Food Blogger Pro

What Food Blogger Pro does

Food Blogger Pro is a subscription-based online education platform serving aspiring, growing, and monetizing food bloggers. The company is structured as a Minnesota LLC, founded by Lindsay and Bjork Ostrom — operators of the Pinch of Yum food blog, which generates over 80 million site visits annually — to package their first-hand experience into a paid membership product. Customers are predominantly individual SMB food creators seeking education on WordPress setup, SEO, food photography, recipe video production, traffic growth, and blog monetization.

The core product is the Food Blogger Pro Membership, built on a WordPress-based platform using Restrict Content Pro for membership management, Vimeo for course video hosting, YouTube for podcast distribution, and Intercom for customer support. The offering comprises three course tracks — Getting Started, Grow Your Traffic, and Monetize Your Blog — supplemented by weekly expert-led podcasts, member-only community forums, on-demand webinars, and live Q&As. Supporting products include the Food Blogger Pro Podcast, the public blog, and a roster of named external experts contributing SEO, photography, and business content.

The business runs a recurring-subscription revenue model with monthly and annual billing and a 60-day money-back guarantee; pricing is not publicly disclosed. A secondary revenue stream comes from podcast sponsorships (Member Kitchens, Yoast). GTM is community-led, combining content marketing (podcast, blog, email via Kit), social channels (Facebook, Instagram, Twitter/X, Pinterest), webinars, and an Awin-operated affiliate program. Distribution is direct-to-consumer via foodbloggerpro.com on a self-serve basis, globally, with no physical retail or enterprise channel. The company is bootstrapped, founder-owned, has 1-10 employees, and lists no external funding, M&A, or geographic expansion activity.

Name

Food Blogger Pro

Legal name

Food Blogger Pro, LLC

Website

https://foodbloggerpro.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: Recurring subscription membership providing access to video tutorials, live Q&As, community discussions, expert insights, and a library of resources for food bloggers. Billed monthly or annually.
2. Podcast Sponsorships: Sponsored podcast episodes featuring companies like Member Kitchens, with sponsor messages integrated into episodes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Food Blogger Pro is a membership-based online education platform that helps individuals start, grow, and monetize food blogs. It delivers video tutorials, structured courses, live Q&A sessions, community forums, expert-led webinars, and a weekly podcast covering WordPress setup, SEO, food photography, recipe video creation, and blog monetization strategies.

Product overview

Food Blogger Pro is a membership-based education platform for food bloggers offering a comprehensive suite of courses, resources, and community tools. The core offering is the Food Blogger Pro Membership, which provides access to video tutorials, live Q&As, community discussions, and expert insights. Supporting products include the Food Blogger Pro Podcast (weekly expert interviews), webinars (on-demand educational sessions), community forums (member discussions), and the Food Blogger Pro Blog (trend analysis and how-to articles). Courses are organized into three main tracks: Getting Started (blog setup, WordPress, branding), Grow Your Traffic (SEO, content strategies), and Monetize Your Blog (ads, affiliate marketing, sponsored content).

Differentiator

Problem solved

Functional benefit

Products and services

• Food Blogger Pro Membership

Quantifiable outcome

• Members have reported doubling blog revenue within 30 days, growing from 1,000 to 150,000 monthly pageviews, achieving six-figure blogging income, and reaching viral video status with 10 million+ views
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Member KitchensminorGTM or Marketing Partner · 1 August 2024Member Kitchens is a podcast sponsor for Food Blogger Pro. They offer a platform for food creators to build membership communities with meal plans, automated shopping lists, and mobile app capabilities. FBP promotes Member Kitchens as a sponsor in podcast episodes.
• YoastminorGTM or Marketing Partner · 1 July 2024Yoast is a podcast sponsor, promoting their SEO AI+ and WordPress SEO plugins. FBP promotes Yoast to listeners with discount code 'foodblogger10%'.
• Awin (Affiliate Program)minorChannel Partner/ Reseller/ DistributorFood Blogger Pro operates an affiliate program through Awin (Merchant ID 88489), allowing affiliates to promote and earn commissions from Food Blogger Pro membership signups.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Thinkific: Thinkific provides course creation, community, and commerce tools for creators and SMB educators. It is comparable to Food Blogger Pro as one of several general-purpose platforms a food blogger could choose over a niche membership subscription.
• Podia: Podia is a creator platform offering courses, memberships, downloads, and community tools under one roof. It is comparable as an alternative membership-and-course bundle for individual creators evaluating whether to subscribe to a niche community like Food Blogger Pro or self-host on Podia.
• Skillshare: Skillshare is an online learning community for creative topics, including food photography, food video, and content creation. It is a partial substitute for the educational side of Food Blogger Pro for food bloggers seeking general creative skills at a lower price point.
• Teachable: Teachable is an online course creation and hosting platform used by many creator educators. It overlaps with Food Blogger Pro as the underlying course infrastructure alternative for creators who might otherwise launch their own educational product or pay for a niche community membership.
• Kajabi: Kajabi is an all-in-one platform for creators to build, market, and sell courses, memberships, and communities. While it serves a much broader creator base, it competes for the same food blogger's budget on a course/membership stack, often positioning itself as a one-stop alternative to a niche membership like Food Blogger Pro.

Direct peers

• ProBlogger: ProBlogger is a long-running education platform and community founded by Darren Rowse that teaches bloggers how to start, grow, and monetize their sites. It directly competes with Food Blogger Pro for the content-creator education audience, overlapping heavily on SEO, traffic, and blog-monetization curriculum.
• Create Your Laptop Life: Create Your Laptop Life is a course and community platform aimed at food bloggers and creators seeking to monetize their content online. It directly overlaps with Food Blogger Pro on target audience, course-based teaching format, and the food-blogger niche.

Others

• Kit (formerly ConvertKit): Kit is an email marketing and automation platform built specifically for creators and currently powers Food Blogger Pro's newsletter. It overlaps as a complementary creator-economy tool that could displace portions of Food Blogger Pro's email-list course content via native productized education.
• Yoast: Yoast is a leading WordPress SEO plugin company that also produces free educational content for bloggers. It is comparable to Food Blogger Pro as an existing podcast sponsor (with discount code 'foodblogger10%') and as an overlapping SEO-teacher resource for the same audience.

Emerging players

• Member Kitchens: Member Kitchens is an emerging platform that helps food creators build paid membership communities, meal plans, and shopping lists. It is comparable to Food Blogger Pro's monetization pillar and is an active podcast sponsor reaching the same food creator audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/foodbloggerpro
• Facebookfacebook.com/FoodBloggerPro
• Instagraminstagram.com/foodbloggerpro
• Pinterestpinterest.com/foodbloggerpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Blogger Pro