ProPet Software
ProPet Software is a bootstrapped, founder-owned Ottawa-based SaaS platform that unifies boarding, daycare, grooming, training, and retail workflows for small and mid-sized pet care businesses worldwide, monetized via monthly subscription and sold through a product-led demo and inside-sales motion.
- Company typePrivate
- Founded2014
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ProPet Software does
ProPet Software Inc. is a privately held, 100% founder-owned Canadian SaaS company headquartered in Ottawa, Ontario, founded in 2014 by Debbie Moffat, an active kennel operator. The company builds a cloud-based kennel and pet care business management platform that unifies boarding, daycare, grooming, training, retail, and ancillary scheduled services (dog walks, water therapy, pet taxi) into a single operator workflow with a customer-facing booking portal and mobile companion app. The platform is domain-specialized rather than adapted from generic business software, with modules covering reservation management, kennel assignment and capacity, vaccination and medication tracking, smart seasonal pricing, report cards, and integrated payments, supported by native integrations with QuickBooks, Stripe, Square, Mailchimp, Twilio, Zapier, and Chosen Payments, GDPR-compliant geo-redundant hosting, and 2FA, with an Open API slated for general release.
The company monetizes through a transparent, usage-based monthly subscription SaaS model sold primarily to small and mid-sized pet care operators across multiple countries, with no publicly disclosed price tiers. Its go-to-market is product-led and inside-sales hybrid: prospects can request a free demo account configured for their service type, book a live demo via Calendly, or engage through Facebook Messenger or phone, then move through a five-step onboarding flow (demo account, confirmation, setup call, team training, go-live) that includes free data migration from prior platforms. Distribution relies on SEO, content marketing via an active blog, organic social (Facebook, Instagram), Mailchimp-driven email, and a referral partnership with CMO Erika Godwin's adjacent agency Barketing Solutions.
ProPet has never taken outside equity, has no board of directors, and operates with a 1-10 person team that includes the founder/CEO, CTO, CMO, Director of Client Success, Lead Developer, and Lead Sales Manager. The only external capital signal is a 2015 Ontario Centres of Excellence grant (reported with $0 equity value). Revenue is not publicly disclosed; customer evidence consists of SMB testimonials, including a 9-year user. The company's competitive positioning emphasizes founder independence, vertical specialization, and bundled workflow coverage over scale or AI-driven differentiation.
ProPet Software firmographics
Firmographics- Name
- ProPet Software
- Legal name
- ProPet Software Inc.
- Website
- https://propetware.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProPet Software is a bootstrapped, founder-owned Ottawa-based SaaS platform that unifies boarding, daycare, grooming, training, and retail workflows for small and mid-sized pet care businesses worldwide, monetized via monthly subscription and sold through a product-led demo and inside-sales motion.
- Ownership category
- akta.pro rank
ProPet Software industry classification
Industry- Product category
- Pet Care Business Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
- akta.pro secondary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
Keywords
Where ProPet Software is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ProPet Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription: Cloud-based SaaS subscription for pet care business management software covering boarding, daycare, grooming, training, and retail operations. Pricing is transparent and usage-based with no bloated tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Usage-based subscription model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ProPet Software product offering
Product offeringCore offering
ProPet Software is a cloud-based SaaS platform that streamlines the day-to-day operations of pet care businesses. It unifies boarding kennel, dog daycare, pet grooming, dog training, retail, and scheduled addon services management with features such as online booking, SMS reminders, vaccination tracking, smart pricing, integrated payments, and reporting. The platform is sold as a monthly usage-based subscription with free setup and data migration included.
Product overview
ProPet Software is a cloud-based kennel management platform designed specifically for pet care businesses including boarding kennels, dog daycares, groomers, and trainers. The platform operates as a unified system with a core Pet and Client Manager module that forms the foundation, supplemented by specialized service modules for Boarding Kennel, Dog Daycare, Pet Grooming, Dog Training, Retail, and Scheduled Addon Services. Key features include Online Booking, Text Messaging (SMS), Report Cards, Credit Card Processing, Availability Calendar, Smart Pricing Engine, Email Marketing, Reports and Accounting, Pet Photography, Kennel View, Vaccination Manager, and a ProPet Companion Mobile App. The platform integrates natively with QuickBooks, Stripe, Square, Mailchimp, Twilio, and Zapier, with an Open API coming soon to expand connectivity options.
Differentiator
Problem solved
Functional benefit
Products and services
- ProPet Platform Cloud-based SaaS subscription platform that manages all operations of pet care businesses (boarding kennels, dog daycares, groomers, trainers, and pet retailers) in one unified system, with online booking, automated SMS, vaccination tracking, smart pricing, integrated payments, and reports.
- Setup and Data Migration Onboarding service that imports data from a customer's previous software platform and trains staff to ensure smooth transition to the ProPet Platform.
- World Class Support Ongoing customer support service delivered by product specialists, with detailed responses provided within 24 business hours.
Quantifiable outcome
- Automated reminders significantly reduce no-show rates for appointments
- +1 more outcomes
Companies that use ProPet Software
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
ProPet Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature25 records
ProPet Software partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- QuickBookscoreAccounting software integration allowing pet businesses to sync financial data between ProPet and QuickBooks Online for streamlined bookkeeping and financial reporting.
- StripecorePayment processing integration enabling secure credit card transactions directly within the ProPet platform.
- SquarecoreAlternative payment processing integration providing pet businesses with flexible payment options.
- MailchimpcoreEmail marketing integration for customer newsletters, automated campaigns, and marketing communications.
- ZapiercoreAutomation platform integration connecting ProPet with hundreds of third-party applications for workflow automation.
- TwiliocoreSMS/text messaging infrastructure powering automated booking confirmations, appointment reminders, and thank-you texts to reduce no-shows.
- Digital OceancoreCloud hosting provider with data centers in the USA. ProPet uses Digital Ocean for geo-redundant data storage and infrastructure.
- Chosen PaymentscorePayment processor integration for credit/debit card processing with PCI DSS compliance for secure payment handling.
- Barketing SolutionsminorDigital marketing and web design agency founded by Erika Godwin (ProPet's CMO). Provides marketing services and referral channel to ProPet.
- Canadian Pet Care ProfessionalsminorProfessional association co-founded by Erika Godwin (ProPet's CMO) for pet care industry networking and standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ProPet Software competitors and assessment
Company assessmentDirect peers
- Pawfinity: Cloud-based management software for pet boarding, daycare, grooming, and training businesses. Direct competitor with similar SMB vertical focus.
- Time To Pet: Cloud-based pet care business management software serving pet sitters, dog walkers, daycare, and boarding operators. Competes head-to-head with ProPet in the same SMB vertical with similar module coverage.
- PetExec: Purpose-built software for pet care facilities including boarding, daycare, grooming, and training. Direct overlap with ProPet's customer base and module offering.
- Kennel Connection: Established kennel and pet care management software covering boarding, daycare, grooming, and training. Direct competitor to ProPet in the vertical pet care SaaS category.
- PetSuite: Cloud-based pet care management software targeting boarding, daycare, grooming, and training facilities. Direct competitor with overlapping module coverage.
- Gingr (by DaySmart): Leading direct competitor in pet care business management software, offering boarding, daycare, grooming, training, and retail modules. Closely comparable to ProPet across core functionality, target SMB customer base, and vertical specialization.
- ePetRecords: Veterinary and pet care management software platform providing client, pet, and appointment management. Comparable vertical SaaS in the adjacent pet/animal health software market.
- Revelation Pets: Veterinary and pet care management software providing boarding, grooming, training, and daycare functionality. Comparable vertical SaaS play targeting the same SMB pet care operators.
Broad incumbents
- PetPoint (by Pethealth Inc.): Animal welfare and pet care management software used by shelters and care facilities. Adjacent vertical SaaS in the broader pet care software market with comparable client/pet record management features.
- DaySmart Pet (formerly 123Pet): Broader software suite from DaySmart that includes pet care business management alongside other service-business verticals. Larger, more capitalized incumbent that competes with ProPet via bundled offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ProPet Software social profiles
Digital presenceProPet Software compliance and trust
Trust signalCompliance2 records
ProPet Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProPet Software leadership team
Management profileNumber of profiles
Profiles7 records
ProPet Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProPet Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProPet Software
What does ProPet Software do?
ProPet Software is a cloud-based SaaS platform that streamlines the day-to-day operations of pet care businesses. It unifies boarding kennel, dog daycare, pet grooming, dog training, retail, and scheduled addon services management with features such as online booking, SMS reminders, vaccination tracking, smart pricing, integrated payments, and reporting. The platform is sold as a monthly usage-based subscription with free setup and data migration included.
Is ProPet Software a public or private company?
ProPet Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProPet Software founded?
ProPet Software was founded in 2014. It employs 1 to 10 people.
Where is ProPet Software based?
ProPet Software is headquartered in Ottawa, Canada, in the North America region.
How does ProPet Software make money?
One revenue line is on record: software Subscription.
Who are ProPet Software's main competitors?
Direct peers on record are Pawfinity, Time To Pet, PetExec, Kennel Connection, PetSuite, Gingr (by DaySmart), ePetRecords and Revelation Pets. Broad incumbents are PetPoint (by Pethealth Inc.) and DaySmart Pet (formerly 123Pet).
Does ProPet Software have an API?
Yes. Open API General Release Coming Soon. The homepage mentions an Open API is in development with general release planned. The integration mentions indicate API connectivity is being developed to expand integration capabilities beyond the current built-in integrations.
What industry is ProPet Software in?
ProPet Software's product category is Pet Care Business Management Software. Its primary akta.pro industry code is BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming), with a secondary code of HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals). Its NAICS code is 54151 and its SIC code is 7372.