DriversEd

What DriversEd does

DriversEd.com is an online driver education platform founded in 1997 and headquartered in Oakland, California, operating as a brand under the privately held parent company Aceable, Inc. The company delivers state-approved driver education courses, permit test preparation, defensive driving and traffic school courses, and in-car driving lessons to teen and adult learners across all 50 US states and Washington D.C. The platform is built around interactive video lessons, 3D animations, case studies, and engaging activities delivered through a web application and native iOS/Android mobile apps, with online identity verification and third-party exam proctoring in certain jurisdictions (notably Texas) replacing in-person notary or DMV requirements.

Revenue is generated primarily through one-time course purchases priced between $20 and $135 (promotional pricing, with regular prices higher), supplemented by a subscription upsell for Allstate Roadside Assistance ($5/month after a one-month free trial) and optional paid upgrades for faster certificate delivery. Go-to-market is direct-to-consumer and product-led: customers self-serve through state-specific e-commerce landing pages, complete courses at their own pace on any device, and receive digital certificates without visiting a physical location. Marketing channels include SEO-optimized state pages, organic social media (Facebook, X, Instagram), a blog, Trustpilot reviews, and referral/affiliate programs, with no physical retail or third-party resellers.

The customer base is fragmented across teen drivers (ages 15-17), adults seeking first licenses (ages 18+), parents using parent-taught curriculum, and traffic violators clearing citations. The business holds accreditations and approvals from the Driving School Association of the Americas (DSAA), the Road Safety Educators' Association, Texas TDLR (School #C3244), the Texas Education Agency, Service Oklahoma, and maintains WCAG 2.1 Level AA accessibility compliance. No public revenue, funding, or management team data is disclosed.

Name

DriversEd

Legal name

Aceable, Inc.

Website

https://driversed.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

DriversEd.com is an online driver education platform offering state-approved courses, permit test prep, defensive driving, and in-car lessons to teen and adult permit seekers across all 50 US states.

Ownership category

akta.pro rank

Product category

Online Driver Education

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• Online driver education
• Drivers ed courses
• Traffic school
• Permit test prep
• Driver safety training

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Online Driver Education Courses: One-time purchase of state-specific online driver education courses for teens, adults, and parent-taught programs. Course prices range from $20-$135 depending on state and course type. Includes digital certificate of completion.
2. Traffic School / Defensive Driving: State-licensed defensive driving courses for clearing tickets and removing points from driving records. Offered as one-time purchase courses.
3. Permit Test Prep: State-specific permit test preparation courses with interactive quizzes, flashcards, and real-time feedback. Bundled free with driver education courses.
4. Allstate Roadside Assistance Subscription: Add-on subscription service offered during checkout. 1 free month trial, then $5/month thereafter. Includes towing, fuel delivery, lockout service, battery service, and flat tire service.
5. Certificate Delivery Upgrade: Optional upgrade for faster certificate delivery. Standard electronic certificates are free within 24 hours; instant delivery available for additional fee. State certificate fee of $5.95 applies in Texas.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

DriversEd.com sells state-approved online driver education courses directly to individual consumers across all 50 U.S. states plus Washington D.C. The platform delivers self-paced courses for teen permit/license preparation, adult driver education, parent-taught programs, defensive driving/traffic school, and permit test prep, supplemented by a free mobile app and an optional Allstate Roadside Assistance subscription add-on.

Product overview

DriversEd.com is an online driver education platform offering state-specific courses for teens, adults, and traffic school students across multiple U.S. states. The core product suite includes Online Drivers Ed Courses, Permit Test Prep, Defensive Driving & Traffic School, and In-Car Driving Lessons. The platform also offers a Mobile App for learning on the go, Roadside Assistance through an Allstate partnership, and comprehensive DMV Information resources. Courses are available for states including California, Colorado, Florida, Ohio, Oklahoma, Texas, and Wisconsin, with each course tailored to state-specific licensing requirements. Additional educational resources include a driving glossary and state-required programs like Texas's Impact Texas Teen Drivers (ITTD) and Impact Texas Adult Drivers (ITAD) courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Drivers Ed Courses (state-specific) State-specific online driver education courses covering rules of the road, traffic laws, vehicle safety, and preparation for permit and license exams. Available for teens, adults, and traffic school, with state-specific content approved by relevant state regulatory bodies.
• Permit Test Prep State-specific permit test preparation with interactive quizzes, flashcards, and real-time feedback based on each state's official driver handbook. Included free with drivers ed course purchases.
• Defensive Driving & Traffic School Mobile-friendly, state-licensed defensive driving courses for clearing tickets, removing points from driving records, and providing defensive driving techniques that may qualify drivers for insurance discounts.
• In-Car Driving Lessons Behind-the-wheel driving instruction and training with licensed instructors for hands-on driving experience to complement online coursework.
• DriversEd Mobile App Free mobile application available on iOS and Android enabling users to take courses and practice permit tests on smartphones and tablets, with automatic progress saving and syncing across devices.
• Roadside Assistance (Allstate Partnership) Subscription emergency roadside assistance covering towing, fuel delivery, lockout service, battery service, and flat tire service, offered as an add-on at checkout with 1 free month trial and $5/month thereafter; family coverage included; available 24/7 in US and Canada.
• Impact Texas Drivers Programs (ITTD / ITAD) Free DPS-required video courses for Texas teen drivers (Impact Texas Teen Drivers, ITTD) and adult drivers (Impact Texas Adult Drivers, ITAD) covering the dangers of distracted driving, required before taking the driving skills test.
• Texas Adult Drivers Ed TDLR-approved (School #C3244) 6-hour online course for Texas adults ages 18-24 required to earn a driver's license, and optional for adults 25+ to waive the DPS written test. Includes online identity verification and electronic certificate.
• Oklahoma Parent-Taught Drivers Ed Service Oklahoma (SOK)-approved parent-taught drivers education course for Oklahoma teens ages 15-17, allowing parents to deliver behind-the-wheel training using the approved online curriculum, with 50 free practice permit tests included.

Quantifiable outcome

• 3+ million drivers trained
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• Allstate Roadside Services (Signature Motor Club)coreGTM or Marketing PartnerBundled roadside assistance offered during course checkout. Includes 1 free month of service with $5/month continuation. Covers towing, fuel delivery, lockout service, battery service, flat tire service. Family coverage included. Coverage effective 72 hours after enrollment. Service available 24/7 in US and Canada.

Scale indicators6 records

Expansion highlights6 records

Direct peers

• CyberEdDriverEd.com: Online driver education provider offering state-approved teen and adult courses. Directly competes with DriversEd.com across multiple states including California, Florida, and Texas.
• American Safety Council: Online driver education, traffic school, and defensive driving course provider. Operates in multiple states as a state-approved alternative to DriversEd.com for both teen and adult licensing courses.
• DriversEdOnline.com: Online driver education platform offering state-approved courses for teens and adults. Direct competitor in the online driver ed category with comparable product and pricing structure.
• I Drive Safely: Long-standing online driver education and traffic school provider offering state-approved courses for teens, adults, and ticket dismissal. Directly competes with DriversEd.com on price, course catalog, and state approvals.
• Aceable: Parent company and direct competitor in online driver education. Aceable operates its own state-approved driver ed courses across multiple states and shares product, marketing, and compliance infrastructure with DriversEd.com.
• Safe2Drive: Online traffic school and driver education company offering state-approved courses for ticket dismissal and license requirements. Competes head-to-head with DriversEd.com's defensive driving and adult driver ed segments.
• ApprovedCourses.com: Online driver education and traffic school provider offering state-approved courses. Competes with DriversEd.com across multiple states with similar course pricing and self-paced delivery model.

Emerging players

• PermitTest.com: Online permit test preparation service offering practice tests and study guides. Adjacent competitor focusing on the permit exam prep subset of DriversEd.com's broader course catalog.
• Driving-Tests.org: Free online practice permit test resource with state-specific practice exams. Competes with the free practice test component bundled in DriversEd.com's paid courses.

Others

• Allstate Roadside Services: Strategic partner providing the roadside assistance subscription bundled with DriversEd.com course purchases. Adjacent ecosystem player rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/driversedcom
• Facebookfacebook.com/DriversEd
• Instagraminstagram.com/driversed

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DriversEd