals (Schuhe24, Outfits24, Sportmarken24, Taschen24, Dein-Juwelier, Moebelfirst, GINDUMAC, BEVMAQ, ApoNow/Doc.Green, Cube Club, bike-angebot, fashionette, etc.) and connecting 15,450+ retailers and partners across 14 European locations with 400 staff. The platform operates on a pure transaction-fee model with no fixed cost for retailers, embedding a Volksbank-backed financing product, an in-house ERP, and patented Cube hardware for hairdressers. Distribution is supplemented by 10 Schuh Benner brick-and-mortar shoe stores in the Rhein-Main region and iconic furniture maker Thonet.
The group rounds out its portfolio with ~2,000 hectares of conventional and certified-organic farmland (Landwirtschaftliches Unternehmen Schlanstedt, Agrar Hillmersdorf), rooftop solar PV installations yielding >10% p.a., and a gastronomy/hospitality cluster that includes Benner's Bistronomie at Kurhaus Wiesbaden, Romantik Hotel Schlosshotel Rettershof (Kelkheim), Cron am Hafen and Focacceria (Frankfurt). Customer acquisition is anchored in industry events (K5, AMB Stuttgart, PlastExpo Helsinki, P5 Property Congress, the annual Händlertagung) plus a broad digital-marketing stack spanning Google/Bing remarketing, Criteo dynamic retargeting and affiliate networks (AWIN, Webgains, Ad4mat).
Benner Holding firmographics
Firmographics- Name
- Benner Holding
- Legal name
- Benner Holding GmbH
- Website
- https://benner-holding.com
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Benner Holding is a fifth-generation German family-owned holding operating across real estate, eCommerce platforms, retail, agriculture/energy and gastronomy. Its Platform Group runs 28 vertical marketplaces connecting 15,450+ merchants, complemented by Schuh Benner retail, Thonet, and residential property.
- Ownership category
- akta.pro rank
Benner Holding industry classification
Industry- Product category
- Diversified Family Holding (Real Estate, eCommerce Platforms, Retail, Agriculture & Energy, Gastronomy)
- NAICS
- Management of Companies and Enterprises (551)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Lower Middle-Market Business Brokerage (FSAEAIAB)
- akta.pro secondary industries
- Books, Media, Games & Hobbies C2C (CRAFAKAH), Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Benner Holding is headquartered
LocationHeadquarters
- HQ city
- Wiesbaden
- HQ country
- Germany
- HQ region
- Europe
Offices22 records
Markets served
Benner Holding business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Platform transaction fees / marketplace commissions: The Platform Group and its 28 vertical platforms charge no fixed fees to retailers; revenue is generated solely through transaction-based commissions on sales routed through the platforms and onto third-party marketplaces. Margin in the machinery segment reported at ~18% net-to-net.
- B2C eCommerce direct sales (DTC): Direct-to-consumer sales via owned online stores (Schuhe24, Outfits24, Taschen24, Dein-Juwelier, Moebelfirst.de, Greenlocal, etc.) reaching end customers; complementary to platform/retailer revenues.
- Brick-and-mortar shoe retail: Sales from 10 owned Schuh Benner shoe stores across Rhein-Main (Wiesbaden, Frankfurt, Mainz, Limburg, Darmstadt, Hofheim), own-brand Franz Ferdinand store, and the Schuh Benner GmbH & Co. KG entity.
- Real estate rental income: Rental income from several thousand residential units managed via the property division (Benner Kleiderman Grundbesitz GmbH & Co. KG and related entities) across Frankfurt, Wiesbaden, Offenbach, Hofheim, Mannheim, Hanau, Düsseldorf, Köln, Groß-Gerau, Essen, Neuss, Aachen, Augsburg, Ulm, Bad Kreuznach, Braunschweig, Hannover.
- Gastronomy and hospitality operations: Restaurant and catering revenue from Benner's Bistronomie (Kurhaus Wiesbaden), Schlosshotel Rettershof (Kelkheim, since 2022), Cron am Hafen (Frankfurt), Focacceria (Frankfurt Fressgass), Focacceria Catering, plus Lounge 1907.
- Agriculture produce and operations: Revenue from organic and conventional farming operations: Landwirtschaftsunternehmen Schlanstedt e.G. (~2,000 ha cultivating winter wheat, oats, peas, sugar beet) and certified-organic Agrar Hillmersdorf (Fichtwald) growing fruit and cereals.
- Solar PV energy generation: Income from owned rooftop PV installations (e.g., the Minzow facility on a farm near Müritz-See, operating since 2013, south-facing), achieving >10% p.a. yield. Active buyer of additional PV plants (20–900 kWp, build years 2010–2021).
- Advertising and remarketing revenue: Affiliate and display revenues via partnerships with AWIN/Affilinet, Webgains, Ad4mat, Kupona, Mathtag, Emarsys, Scarab, The Adex, Criteo, Google Ads Remarketing, and BingAds Remarketing across Benner Holding websites.
- Affiliate / referral revenue: Affiliate commissions from the Affilinet and Webgains partner programs; placement-based revenue from cooperation partners promoting Benner Holding products on external platforms.
- Investment income and capital gains from holdings: Returns from majority stakes in operating companies (e.g., 38.5% Fashionette AG acquisition making The Platform Group the largest shareholder; Cube Club, Moebelfirst, ApoNow, BEVMAQ, GINDUMAC, bike-angebot, EMCO e-scooters), plus bond issuance via Tin Inn Holding AG.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Platform commission model — no fixed cost, transaction-based fees only |
| Other | Multi-year contract | Embedded retailer financing via Volksbank partnership |
| Unit Pricing | Pay-as-you-go | Real estate acquisition pricing: 14–30x net cold rent and €1,500–€3,000/sqm |
| Transaction based/ take rate | Pay-as-you-go | GINDUMAC transaction margins ~18% net-to-net on used machinery |
| Subscription | Monthly | Residential rent pricing (per unit, fixed tenancy) |
| Other | Pay-as-you-go | Schuh Benner own-brand retail pricing (Franz Ferdinand etc.) |
| Subscription | Annual | THE PROPERTY magazine subscription and single-issue pricing |
Go-to-market motion5 records
Distribution channels9 records
Marketing channels13 records
Benner Holding product offering
Product offeringCore offering
Benner Holding is a fifth-generation family-owned diversified holding company that acquires, owns and operates businesses across five segments: real estate (residential property portfolio and acquisitions), trade (The Platform Group's 28 vertical eCommerce marketplaces serving stationary retailers, brick-and-mortar shoe retail, and the Thonet furniture brand), agriculture and energy (arable and organic farms plus rooftop solar PV), gastronomy (restaurants, catering, hotel) and strategic investments. The Platform Group's marketplaces (Schuhe24, GINDUMAC, BEVMAQ, Moebelfirst, Cube Club, ApoNow/Doc.Green, bike-angebot and others) connect more than 15,450 retailers and B2B partners to end customers on a transaction-fee basis using the group's self-developed multichannel software and proprietary retailer ERP.
Differentiator
Problem solved
Functional benefit
Brands
- Schuh Benner: Brick-and-mortar shoe retail chain (Rhein-Main region) with multiple stores such as Schuh-Benner Hofheim, Schuh Müller Wiesbaden, Gabor & Paul Green Wiesbaden, Gabor Mainz, Gabor Main-Taunus-Zentrum, Schuh Unkelbach Limburg, Schuhhaus Sauer Frankfurt, Schuh Herbert Darmstadt, Schuh Herbert Frankfurt.
- Franz Ferdinand
- Schuhe24
- Outfits24
- Sportmarken24
- Taschen24
- Dein-Juwelier
- The Platform Group
- GINDUMAC
- BEVMAQ
- The Cube Club
- Moebelfirst.de (MöbelFirst)
- bike-angebot
- Doc.Green / ApoNow
- Greenlocal
- WeWantShoes
- Leydi Kosmetik
- BENNER's Bistronomie / Lounge 1907
- Schlosshotel Rettershof (RETTER's)
- Cron am Hafen
- Focacceria Catering
- Thonet
- THE PROPERTY
- LU Schlanstedt (Landwirtschaftliches Unternehmen Schlanstedt e.G.)
- Agrar Hillmersdorf
Products and services
- The Platform Group Umbrella of self-developed B2C and B2B eCommerce marketplaces for stationary retailers across 28 industries; connects 15,450+ dealers and partners and runs the group's own multichannel software and retailer ERP stack.
- Schuhe24 B2C online shoe marketplace for stationary shoe retailers; one of the largest online shoe platforms in Germany, integrated with the group's multichannel stack.
- Outfits24 B2C fashion marketplace under The Platform Group enabling stationary fashion retailers to digitize their offering through the group's own software.
- Sportmarken24 B2C online marketplace for sporting-goods retailers run on the group's multichannel platform stack.
- Taschen24 B2C leather-goods marketplace under The Platform Group.
- Dein-Juwelier B2C online marketplace for jewelry retailers under The Platform Group.
- Greenlocal B2C marketplace for sustainable products offered by selected local retailers under The Platform Group umbrella.
- Bike-Angebot Germany's largest bicycle and e-bike B2B/B2C marketplace, connecting 1,100+ specialist bicycle dealers via the group's platform infrastructure.
- Moebelfirst.de Online furniture marketplace for 360+ stationary specialist furniture dealers and premium interior brands (Walter Knoll, COR, hülsta, Musterring); ~1.5% return ratio.
- Doc.Green Bestellplattform (ordering platform) operated by ApoNow GmbH that lists 280 brands and 300,000+ OTC pharmacy products orderable online for delivery or pickup at 18,500 German pharmacies.
- GINDUMAC Global online transactional platform for used metalworking, sheet-metal and plastics-processing machinery; end-to-end handling (procurement, content, logistics, customs, installation); 300+ partners; ~18% net-to-net margin.
- ApoNow OTC-pharma B2B service that lets manufacturers run landing pages routed to regional pharmacies for fulfillment and same-day delivery.
- The Cube Club B2B procurement platform for ~80,000 German hairdressers combining a 10,000+ article catalog, a mobile ordering app and the patented Cube electronic tube-press hardware.
- BEVMAQ Online transactional platform for global trade in used beverage-industry machinery (Krones, KHS, GEA), with publicly listed sale prices and full transaction handling.
- In-house ERP system for Platform Group dealers Free proprietary ERP for member retailers providing real-time visibility on pricing, write-downs, bestsellers, payout tracking, return ratios and social-media post management.
- Schuhe24 dealer financing brokerage Embedded short-term financing for retailers of up to €50,000 (planned increase to €200,000) over 6 months without credit check, delivered via the platform portal and funded by Volksbank.
- Schuh Benner brick-and-mortar shoe stores 10 owned brick-and-mortar shoe stores across the Rhein-Main area (Wiesbaden, Frankfurt, Mainz, Hofheim, Limburg, Darmstadt) carrying brands such as Gabor, Paul Green, Ecco, Ara, Lloyd, Tamaris and own brand Franz Ferdinand.
- Franz Ferdinand (own shoe brand) Private-label fashion and shoe brand launched in 2018, sold through a dedicated monostore at Hauptstr. 48, Hofheim am Taunus.
- Thonet furniture Manufacture and sale of classic tubular-steel and bentwood chairs, tables and lounge furniture under the historic Thonet brand; distributed through Moebelfirst.de and own channels.
- Residential real estate portfolio and acquisitions Acquisition and management of multi-family residential property (≥5 units, ≤20% commercial, up to €100M) across Frankfurt, Wiesbaden, Düsseldorf, Berlin, Hamburg, München and other German cities; notarization within 14 days.
- BENNER's Bistronomie (Kurhaus Wiesbaden) Restaurant, catering and lounge operation inside the historic Kurhaus Wiesbaden; held via Kurhaus Wiesbaden Gastronomie GmbH & Co. KG.
- Schlosshotel Rettershof Romantik hotel and fine-dining restaurant in Kelkheim (Taunus); operated via Schlosshotel Rettershof GmbH.
- Cron am Hafen Italian restaurant, vinothek and catering service at Speicherstraße, Frankfurt Westhafen.
- Focacceria / Focacceria Catering Italian restaurant on Frankfurt Fressgass with separate catering service for events.
- Landwirtschaftliches Unternehmen Schlanstedt (LU Schlanstedt) Arable farming of approximately 2,000 hectares growing winter wheat, oats, peas and sugar beet; wholesale supply of agricultural commodities.
- Agrar Hillmersdorf (organic farming) Certified-organic arable farming of fruit and grain in Hillmersdorf/Fichtwald (Leipzig region); wholesale supply of organic produce.
- Rooftop solar PV energy generation Operation and acquisition of rooftop photovoltaic installations across the group's agricultural and real estate estates, with >10% p.a. yield; targets 20-900 kWp plants built 2010-2021.
- THE PROPERTY magazine and podcast Quarterly 120-page print magazine plus podcast and ePaper targeting German real-estate owners and managers; available as single issues or annual subscription (cancellable anytime).
- Leydi Kosmetik B2B hair-removal cosmetics business with own production in Turkey; supplies retailers and salons under its own label.
Quantifiable outcome
- 15,450 retailers & partners across 28 verticals connected to The Platform Group
- +8 more outcomes
Companies that use Benner Holding
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles8 records
Benner Holding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature8 records
Benner Holding partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered strategic tier: flagship industry-event partner for gindumac., strategic tier: flagship brand ambassador for gindumac., strategic tier: strategic platform partner and former owner of gindumac., strategic tier: high-end brand partner on moebelfirst., strategic tier: high-end brand partner; leo lübke chairs moebelfirst advisory board., strategic tier: equity partner in moebelfirst., strategic tier: flagship brand partner on cube club., strategic tier: flagship industry-event partner., strategic tier: industry-event and local partner network for gindumac., strategic tier: industry thought-leadership partner., strategic tier: industry thought-leadership speaker at händlertagung., strategic tier: industry speaker., strategic tier: industry speaker partner., strategic tier: compliance/identity-check provider., strategic tier: core shipping/logistics partner., strategic tier: core analytics, marketing and search partner., strategic tier: marketing partner., strategic tier: customer-communication tooling partner., strategic tier: review and trust-marketing partner., strategic tier: core affiliate partner., strategic tier: secondary affiliate and ad-tech partners., strategic tier: retargeting partner., strategic tier: secondary web-analytics partner., strategic tier: secondary credit-check provider., strategic tier: secondary credit-check and collection partners. and strategic tier: core social-media presence and social-login plugins..
- AMB (Messe Stuttgart)strategic tier: flagship industry-event partner for gindumac.GINDUMAC exhibited for the first time at AMB 2022 (13–17 September, Stuttgart, Halle 6 Stand D91), offering free market-value assessments for machine tools and showcasing Tim Wiese as brand ambassador.
- Tim Wiesestrategic tier: flagship brand ambassador for gindumac.Tim Wiese (former German international footballer, later professional wrestler) is the brand ambassador of GINDUMAC, which has been part of The Platform Group since 2020. Wiese co-presents new deals at AMB 2022 and fronts GINDUMAC merchandise.
- Krauss-Maffeistrategic tier: strategic platform partner and former owner of gindumac.Dr. Dominik Benner acquired the used-machinery firm Gindumac from Krauss-Maffei roughly two years before the April 2022 interview. Krauss-Maffei was named alongside Evomax and Gidetec as a partner GINDUMAC engaged at PlastExpo 2022 Helsinki.
- Walter Knollstrategic tier: high-end brand partner on moebelfirst.Premium German furniture manufacturer; its collections are offered on the Moebelfirst.de platform alongside stationary retailer partners.
- CORstrategic tier: high-end brand partner; leo lübke chairs moebelfirst advisory board.Premium seating manufacturer; sells through Moebelfirst.de; COR's Managing Partner Leo Lübke has chaired the Moebelfirst advisory board since 2021.
- hülstastrategic tier: high-end brand partner on moebelfirst.Premium German furniture brand; its products are sold via the Moebelfirst.de online platform.
- Musterring (Familie Höner)strategic tier: equity partner in moebelfirst.The Höner family (owners of the Musterring furniture brand) holds a stake in MöbelFirst GmbH alongside founders Christoph Ritschel and Dennis Franken and The Platform Group (which took the majority in 2021).
- Wellastrategic tier: flagship brand partner on cube club.Wella is one of the marquee professional hairdressing brands available through The Cube Club B2B platform alongside L'Oréal.
- L'Oréalstrategic tier: flagship brand partner on cube club.L'Oréal is one of the marquee professional hairdressing brands distributed through The Cube Club B2B procurement platform.
- K5 (eCommerce conference)strategic tier: flagship industry-event partner.Dr. Dominik P. Benner appeared on K5-TV (the show of K5, Germany's leading eCommerce conference) on 28 April 2022 representing The Platform Group.
- PlastExpo Helsinki / Evomax / Gidetecstrategic tier: industry-event and local partner network for gindumac.GINDUMAC attended PlastExpo 2022 in Helsinki and signed local partner Evomax along with Krauss-Maffei and Gidetec as cooperation partners for the Finnish market.
- ANWR Group (Günter Althaus)strategic tier: industry thought-leadership partner.Günter Althaus, former CEO of the ANWR Group, opened the 8th Händlertagung on 20 May 2022 by positioning sustainability as the most important retail topic.
- Prof. Oliver Janzstrategic tier: industry thought-leadership speaker at händlertagung.Prof. Oliver Janz spoke on new marketing for customer loyalty at the 2022 Händlertagung.
- Axel Liebetraustrategic tier: industry speaker.Axel Liebetrau presented on retail innovation and the link between gastronomy, events and shopping at Händlertagung 2022.
- L&T Lengermann & Trieschmann (Jan Schepers)strategic tier: industry speaker partner.Jan Schepers from L&T (Osnabrück) closed the 2022 Händlertagung by presenting customer-loyalty projects (gastronomy, surf waves, events) as success factors.
- SCHUFA Holding AGstrategic tier: compliance/identity-check provider.SCHUFA Holding AG (Kormoranweg 5, 65201 Wiesbaden) is used both for SCHUFA IdentitätsCheck (age verification for age-restricted goods) and for credit checks prior to advance payments such as purchase on account.
- DHL GmbHstrategic tier: core shipping/logistics partner.DHL GmbH (Sträßchensweg 10, 53113 Bonn) is the shipping partner disclosed in Benner Holding's privacy policy. DHL GoGreen is used for sustainability-friendly shipping.
- Google (Google Ireland Limited / Google LLC)strategic tier: core analytics, marketing and search partner.Benner Holding uses Google Analytics (Universal), Google Signals, Google Ads Remarketing, Google DoubleClick, Google Maps, Google Fonts, YouTube and Google Search; data may be processed on Google servers in the US. Google LLC is certified under the EU-US Privacy Shield.
- Microsoft (BingAds)strategic tier: marketing partner.BingAds Remarketing is used to advertise Benner Holding sites across Bing, Yahoo and MSN search results and third-party websites. Microsoft Corporation is certified under EU-US Privacy Shield.
- Zendesk, Inc.strategic tier: customer-communication tooling partner.Zendesk, Inc. provides the live-chat tool used on Benner Holding websites; processes data on US servers and is certified under EU-US Privacy Shield.
- Trusted Shops GmbHstrategic tier: review and trust-marketing partner.Trusted Shops GmbH (Subbelrather Str. 15c, 50823 Köln) sends post-purchase review reminders by email and provides the legal texts used for Benner Holding's privacy policy.
- AWIN AG (Affilinet)strategic tier: core affiliate partner.AWIN AG (Eichhornstraße 3, 10785 Berlin) operates the Affilinet partner program used by Benner Holding for affiliate-based placements.
- Webgains / Ad4mat / Kupona / Mathtag / Emarsys & Scarab / The Adexstrategic tier: secondary affiliate and ad-tech partners.Network of affiliate and ad-tech providers participating in Benner Holding's affiliate marketing program to track sales and serve personalized ads.
- Criteostrategic tier: retargeting partner.Criteo is used for Dynamic Retargeting and Sponsored Products personalized advertising across partner sites and apps.
- Econda GmbHstrategic tier: secondary web-analytics partner.Econda provides additional web-analytics services on Benner Holding websites.
- Creditreform Boniversum GmbHstrategic tier: secondary credit-check provider.Creditreform Boniversum GmbH (Hellersbergstraße 11, 41460 Neuss) is used for credit checks when Benner Holding advances goods (e.g., purchase on account).
- Tesch mediafinanz GmbH / CRIF Bürgel GmbH / arvato infoscore GmbH / Deltavista GmbHstrategic tier: secondary credit-check and collection partners.Additional credit-information and collection service providers used by Benner Holding for purchase-on-account and outstanding-payment scenarios.
- Facebook / Twitter / YouTube / Instagram / Pintereststrategic tier: core social-media presence and social-login plugins.Social Plugins and official pages on Facebook, Twitter, YouTube, Instagram and Pinterest are used for active customer communication, special promotions, and product information.
Scale indicators25 records
Recent moves11 records
Expansion highlights7 records
Benner Holding competitors and assessment
Company assessmentDirect peers
- Surplex: Surplex runs a European online auction and transaction platform for used industrial machinery — directly comparable to GINDUMAC's used metal/plastics-processing machinery marketplace and BEVMAQ's used beverage-machinery platform.
- Exapro: Exapro is a global online marketplace for used industrial machinery, comparable to GINDUMAC's transactional platform model covering procurement, content, logistics and customs handling.
- Mirakl: Mirakl operates a marketplace-platform SaaS that enables retailers and brands to launch third-party marketplaces, closely matching The Platform Group's model of digitalizing stationary retailers across multiple verticals with a self-developed software stack.
Broad incumbents
- Wayfair: Wayfair is a large multi-category eCommerce platform specializing in furniture/home goods, broadly comparable to Moebelfirst.de's premium-furniture marketplace serving 360+ stationary dealers.
- Zalando: Zalando is Germany's largest multi-category fashion and lifestyle eCommerce platform, comparable to Benner's fashion/shoes/jewelry verticals (Schuhe24, Outfits24, Taschen24, Dein-Juwelier) and Platform Group's fashion partners.
- Vonovia: Vonovia is Germany's largest residential real-estate company with a portfolio of hundreds of thousands of apartments, broadly comparable to Benner Holding's several-thousand-unit residential portfolio managed across six German cities.
- DocMorris: DocMorris is a leading German OTC pharmacy eCommerce operator, broadly comparable to Doc.Green/ApoNow's network of 18,500 German pharmacies for same-day OTC fulfillment and eRezept integration.
- Otto Group: Otto Group is a German multi-category retail and platform conglomerate with marketplace and eCommerce operations, broadly comparable to The Platform Group's multi-vertical marketplace approach.
- Scout24: Scout24 operates German vertical online marketplaces (ImmobilienScout24, AutoScout24); its marketplace-and-verticals operating model parallels The Platform Group's 28 vertical eCommerce platforms for stationary retailers.
Emerging players
- Spryker: Spryker provides composable commerce technology for B2B and marketplace business models; it overlaps with The Platform Group's self-developed multichannel eCommerce software that powers 28 vertical marketplaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks7 records
Key highlights8 records
Customer concentration
Benner Holding social profiles
Digital presenceBenner Holding compliance and trust
Trust signalCompliance5 records
Benner Holding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benner Holding leadership team
Management profileNumber of profiles
Profiles8 records
Benner Holding subsidiaries and ownership
Company hierarchySubsidiaries23 records
Benner Holding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benner Holding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benner Holding
What does Benner Holding do?
Benner Holding is a fifth-generation family-owned diversified holding company that acquires, owns and operates businesses across five segments: real estate (residential property portfolio and acquisitions), trade (The Platform Group's 28 vertical eCommerce marketplaces serving stationary retailers, brick-and-mortar shoe retail, and the Thonet furniture brand), agriculture and energy (arable and organic farms plus rooftop solar PV), gastronomy (restaurants, catering, hotel) and strategic investments. The Platform Group's marketplaces (Schuhe24, GINDUMAC, BEVMAQ, Moebelfirst, Cube Club, ApoNow/Doc.Green, bike-angebot and others) connect more than 15,450 retailers and B2B partners to end customers on a transaction-fee basis using the group's self-developed multichannel software and proprietary retailer ERP.
Is Benner Holding a public or private company?
Benner Holding is a private company. It is classified as family owned and is currently operating.
When was Benner Holding founded?
Benner Holding was founded in 1882. It employs 1 to 10 people.
Where is Benner Holding based?
Benner Holding is headquartered in Wiesbaden, Germany, in the Europe region.
How does Benner Holding make money?
Ten revenue lines are on record. Platform transaction fees / marketplace commissions are the primary driver. The others are B2C eCommerce direct sales (DTC), brick-and-mortar shoe retail, real estate rental income, gastronomy and hospitality operations, agriculture produce and operations, solar PV energy generation, advertising and remarketing revenue, affiliate / referral revenue and investment income and capital gains from holdings.
Who are Benner Holding's main competitors?
Direct peers on record are Surplex, Exapro and Mirakl. Broad incumbents are Wayfair, Zalando, Vonovia, DocMorris, Otto Group and Scout24. Spryker is listed as an emerging player.
Does Benner Holding have an API?
No public API is recorded for Benner Holding.
What industry is Benner Holding in?
Benner Holding's product category is Diversified Family Holding (Real Estate, eCommerce Platforms, Retail, Agriculture & Energy, Gastronomy). Its primary akta.pro industry code is FSAEAIAB, Lower Middle-Market Business Brokerage, with a secondary code of CRAFAKAH, Books, Media, Games & Hobbies C2C. Its NAICS code is 551 and its SIC code is 5734.