What Peel Software Development does

Peel Software Development LLC (operating as PeelDev) is a Sacramento-based, privately held software and hardware company focused on motion capture and virtual production tooling for film, VFX, and animation workflows. Its product portfolio centers on four offerings: PeelCapture, a desktop application for orchestrating multiple capture devices (Vicon, OptiTrack/Motive, Captury, Xsens, Manus, StretchSense, Perception Neuron, Facegood, Dynamixyz, LiveLink Face), video recorders (KiPro, Hyperdeck, MovieRecorder, QTake, OBS), and audio (Reaper) with Excel-driven shot lists, timecode tracking, and embedded Python customization; PeelSolve, an Autodesk Maya plugin using a 'global fit' global optimization solver to attach point cloud motion capture data to skeleton rigs while preserving subtle performance details; VCam, a wireless joystick virtual camera rig with low-latency wireless display and Unreal/MotionBuilder plugins; and Open3DStream, an open source API for streaming real-time motion capture and virtual production data.

The company monetizes through a hybrid model combining self-serve software licensing (PeelCapture at $2,999 perpetual / $999 per year and PeelSolve at $850 perpetual / $325 per year, plus monthly and weekly tiers), regional hardware rentals of VCam systems ($850–$1,200 per day in Los Angeles and Vancouver BC), high-value custom VCam builds priced at $20,000–$40,000 incorporating Small HD, Teradeck, and Wooden Camera components, hourly Mocap Operator services in Los Angeles at $60/hour, and small-ticket hardware accessories such as the $199 VCam Marker Tree. Distribution is split between a direct e-commerce storefront (peeldev.com/store) for software and accessories, self-serve downloads with a 30-day PeelCapture trial, and direct demo scheduling for enterprise customers, with a beta testing community program supporting development.

The target customers are dedicated motion capture stages and studios (e.g., Haibu, Rouge Mocap, Sawmill Studios), film and VFX productions with multi-device workflows, and individual animators and VFX artists working in Autodesk Maya. The company is founder-led by A.M. (Alastair Macleod) as Founder and CEO and operates with 1–10 total employees, no disclosed external funding, and no public listing.

Name

Peel Software Development

Legal name

Peel Software Development LLC

Website

https://peeldev.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PeelDev builds motion capture and virtual production software (PeelCapture, PeelSolve) and hardware (VCam rigs) for mocap stages, film/VFX productions, and Maya-based animators, monetizing via software licenses, hardware rentals, custom builds, and operator services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licenses: Perpetual and subscription-based software licensing for PeelCapture and PeelSolve products. Perpetual licenses include major version updates; annual licenses provide access to latest releases.
2. Software Licenses: One-time perpetual license purchases for PeelCapture and PeelSolve with optional physical dongle for perpetual licenses.
3. Hardware Rentals: Daily rental of VCam hardware systems including software, monitor, teradeck, battery and rig. On-site support available in Los Angeles and Vancouver BC.
4. Custom Hardware Builds: Custom VCam system builds priced at $20k-$40k featuring Small HD, Teradeck, Wooden Camera parts along with PeelVCam hardware and software.
5. Professional Services: Hourly Mocap Operator services in Los Angeles. Trained in multiple mocap systems including Vicon Shogun, OptiTrack Motive, Xsens, StretchSense, Manus, and Faceware.
6. Hardware Accessories: Sale of hardware accessories including VCam Marker Tree at $199 with 1/4 inch threaded base and passive optical markers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Peel Software Development builds and sells software and hardware tools for the motion capture and virtual production industry. Its core product, PeelCapture, is a desktop application that remotely controls and synchronizes motion capture, video, and audio devices on a stage. The company also sells PeelSolve (a Maya plugin for solving mocap data), VCam (a wireless virtual camera rig with Unreal and MotionBuilder plugins), Open3DStream (an open source realtime streaming API), and offers custom hardware builds plus hourly Mocap Operator services.

Product overview

Peel Software Development offers a suite of motion capture and virtual production tools centered around four core products: PeelCapture (desktop application for device management on mocap and VP sets), VCam (virtual camera system with wireless joysticks and Unreal/MotionBuilder plugins), PeelSolve (Maya plugin for global optimization solving of mocap data), and Open3DStream (open source API for realtime data streaming). The company also sells hardware accessories like the VCam Marker Tree and provides mocap operator services. Products are designed to work together within a media production workflow spanning from on-set data acquisition through post-production processing.

Differentiator

Problem solved

Functional benefit

Brands

• PeelCapture: Desktop application to manage devices on a motion capture or virtual production set. Trusted by stages and individuals around the world.
• VCam
• PeelSolve
• Open3DStream

Products and services

• PeelCapture Desktop application to manage devices on a motion capture or virtual production set, streamlining shoots by managing capture devices, file names, timecode tracking, and batch downloading. Supports a wide range of motion capture, video, and audio devices.
• VCam Virtual Camera System Virtual camera system consisting of wireless joysticks attached to a low latency wireless display, tracked with any motion capture system. Includes Unreal and MotionBuilder plugins. Available for rental or custom build purchase.
• PeelSolve Global optimization solver plugin for Autodesk Maya that attaches point cloud motion capture data to a skeleton rig using weighted constraints, maintaining subtle details in performances and providing high fidelity results.
• Open3DStream Open source initiative providing an API for streaming realtime motion capture and virtual production data. Source code and custom builds available.
• VCam Marker Tree Hardware accessory for VCam rig featuring 1/4 inch threaded base, M4 threads around axis, 6 M4 rods and 6 passive optical markers. Priced at $199.
• Mocap Operator Service Hourly motion capture operator service available in Los Angeles. Trained in Vicon Shogun, OptiTrack Motive, StretchSense Hand Engine, Xsens MVN, Manus, Faceware MK 3 and MK 4 Headcams, and PeelCapture Stage Control. Priced at $60/hour.

Quantifiable outcome

• Eliminate delays between takes to keep energy and pace going during shoots
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• OptiTrack (NaturalPoint): OptiTrack sells motion capture cameras and Motive software with comparable device-control and shoot-management functionality to PeelCapture. It targets the same mocap stage, VFX, and university research customers as PeelDev.
• Mo-Sys Engineering: Mo-Sys builds virtual production camera tracking and remote head systems, directly overlapping with PeelDev's VCam virtual camera rig offering for the same LED-volume and on-set use cases.
• Faceware Technologies: Faceware specializes in facial motion capture hardware and software used alongside body mocap on the same productions. It is both an integration partner (face capture) and a competitor in performance capture tooling.
• Vicon: Vicon is a leading provider of motion capture hardware (Shogun) and software used on the same film, VFX, and virtual production sets where PeelCapture operates. It is directly comparable as both a device vendor and a workflow-software competitor for the on-set operator.
• Manus: Manus makes high-end finger-tracking gloves commonly used in mocap and virtual production. It integrates with PeelCapture and competes for the same professional production software and hardware budgets.
• StretchSense: StretchSense provides capacitive hand-tracking gloves for mocap productions. It is listed as a natively supported device in PeelCapture and serves the same virtual production and VFX customers.
• Xsens (Movella): Xsens provides inertial motion capture suits (MVN) used in feature film, gaming, and live performance production. It is integrated into PeelCapture and competes in the broader motion capture workflow that PeelDev targets.
• Noitom (Perception Neuron): Noitom's Perception Neuron is a markerless and IMU-based mocap system used in indie and mid-tier productions. It is supported by PeelCapture and competes in the same end-to-end mocap production pipeline.
• Ncam (Carl Zeiss): Ncam provides realtime camera tracking for virtual production and broadcast graphics, competing with the VCam system for the same virtual camera use cases in live and recorded production.

Emerging players

• Stype: Stype offers camera tracking and virtual production software for broadcast and live events. It is a smaller emerging player with overlapping virtual camera and tracking functionality to VCam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/peel.dev

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peel Software Development