Reconyx
Reconyx designs and manufactures motion-activated infrared trail, game, and surveillance cameras under its HYPERFIRE brand, selling primarily to wildlife researchers, hunters, and property surveillance customers across the United States through DTC and dealer channels.
- Company typePrivate
- Founded2002
- HeadquartersHolmen, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reconyx does
Reconyx is a US-based manufacturer of motion-activated infrared trail, game, and surveillance cameras, founded in 2002 and headquartered in Holmen, Wisconsin, with a headcount of 11-50 employees. Its flagship product line is the HYPERFIRE HF4K camera, which combines true 4K image capture, AI-powered image recognition, Multi-SIM 4G LTE cellular connectivity, and 1080 HD livestream video, with a 5-year warranty and USA-based assembly. The company serves three distinct customer segments: Professional Research (wildlife biologists, ecologists, field researchers), Wildlife Scouting (hunters and outdoor enthusiasts), and Surveillance (property monitoring, security, and investigations).
Reconyx generates revenue primarily through one-time hardware sales of HYPERFIRE cameras and a range of accessories — including batteries, security enclosures, mounts and locks, memory cards, and apparel — distributed via its own e-commerce website, toll-free phone lines, and an authorized US dealer network. The Freedom Plan introduces a recurring subscription layer that bundles unlimited photo and video storage, 1080 HD livestreaming, an unconditional lifetime warranty, free shipping, and a 20% accessories discount, attaching software and service economics to the hardware base. The company maintains an active social media presence on Facebook, Twitter/X, and Instagram, and is referenced alongside Vista Outdoor, GSM Outdoors, and PRADCO Outdoor Brands as a key player in the trail camera market.
Reconyx firmographics
Firmographics- Name
- Reconyx
- Legal name
- Reconyx
- Website
- https://reconyx.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reconyx designs and manufactures motion-activated infrared trail, game, and surveillance cameras under its HYPERFIRE brand, selling primarily to wildlife researchers, hunters, and property surveillance customers across the United States through DTC and dealer channels.
- Ownership category
- akta.pro rank
Reconyx industry classification
Industry- Product category
- Trail Cameras
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Action Cameras & Rugged Cameras (CRACAPAC)
- akta.pro secondary industries
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH)
Keywords
Where Reconyx is headquartered
LocationHeadquarters
- HQ city
- Holmen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reconyx business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Camera Hardware Sales: Reconyx generates revenue primarily through the sale of trail cameras, game cameras, and surveillance cameras across three product lines: Professional Research, Wildlife Scouting, and Surveillance. Products include the HYPERFIRE 4K camera series.
- Accessories: Sales of complementary products including batteries and power solutions, security enclosures, mounts and locks, memory cards, and apparel.
- Freedom Plan (Service/Warranty): Subscription-based service plan offering unlimited photos and videos storage, 1080 HD livestreaming, unconditional lifetime warranty, free shipping, and 20% off accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Freedom Plan with unlimited storage, livestreaming, and warranty coverage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Reconyx product offering
Product offeringCore offering
Reconyx designs, manufactures, and sells motion-activated infrared trail and surveillance cameras under its HYPERFIRE (HF4K) product line. The cameras feature True 4K resolution, AI image recognition, multi-SIM 4G LTE cellular connectivity, and 1080p HD livestreaming. Products are sold across three market segments — Professional Research, Wildlife Scouting, and Surveillance — and complemented by an optional Freedom Plan subscription (unlimited storage, livestreaming, lifetime warranty) and a range of accessories including batteries, security enclosures, mounts, memory cards, and apparel.
Product overview
Reconyx is a trail and surveillance camera manufacturer offering the HYPERFIRE camera line as its core product across three market segments: Professional Research (for wildlife biologists and ecologists), Wildlife Scouting (for hunters and outdoor enthusiasts), and Surveillance (for property monitoring and investigations). The HYPERFIRE HF4K model features True 4K resolution, AI Image Recognition, Multi-SIM 4G LTE connectivity, and livestream video capabilities with a 5-year warranty and USA manufacturing. The company complements its cameras with the optional Freedom Plan subscription (unlimited storage, HD livestreaming, lifetime warranty) and a range of accessories including batteries/power solutions, security enclosures, mounts/locks, memory cards, and apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- HYPERFIRE (HF4K) Camera Flagship motion-activated trail and surveillance camera line featuring True 4K resolution, AI image recognition, multi-SIM 4G LTE connectivity, and 1080p HD livestream video capabilities. Built in the USA with a 5-year warranty and sold across Professional Research, Wildlife Scouting, and Surveillance segments.
- Freedom Plan Subscription and warranty program for camera owners that provides unlimited photo and video storage, 1080 HD livestreaming, an unconditional lifetime warranty, free shipping, and 20% off accessories.
- Batteries & Power Power solutions and batteries designed to support extended field deployment of Reconyx trail cameras in wildlife monitoring and surveillance applications.
- Security Enclosures Protective enclosures for securing Reconyx cameras against theft and vandalism in outdoor surveillance installations.
- Mounts & Locks Mounting hardware and security locks for installing and securing trail cameras in outdoor environments.
- Apparel Branded Reconyx clothing and gear marketed to outdoor enthusiasts and wildlife researchers.
- Memory Cards Storage media for capturing and storing photos and video recorded by Reconyx trail cameras.
Companies that use Reconyx
Customer profileSegments3 records
Ideal customer profiles3 records
Reconyx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Reconyx partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Reconyx competitors and assessment
Company assessmentDirect peers
- Spypoint: Spypoint is a direct competitor specializing in cellular-connected trail and game cameras with cloud/app connectivity, overlapping heavily with Reconyx's HYPERFIRE cellular, AI, and livestream feature set.
- Moultrie: Moultrie (owned by PRADCO Outdoor Brands) is a leading trail/game camera brand serving hunters and wildlife managers, directly competing with Reconyx in the Wildlife Scouting segment.
- Bushnell: Bushnell is a major consumer optics and trail camera brand competing across the hunting and outdoor enthusiast segments that Reconyx targets, with overlapping product lines in trail and game cameras.
- Stealth Cam: Stealth Cam is a dedicated trail camera manufacturer focused on hunters and property surveillance, with a product portfolio that directly overlaps Reconyx's Wildlife Scouting and Surveillance camera lines.
- Browning Trail Cameras: Browning Trail Cameras produces cellular and standard trail cameras under the hunting-focused Browning brand, directly competing with Reconyx for the wildlife scouting / hunter customer segment.
- Cuddeback: Cuddeback is a long-standing trail camera manufacturer specializing in game scouting cameras with a loyal hunting customer base, directly comparable to Reconyx's Wildlife Scouting segment.
Broad incumbents
- Arlo Technologies: Arlo is a broader incumbent in wireless home and SMB security cameras with cloud subscriptions, comparable to Reconyx's Surveillance product line and its subscription-based Freedom Plan business model.
- Vista Outdoor: Vista Outdoor is a large outdoor sporting products conglomerate with multiple hunting and optics brands that compete with Reconyx; the company is explicitly named alongside Reconyx as a market key player.
- PRADCO Outdoor Brands: PRADCO is an outdoor holding company owning Moultrie and other hunting brands, named alongside Reconyx in trail camera market analyses and competing through multiple brand channels.
Emerging players
- Reolink: Reolink is an emerging player in consumer/SMB security cameras with cellular and solar-powered models that compete for the same surveillance/property-monitoring use cases Reconyx addresses in its Surveillance segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Reconyx social profiles
Digital presenceReconyx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reconyx leadership team
Management profileNumber of profiles
Reconyx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reconyx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reconyx
What does Reconyx do?
Reconyx designs, manufactures, and sells motion-activated infrared trail and surveillance cameras under its HYPERFIRE (HF4K) product line. The cameras feature True 4K resolution, AI image recognition, multi-SIM 4G LTE cellular connectivity, and 1080p HD livestreaming. Products are sold across three market segments — Professional Research, Wildlife Scouting, and Surveillance — and complemented by an optional Freedom Plan subscription (unlimited storage, livestreaming, lifetime warranty) and a range of accessories including batteries, security enclosures, mounts, memory cards, and apparel.
Is Reconyx a public or private company?
Reconyx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reconyx founded?
Reconyx was founded in 2002. It employs 11 to 50 people.
Where is Reconyx based?
Reconyx is headquartered in Holmen, United States, in the North America region.
How does Reconyx make money?
Three revenue lines are on record. Camera Hardware Sales are the primary driver. The others are accessories and freedom Plan (Service/Warranty).
Who are Reconyx's main competitors?
Direct peers on record are Spypoint, Moultrie, Bushnell, Stealth Cam, Browning Trail Cameras and Cuddeback. Broad incumbents are Arlo Technologies, Vista Outdoor and PRADCO Outdoor Brands. Reolink is listed as an emerging player.
Does Reconyx have an API?
No public API is recorded for Reconyx.
What industry is Reconyx in?
Reconyx's product category is Trail Cameras. Its primary akta.pro industry code is CRACAPAC, Action Cameras & Rugged Cameras, with a secondary code of CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras). Its SIC code is 3861.