Island Sotheby International Realty

What Island Sotheby International Realty does

Island Sotheby's International Realty is a privately held luxury real estate brokerage serving the Hawaiian islands of Maui, Lanai, and Molokai. The firm operates as a franchisee of Sotheby's International Realty and is legally organized under Wailea Village Properties, LLC. Three physical offices cover the principal demand corridors of the market: South Maui (Kihei) for Wailea, Kihei, and Makena; Upcountry (Makawao) for Kula, Makawao, Pukalani, and Haiku; and West Maui (Kapalua) for Kaanapali, Kapalua, Lahaina, and Napili/Kahana/Honokowai. The brokerage serves high-net-worth buyers and sellers of luxury residential, vacation-rentable, oceanfront, and waterfront properties across these diverse micro-markets, with positioning centered on expert local knowledge and international referral reach through the Sotheby's network.

The company's core technology is an IDX-enabled property search platform that aggregates listings from the REALTORS Association of Maui, supplemented by owned content assets including ISIR Magazine and Our Maui Maps (delivered via Flipsnack), a corporate website with community-level content, and active social media on Facebook, Twitter, and Instagram. There is no proprietary AI, no mobile application, and no public SDK or API surface. Revenue is generated through traditional real estate commissions on transactions; specific commission rates are negotiated per deal and not publicly disclosed. Go-to-market is direct sales through licensed agent teams across the three offices, with marketing supported by the Sotheby's International Realty global referral network for international buyer connections. Ownership is private under the Wailea Village Properties, LLC entity, with Sotheby's International Realty Affiliates LLC serving as the strategic parent/franchisor.

Name

Island Sotheby International Realty

Legal name

Wailea Village Properties, LLC

Website

https://islandsothebysrealty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Island Sotheby's International Realty is a privately held franchise brokerage serving Maui, Lanai, and Molokai, operating from three offices and specializing in luxury residential, vacation-rentable, and waterfront properties for high-net-worth buyers and sellers.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industries

Luxury Beachfront & Waterfront Villas (THAMAEAE), Luxury & Estate Rentals (THAGANAF)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Vacation rental properties
• Waterfront home sales
• Real estate advisory

Headquarters

HQ city

Kihei

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: The company generates revenue through real estate commissions on property transactions. As a Sotheby's International Realty franchise, agents earn commission on luxury property sales across Maui's various micro-markets including residential, vacation rentable, and waterfront properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Island Sotheby's International Realty is a luxury real estate brokerage serving Maui, Hawaii, providing buyer and seller representation across residential, luxury homes, luxury condos, vacation rentable, and waterfront properties. The company operates through three offices (South Maui, Upcountry, and West Maui), supported by an IDX-enabled property search platform and digital publications, with agents specializing in diverse micro-markets including Wailea, Kapalua, Kula, Makena, Kaanapali, Lahaina, Haiku, and Lanai.

Product overview

Island Sotheby's International Realty operates a comprehensive luxury real estate platform serving Maui's diverse micro-markets including Wailea, Kapalua, Kula, Haiku, Pukalani, Maalaea, and others. The platform offers IDX-enabled property search across residential, luxury homes, condos, land, and commercial listings, supplemented by agent directory services and digital publications (ISIR Magazine, Our Maui Maps). The company has three Maui offices: South Maui (Kihei), Upcountry (Makawao), and West Maui (Lahaina/Kapalua).

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Real Estate Brokerage Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sotheby's International RealtycoreChannel Partner/ Reseller/ DistributorIsland Sotheby's International Realty operates as a franchisee of Sotheby's International Realty, utilizing the global luxury real estate brand for marketing, referrals, and positioning in the Maui luxury real estate market. The brand provides international reach and association with a prestigious luxury real estate network.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coldwell Banker Island Properties: Hawaii-focused luxury and resort real estate brokerage with offices across Maui and Kauai. Directly competes with Island Sotheby's for the same luxury listings in Wailea, Kapalua, and Kaanapali, and appears as a competing listing office on the Island Sotheby's IDX feed.
• Hawaii Life Real Estate Brokers: Large Hawaii-centric luxury brokerage with multi-island coverage including Maui. Competes head-to-head for high-net-worth primary, second-home, and vacation rental buyers in the same micro-markets as Island Sotheby's.
• Compass Hawaii: National luxury real estate brokerage with a Hawaii region covering Maui and Oahu. Brings technology-driven marketing and a large agent network directly into Maui's luxury segment, competing for the same sellers and buyers.
• Engel & Völkers Hawaii: International luxury real estate brand with a Hawaii presence. Targets the same ultra-high-net-worth buyer pool as Sotheby's affiliates and competes for premium Maui listings.
• Berkshire Hathaway HomeServices Hawaii Realty: National luxury franchise operating across Hawaii including Maui. Competes in the same Wailea/Kapalua luxury micro-markets and offers an alternative global brand affiliation to Sotheby's.
• Keller Williams Realty Maui: Large franchise brokerage on Maui. Competes on listings in mid- and high-tier price points and appears as a listing office on Island Sotheby's IDX feed, indicating active rivalry in residential inventory.
• Pacific Sotheby's International Realty: Sister Sotheby's franchise covering Southern California coastal luxury markets. Compares as a peer because it operates under the same brand playbook, agent economics, and referral network, and competes for cross-coastal HNW buyers.

Broad incumbents

• Sotheby's International Realty: Parent brand and franchisor of Island Sotheby's International Realty. Operates the global luxury network that drives referral flow; competes indirectly via sister franchises (e.g., Pacific Sotheby's) for cross-market Hawaii and West Coast luxury inventory.

Regional players

• MegaVega Properties: Local Maui brokerage that appears as a listing office on Island Sotheby's IDX feed, indicating direct competition for entry-level and mid-tier Maui condominium and residential inventory.
• Wailea Point Realty: Small boutique brokerage listing Wailea Point and surrounding luxury condo inventory. A direct niche competitor for the ultra-luxury Wailea condominium sub-segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/islandsirmaui
• Facebookfacebook.com/islandsothebysrealty
• Instagraminstagram.com/islandsothebysrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Sotheby International Realty