king cord inc.
KING-CORD is a Taiwan-founded, privately held power cord and cable manufacturer (founded 1982) producing plugs, adapters, connectors, EV charging guns, and industrial cables for electronics, medical, EV, and industrial OEM customers across 20+ countries, with manufacturing in Shenzhen, China.
- Company typePrivate
- Founded1982
- HeadquartersTaoyüan, Taiwan
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What king cord inc. does
KING-CORD Co., LTD is a privately held Taiwan-founded power cord and cable manufacturer established in 1982, operating as a Taiwan-invested enterprise (台资企业) with primary manufacturing based in Shenzhen, China (Guangzhou Electronics (Shenzhen) Co., Ltd.) and wholly-owned sales offices in the USA (Vista, California), Taiwan (Taoyuan), Japan, and the Middle East. The company employs 251-500 people and holds safety certifications from 29 countries, including UL, CCC, VDE, CSA, Australia, and Japan, alongside ISO 9001, ISO 14001, RoHS, REACH, and Sony Green Partner certifications. Its product portfolio spans seven categories: plugs, adapters, connectors (IEC 60320 series), EV charging guns (American UL SAE-J1772 and Chinese GB/T 20234.1/.2 standards), locking-type connectors, non-halogen cables, and wires/cables.
The company serves four primary customer verticals: electronics and appliance OEMs (IT/office equipment, home appliances, lighting) as the largest segment, medical equipment manufacturers via hospital-grade UL-rated cords, the new energy vehicle industry through charging guns and J1772/Tesla adapters, and industrial equipment customers via high-amperage IEC309 applications. KING-CORD operates a B2B go-to-market with quote-based pricing and no public price list, relying on a network of 15+ authorized distributors across the USA, Canada, and Europe, complemented by direct sales offices in key regions. Manufacturing leverage is concentrated in Shenzhen, while customer-acquisition channels emphasize trade show participation (Hong Kong Electronics Fair, Electronica China, EDS Summit Las Vegas, CEF Shanghai, CITE China).
Revenue mechanics are hardware sales of catalog and custom/OEM power cord assemblies, with no disclosed software, subscription, or service revenue lines. The company does not publish revenue and has not raised external funding, indicating it has been funded internally by its founding Taiwanese ownership group over four decades. Recent strategic activity has focused on extending the legacy power cord business into higher-growth EV charging hardware (2023-2024 product launches) and maintaining global certification breadth as a procurement credential for multinational OEMs.
king cord inc. firmographics
Firmographics- Name
- king cord inc.
- Legal name
- KING-CORD Co.,LTD
- Website
- https://king-cord.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- KING-CORD is a Taiwan-founded, privately held power cord and cable manufacturer (founded 1982) producing plugs, adapters, connectors, EV charging guns, and industrial cables for electronics, medical, EV, and industrial OEM customers across 20+ countries, with manufacturing in Shenzhen, China.
- Ownership category
- akta.pro rank
king cord inc. industry classification
Industry- Product category
- Electrical Components Manufacturing
- NAICS
- Current-Carrying Wiring Device Manufacturing (335931), Wiring Device Manufacturing (33593), Other Communication and Energy Wire Manufacturing (335929), Electrical Equipment Manufacturing (33531)
- SIC
- Electronic Connectors (3678), Electrical Industrial Apparatus (3620), Miscellaneous Electrical Machinery, Equipment & Supplies (3690), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Flexible Cords, Portable Power & Cord Sets (IMADAMAI)
- akta.pro secondary industries
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE)
Keywords
Where king cord inc. is headquartered
LocationHeadquarters
- HQ city
- Taoyüan
- HQ country
- Taiwan
- HQ region
- Asia
Offices3 records
Markets served
king cord inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Power Cord Manufacturing: Manufacturing and distribution of AC power cords, plugs, adapters, connectors, and cables for IT/office equipment, home appliances, lighting, industrial equipment and related electrical products
- Custom/OEM Manufacturing: Custom manufacturing services for medical grade cords and specialized industrial applications built to customer design specifications
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
king cord inc. product offering
Product offeringCore offering
The company manufactures and distributes power cords, plugs, adapters, connectors, and related cable products for use with electronic equipment, appliances, and industrial applications. Product offerings span multiple regional plug standards and voltage configurations to serve global OEM customers.
Product overview
KING-CORD Co.,LTD is a manufacturer and distributor of power cords and electrical components established in 1982 as a Taiwanese company. The product portfolio includes seven core product categories: Plugs (supporting 29+ country standards including NEMA, European, Japanese, Chinese, Australian, UK standards), Adapters (international compatibility adapters), Connectors (IEC 60320 series and country-specific connectors), Charging Guns (EV charging solutions for American and Chinese standards), Locking Types (secure locking connectors primarily for Japan), Non-Halogen Types (eco-friendly cords), and Wires and Cables (various industrial-grade cable types). The company serves new energy vehicles, energy storage, medical equipment, and industrial applications with products certified for safety in multiple international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Power cords and cable assemblies
Companies that use king cord inc.
Customer profileSegments4 records
Ideal customer profiles1 record
king cord inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
king cord inc. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered regional, national and core.
- Abstract ElectronicsregionalRegional distributor for South East USA market
- Beyond ComponentsnationalNational distributor covering entire USA market
- CAM RPC ElectronicsregionalRegional distributor for East Coast USA
- Hughes PetersregionalRegional distributor for Western USA
- HT ComponentsregionalRegional distributor for Italy/European market
- Irwin IndustrialregionalRegional distributor for Canada
- IBS ElectronicscoreGlobal electronics components distributor partner
- Masline ElectroniccoreAuthorized distributor for electronic components
- Master ElectronicscoreAuthorized distributor for electronic components
- M3 DistributionregionalRegional distributor for Texas, USA
- Simcona ElectronicscoreAuthorized distributor partner
- StayonlinecoreAuthorized distributor partner
- Projections UnlimitedcoreAuthorized distributor partner
- WesgardecoreAuthorized distributor partner
- Walker Component GroupcoreAuthorized distributor partner
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
king cord inc. competitors and assessment
Company assessmentOthers
- Master Electronics: Master Electronics is a US authorized distributor of power cords and connectors - it both complements (as a KING-CORD distributor) and competes indirectly with KING-CORD's cord sets in the US distribution channel.
Broad incumbents
- SCHURTER Group: SCHURTER manufactures a broader portfolio of electronic connectors, EMC components, and power-entry modules including IEC inlets and country-specific plugs, with overlapping IEC60320 and specialty cord offerings for industrial and medical OEMs.
- Wago Kontakttechnik: Wago produces interconnection and power-distribution components used in industrial buildings and machinery. While more focused on PCB terminals, it competes for industrial OEM connection-component wallet share relevant to KING-CORD's industrial cords.
- Wieland Electric: Wieland is a broader electrical interconnect and power distribution player whose pluggable electrical installation and cord-set offerings overlap with KING-CORD's industrial cord and connector product lines.
Direct peers
- Longwell: Longwell is a major manufacturer of AC power cords, plugs and cable assemblies for IT and consumer electronics OEMs globally, directly overlapping with KING-CORD's core plug and cord set catalog.
- Volex plc: Volex is a global specialist in power cords, interconnect cables and power products serving IT/office, medical, industrial, and EV customers worldwide - the closest publicly-listed analog to KING-CORD across product, end markets and OEM distribution model.
- Quail Electronics: Quail manufactures and distributes power cords, hospital-grade cords, and custom OEM cable assemblies with broad international certifications - a comparable medical-grade and industrial-grade cord specialist.
- Interpower Corporation: Interpower specializes in international power cords and cordsets with multiple country-specific plugs and high-amperage IEC309 options, serving industrial and OEM customers across the same regulatory geographies KING-CORD targets.
- Feller (Linx Electronics Group): Feller produces country-specific power cords, plugs and cord sets certified across European and international standards, closely mirroring KING-CORD's multi-standard plug portfolio.
Emerging players
- Sabritec (Gloria Group / Power Cord Division): Sabritec and adjacent Asian contract manufacturers supply medical-grade, custom OEM power cord assemblies with international certifications, overlapping with KING-CORD's medical and custom-OEM service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
king cord inc. compliance and trust
Trust signalCompliance6 records
king cord inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
king cord inc. leadership team
Management profileNumber of profiles
king cord inc. subsidiaries and ownership
Company hierarchySubsidiaries3 records
king cord inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
king cord inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about king cord inc.
What does king cord inc. do?
The company manufactures and distributes power cords, plugs, adapters, connectors, and related cable products for use with electronic equipment, appliances, and industrial applications. Product offerings span multiple regional plug standards and voltage configurations to serve global OEM customers.
Is king cord inc. a public or private company?
king cord inc. is a private company. It is classified as unknown and is currently operating.
When was king cord inc. founded?
king cord inc. was founded in 1982. It employs 251 to 500 people.
Where is king cord inc. based?
king cord inc. is headquartered in Taoyüan, Taiwan, in the Asia region.
How does king cord inc. make money?
Two revenue lines are on record. Power Cord Manufacturing is the primary driver. The others are custom/OEM Manufacturing.
Who are king cord inc.'s main competitors?
Master Electronics is listed as an others. Broad incumbents are SCHURTER Group, Wago Kontakttechnik and Wieland Electric. Direct peers are Longwell, Volex plc, Quail Electronics, Interpower Corporation and Feller (Linx Electronics Group). Sabritec (Gloria Group / Power Cord Division) is listed as an emerging player.
Does king cord inc. have an API?
No public API is recorded for king cord inc..
What industry is king cord inc. in?
king cord inc.'s product category is Electrical Components Manufacturing. Its primary akta.pro industry code is IMADAMAI, Flexible Cords, Portable Power & Cord Sets, with a secondary code of IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve). Its NAICS code is 335931 and its SIC code is 3678.