Projections Unlimited

What Projections Unlimited does

Projections Unlimited, Inc. ("PUI"), founded in 1982, is a privately held, ISO-certified authorized distributor of electronic components headquartered in Irvine, California, with a regional office in Billerica, Massachusetts. The company sells passive, active, interconnector, and electromechanical components on behalf of more than 60 manufacturers including Sanyo Denki, Delta, Chemi-Con, JST, Kycon, Mill-Max, Samtec, and Vishay. Core product lines span thermal management (AC and DC cooling fans, centrifugal, counter-rotating, and blower fans plus accessories), audio devices under a dedicated "PUI Audio" sub-brand (transducers, indicators, piezo benders, speakers, microphones), capacitors (aluminum, film, ceramic), connectors, resistors, and AC-DC and DC-DC power supplies. The offering also extends into switches, LED lighting, fuses, relays, heat sinks, batteries, timing devices, and antennas.

PUI generates revenue through hardware sales under a quote-based pricing model, transacted via direct sales (phone, email, RFQ) and an e-commerce storefront at shoppui.com. The company positions itself on quality and service rather than scale, offering value-added capabilities including bonded inventory, vendor-managed in-plant stores, barcoding, EDI integration, dock-to-stock programs, and custom interconnect, power, and thermal management engineering. Its customer base is segmented vertically into electronics manufacturers, industrial equipment manufacturers (appliance cooling, HVAC, industrial automation, telecom), and consumer electronics producers needing miniaturized audio and indicator components.

The go-to-market is built around personalized stocking and delivery programs, ISO-certified operations under a "Total Quality Process," and same-day shipping on applicable fan models. PUI markets primarily through its website, LinkedIn, Facebook, and YouTube channels, with the RFQ workflow as its primary conversion mechanism. The company operates as an independent, management-owned enterprise with no disclosed parent, external investors, or acquisition activity in the input data.

Name

Projections Unlimited

Legal name

Projections Unlimited, Inc.

Website

https://shoppui.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Projections Unlimited is an ISO-certified authorized distributor of electronic components — including cooling fans, audio devices, capacitors, connectors, resistors, and power supplies — sold to electronics, industrial, and consumer-electronics manufacturers across the U.S. under authorized relationships with 60+ brands.

Ownership category

akta.pro rank

Product category

Electronic Component Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Electronic component distribution
• Authorized electronics distributor
• Thermal management fans
• Audio components supply
• Capacitors and connectors

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electronic Component Distribution: PUI generates revenue as an authorized distributor selling electronic components from multiple manufacturers. Revenue comes from the sale of passive, active, interconnector, and electromechanical components including fans, capacitors, connectors, resistors, and audio devices. The company offers value-added services including interconnect solutions, power solutions, and thermal management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Projections Unlimited (PUI) is an authorized distributor selling electronic components from more than 60 manufacturers, organized across thermal management (AC/DC cooling fans, centrifugal, counter-rotating, blower fans), audio devices, capacitors, connectors, resistors, and power supplies. The company supplements distribution with ISO-certified value-added services including bonded inventory, vendor-managed in-plant stores (VMI), barcoding, EDI integration, dock-to-stock, and custom interconnect, power, and thermal management solutions.

Product overview

Projections Unlimited (PUI) is an authorized distributor of electronic components offering a comprehensive portfolio organized into product categories and value-added services. The core product lines include thermal management solutions (AC/DC cooling fans, centrifugal fans, counter-rotating fans, blower fans, and fan accessories), audio devices (transducers, buzzer indicators, piezo benders, speakers/receivers, and microphones), capacitors (aluminum, film, ceramic, and tantalum), connectors, resistors, and power supplies. The company provides ISO-certified value-added services including bonded inventory, in-plant stores (VMI), barcoding, EDI, dock-to-stock, and custom interconnect/power/thermal management solutions. PUI serves as a specialist distributor with over 42 years of experience, focusing on passive, active, interconnector, and electromechanical components with personalized inventory and delivery programs.

Differentiator

Problem solved

Functional benefit

Brands

• PUI Audio: Audio devices brand offering transducers, indicators, piezo benders, speakers/receivers, microphones, and ultrasonics.

Products and services

• AC Cooling Fans Alternating current cooling fans providing consistent, even airflow for household appliances and industrial equipment. Distributed lines include splash-proof options, extended-life models, and PWM-controlled variants.
• DC Cooling Fans (Square, Centrifugal, Counter-Rotating, Blower variants) Direct current cooling fans delivering high airflow, high reliability, and low noise for electronics and industrial cooling. Variants include square DC fans, centrifugal DC fans, counter-rotating DC fans, and DC blower fans from Sanyo Denki, Delta, and Orion Fans.
• Fan Accessories Accessories that enhance cooling fan performance and integration, including filter kits, inlet nozzles, PWM controllers, finger guards, and EMC guards.
• Custom Fan Solutions ISO-certified custom fan engineering service covering lead wire modifications, connector additions, fan rack assemblies, and aluminum housings for specialized cooling requirements.
• Audio Devices Comprehensive audio component line including transducers (3.2mm to 16mm), buzzer indicators (9.5mm to 54.5mm), piezo benders (AB and UB series), micro/enclosed/piezo speakers, sirens, ultrasonic receivers, and MEMS/ECM microphones (omnidirectional, unidirectional, noise-canceling, high-definition series) from PUI Audio and partner manufacturers.
• Capacitors Premium capacitors including aluminum electrolytic (low ESR, high ripple current, AEC-Q200 compliance), film (axial/radial leaded, polyester, polypropylene, polyphenylene, polycarbonate), ceramic (anti-sulfur, broad voltage ranges), and tantalum types from manufacturers such as United Chemi-Con and Nichicon, for automotive audio, lighting, motor starters, power conditioning, and suppression.
• Connectors Comprehensive connector portfolio including audio jacks, board-to-board, card edge, coaxial RF, D-Sub, DC power jacks, modular phone jacks, mini/circular DIN, USB, and wire-to-board connectors from JST, Kycon, Mill-Max, Samtec, APEM, and others.
• Resistors Ceramic, metal film, and thin film precision resistors from precision resistor manufacturers.
• Power Supplies AC-DC and DC-DC power supplies from manufacturers including Cincon, Curtis Industries, and Tri-Mag for various electronic applications.
• Value-Added Distribution Services ISO-certified value-added distribution services including bonded inventory, in-plant stores (vendor-managed inventory), barcoding, EDI integration, dock-to-stock programs, and custom interconnect, power, and thermal management solutions.
• Other Electronic Components (Actives, Antenna, Batteries, Fuses, Heat Sinks, Relays, Switches, LED Lighting, Timing Devices) Miscellaneous electronic component lines including actives (diodes, rectifiers, transistors), RF antennas and connectors, batteries and supplies, fuses/holders/blocks, heat sinks, relays, switches (toggle, push button, tactile, joysticks, LED indicators from APEM), LED lighting (SunLED), and timing devices (crystals).

Quantifiable outcome

• In by 3 PM, out by 5 PM same-day shipping service
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Sanyo Denki America, Inc.coreTechnology or IntegrationSanyo Denki is a featured manufacturer whose cooling fans and blowers are distributed by PUI. Products include San Ace AC fans, DC fans, centrifugal fans, and blower fans. PUI offers large in-stock inventory of high performance fans from Sanyo Denki.
• Delta ProductscoreTechnology or IntegrationDelta Products fans (AC and DC) are distributed by PUI as part of their product portfolio. Delta is a featured manufacturer for cooling fans and blowers.
• PUI AudiocoreTechnology or IntegrationPUI Audio is a featured manufacturer providing audible devices, piezo buzzers, speakers, transducers and microphones that PUI distributes through its authorized channel.
• Chemi-ConcoreTechnology or IntegrationChemi-Con is a featured manufacturer whose aluminum electrolytic and ceramic capacitors, both thru-hole and surface mount, are distributed by PUI.
• APEMcoreTechnology or IntegrationAPEM is a featured manufacturer providing switches including toggle, push button, tactile, joysticks, and LED indicators that PUI distributes.
• JSTcoreTechnology or IntegrationJST is a featured manufacturer whose connectors are distributed by PUI, including connections for various electronic applications.
• KyconcoreTechnology or IntegrationKycon is a featured manufacturer whose connectors are distributed by PUI, including DC power jacks and other connector types.
• Mill-MaxcoreTechnology or IntegrationMill-Max is a featured manufacturer providing SLC and PCB pins, precision machined pin receptacles and sockets that PUI distributes.
• EFC WescocoreTechnology or IntegrationEFC Wesco is a featured manufacturer distributed by PUI, providing electronic components for various applications.
• SunLEDcoreTechnology or IntegrationSunLED is a featured manufacturer whose LEDs, displays, light bars (surface mount and thru-hole) are distributed by PUI.
• SamteccoreTechnology or IntegrationSamtec is a featured manufacturer whose connectors are distributed by PUI as part of their authorized line card.
• VishaycoreTechnology or IntegrationVishay is a manufacturer represented across multiple product lines including Dale Electronics, General Semiconductor, Sprague, Siliconix, Spectrol, and Roederstein, providing resistors, magnetics, tantalum capacitors, discrete semiconductors, and passive components.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Arrow Electronics: One of the world's largest broadline electronic component distributors, offering components and related services across all the same product categories PUI distributes. Arrow competes at a global enterprise scale PUI cannot match.
• Avnet: Global broadline electronic component distributor offering the same categories of components (interconnect, passives, electromechanical) plus value-added design-chain services. Competes with PUI for medium-to-large OEM customers.

Direct peers

• Mouser Electronics: Authorized electronic component distributor with a similar specialty focus on semiconductors, connectors, passives, and electromechanical components. Mouser's same-day shipping and broad catalog directly overlap with PUI's value proposition.
• RS Components (formerly Allied Electronics): Global authorized distributor of electronic, electrical, and industrial components with a comparable product portfolio (connectors, capacitors, fans, switches, relays). RS targets industrial and OEM customers similar to PUI's segment.
• Future Electronics: Authorized global electronic component distributor with a similar product mix and customer base, including connectors, capacitors, fans, power supplies, and electromechanical components for industrial and OEM customers.
• Newark Electronics (Element14): Multi-channel authorized distributor of electronic components operating globally with a product catalog overlapping PUI's portfolio (connectors, passives, electromechanical, fans). Targets the same B2B design engineer and industrial buyer segments.
• Digi-Key Electronics: Authorized electronic component distributor with the broadest catalog in the industry, serving the same B2B OEM/industrial customer base with similar product categories (connectors, capacitors, fans, resistors). It is the benchmark specialty distributor against which PUI competes.
• Master Electronics: Independent authorized electronic component distributor with a comparable product mix (connectors, passives, electromechanical, fans) and similar specialty focus serving industrial and OEM customers in North America.
• Heilind Electronics: Specialty authorized distributor focused heavily on connectors, relays, and switches — categories where PUI also has significant franchise depth (JST, Kycon, Samtec, Mill-Max, APEM). Closest direct peer in connector specialization.

Emerging players

• Onlinecomponents.com: Online-focused electronic component distributor with a comparable catalog of connectors, passives, electromechanical components, and fans. Competes with PUI for digital-channel procurement customers, particularly smaller OEMs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXuUqI_PZecwsCRYFoZidwA
• Facebookfacebook.com/puipowerdesign
• LinkedInlinkedin.com/company/pui

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projections Unlimited