WUR

What WUR does

Wur株式会社 is a Tokyo-based IT services company founded in February 2019 by Rio Uruma (閏間 莉央) that specializes in supporting new business development for startups and large Japanese enterprises. The company provides end-to-end services spanning business design, UI/UX design, requirements definition, MVP development, and post-launch growth support, engaging clients through a structured four-step process that begins with a free 30-minute online consultation. Its core offerings include MVP development projects starting at 3.375 million JPY for 2-month engagements, a 'Sharing CTO' add-on service, and a suite of AI-powered tools — Wur ゼロイチAI (Claude Code-based idea-to-business-plan service), MVP事業診断レポート (instant AI idea diagnosis), and AI活用RFP自動作成ツール (AI RFP auto-creation tool). The company employs a Vietnam offshore delivery model with engineering teams centered on Hanoi University of Technology graduates, overseen by Japanese PMs for code review and system design, delivering development at approximately 1/2 the cost of domestic Japanese alternatives.

In April 2024, Wur became a wholly-owned subsidiary of Hybrid Technologies Co., Ltd. (Tokyo Stock Exchange Growth Market: 4260), integrating into the broader AirTrip Group ecosystem alongside companies such as AirTrip, mag2, Inbound Platform, Evolable Asia, and NGSC Vietnam. The company holds ISO9001 and ISO/IEC27001 certifications and is an ISTQB Platinum Partner, supporting enterprise-grade quality and security expectations. Named customers include major Japanese enterprises (Honda, Toyota, Yamaha, Ajinomoto, CCC Marketing, Seiko Solutions) and mid-market firms (PM Agent, Graph, iES Consulting), spanning talent, automotive, musical instruments, food & beverage, marketing, and e-commerce verticals.

Revenue is generated primarily through professional services — project-based MVP development contracts, consulting engagements, and lab-type (quasi-delegation) flexible contracts — augmented by go-to-market leverage from AirTrip Group referrals and freemium AI diagnostic tools used as top-of-funnel lead generation. The company has supported over 50 new business launches, reports a 99% service continuation rate for its animal hospital reservation DX service 'Wonder', and is privately held with 11–50 employees, the majority of creative staff working remotely.

Name

WUR

Legal name

Wur株式会社

Website

https://wurinc.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Wur (Wur株式会社) is a Tokyo-based IT services firm, founded 2019 and subsidiary of Hybrid Technologies (AirTrip Group), that provides end-to-end new business development support — from business design through MVP development — for Japanese startups and large enterprises, leveraging Vietnam offshore engineering and AI tools such as Claude Code-powered Wur ゼロイチAI.

Ownership category

akta.pro rank

Product category

Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

Keywords

• Application development
• MVP development
• New business consulting
• AI business planning
• Offshore software development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. MVP Development Services: Full-stack MVP development from business design through development and growth support. Services include business planning, UI/UX design, system development, and ongoing improvement. Revenue is generated through project-based contracts with lab-type (quasi-delegation) contracts for flexible engagement.
2. Consulting Services: Business design consulting and new business development advisory services, helping clients identify burning needs, validate PSF/PMF, and plan market entry strategies.
3. AI Integration Services: AI-powered solution development incorporating generative AI, machine learning, and automation capabilities into client products and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wur provides end-to-end new business development support, taking clients from ambiguous idea stage through business design, UI/UX design, requirements definition, and system implementation as MVP. Services are delivered via a hybrid model that combines generative AI tools (including Claude Code) with Vietnam-based offshore engineering and Japanese PM oversight, targeting 1/3 the typical development time and approximately 1/2 the cost of domestic Japanese development.

Product overview

Wur株式会社 is a comprehensive new business development partner company that provides end-to-end support from business design to development. The core offering consists of MVP development services and 'Wur ゼロイチAI' - an AI-driven service that converts business ideas into professional plans. Supporting services include 'MVP事業診断レポート' for instant idea diagnosis, 'AI活用RFP自動作成ツール' for proposal automation, and 'シェアリングCTO' for technical leadership. The company leverages Vietnam offshore development (Hanoi) combined with Japanese PM oversight to deliver approximately 1/2 the cost of domestic development while maintaining quality through Japanese code review. Services span business design (0.5-2 months), UI design/requirements definition (0.5-1.5 months), and system design/implementation (1.5+ months).

Differentiator

Problem solved

Functional benefit

Products and services

• Wur ゼロイチAI AI-driven service that converts ambiguous business ideas into professional business plans within 15 minutes and accelerates MVP delivery to roughly one-third of typical time and cost using Claude Code generative AI. Targeted at startups and enterprises launching new ventures.
• MVP事業診断レポート AI-powered instant diagnostic report for new business ideas that provides burning needs assessment, MVP feature proposals, and subsidy matching in approximately 3 minutes. Offered to startup and enterprise prospects exploring new venture development.
• AI活用RFP自動作成ツール AI-powered RFP auto-creation tool for system development and website production projects. Generates comprehensive proposal documents and is offered free to the first 5 companies per month as a lead-generation utility.
• MVP開発サービス Full-stack Minimum Viable Product development service with typical 2+ month timelines starting from 3,375,000 JPY. Spans business design, UI design, requirements definition, and system implementation for startups and enterprises launching new products.
• シェアリングCTO

Quantifiable outcome

• 99% service continuation rate for animal hospital reservation DX service Wonder
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• 株式会社ハイブリッドテクノロジーズcoreOthers · 9 April 2024Wur joined Hybrid Technologies Group (listed on Tokyo Stock Exchange Growth Market, stock code 4260) as a subsidiary. This group affiliation strengthens Wur's business infrastructure and provides access to the parent company's resources and network.
• エアトリグループcoreOthersWur operates as part of AirTrip Group, leveraging the group's extensive domestic and international network for service development. The group includes companies like AirTrip,まぐまぐ, インバウンドプラットフォーム, Evolable Asia, and numerous other subsidiaries.
• ベトナム ハノイ工科大学coreTechnology or IntegrationWur's offshore development team is centered on graduates from Hanoi University of Technology in Vietnam, providing access to talented engineers for cost-effective development services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dentsu Digital: Large Japanese digital transformation consultancy serving the same enterprise customers as WUR (Honda, Toyota, Ajinomoto-class accounts), with overlapping new-business development and digital product services.
• NTT Data: Japan's largest IT services provider, offering enterprise systems integration, application development, and digital transformation — the dominant incumbent in WUR's primary enterprise addressable market.
• BIPROGY: Established Japanese systems integrator providing enterprise application development and IT services, competing for large-enterprise digital mandates that WUR also targets through its AI/new-business offering.
• Accenture Japan: Global IT services incumbent with a major Japanese practice delivering enterprise digital transformation, application modernization, and AI integration — competing for the same large-enterprise DX mandates.

Direct peers

• SHIFT: Japanese software quality and testing services firm that has expanded into broader enterprise digital services, competing with WUR for enterprise IT budgets and ISTQB-aligned quality assurance engagements.
• Goodpatch: Tokyo-based digital product design and development firm that helps enterprises and startups build digital services end-to-end, competing for the same Japanese new-business development and MVP mandates that WUR targets.
• Sun Asterisk: Japanese-headquartered digital development firm with major Vietnam (Da Nang) engineering operations and Japanese PM oversight — directly mirroring WUR's hybrid Japan-Vietnam delivery model for enterprise digital products and MVPs.

Emerging players

• Yappli: Japanese mobile and web application development platform targeting enterprise digital initiatives, with overlapping customer base in Japanese enterprises seeking rapid app/MVP delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rio_uruma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WUR