Keller Williams Realty Maui
Keller Williams Realty Maui is a locally owned franchise office of Keller Williams Realty, LLC providing residential real estate brokerage services — including luxury, commercial, land, and mortgage referral — to home buyers, sellers, and renters on Maui, Hawaii, through the KW.com platform and a local agent network.
- Company typePrivate
- Founded1996
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Keller Williams Realty Maui does
Keller Williams Realty Maui is a locally owned and operated franchise office of Keller Williams Realty, LLC, providing residential real estate brokerage services to consumers in Maui, Hawaii. The franchise connects home buyers, sellers, and renters with local KW agents through the parent company's consumer-facing platform (KW.com) and mobile application (KW Buy Sell Real Estate), which support property search, agent discovery, and market-insight content. The office operates within the broader Keller Williams multi-brand portfolio, which includes specialized divisions for luxury (KW Luxury), commercial (KW Commercial), land (KW Land), international referral (KW Worldwide), mortgage lending (Keller Home Loans), and next-generation agent development (KW Next Gen), enabling the Maui franchise to address multiple real estate verticals beyond standard residential brokerage.
The business model is transaction-based, with revenue generated primarily through real estate commissions on completed buy/sell transactions, augmented by the franchise-fee relationship with the Keller Williams Realty, LLC franchisor. Typical residential real estate commissions are in the 5-6% range but are negotiated per transaction and not publicly disclosed. The franchise supports its 83 employees and agent network through the KW.com digital platform, training resources (KW MAPS Coaching), and a recruiting platform (Thrive), with the parent company providing brand recognition, technology infrastructure, and a global referral network of over 200,000 agents across 36+ countries. The Maui franchise has no independent technology development, no proprietary AI/ML capabilities, and no disclosed funding; its competitive position is derived almost entirely from the KW brand umbrella and local Maui market expertise.
Keller Williams Realty Maui firmographics
Firmographics- Name
- Keller Williams Realty Maui
- Legal name
- Keller Williams Realty, LLC
- Website
- https://islandliving.yourkwoffice.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Keller Williams Realty Maui is a locally owned franchise office of Keller Williams Realty, LLC providing residential real estate brokerage services — including luxury, commercial, land, and mortgage referral — to home buyers, sellers, and renters on Maui, Hawaii, through the KW.com platform and a local agent network.
- Ownership category
- akta.pro rank
Keller Williams Realty Maui industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Real Estate Buyer Representation (FSAEAJAG), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Keller Williams Realty Maui business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: Agents earn commission on completed real estate transactions (buying and selling). As a KW franchise, agents typically split commission with the brokerage. The office generates revenue through agent commission splits and franchise fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based real estate commission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Keller Williams Realty Maui product offering
Product offeringCore offering
Keller Williams Realty Maui operates as a franchise real estate brokerage under Keller Williams Realty, LLC. The Maui office provides residential real estate services including home buying, home selling, property rental, luxury real estate, commercial real estate, and land transactions. Services are delivered through a network of independent agents who earn commission on completed transactions, supported by the KW.com technology platform, mobile applications, and market insight content.
Product overview
Keller Williams operates as a real estate franchise platform offering a multi-brand portfolio of services. The core KW.com platform provides property search and agent discovery, supplemented by specialized divisions including KW Luxury (high-value properties), KW Commercial, KW Land, and KW Worldwide (international services). The ecosystem includes Keller Home Loans for mortgage solutions, KW Cares for charitable initiatives, and KW Next Gen for next-generation agent development. The company also provides a mobile app and branded merchandise through KW Red Label.
Differentiator
Problem solved
Functional benefit
Brands
- Keller Williams Luxury: Luxury real estate division serving high-value property markets
- Keller Williams Commercial
- KW Land
- Keller Home Loans
- KW Worldwide
Products and services
- Residential Real Estate Brokerage Services
- KW Luxury Real Estate Services
- KW Commercial Real Estate Services
- KW Land Real Estate Services
- Keller Home Loans
- KW Worldwide International Real Estate Services
- KW Buy Sell Real Estate Mobile App
Companies that use Keller Williams Realty Maui
Customer profileSegments4 records
Ideal customer profiles3 records
Keller Williams Realty Maui technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keller Williams Realty Maui partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Home LoanscoreKeller Williams-affiliated mortgage lending service providing home loans to KW customers. Helps buyers stand out in competitive markets with faster loan approval and stronger purchase offers. Integrated into KW platform as preferred lending partner.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Keller Williams Realty Maui competitors and assessment
Company assessmentDirect peers
- RE/MAX: One of the largest residential real estate franchise networks globally, with a similar independently-owned-office structure. Competes head-to-head with Keller Williams for agent recruiting and consumer brand awareness.
- eXp Realty: Cloud-based residential brokerage with a global agent network and low-overhead franchise economics. Direct competitor to Keller Williams for agent recruiting and consumer-side competition.
- Coldwell Banker: Global residential real estate franchise with offices across the U.S. and a strong luxury division. Directly competes with KW Maui for the same home buyer/seller audience using a comparable agent-based, commission-driven model.
- Sotheby's International Realty: Luxury-focused residential brokerage franchise. Overlaps directly with KW Maui's KW Luxury sub-brand in serving high-net-worth buyers of premium Maui properties.
- Compass: Tech-forward residential brokerage operating a national agent network with proprietary technology. Represents the most-funded competitor to traditional franchise brokerages like KW Maui.
- Berkshire Hathaway HomeServices: National residential brokerage franchise leveraging a strong consumer brand. Directly comparable to KW Maui in franchise economics, agent model, and residential focus.
- Redfin: Tech-enabled residential brokerage and consumer real estate search platform. Competes with KW Maui for both consumers searching online and for agent recruitment via its salaried-agent model.
- Windermere Real Estate: West Coast residential real estate franchise with offices in Washington, Oregon, and Hawaii. Comparable franchise-style model and overlapping residential brokerage focus.
Regional players
- Hawaii Life: Hawaii-focused independent brokerage with strong representation in luxury Maui markets. Closest local geographic peer to KW Maui and competes for the same high-value inventory and buyer pool.
Emerging players
- The Real Brokerage: Tech-enabled, low-overhead residential brokerage scaling rapidly through an agent-friendly economics model. Emerging direct competitor to traditional franchises for agent recruitment and share of wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Keller Williams Realty Maui social profiles
Digital presenceKeller Williams Realty Maui compliance and trust
Trust signalCompliance1 record
Keller Williams Realty Maui financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Williams Realty Maui leadership team
Management profileNumber of profiles
Keller Williams Realty Maui funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Williams Realty Maui M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Williams Realty Maui
What does Keller Williams Realty Maui do?
Keller Williams Realty Maui operates as a franchise real estate brokerage under Keller Williams Realty, LLC. The Maui office provides residential real estate services including home buying, home selling, property rental, luxury real estate, commercial real estate, and land transactions. Services are delivered through a network of independent agents who earn commission on completed transactions, supported by the KW.com technology platform, mobile applications, and market insight content.
Is Keller Williams Realty Maui a public or private company?
Keller Williams Realty Maui is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keller Williams Realty Maui founded?
Keller Williams Realty Maui was founded in 1996. It employs 51 to 100 people.
How does Keller Williams Realty Maui make money?
One revenue line is on record: real Estate Commission.
Who are Keller Williams Realty Maui's main competitors?
Direct peers on record are RE/MAX, eXp Realty, Coldwell Banker, Sotheby's International Realty, Compass, Berkshire Hathaway HomeServices, Redfin and Windermere Real Estate. Hawaii Life is listed as a regional player. The Real Brokerage is listed as an emerging player.
Does Keller Williams Realty Maui have an API?
No public API is recorded for Keller Williams Realty Maui.
What industry is Keller Williams Realty Maui in?
Keller Williams Realty Maui's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 53121 and its SIC code is 6531.