Whale TV
Whale TV is a Singapore-headquartered independent TV operating system company that licenses Whale OS to 400+ TV brand partners, powering 46.5M+ monthly active smart TVs worldwide with integrated broadcast, streaming, and connected-device functionality.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Whale TV does
Whale TV (Singapore HQ; 251–500 employees) is an independent TV operating system company originally founded in 2011 as ZEASN and rebranded under its current name in September 2024. It licenses Whale OS (versions 3 and 10) to 400+ TV brand partners — including Philips, TCL, Sharp, JVC, RCA, Blaupunkt, Aiwa, ONVO, and EFL — through OEM/embedded agreements that pre-install the platform on smart TVs and projectors. The operating system integrates broadcast TV, streaming apps, and connected-device functionality on a single interface, and currently powers 46.5M+ monthly active TVs globally. Adjacent products include the Whale TV App Store, Whale TV+ (an ad-supported free streaming service with live and on-demand channels), G-Engine (gaming monitor peripheral software), and Whale Framely (smart-home photo and calendar app).
Whale TV generates revenue through four primary streams: OS licensing/royalties from TV brands, connected-TV advertising (in-stream video and home-screen display), content revenue share with TV brand partners, and ad-supported monetization on Whale TV+. Its go-to-market combines OEM embedded licensing (the dominant channel) with a marketplace/app-store model for content providers and B2B enterprise sales to brands and advertisers. The company added a real-time CDN layer in January 2026 via a Caton Technology partnership built on Media over QUIC, and has integrated cloud-gaming services (Boosteroid, Blacknut) to expand beyond streaming media.
The business is multi-region across Asia Pacific (Singapore, India, China, Hong Kong), EMEA (Netherlands, Germany, Italy, Turkey), the Americas (US, Brazil, Argentina), and beyond. Leadership includes CEO Jason He, Chairman Dr. Jack Q. Gao (ex-Microsoft China, News Corp, Walden International), VP Monetization Chris Hock (ex-Adobe Primetime), VP Content Acquisition Lucas Huang (ex-TP Vision/Philips), and VP Global Marketing Mike Duin (ex-Roku). In 2024 the company merged with Foxxum and rlaxx TV to broaden its OEM footprint and content catalogue, forming the basis for the Whale OS 10 launch.
Whale TV firmographics
Firmographics- Name
- Whale TV
- Legal name
- Whale TV PTE. LTD.
- Website
- https://whaletv.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Whale TV is a Singapore-headquartered independent TV operating system company that licenses Whale OS to 400+ TV brand partners, powering 46.5M+ monthly active smart TVs worldwide with integrated broadcast, streaming, and connected-device functionality.
- Ownership category
- akta.pro rank
Where Whale TV is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices10 records
Markets served
Whale TV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- TV OS Licensing: Whale TV licenses its operating system to TV brands and OEMs, enabling them to power their smart TV and projector product lines without developing their own OS
- Advertising Revenue: The platform enables brands to reach engaged consumers through connected TV advertising with advanced targeting and measurement features. Revenue generated from display and video advertising both in-stream and on the home screen
- Content Revenue Share: Whale TV shares monetization revenue with TV brand partners and integrates content from providers, creating a collaborative value chain with shared benefits
- Whale TV+ (FAST Channels): Ad-supported free streaming service offering live TV and on-demand content, monetized through advertising with fewer ads compared to broadcast TV
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | TV Brand/OEM Licensing |
| Freemium | Pay-as-you-go | Whale TV+ (Consumer) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Whale TV product offering
Product offeringCore offering
Whale TV develops and licenses Whale OS, an independent smart TV operating system (versions 3 and 10) that integrates broadcast TV, streaming apps, and connected devices on a single screen. The platform is pre-installed on smart TVs from 400+ TV brand partners worldwide and includes AI-powered recommendations, universal search, and the Whale TV App Store. Whale TV also operates Whale TV+, an owned-and-operated free ad-supported streaming service offering live and on-demand content.
Product overview
Whale TV operates as a comprehensive independent TV operating system ecosystem with multiple integrated products. The core offering is the Whale TV (Whale OS) platform, which is licensed to 400+ TV brands and powers over 46.5 million monthly active TVs globally. The Whale TV+ sub-brand provides an owned and operated ad-supported streaming service with live TV and on-demand content. The product line spans two OS generations: whaleOS 3 (earlier version) and Whale OS 10 (current generation), with the platform supporting both the OS licensing business for TV manufacturers and the direct-to-consumer Whale TV+ streaming service. Additional products include G-Engine for gaming monitor peripheral management and Whale Framely for smart home photo frame functionality. The company was founded in 2011 and rebranded from ZEASN to Whale TV in September 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Whale TV+: Owned and operated ad-supported streaming service offering free TV, both live and on-demand, available on Whale TV-enabled TVs and other streaming devices.
- Whale Framely
- G-Engine
Products and services
- Whale OS Independent TV operating system licensed to TV brands and OEMs that makes smart TVs simple to use, integrating broadcast TV, streaming apps, and connected devices with AI-powered recommendations and universal search.
- Whale TV+ Ad-supported free streaming service offering thousands of hours of live TV and on-demand content, with an electronic program guide and no registration requirement.
- Whale Framely Smart home application for digital photo frames that allows users to share photos from phones to displays and sync household calendars, with a companion app for setup and management.
- G-Engine Gaming monitor peripheral management software that enables centralized control of gaming peripherals with custom lighting effects, macro creation, key binding configuration, and profile sharing from pro players.
Quantifiable outcome
- Achieved 0.8% average click-through rate in YouTube NFL Brazil campaign
- +2 more outcomes
Companies that use Whale TV
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Whale TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature6 records
Whale TV partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- BlacknutcoreBlacknut cloud gaming service with 1,000+ premium games launched on Whale TV. Available on Whale OS 3 and OS 10 across 400+ TV brands including JVC, Philips, and Blaupunkt. Games accessible via Bluetooth gamepad or smartphone using Blacknut Companion App. Service available in 65+ countries.
- YouTubeminorYouTube partnered with Whale TV to promote NFL Brazil game across Brazil and Argentina. Campaign featured Home Screen Masthead and promotional tiles. Achieved 0.8% average CTR and 4.81 exposures per device.
- SoFastcoreSoFast launched 35 FAST channels on Whale TV+ including Absinthe TV, Armonia Teve Sana, Unchained TV, and WeShort. Portfolio spans sports, movies, lifestyle, factual, and entertainment genres. Expands Whale TV+ to nearly 400 live TV channels.
- Amazon MX PlayercoreAmazon MX Player, India's leading free ad-supported streaming service, launched on Whale TV platform in India. Offers popular originals, web series, movies, and international content in local languages. Reaches 250M+ unique monthly viewers.
- Free Live Sports (FLS)minorFree sports streaming service secured CTV distribution deal extending reach to 75M+ households. Whale TV among six global distribution partners.
- BoosteroidcoreBoosteroid cloud gaming service launched on Whale TV 4K platform, making high-performance PC gaming accessible directly on televisions. Available across Europe, North America, and South America through Whale TV App Store. Enables gameplay at up to 4K resolution and 120fps using Bluetooth controllers or smartphones as virtual controllers.
- Caton TechnologycoreStrategic collaboration to launch world's first real-time CDN built on Media over QUIC (MoQ). Integrates Caton Media XStream into Whale TV's TV OS for sub-second latency (vs traditional 30-second latency). Targets live streaming, cloud gaming, and interactive media applications. Joint demonstration at CES 2026.
- TPVcoreTPV extending strategic partnership to launch Whale TV-enabled smart TVs across Asia. TPV is a major TV manufacturer.
- AiwaminorNew licensing partnership for Whale OS 10 on Aiwa smart TVs in Australia.
- BlaupunktminorNew licensing partnership for Whale OS 10 on Blaupunkt smart TVs rolling out in Germany and Italy.
- EFLminorNew licensing partnership for Whale OS 10 on EFL smart TVs in Brazil, launching 2K/4K models.
- ONVOminorNew licensing partnership for Whale OS 10 on ONVO smart TVs launching in Turkey.
- JVCminorNew licensing partnership for Whale OS 10 on JVC smart TVs in Australia.
- MokaminorNew turnkey ODM (Original Design Manufacturer) partner added to Whale TV's ecosystem.
- CrunchyrollcoreGlobal anime brand Crunchyroll launched on Whale TV platform.
- ThePubverseminorStrategic partnership bringing global CTV scale and premium inventory to MENA advertisers.
- Disney+coreDisney+ announced as coming soon to Whale TV models.
- Red Bull TVminorRed Bull TV launched on Whale TV+ streaming service.
- TPVcoreWhale TV and TPV to launch Whale TV-enabled smart TVs across Asia.
- TeadsminorExpanded partnership with CTV native display inventory.
- FoxxumcoreWhale TV merged with Foxxum (along with rlaxx TV), elevating growth and reach in Smart TV and streaming market.
- rlaxx TVcoreWhale TV merged with rlaxx TV (along with Foxxum), combining best of both worlds in Whale OS 4.
- TikTokcoreTikTok launched on whaleOS 3 AOSP-powered TVs, bringing short-form video entertainment to living rooms.
Scale indicators10 records
Recent moves9 records
Expansion highlights7 records
Whale TV competitors and assessment
Company assessmentEmerging players
- Plex: Plex offers a media aggregation and free streaming platform accessible across smart TVs and connected devices. It overlaps with Whale TV+ in ad-supported streaming and content discovery, though with a more tech/enthusiast positioning.
Direct peers
- Tubi (Fox Corporation): Tubi operates a large ad-supported streaming service available on smart TVs, streaming players, and web. It is a direct FAST competitor to Whale TV+ for viewer time and ad budgets.
- TiVo (Xperi): TiVo (now part of Xperi) licenses a smart-TV OS and content aggregation platform to multiple TV brands. It overlaps directly with Whale TV in independent-OS-for-OEM positioning and in IPTV/aggregated content delivery.
- Roku: Roku operates the Roku OS for smart TVs and streaming players, licenses to TV OEMs, and runs the Roku Channel (FAST/AVOD). It is the most direct comparable to Whale TV's combined OS-licensing-plus-FAST model and competes for OEM partnerships and CTV ad dollars.
- Pluto TV (Paramount Global): Pluto TV is one of the largest FAST streaming services globally. It directly competes with Whale TV+ in ad-supported free live and on-demand streaming, and competes for FAST-channel content partnerships.
Broad incumbents
- Vizio SmartCast: Vizio's SmartCast OS is bundled on Vizio's smart TVs and includes WatchFree+, a free ad-supported streaming service. As an incumbent OEM-controlled platform, it competes with Whale OS for OEM deals and with Whale TV+ for viewer engagement.
- Samsung Tizen OS: Samsung's Tizen OS is a vertically integrated TV operating system on the world's largest TV brand by volume. As an incumbent, it competes head-on with Whale OS for OEM mindshare and controls its own ad stack (Samsung Ads) and FAST service (Samsung TV Plus).
- LG webOS: LG's webOS powers smart TVs from the second-largest global TV brand and includes the LG Channels FAST service. It competes with Whale OS in OEM licensing opportunities and in FAST streaming aggregation.
- Amazon Fire TV: Amazon Fire TV is a vertically integrated streaming platform embedded on Amazon-branded devices and increasingly licensed to third-party TV OEMs. It overlaps with Whale TV across OS licensing, app distribution, and FAST (Freevee/Pluto integration).
- Google TV / Android TV: Google TV (formerly Android TV) is the dominant Android-based TV OS shipped on numerous smart TVs and streaming devices. It directly competes with Whale OS for OEM contracts and offers integrated Google ad-tech, putting pressure on Whale TV's ad stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Whale TV social profiles
Digital presenceWhale TV compliance and trust
Trust signalCompliance3 records
Whale TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whale TV leadership team
Management profileNumber of profiles
Profiles7 records
Whale TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whale TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whale TV
What does Whale TV do?
Whale TV develops and licenses Whale OS, an independent smart TV operating system (versions 3 and 10) that integrates broadcast TV, streaming apps, and connected devices on a single screen. The platform is pre-installed on smart TVs from 400+ TV brand partners worldwide and includes AI-powered recommendations, universal search, and the Whale TV App Store. Whale TV also operates Whale TV+, an owned-and-operated free ad-supported streaming service offering live and on-demand content.
Is Whale TV a public or private company?
Whale TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whale TV founded?
Whale TV was founded in 2011. It employs 101 to 250 people.
Where is Whale TV based?
Whale TV is headquartered in Singapore, Singapore, in the Asia region.
How does Whale TV make money?
Four revenue lines are on record. TV OS Licensing is the primary driver. The others are advertising Revenue, content Revenue Share and whale TV+ (FAST Channels).
Who are Whale TV's main competitors?
Plex is listed as an emerging player. Direct peers are Tubi (Fox Corporation), TiVo (Xperi), Roku and Pluto TV (Paramount Global). Broad incumbents are Vizio SmartCast, Samsung Tizen OS, LG webOS, Amazon Fire TV and Google TV / Android TV.
Does Whale TV have an API?
Yes. Whale TV provides a developer portal for third-party app development and distribution. The portal includes an emulator for testing, documentation, resource center, news section, and partner onboarding capabilities. Developers can create accounts, register apps, and access tools to build apps for the Whale TV platform. The platform supports monetization through ad networks and in-app advertising. Developer documentation is at developer.whaletv.com.