Kennel Link
Kennel Link is a privately held, Colorado-based SaaS company offering a cloud-based kennel management platform for pet boarding, daycare, and grooming facilities, primarily serving small-to-medium operators across the United States via a self-serve, subscription-based go-to-market model.
- Company typePrivate
- Founded2000
- HeadquartersParker, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Kennel Link does
Kennel Link, LLC is a privately held, Colorado-based software company that operates a cloud-based kennel management SaaS platform, originally developed in 2000 for a family member's kennel and formally established around 2001. The platform is delivered entirely through a web browser with no local software installation and targets small-to-medium pet-care businesses (boarding kennels, pet daycare facilities, grooming salons, and multi-location operators of up to 20 sites) as well as larger commercial pet-care facilities. Core functionality is organized into three integrated modules—Boarding Management, Daycare Management, and Grooming Management—bundled with Retail/POS and Reports & Billing, and supplemented by optional add-on modules (Public Access online reservations, electronic file storage via Dropbox, and automated customer texting) plus optional hardware (customer-facing kiosk, USB barcode scanner, and the PetDetect pet-identification printing system).
The underlying technology is a multi-tenant cloud platform with rule-based workflow automation (e.g., reservation scheduling, vaccination-expiration warnings, templated customer texts), native QuickBooks IIF export for accounting integration, Dropbox integration for document storage, and integrated credit-card processing. Public-facing APIs, SDKs, and machine-learning components are not documented; data portability is limited to file exports.
The business model is a self-serve, product-led growth SaaS motion. Pricing is space-based (a "space" is a kennel or daycare dog slot; grooming does not add to space count), billed monthly with a $75 one-time setup fee, a 30-day money-back guarantee, and a month-to-month contract with no long-term commitment. Add-on modules and usage-based fees (e.g., $0.015 per text) supplement subscription revenue, and one-time hardware sales (barcode scanners, PetDetect kits and media) contribute a smaller ancillary stream. Distribution is exclusively direct-to-customer online via kennellink.com, supported by a live interactive demo, a Package Builder configurator on the pricing page, a content-marketing blog, customer testimonials, and a 5-star Capterra rating; there are no disclosed partnerships, channel partners, or institutional investors.
Kennel Link firmographics
Firmographics- Name
- Kennel Link
- Legal name
- Kennel Link, LLC
- Website
- https://kennellink.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kennel Link is a privately held, Colorado-based SaaS company offering a cloud-based kennel management platform for pet boarding, daycare, and grooming facilities, primarily serving small-to-medium operators across the United States via a self-serve, subscription-based go-to-market model.
- Ownership category
- akta.pro rank
Kennel Link industry classification
Industry- Product category
- Pet Care Management Software
- NAICS
- Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
- akta.pro secondary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
Keywords
Where Kennel Link is headquartered
LocationHeadquarters
- HQ city
- Parker
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kennel Link business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Monthly Subscription - Space-Based: Monthly recurring subscription fees based on the number of spaces (kennel or daycare dog slots) the facility operates. No large software package to purchase; minimal startup cost with modest one-time set-up fee plus first month's service.
- Module Add-ons: Optional additional modules including Boarding Management, Daycare Management, and Grooming Management, each priced as add-ons to the base subscription.
- Optional Features: Additional paid features including Public Access ($5/mo), Electronic File Storage ($20/mo), Customer Facing Kiosk ($75), Texting ($0.015 per text), Barcode Scanner ($349 one-time), PetDetect Startup Kit ($499 one-time), and PetDetect Media ($516 one-time for 24 rolls).
- Set-up Fee: One-time set-up fee of $75 required to get started with the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Boarding Management Module |
| Subscription | Monthly | Daycare Management Module |
| Subscription | Monthly | Grooming Management Module |
| Subscription | Monthly | Public Access |
| Subscription | Monthly | Electronic File Storage |
| Usage-based | Monthly | Texting |
| One time/ perpetual license | Pay-as-you-go | Customer Facing Kiosk |
| One time/ perpetual license | Pay-as-you-go | Barcode Scanner |
| One time/ perpetual license | Pay-as-you-go | PetDetect Startup Kit |
| One time/ perpetual license | Pay-as-you-go | PetDetect Media |
| One time/ perpetual license | Pay-as-you-go | Set-up Fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Kennel Link product offering
Product offeringCore offering
Kennel Link sells a cloud-based SaaS management platform for pet care facilities, delivering reservation, billing, vaccination tracking, retail POS, and reporting capabilities through three core modules: Boarding Management, Daycare Management, and Grooming Management. Add-on modules (Public Access for online reservations, Electronic File Storage, Texting) and optional hardware (Barcode Scanner, Customer-Facing Kiosk, PetDetect collar printing system) extend the platform, sold via monthly subscriptions priced per facility space.
Product overview
Kennel Link is a cloud-based kennel management software platform offered as a modular SaaS solution. The core platform includes three integrated modules: Boarding Management (primary offering), Daycare Management, and Grooming Management, all bundled with Retail/POS and Reports & Billing capabilities. Optional add-on modules include Public Access for online reservations, Electronic File Storage via Dropbox, and Texting for automated customer communications. Hardware options include a Customer Facing Kiosk, Barcode Scanner, and PetDetect pet identification system. The software is delivered as a cloud-based service with no software installation required, supporting operations from single-location small kennels to multi-location commercial facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Boarding Management Module Core kennel scheduling and management solution for pet boarding facilities. Tracks reservations, payments, vaccinations, customer and pet information, retail point of sale, reports, and billing. Priced as a monthly subscription based on the number of kennel spaces operated.
- Daycare Management Module
Quantifiable outcome
- 30-day money-back guarantee demonstrates confidence in customer satisfaction
Companies that use Kennel Link
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Kennel Link technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature12 records
Kennel Link partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Kennel Link competitors and assessment
Company assessmentDirect peers
- Gingr (DaySmart): Popular end-to-end pet care management platform for boarding, daycare, grooming, and training facilities. Closest scaled direct competitor, owned by DaySmart which provides broader business software resources.
- Pawfinity: Cloud-based pet boarding, daycare, and grooming management software. Listed alongside Kennel Link in the same market study as a leading player in kennel management software.
- ProPet Software: Pet care management software for boarding, daycare, grooming, and training facilities. Comparable product scope and SMB customer base to Kennel Link.
- PetExec: Cloud-based kennel, daycare, and grooming management SaaS serving pet care facilities. Directly comparable to Kennel Link and named alongside it as a leading player in the kennel management software market study.
- Revelation Pets (Software4PetSites): Pet care management and website platform for kennels, groomers, and trainers. Competes directly with Kennel Link in delivering booking, customer, and operations management for SMB pet care businesses.
- Pet Resort Pro: Cloud-based software for pet resorts, boarding, daycare, and grooming. Provides reservations, POS, and customer management features overlapping with Kennel Link's core modules.
- DoggieDashboard: Online kennel and pet care management software for boarding, daycare, grooming, and training. Targets the same SMB and mid-market pet care operator segment as Kennel Link.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kennel Link social profiles
Digital presenceKennel Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kennel Link leadership team
Management profileNumber of profiles
Kennel Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kennel Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kennel Link
What does Kennel Link do?
Kennel Link sells a cloud-based SaaS management platform for pet care facilities, delivering reservation, billing, vaccination tracking, retail POS, and reporting capabilities through three core modules: Boarding Management, Daycare Management, and Grooming Management. Add-on modules (Public Access for online reservations, Electronic File Storage, Texting) and optional hardware (Barcode Scanner, Customer-Facing Kiosk, PetDetect collar printing system) extend the platform, sold via monthly subscriptions priced per facility space.
Is Kennel Link a public or private company?
Kennel Link is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kennel Link founded?
Kennel Link was founded in 2000. It employs 1 to 10 people.
Where is Kennel Link based?
Kennel Link is headquartered in Parker, United States, in the North America region.
How does Kennel Link make money?
Four revenue lines are on record. Monthly Subscription - Space-Based is the primary driver. The others are module Add-ons, optional Features and set-up Fee.
Who are Kennel Link's main competitors?
Direct peers on record are Gingr (DaySmart), Pawfinity, ProPet Software, PetExec, Revelation Pets (Software4PetSites), Pet Resort Pro and DoggieDashboard.
Does Kennel Link have an API?
No public API is recorded for Kennel Link.
What industry is Kennel Link in?
Kennel Link's product category is Pet Care Management Software. Its primary akta.pro industry code is HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals), with a secondary code of BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming). Its NAICS code is 812910.