Faceware Technologies
- Company typePrivate
- Founded2012
- HeadquartersSherman Oaks, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Faceware Technologies firmographics
Firmographics- Name
- Faceware Technologies
- Legal name
- Faceware Technologies, Inc.
- Website
- https://facewaretech.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Faceware Technologies industry classification
Industry- Product category
- Facial Motion Capture Technology
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- 3D Character Animation (MPAHACAB)
- akta.pro secondary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Faceware Technologies is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Faceware Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales - Mark IV System: Sale of professional Mark IV Wireless Headcam System at $29,975 per system with 1-year warranty included. Volume discounts available for multiple system purchases. Extended warranties offered at additional cost.
- Hardware Sales - Indie Headcam System: Sale of entry-level Indie Headcam System at $5,749 per system, built around GoPro camera units for point-and-shoot simplicity.
- Software Licenses - Annual Subscriptions: Annual subscription model for software products including Analyzer ($299/year Studio, $1,749/year Studio Plus), Retargeter ($179/year Studio, $999/year Studio Plus), Faceware Studio ($2,340/year, $239/year Indie), and Shepherd ($1,019/year).
- Enterprise Programs: Custom tailored solutions for enterprise customers with large-scale facial motion capture needs, including custom pricing for academic institutions.
- Training & Supervision Services: On-site performance capture training at $1,125 per day for optimal system integration and operation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Analyzer 3 Studio - For High Quality, Low Volume Tracking |
| Subscription | Annual | Analyzer 3 Studio Plus - For High Quality, High Volume Tracking |
| Subscription | Annual | Retargeter 5 Studio - For Indie and Hobbyist Animators |
| Subscription | Annual | Retargeter 5 Studio Plus - For Professional Teams |
| Subscription | Annual | Faceware Studio Indie - For companies <$100K revenue |
| Subscription | Annual | Faceware Studio - Realtime facial tracking & animation |
| Freemium | Pay-as-you-go | Live Link Plugin for Unreal Engine |
| Unit Pricing | Pay-as-you-go | Mark IV Wireless Headcam System |
| Unit Pricing | Pay-as-you-go | Indie Headcam System |
| Subscription | Annual | Shepherd 1 Performance Capture Software |
| Unit Pricing | Pay-as-you-go | On-site Performance Capture Training |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Faceware Technologies product offering
Product offeringCore offering
Faceware Technologies develops and sells markerless facial motion capture hardware (Mark IV Wireless and Indie Headcam systems) and complementary software products (Analyzer, Retargeter, Studio, Shepherd, and the cloud-based Faceware Portal) that allow professional animators to capture facial performances and produce facial animation for games, film, VFX, and realtime applications. The offerings span head-mounted cameras, AI/cloud-based tracking, and animation retargeting plug-ins for major 3D tools.
Product overview
Faceware Technologies offers a comprehensive facial motion capture solution portfolio consisting of hardware camera systems (Mark IV Dual Band and Indie Headcam), software products for facial tracking and animation (Analyzer, Retargeter, Studio), and cloud-based AI processing (Portal). The Mark IV and Indie Headcam systems capture facial performances using head-mounted cameras, which are then processed through Analyzer for manual/assisted tracking or Studio for realtime tracking. Retargeter applies the motion data to character rigs in Autodesk products, while Shepherd manages multi-device capture workflows. Faceware Portal provides AI-powered automated processing as a cloud alternative to manual tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Mark IV Wireless Headcam System Professional facial motion capture head-mounted camera system with wireless video streaming using Teradek Bolt 6 dual-band (5GHz/6GHz) technology, 750ft wireless range, 5-hour battery life, and compatibility with major motion capture systems. Priced at $29,975 per system with 1-year warranty included.
- Indie Headcam System Entry-level facial motion capture headcam system built around GoPro Hero 12 Black cameras for point-and-shoot simplicity, including one-size-fits-all helmet, remote control via the GoPro App, and compatibility with both realtime and recorded capture workflows. Priced at $5,749 per system and bundled with Analyzer Studio, Retargeter Studio, and Faceware Studio annual software licenses.
- Faceware Portal AI-powered cloud-based platform that automatically generates animation and retargeting data from performance capture videos, eliminating manual tracking processes. Available in tiered subscriptions including a Portal Lite Tier for indie studios, with API access on higher tiers for automated workflows.
- Faceware Studio Realtime facial animation software that uses machine learning and deep learning to track facial movement from live or recorded video, creates animation in realtime, and streams data to game engines (Unity, Unreal Engine) and MotionBuilder via plugins. Priced at $2,340/year per seat.
- Analyzer Professional facial tracking software using markerless technology and patented Image Metrics techniques to convert video of facial performances into proprietary motion data (.fwr files), with expression and texture tracking, advanced eye and gaze tracking, and batch processing via Python SDK. Priced at $299/year Studio and $1,749/year Studio Plus.
- Retargeter Facial animation and solving plug-in for Autodesk Maya, 3DS Max, and MotionBuilder that applies motion data from Analyzer to character rigs using pose-based workflows with AutoSolve. Supports batch processing and Python/MEL/Maxscript automation. Priced at $179/year Studio and $999/year Studio Plus.
- Shepherd Performance capture operator software for managing multiple AJA Ki Pro recording devices (Ki Pro Mini, Ki Pro Rack, Ki Pro Ultra Plus, Ki Pro Classic) and synchronizing facial capture with body mocap systems from Vicon, Xsens, and OptiTrack. Priced at $1,019/year.
- On-site Performance Capture Training Hands-on on-site training service for optimal integration and operation of Faceware facial motion capture systems, priced at $1,125 per day.
Quantifiable outcome
- 70% reduction in animation time when using Studio Plus batch processing features compared to traditional workflows
- +2 more outcomes
Companies that use Faceware Technologies
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles6 records
Faceware Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature6 records
Faceware Technologies partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core, supporting and regional.
- Epic GamescoreStrategic partnership for MetaHuman integration. Jointly developed free online learning course 'MetaHuman Workflows with Faceware Studio' available on Unreal Online Learning platform. Faceware Studio integrates with Unreal Engine via Live Link plugin for real-time facial animation streaming.
- Unity TechnologiescoreFaceware Studio integrates with Unity through Live Client plugin available on Unity Asset Store, enabling real-time facial animation streaming to Unity projects.
- AutodeskcoreRetargeter and Analyzer integrate with Autodesk Maya, 3DS Max, and MotionBuilder. Retargeter is an animation and solving plug-in to these products. Supports versions 2018-2024.
- TeradekcoreMark IV Dual Band system uses Teradek Bolt 6 wireless video system supporting 5GHz and 6GHz bands for reduced interference and multi-performer capture up to 750ft range.
- GoProsupportingIndie Headcam system built around GoPro camera units (Hero12 Black) for entry-level point-and-shoot facial capture simplicity.
- AJA Video SystemscoreMark IV system bundles AJA KiPro Rack digital video recorder for high-quality ProRes/DNxHD recording with timecode support via LTC input.
- ViconsupportingShepherd software supports Lync integration with Vicon Blade and Shogun body mocap systems for synchronized start/stop triggering and capture naming.
- XsenssupportingShepherd software supports Lync integration with Xsens MVN Animate Pro body mocap system for synchronized facial and body capture.
- OptiTracksupportingShepherd software supports Lync integration with OptiTrack Motive body mocap system for synchronized facial and body capture.
- Anton/BauersupportingMark IV uses Anton/Bauer Gold Mount Plate with Bebob A45 Micro Battery providing 5 hours wireless and 15 hours wired operation per charge.
- LOGEMASregionalAuthorized reseller for Australia and New Zealand. Provides local sales, technical support, documentation, and product demonstrations.
- TracklabregionalAuthorized reseller for Australia and New Zealand. Provides local sales, technical support, and product demonstrations.
- ProCare BVregionalAuthorized reseller for Belgium and Luxembourg with additional presence in Netherlands. Provides local sales and technical support.
- Beijing Ou-Lei Technology Co., LtdregionalAuthorized reseller for China (Beijing). Provides local sales, technical support, documentation, and product demonstrations.
- JADASON Technology LtdregionalAuthorized reseller for China (Guangzhou) and Hong Kong. Provides local sales and technical support.
- LUSTER Lighttech International Co., LimitedregionalAuthorized reseller for China (Shenzhen). Provides local sales and technical support.
- AXIS 3D Technology IncregionalAuthorized reseller for China (Beijing) and Taiwan. Provides local sales and technical support.
- HSEF s.r.o.regionalAuthorized reseller for Czech and Slovak Republic. Provides local sales and technical support.
- Galore SystemsregionalAuthorized reseller for India (Bangalore). Provides local sales and technical support.
- GPEM srlregionalAuthorized reseller for Italy. Provides local sales and technical support including sales@ and support@ contact points.
- CRESCENT, INCregionalAuthorized reseller for Japan. Provides local sales and technical support.
- MOTION TECHNOLOGIESregionalAuthorized reseller for Korea (Seoul). Provides local sales and technical support.
- TRICOMTEKregionalAuthorized reseller for Korea (Seoul). Provides local sales and technical support.
- HCG TECHNOLOGIESregionalAuthorized reseller for Mexico and Latin America. Provides local sales and technical support.
- PCC PolskaregionalAuthorized reseller for Poland. Provides local sales and technical support.
- Mocap TechregionalAuthorized reseller for Russia and CIS. Provides local sales and technical support.
- Tangram SolutionsregionalAuthorized reseller for Spain. Provides local sales and technical support.
- CRESCENT DIGICAST, INCregionalAuthorized reseller for Taiwan (Kaohsiung). Provides local sales and technical support.
- sense4motionregionalAuthorized reseller for Turkey with offices in Ankara and Istanbul. Provides local sales and technical support.
- CJP Broadcast Service Solutions LtdregionalAuthorized reseller for United Kingdom. Provides local sales and technical support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Faceware Technologies competitors and assessment
Company assessmentDirect peers
- Dynamixyz: Provides markerless facial performance capture and animation software for games, VFX, and film. Directly competes with Faceware Analyzer/Studio in the same customer segment of AAA studios and VFX houses.
- Cubic Motion (Epic Games / MetaHuman Animator): Acquired by Epic Games and now powering MetaHuman Animator, it provides markerless facial motion capture that streams directly into Unreal Engine. Competes head-to-head with Faceware Studio and the Live Link plugin while also being part of Faceware's largest partner.
- Speech Graphics: Provides facial animation from audio performance, targeting game and VFX production pipelines. Competes with Faceware's markerless video-based capture for studios looking to generate facial animation without on-set capture.
Broad incumbents
- Vicon: Larger, established motion capture vendor for body and facial capture, used across film, games, and research. Faceware's Shepherd integrates with Vicon Shogun/Blade, but Vicon is a broader incumbent that competes for end-to-end mocap budgets.
- OptiTrack: Established optical motion capture provider whose Motive software integrates with Faceware Shepherd. Competes for capture-stage budgets while complementing Faceware's facial-only solution on integrated body+face projects.
- Xsens: Provider of inertial motion capture systems (MVN) integrated with Faceware Shepherd for synchronized face and body capture. Competes for end-to-end mocap pipelines, particularly in mobile and on-location productions.
Emerging players
- RADiCAL: AI-driven, markerless 3D motion capture from video, targeting creators and studios with a cloud workflow. Overlaps with Faceware Portal's automated, cloud-based capture thesis at the entry-level and indie ends of the market.
- DeepMotion: AI-based motion capture platform that turns video into 3D animation, used in games, AR/VR, and animation. Competes with Faceware Portal and Studio for AI-driven, markerless capture use cases, especially among indie and mid-market creators.
- Plask: AI-powered motion capture tool that animates 3D characters from video, focused on accessibility for individual creators. Competes at the low end of Faceware's indie and academic customer segments with a browser-based workflow.
- Move.ai: AI-based markerless motion capture from 2D video, positioned for game, VFX, and virtual production use cases. Overlaps with Faceware's AI/cloud thesis and competes for the same indie and mid-market animation customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Faceware Technologies social profiles
Digital presenceFaceware Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faceware Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Faceware Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faceware Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faceware Technologies
What does Faceware Technologies do?
Faceware Technologies develops and sells markerless facial motion capture hardware (Mark IV Wireless and Indie Headcam systems) and complementary software products (Analyzer, Retargeter, Studio, Shepherd, and the cloud-based Faceware Portal) that allow professional animators to capture facial performances and produce facial animation for games, film, VFX, and realtime applications. The offerings span head-mounted cameras, AI/cloud-based tracking, and animation retargeting plug-ins for major 3D tools.
Is Faceware Technologies a public or private company?
Faceware Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Faceware Technologies founded?
Faceware Technologies was founded in 2012. It employs 11 to 50 people.
Where is Faceware Technologies based?
Faceware Technologies is headquartered in Sherman Oaks, United States, in the North America region.
How does Faceware Technologies make money?
Five revenue lines are on record. Hardware Sales - Mark IV System is the primary driver. The others are hardware Sales - Indie Headcam System, software Licenses - Annual Subscriptions, enterprise Programs and training & Supervision Services.
Who are Faceware Technologies's main competitors?
Direct peers on record are Dynamixyz, Cubic Motion (Epic Games / MetaHuman Animator) and Speech Graphics. Broad incumbents are Vicon, OptiTrack and Xsens. Emerging players are RADiCAL, DeepMotion, Plask and Move.ai.
Does Faceware Technologies have an API?
Yes. Faceware Studio streams animation data over TCP/IP in JSON format. Faceware Analyzer includes a Python SDK with batch commands and arguments for automation. Faceware Portal offers API access for higher-tier plans, enabling automated workflows and integration into production pipelines. Developer documentation is at support.facewaretech.com/analyzerbatch-commands-and-arguments.
What industry is Faceware Technologies in?
Faceware Technologies's product category is Facial Motion Capture Technology. Its primary akta.pro industry code is MPAHACAB, 3D Character Animation, with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its SIC code is 7330.