Truitt & White

What Truitt & White does

Truitt & White is a family-owned lumberyard and building materials supplier founded in 1946 in Berkeley, California, now in its third generation of White family ownership. The company operates two integrated Berkeley facilities: a full-line lumberyard and hardware store at 642 Hearst Avenue (carrying over 20,000 SKUs across construction lumber, engineered lumber, plywood, moulding/trim, fasteners, paint, power tools, insulation, and drywall) and a dedicated Window & Door Showroom at 1831 Second Street that carries premium brands including Marvin, Simpson, TruStile, Velux, Plastpro, Thermatru, Cavity Sliders, Inicio, Glenview Doors, Emtek, and Baldwin. Truitt & White also runs an in-house door shop and custom milling operation producing pre-hung doors, 20-minute labeled fire doors, custom jambs, sidelites, transoms, mortising, and custom-cut millwork such as corbels, deck rail caps, and stair stringers.

The business primarily serves professional contractors and builders in the San Francisco Bay Area (Berkeley, Oakland, San Francisco, and Monterey Bay) as its core trade channel, with a secondary homeowner and DIY segment served through the same locations and an Epicor-powered Web Track online portal. Revenue is generated through one-time hardware and materials sales (lumber, building materials, windows and doors, decking), professional services (custom door hanging and milling, job-site delivery via flatbed trucks and enclosed box vans, factory-trained window/door field service, green-building consultation), and trade financing (30-day credit accounts at 1.5% monthly finance charge and up to 24-month installment plans). The company differentiates on staff expertise, deep supplier relationships for special orders, FSC-certified and WUI-compliant product availability, and an 80-year regional brand heritage anchored by community involvement including founding sponsorship of Build It Green.

Distribution is multi-channel: physical retail at both Berkeley locations, job-site delivery within a defined Bay Area service radius, on-site trade-professional sales support including estimating and jobsite delivery scheduling, and 24/7 self-service through Web Track for quote creation, pricing, order tracking, and account management. The customer base is horizontally segmented across trade contractors, homeowners/DIY, and architects/designers, with no disclosed enterprise concentration. Truitt & White holds no patents, has not raised outside capital, and remains wholly family-owned with no parent company or private equity involvement disclosed in the source data.

Name

Truitt & White

Legal name

Truitt & White Lumber Company

Website

https://truittandwhite.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Truitt & White is a third-generation, family-owned lumberyard and building materials supplier founded in 1946 in Berkeley, California, serving professional contractors and homeowners across the San Francisco Bay Area with lumber, premium windows and doors, custom door fabrication, millwork, and job-site delivery.

Ownership category

akta.pro rank

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Home Centers (444110), Hardware Retailers (44414)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)

Keywords

• Lumber and building materials
• Windows and doors supply
• Decking materials
• Custom door fabrication
• Building materials retailer

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Lumber and Building Materials Sales: One-time sales of lumber, plywood, treated lumber, redwood, cedar, and other building materials from the lumberyard.
2. Windows and Doors Sales: Sales of windows, doors, and skylights through the Window and Door Showroom. Products include Marvin, Simpson, TruStile, TM Cobb, and other premium brands.
3. Door Shop and Milling Services: Custom door hanging, assembly, and milling services for professional contractors and homeowners. Includes custom sizing, cut and reblock service, and pre-fit door preparation.
4. Local Delivery: Building materials delivery service to job sites using flatbed trucks and enclosed box vans. Includes delivery scheduling in two-hour windows and forklift unloading for large loads.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Truitt & White is a family-owned lumberyard and building materials supplier operating two Berkeley, California locations—a lumberyard/hardware store stocking over 20,000 items and a dedicated window and door showroom. The company supplies lumber, engineered wood, plywood, moulding/trim, siding, decking, paint, fasteners, and power tools from leading brands, alongside a custom door shop and millwork facility that fabricate and assemble pre-hung doors and custom millwork. Additional services include local job-site delivery, an online Web Track ordering portal, credit and installment accounts, and field service for windows and doors.

Product overview

Truitt & White is a family-owned lumberyard and building materials supplier established in 1946, serving professional contractors and homeowners in the San Francisco Bay Area. The company operates as a single integrated business combining a lumberyard/hardware store and a dedicated window and door showroom in Berkeley, CA. The product portfolio is organized into four main categories: Windows & Doors (featuring Marvin, Simpson, Inicio, Velux, TruStile, Glenview Doors, Plastpro, Thermatru, Cavity Sliders, Emtek, and Baldwin); Decking Materials (including Trex, TimberTech, Thermory, MOSO bamboo, Redwood Heart, and Fijian Mahogany); Building Materials (construction lumber, engineered lumber, plywood, moulding/trim, fascia, siding, fasteners, paint, power tools, insulation, and drywall); and Services (door shop/milling, local delivery, Web Track online portal, green building consultation, window/door field service, and trade professional support). The company also offers credit programs and maintains partnerships with green building organizations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 80 years in business as a family-owned company
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Build It GreencoreStrategic or Co-development PartnerFounding sponsor of Build It Green, a green building organization. Participates in annual local Build It Green home tours and sponsors annual green building fair. Provides conference room and facilities for monthly meetings.
• East Bay Green Remodelers GuildminorStrategic or Co-development PartnerProvides conference room and facilities for monthly meetings of the East Bay Green Remodelers Guild, a professional green building organization.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BMC Stock Holdings: National building materials distributor focused on professional contractors and builders, providing lumber, millwork, doors, and structural components. Closest analog to Truitt & White's trade-focused, pro-contractor GTM, but at much greater scale and geographic reach.
• 84 Lumber: Privately held U.S. lumber and building materials retailer with a strong trade professional focus, in-store estimating, installed sales, and credit accounts. Directly comparable to Truitt & White's pro-contractor service model and lumberyard-plus-millwork offering.
• LL Flooring: Specialty flooring and wood products retailer with showrooms across the U.S. Directly comparable to Truitt & White's category-specialist, showroom-led model in flooring-adjacent categories, though LL Flooring is national and product-line narrower.

Broad incumbents

• Lowe's: Second-largest U.S. home improvement retailer with lumber, building materials, tools, paint, and a dedicated Lowe's For Pros program targeting professional contractors. Competes with Truitt & White for both DIY and trade customers, particularly in commodity categories.
• Home Depot: Largest U.S. home improvement retailer with deep lumber, building materials, windows/doors, and pro-contractor programs. Overlaps with Truitt & White across nearly every category, but competes on scale, pricing, and convenience rather than specialty expertise or custom services.
• Boise Cascade: Major North American manufacturer and distributor of engineered wood products, lumber, and building materials with significant wholesale and pro-dealer channels. Comparable in wood-products sourcing and pro-channel positioning, but vertically integrated at the manufacturing layer.

Regional players

• Friedman's Home Improvement: Family-owned home improvement retailer serving Northern California with lumber, building materials, hardware, paint, and windows/doors. Similar multi-generational, family-operated positioning and serves an overlapping Bay/Northern California contractor and homeowner base.
• Reliable Lumber & Building Materials: Independent Bay Area lumber and building materials dealer serving both contractors and homeowners. Comparable regional scope, pro-trade focus, and product mix to Truitt & White, with similar family/independent ownership dynamics.
• Golden State Lumber: Multi-location Northern California lumber yard serving both retail customers and professional builders with lumber, engineered wood, and building materials. Comparable product breadth and pro-trade focus across an overlapping geography.
• Sierra Building Products: Regional California distributor of lumber, windows, doors, and millwork serving professional builders. Comparable product mix and customer base to Truitt & White, but operates across a broader California footprint rather than a single Bay Area cluster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/truitt_white
• YouTubeyoutube.com/@TruittWhiteLumber
• Facebookfacebook.com/TruittandWhite
• LinkedInlinkedin.com/company/truittandwhite
• Instagraminstagram.com/truittandwhite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truitt & White