Aceodds
- Company typePrivate
- Founded2008
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Aceodds firmographics
Firmographics- Name
- Aceodds
- Legal name
- AceOdds
- Website
- https://aceodds.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aceodds industry classification
Industry- Product category
- Sports Betting Tools
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD)
- akta.pro secondary industry
- SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)
Keywords
Where Aceodds is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Aceodds business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate Commission: AceOdds earns referral commissions from betting operators when users click through to bookmaker sites using AceOdds links and subsequently register or place bets. This is the primary revenue model - the site aggregates promo codes and bonus offers from bookmakers, monetizing through affiliate partnerships with operators including bet365, William Hill, Sky Bet, Paddy Power, Betfred, Betfair, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all bet calculators and bonus codes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Aceodds product offering
Product offeringCore offering
AceOdds develops and operates a free web and mobile bet calculation platform that supports 30+ bet types including Singles, Accumulators, Yankees, Trixies, Lucky 15/31/63, Goliath, Round Robin, and Union Jack variants, with automatic handling of Each Way terms, Rule 4 deductions, dead heat rules, and bookmaker-specific bonuses. The platform also aggregates and verifies bonus codes and sign-up offers from 45+ licensed bookmakers including bet365, William Hill, Sky Bet, Paddy Power, Betfred, Betfair, BetMGM, and Caesars, monetizing through affiliate commissions when users register with partner operators.
Product overview
AceOdds operates as a suite of free online betting calculators and promotional services. The core product is the AceOdds Bet Calculator, a web-based tool supporting 30+ bet types (Singles, Doubles, Trebles, Accumulators, Yankees, Trixies, Lucky 15/31/63, and more complex bets like Goliath and Round Robin). The calculator handles each-way terms, dead heat rules, Rule 4 deductions, and bookmaker bonuses. Geographic variants include a US-optimized Parlay Calculator for NFL/NBA/MLB and a Canada Odds Calculator for NHL/CFL. Supporting tools include Odds Converter, Hedge Calculator, and specialized bet-type calculators. The company also operates a promotional service aggregating bonus codes and sign-up offers from major bookmakers including bet365, Sky Bet, William Hill, and others. Mobile apps for iOS and Android extend the calculator functionality to mobile users.
Differentiator
Problem solved
Functional benefit
Products and services
- AceOdds Bet Calculator
Companies that use Aceodds
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Aceodds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aceodds partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered primary, core and minor.
- bet365primaryAceOdds maintains an active promotional partnership with bet365, featuring their bonus codes, sign-up offers, and ongoing promotions prominently on the site. The partnership includes exclusive tracking links for the Bet £10 Get £30 welcome offer, casino bonuses, poker packages, and bingo offers. bet365 is featured across multiple regional pages (UK, Canada, US, Ireland).
- William HillcoreAffiliate partnership featuring William Hill promo codes and welcome offers including the Bet £10 Get £30 in Free Bets promotion.
- Sky BetcoreAffiliate partnership featuring Sky Bet promo codes including the £50 in Free Bets welcome offer.
- Paddy PowercoreAffiliate partnership featuring Paddy Power promo codes including the £50 in Bet Builder Bets welcome offer.
- BetfredcoreAffiliate partnership featuring Betfred promo codes and welcome offers.
- BetfaircoreAffiliate partnership featuring Betfair promo codes including the Bet £10 Get £50 in Free Bets on ACCAS welcome offer.
- BetMGMcoreAffiliate partnership for US market featuring BetMGM bonus codes.
- Caesars SportsbookcoreAffiliate partnership for US market featuring Caesars Sportsbook promo codes.
- CoralcoreAffiliate partnership featuring Coral promo codes and betting site reviews.
- MidniteminorAffiliate partnership featuring Midnite promo codes, primarily targeted at UK and newer betting audiences.
- BET99minorAffiliate partnership for Canadian market featuring BET99 promo codes including the $800 First Bet Encore offer.
- TonyBetminorAffiliate partnership for Canadian market featuring TonyBet promo codes including the 100% up to $350 welcome offer.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Aceodds competitors and assessment
Company assessmentBroad incumbents
- Better Collective: Listed (STO: BETCO) sports betting media and affiliate group with a portfolio of comparison sites, educational content, and developer tools. Overlaps with AceOdds in calculator utilities, bonus aggregation, and bookmaker partnerships, but at portfolio scale with global reach.
- Gambling.com Group: Publicly traded (Nasdaq: GAMB) performance marketing company specializing in gambling affiliate websites across multiple verticals and geographies. Comparable in business model (affiliate commissions from operators) but operates a portfolio of sites at much greater scale.
- Catena Media: Listed (Oslo: CAT) lead-generation and affiliate operator in sports betting and casino. Comparable affiliate-led monetization model and operator relationships, though operates a much broader multi-vertical, multi-jurisdiction portfolio.
Direct peers
- SmartBettingGuide: Sports-betting affiliate site offering bookmaker reviews, free-bet listings, and educational content. Closely comparable to AceOdds in UK-focused audience, bonus aggregation, and affiliate-revenue model, with overlapping bookmaker partners.
- OLBG (Online Betting Guide): Long-running UK sports-betting community and affiliate site combining tipster content, bookmaker reviews, and betting tools. Comparable to AceOdds in audience (UK punters), affiliate model, and depth of educational content, though with stronger community/tipster positioning.
- BettingExpert: Tipping and odds-comparison affiliate platform with global coverage. Comparable in monetization (affiliate commissions from bookmakers) and target user (sports bettors), with stronger tipster/community positioning versus AceOdds' calculator-led approach.
- Oddschecker: UK-headquartered odds-comparison and affiliate site aggregating offers from dozens of bookmakers. Highly comparable in monetization model (affiliate commissions), target user (sports bettors), and content/SEO strategy, but operates at significantly larger scale and is owned by Flutter Entertainment.
- WhichBookie: UK-focused bookmaker comparison and bonus-code site that aggregates free bets and sign-up offers. Directly comparable in affiliate model, UK bettor audience, and bonus-code aggregation offering.
Emerging players
- Bonus Boss / Free Bet Tracker: Bettor tools site offering free-bet tracking, odds calculators, and bookmaker offer listings. Comparable to AceOdds in calculator utility and bonus aggregation, but with stronger focus on personal bet-tracking workflows.
- Bookies.com: US-focused bookmaker comparison and affiliate site aggregating bonuses and reviews. Comparable in bonus-code aggregation and affiliate model, with stronger US market specialization that overlaps with AceOdds' US regional pages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aceodds social profiles
Digital presenceAceodds compliance and trust
Trust signalCompliance4 records
Aceodds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aceodds leadership team
Management profileNumber of profiles
Profiles1 record
Aceodds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aceodds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aceodds
What does Aceodds do?
AceOdds develops and operates a free web and mobile bet calculation platform that supports 30+ bet types including Singles, Accumulators, Yankees, Trixies, Lucky 15/31/63, Goliath, Round Robin, and Union Jack variants, with automatic handling of Each Way terms, Rule 4 deductions, dead heat rules, and bookmaker-specific bonuses. The platform also aggregates and verifies bonus codes and sign-up offers from 45+ licensed bookmakers including bet365, William Hill, Sky Bet, Paddy Power, Betfred, Betfair, BetMGM, and Caesars, monetizing through affiliate commissions when users register with partner operators.
Is Aceodds a public or private company?
Aceodds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aceodds founded?
Aceodds was founded in 2008. It employs 1 to 10 people.
Where is Aceodds based?
Aceodds is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Aceodds make money?
One revenue line is on record: affiliate Commission.
Who are Aceodds's main competitors?
Broad incumbents on record are Better Collective, Gambling.com Group and Catena Media. Direct peers are SmartBettingGuide, OLBG (Online Betting Guide), BettingExpert, Oddschecker and WhichBookie. Emerging players are Bonus Boss / Free Bet Tracker and Bookies.com.
Does Aceodds have an API?
No public API is recorded for Aceodds.
What industry is Aceodds in?
Aceodds's product category is Sports Betting Tools. Its primary akta.pro industry code is MPAEAMAD, Bonus/Promo Code & Deal Aggregators (Betting), with a secondary code of MPAEAMAG, SEO/Content Publishing Networks for Betting Leads. Its NAICS code is 713290.