What Mashable India does

Mashable India is the Indian licensed edition of the global Mashable digital media brand, operated by Fork Media Pvt. Ltd. under a license from Ziff Davis. The platform publishes daily news, reviews, and feature stories targeting Indian digital audiences across nine verticals: Entertainment, Culture, Tech, Science, Mobility, Podcast, Sports, and Politics, plus the commerce-adjacent Mashable Deals section that aggregates e-commerce promotions from Indian retailers such as Flipkart and Amazon. Distribution is digital-only, centered on the in.mashable.com website and mobile application, with reach extended through branded social accounts on X, Facebook, and Instagram.

The product surface extends beyond written editorial into owned long-form video series — notably 'The Bombay Journey X Sunday Brunch,' an interview-format show featuring Indian entertainment celebrities — and into audio via the Mashable India Podcast vertical. Distribution has also extended into OTT and long-form video through a partnership tied to YouTube and Netflix properties such as India's Got Latent Season 2. The license arrangement with Ziff Davis explicitly carves out that Fork Media is the local data controller for events/promotions while Ziff Davis controls other personal data, framing a license-and-data-governance model rather than a wholly-owned subsidiary structure.

Mashable India's revenue model is not publicly disclosed; observable monetization infrastructure points to a combination of display/programmatic advertising, sponsored editorial, branded video, podcast advertising, and commerce/affiliate-linked deals via Mashable Deals. The company does not publish pricing for advertisers, has no disclosed enterprise customers, and operates in a single-country market (India) under a horizontal audience segmentation — i.e., reaching general interest readers rather than a defined B2B or vertical niche. With 251-500 employees and a multi-format editorial and production operation, Mashable India sits in the mid-scale band of Indian digital publishers, although concrete revenue, growth, and burn metrics are not available in the public source material.

Name

Mashable India

Legal name

Fork Media Pvt. Ltd.

Website

https://in.mashable.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Mashable India is an Indian digital media publication covering tech, entertainment, culture, science, and politics for general Indian online audiences, operated by Fork Media Pvt. Ltd. under license from Ziff Davis across web, app, video, and podcast channels.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Broadcasting and Content Providers (516), Publishing Industries (513)

akta.pro primary industry

Reality & Factual Entertainment (Unscripted) (MPADADAO)

Keywords

• Digital media publishing
• Technology news
• Entertainment journalism
• Digital culture coverage
• Lifestyle content

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Mashable India is a digital media publication that produces daily news, reviews, features, and multimedia content covering technology, entertainment, culture, science, sports, mobility, and politics for Indian audiences. The platform operates as a licensed Indian edition of the global Mashable brand, distributing content through its website, mobile app, video series, podcast, and a deals/shopping vertical covering e-commerce promotions.

Product overview

Mashable India operates as a digital media publication focused on culture and technology, offering smart, spirited coverage of products and innovations that shape connected lives and digital trends. The core offering is the in.mashable.com website and app, which provides daily updated content across multiple category verticals including Entertainment, Culture, Tech, Science, Mobility, Podcast, Sports, Politics, and Mashable Deals (e-commerce shopping content). Content distribution extends to YouTube and Netflix through partnerships such as India's Got Latent Season 2, with original video series like The Bombay Journey X Sunday Brunch. The publication is operated by Fork Media Pvt. Ltd. under license from Ziff Davis.

Differentiator

Problem solved

Functional benefit

Products and services

• Mashable India (Core Website) A digital media publication offering news, reviews, and feature stories focused on technology, entertainment, culture, and science, serving Indian audiences with daily updated content across multiple category verticals including Entertainment, Culture, Tech, Science, Mobility, Podcast, Sports, Politics, and Mashable Deals.
• Mashable Deals A deal aggregation section featuring e-commerce sales announcements, product discounts, and shopping guides from major Indian retailers like Flipkart and Amazon, covering electronics and consumer goods promotions.
• Mashable India Podcast An audio content vertical covering long-form podcast discussions on topics ranging from creator culture to technology trends, with features like the Brew summit coverage.
• The Bombay Journey X Sunday Brunch An interview-format video series featuring celebrity conversations, including episodes with Vikrant Massey, Manoj Bajpayee, Nushrratt Bharuccha, and Jacqueline Fernandez.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• ScoopWhoop: Indian digital media publisher covering entertainment, lifestyle, culture, and trending topics — directly comparable to Mashable India's horizontal, multi-vertical coverage targeting young Indian digital audiences.
• YourStory: India's leading tech and startup media platform, directly comparable to Mashable India's tech vertical and similar digital-native audience targeting among English-speaking professionals.
• Inc42: Indian digital media platform focused on tech, startups, and business news — directly comparable to Mashable India's tech and culture coverage and digital-first distribution model.
• Beebom: Indian tech and mobile-focused digital media publisher, directly comparable to Mashable India's tech vertical, gadget review content, and social-media-driven audience strategy.
• The Quint: Indian digital-first news publisher covering politics, entertainment, and culture — directly comparable to Mashable India's multi-vertical digital news approach and mobile-first delivery in India.

Broad incumbents

• NDTV: One of India's largest mainstream news broadcasters and digital publishers — a broader incumbent operating a wider news portfolio that overlaps with Mashable India's news and politics verticals.
• India Today Digital: Digital arm of a major Indian news magazine group covering news, entertainment, lifestyle, and tech — a broader incumbent with overlapping verticals to Mashable India's content mix.
• TechCrunch: Global tech media brand with comparable digital culture and product coverage to Mashable globally and Mashable India's tech vertical; broader scale and global footprint.
• Wired: Global media brand covering technology, culture, and science — directly comparable to Mashable's editorial positioning and Mashable India's tech/culture/science verticals.
• BuzzFeed: Global digital media company producing news, entertainment, and culture content — directly comparable to Mashable's horizontal, multi-vertical digital publishing model that Mashable India replicates regionally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MashableIndia
• Facebookfacebook.com/mashableindia
• Instagraminstagram.com/mashableindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mashable India