Amshire
Amshire Solutions Ltd is a privately held UK managed IT services provider based in Cheadle Hulme, delivering managed IT support, cyber security, cloud (Microsoft 365, Azure, Copilot), VoIP, and compliance services to SMEs and regulated businesses across Greater Manchester and the wider North West of England.
- Company typePrivate
- Founded1998
- HeadquartersCheadle, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amshire does
Amshire Solutions Ltd is a privately held UK managed IT services provider headquartered in Cheadle Hulme, Greater Manchester, serving small and mid-sized businesses, regulated firms, and specialist technical companies across the North West of England. Its portfolio spans Managed IT Support, Cyber Security and Backup, Cloud Services (Microsoft 365, Azure, cloud migration, and AI/Copilot enablement), VoIP and Connectivity, Data Recovery and Business Continuity, and Cyber Essentials/Cyber Essentials Plus certification support. The company is a Microsoft Cloud Partner and holds Cyber Essentials Plus certification, and it structures client engagements around a proprietary 5As methodology (Assess, Assure, Align, Adapt, Accelerate) with a free A★ Technology Assessment used as a consultative sales entry point.
Revenue is generated through recurring managed service contracts (typically monthly billing), project-based professional services for migrations and certifications, and subscription recurring services for ongoing monitoring, support, and security management. Pricing is quote-based and tailored to client requirements, with no public rate card. Go-to-market is sales-led and consultative, combining direct expert-led consultations, an inside sales/helpdesk function, and organic referrals, supported by a content-driven blog and SEO strategy targeting regional IT buyers. Ownership sits with Trevor Taylor as Owner and Chairman, and the company has historically been bootstrapped with no disclosed external investment.
Amshire firmographics
Firmographics- Name
- Amshire
- Legal name
- Amshire Solutions Ltd
- Website
- https://amshire.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amshire Solutions Ltd is a privately held UK managed IT services provider based in Cheadle Hulme, delivering managed IT support, cyber security, cloud (Microsoft 365, Azure, Copilot), VoIP, and compliance services to SMEs and regulated businesses across Greater Manchester and the wider North West of England.
- Ownership category
- akta.pro rank
Amshire industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- Service Desk & ITSM Outsourcing (BPAEAMAF), Identity & Access Management (IAM) Managed Services (BPAEADAE), Strategy & IT Advisory (BPAEAAAA)
Keywords
Where Amshire is headquartered
LocationHeadquarters
- HQ city
- Cheadle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Amshire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Complete IT management under one roof including IT support, cyber security, cloud services, VoIP and connectivity, and IT projects. Revenue is generated through ongoing managed service contracts with monthly or annual billing.
- Professional Services: Project-based services including IT implementations, cloud migrations, Cyber Essentials certification support, and system upgrades. One-time professional services for specific IT projects and transformations.
- Subscription Services: Recurring subscription model for ongoing managed services including proactive monitoring, support, security management, and maintenance. Includes Cyber Essentials certification renewal support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom tailored solutions with no standard tiers disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Amshire product offering
Product offeringCore offering
Amshire delivers managed IT services to businesses across Greater Manchester and the wider North West of England, providing complete IT management under one roof. Its core offerings include Managed IT Support, Cyber Security & Backup, Cloud Services (Microsoft 365, Azure, AI/Copilot), VoIP & Connectivity, Data Recovery & Business Continuity, and Cyber Essentials Certification support. Services are structured around the proprietary 5As Methodology (Assess, Assure, Align, Adapt, Accelerate) and complemented by a free A★ Technology Assessment for prospective clients.
Product overview
Amshire is an IT services company (not a software product company) providing managed IT services to businesses in Greater Manchester and the North West. Their portfolio consists of interconnected managed services including Managed IT Support (reactive and proactive technical assistance), Cyber Security & Backup (security certifications and data protection), Cloud Services (Microsoft 365, Azure, cloud migration, and AI/Copilot support), VoIP & Connectivity (business communications and internet solutions), Data Recovery & Business Continuity (disaster recovery planning), and Cyber Essentials Certification (government security certification guidance). These services are delivered through their proprietary 5As Methodology (Assess, Assure, Align, Adapt, Accelerate) and complemented by an A★ Technology Assessment offering for evaluating client technology needs. The company positions itself as a one-stop provider of complete IT management.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Support Reliable, proactive IT support services that keep business systems running smoothly with fast response times (calls answered by an engineer within five rings) and industry-leading server uptime. Targeted at SMEs, regulated businesses, and specialist technical companies across Greater Manchester and the North West.
- Cyber Security & Backup Government-backed security certification and comprehensive backup services that protect businesses from cyber threats and ensure business continuity. Aimed at regulated businesses and any client needing robust security credentials.
- Cloud Services Flexible, scalable cloud technology solutions including Microsoft 365 implementation, Azure cloud infrastructure, cloud migration, and AI & Copilot support that grow with business ambitions. Targeted at SMEs and enterprises adopting or expanding their Microsoft cloud footprint.
- VoIP & Connectivity Modern VoIP phone systems and reliable internet connectivity solutions including fibre broadband, dedicated leased lines, and network infrastructure for seamless business communications.
- Data Recovery & Business Continuity Disaster recovery and business continuity services ensuring organisations can survive any disruption, providing complete peace of mind. Sits under the Cyber Security & Backup umbrella as a dedicated sub-service.
- Cyber Essentials Certification Government-backed Cyber Essentials and Cyber Essentials Plus certification support, guiding businesses through the five key security controls to achieve certification. Targets regulated businesses and any organisation seeking recognised security credentials.
- A★ Technology Assessment Free, no-obligation comprehensive technology assessment that analyses current infrastructure, identifies growth opportunities, and outlines how technology can better support business objectives. Delivered as expert-led consultation and used as the primary conversion mechanism for new managed services engagements.
Quantifiable outcome
- Calls answered by an engineer within 5 rings
- +2 more outcomes
Companies that use Amshire
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Amshire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amshire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreAmshire operates as a Microsoft Cloud Partner with privileged access to Microsoft support, training, and resources for Microsoft 365, Azure, and AI technologies including Copilot. This partnership enables the company to deliver cloud transformation, Microsoft 365 implementation, Azure infrastructure, and AI adoption services to clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Amshire competitors and assessment
Company assessmentDirect peers
- Littlefish: UK-based managed IT services and support provider serving SMEs and mid-market clients across multiple regions. Comparable in service portfolio (managed support, cloud, security) and customer profile, though typically slightly larger and broader geographically than Amshire.
- Mirus IT: Regional UK managed IT services provider delivering Microsoft 365, cloud, and cyber security services to SMEs. Closely comparable to Amshire on size, Microsoft-centric stack, and SME target segment in a defined UK geography.
- Datcom: East Midlands-based managed IT and cloud services company serving SMEs and mid-market clients. Comparable regional-MSP positioning, Microsoft-led stack, and relationship-driven sales motion analogous to Amshire's North West focus.
- Netstar UK: UK managed IT support provider offering IT support, cloud, and strategic consulting to SMEs. Overlapping service portfolio and customer profile; comparable consultative sales approach and Microsoft alignment.
- Bluegrass Group: UK managed IT services and support provider for SMEs with a consultative sales approach. Comparable on service breadth (managed support, cloud, security) and customer-segment focus.
Broad incumbents
- Content+Cloud: Larger UK Microsoft-focused managed services and cloud transformation specialist. Comparable Microsoft-centric stack and services but serves larger enterprise and public-sector clients with a broader national footprint.
- Trustmarque: Established UK IT services and managed-services provider with national reach. Comparable service offerings across cloud, security, and managed support, but significantly larger scale and broader portfolio than Amshire.
- Phoenix Software: UK Microsoft licensing, cloud, and managed-services specialist. Comparable Microsoft ecosystem dependency and SME/mid-market service delivery, but operating at significantly larger scale nationally.
- SCC: Major UK and European IT services group providing managed services, cloud, and infrastructure. Broadly comparable services but at a much larger scale with national and European reach, representing the type of incumbent Amshire competes against for larger clients.
Regional players
- Cybex (Cybex IT Solutions): UK regional IT services and managed support provider delivering Microsoft-based solutions to SMEs. Comparable in service mix and Microsoft-centric positioning, though operating in a different UK region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amshire social profiles
Digital presenceAmshire compliance and trust
Trust signalCompliance1 record
Amshire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amshire leadership team
Management profileNumber of profiles
Profiles1 record
Amshire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amshire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amshire
What does Amshire do?
Amshire delivers managed IT services to businesses across Greater Manchester and the wider North West of England, providing complete IT management under one roof. Its core offerings include Managed IT Support, Cyber Security & Backup, Cloud Services (Microsoft 365, Azure, AI/Copilot), VoIP & Connectivity, Data Recovery & Business Continuity, and Cyber Essentials Certification support. Services are structured around the proprietary 5As Methodology (Assess, Assure, Align, Adapt, Accelerate) and complemented by a free A★ Technology Assessment for prospective clients.
Is Amshire a public or private company?
Amshire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amshire founded?
Amshire was founded in 1998. It employs 11 to 50 people.
Where is Amshire based?
Amshire is headquartered in Cheadle, United Kingdom, in the Europe region.
How does Amshire make money?
Three revenue lines are on record. Managed IT Services are the primary driver. The others are professional Services and subscription Services.
Who are Amshire's main competitors?
Direct peers on record are Littlefish, Mirus IT, Datcom, Netstar UK and Bluegrass Group. Broad incumbents are Content+Cloud, Trustmarque, Phoenix Software and SCC. Cybex (Cybex IT Solutions) is listed as a regional player.
Does Amshire have an API?
No public API is recorded for Amshire.
What industry is Amshire in?
Amshire's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of BPAEAMAF, Service Desk & ITSM Outsourcing. Its NAICS code is 541513 and its SIC code is 7370.